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Principal Financial Group Inc (PFG)

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Upturn Advisory Summary
12/08/2025: PFG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $88.91
1 Year Target Price $88.91
| 1 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.24% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.35B USD | Price to earnings Ratio 12.74 | 1Y Target Price 88.91 |
Price to earnings Ratio 12.74 | 1Y Target Price 88.91 | ||
Volume (30-day avg) 12 | Beta 0.89 | 52 Weeks Range 66.44 - 87.75 | Updated Date 12/8/2025 |
52 Weeks Range 66.44 - 87.75 | Updated Date 12/8/2025 | ||
Dividends yield (FY) 3.45% | Basic EPS (TTM) 6.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.96% | Operating Margin (TTM) 6.86% |
Management Effectiveness
Return on Assets (TTM) 0.37% | Return on Equity (TTM) 13.77% |
Valuation
Trailing PE 12.74 | Forward PE 9.12 | Enterprise Value 18028105139 | Price to Sales(TTM) 1.22 |
Enterprise Value 18028105139 | Price to Sales(TTM) 1.22 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA - | Shares Outstanding 219693843 | Shares Floating 218175759 |
Shares Outstanding 219693843 | Shares Floating 218175759 | ||
Percent Insiders 1.14 | Percent Institutions 75.59 |
Upturn AI SWOT
Principal Financial Group Inc

Company Overview
History and Background
Principal Financial Group, Inc. (PR P) was founded in 1879 as the Bankers' Life Association in Des Moines, Iowa. Initially focused on life insurance, the company expanded its offerings over time. Key milestones include its diversification into retirement services, investment management, and international markets. In 1985, the company rebranded as The Principal Financial Group, and it became a publicly traded company in 2001. Its evolution reflects a strategic shift from a traditional life insurer to a comprehensive financial services provider.
Core Business Areas
- Retirement: Offers a wide range of retirement savings and income solutions for individuals and businesses, including 401(k), 403(b), IRA, and pension plans. Focuses on providing tools and expertise to help clients achieve their retirement goals.
- Principal International: Provides retirement, asset management, and insurance solutions to customers in various international markets, including Latin America, Asia, and Europe.
- Asset Management: Manages a diverse portfolio of investment strategies for institutional and individual clients, including fixed income, equities, and alternative investments, through its subsidiary Principal Global Investors.
- Specialty Benefits: Offers group and individual insurance products such as life, disability, dental, and vision insurance, along with voluntary benefits and employer-sponsored solutions.
Leadership and Structure
Principal Financial Group operates with a corporate leadership team headed by a Chief Executive Officer (CEO) and supported by various executive vice presidents and senior management responsible for specific business segments and functions. The company is structured around its core business lines, with dedicated leadership for each segment, ensuring specialized focus and execution.
Top Products and Market Share
Key Offerings
- Retirement Plans (401(k), 403(b)): Principal is a major provider of employer-sponsored retirement plans. These plans offer employees a tax-advantaged way to save for retirement. Competitors include Fidelity, Vanguard, Empower Retirement, and T. Rowe Price. Market share data is dynamic and often reported in aggregate for retirement plan providers, but Principal is consistently ranked among the top providers in the US for defined contribution plans.
- Investment Management Services: Through Principal Global Investors, the company offers a broad spectrum of investment solutions across various asset classes to institutional clients globally. Competitors include BlackRock, Vanguard, State Street Global Advisors, and JP Morgan Asset Management. Exact market share for this segment is fragmented across numerous specialized products.
- Individual Life Insurance: Provides term and permanent life insurance policies designed to offer financial protection for beneficiaries. Key competitors include Northwestern Mutual, New York Life, Prudential Financial, and MassMutual. Specific market share for individual life insurance is highly competitive and segmented.
- Disability and Dental Insurance: Offers group and individual disability income insurance and dental insurance products, which are crucial components of employee benefits packages. Competitors in this space include Unum, MetLife, Cigna, and Guardian. Market share is influenced by group plan offerings and direct-to-consumer sales.
Market Dynamics
Industry Overview
The financial services industry, particularly retirement, asset management, and insurance, is highly competitive and influenced by economic conditions, regulatory changes, technological advancements, and evolving customer preferences. The retirement segment is driven by an aging population and increasing demand for personalized retirement solutions. The asset management sector faces pressure from passive investing trends and fee compression. The insurance sector is impacted by interest rate environments and health trends.
Positioning
Principal Financial Group is well-positioned as a diversified financial services provider with a strong presence in retirement services and a growing international footprint. Its competitive advantages include a broad product suite, robust distribution channels, a commitment to customer service, and a strong brand reputation. The company leverages technology to enhance its offerings and operational efficiency.
Total Addressable Market (TAM)
The total addressable market for retirement, asset management, and insurance services is in the trillions of dollars globally. For Principal, the TAM encompasses the U.S. retirement market (defined contribution and defined benefit plans), the global asset management market, and the U.S. and international insurance markets. Principal is a significant player within these vast markets, aiming to capture a larger share through strategic growth initiatives and product innovation.
Upturn SWOT Analysis
Strengths
- Diversified business model across multiple financial services segments.
- Strong brand recognition and long-standing reputation.
- Established presence in the U.S. retirement market.
- Growing international operations and diversification.
- Robust investment management capabilities.
Weaknesses
- Reliance on U.S. retirement market could pose concentration risk.
- Intense competition across all business segments.
- Potential for slower growth in mature insurance markets.
- Need for continuous innovation to keep pace with fintech disruptors.
Opportunities
- Expansion of retirement solutions for small and medium-sized businesses.
- Growth in emerging markets for retirement and asset management services.
- Leveraging technology and data analytics to personalize customer experiences.
- Acquisitions to expand product offerings or market reach.
- Increased demand for holistic financial planning and advisory services.
Threats
- Downturns in the equity and fixed-income markets affecting investment performance.
- Changes in government regulations and tax laws impacting retirement and insurance products.
- Rising interest rates can impact bond valuations and insurance profitability.
- Disruptive technologies and new market entrants.
- Increased competition from low-cost providers and digital platforms.
Competitors and Market Share
Key Competitors
- Fidelity Investments
- Vanguard Group
- Empower Retirement
- T. Rowe Price Group Inc. (TROW)
- BlackRock Inc. (BLK)
- MetLife Inc. (MET)
- Prudential Financial Inc. (PRU)
- Lincoln National Corporation (LNC)
Competitive Landscape
Principal competes with a broad range of financial services firms, from large diversified institutions to specialized niche players. Its advantages lie in its integrated approach to retirement and investment solutions, and its established client relationships. However, it faces challenges from firms with lower cost structures, more aggressive digital strategies, and significant brand recognition in specific segments.
Growth Trajectory and Initiatives
Historical Growth: Principal has demonstrated consistent historical growth, driven by organic expansion in its core markets and strategic acquisitions. Its retirement services segment has been a key growth engine, supported by strong demand for defined contribution plans. International expansion has also contributed to its growth trajectory.
Future Projections: Future growth projections for Principal are typically guided by analyst estimates and the company's own strategic outlook. These projections often consider continued strength in retirement services, expansion in asset management, and potential growth from international markets. Key drivers include market trends in savings and investments, and the company's ability to innovate and adapt.
Recent Initiatives: Recent strategic initiatives by Principal Financial Group often focus on enhancing digital capabilities, expanding product offerings in high-growth areas, optimizing operational efficiency, and pursuing bolt-on acquisitions to strengthen its market position. The company also emphasizes its commitment to environmental, social, and governance (ESG) principles.
Summary
Principal Financial Group Inc is a well-established and diversified financial services company with a strong foundation in retirement, asset management, and insurance. Its core strengths lie in its broad product offerings, brand recognition, and significant market presence in the U.S. retirement sector. The company is well-positioned to capitalize on the growing demand for retirement and investment solutions. However, it must continually innovate and adapt to intense competition, evolving regulatory landscapes, and technological disruptions to maintain its competitive edge and drive future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Principal Financial Group Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News and Analysis Websites (e.g., Yahoo Finance, Bloomberg)
- Industry Reports and Market Research
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and competitive landscapes are dynamic and can vary based on specific product categories and reporting methodologies. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Principal Financial Group Inc
Exchange NASDAQ | Headquaters Des Moines, IA, United States | ||
IPO Launch date 2001-10-23 | President, CEO & Chair of the Board Ms. Deanna Dawnette Strable-Soethout | ||
Sector Financial Services | Industry Asset Management | Full time employees 19700 | Website https://www.principal.com |
Full time employees 19700 | Website https://www.principal.com | ||
Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection segments. The Retirement and Income Solutions segment provides retirement, and related financial products and services. This segment offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services; individual retirement accounts; investment only products; and mutual funds, individual variable annuities, registered index-linked annuities, and bank products, as well as trust and custody services. The Principal Asset Management segment provides equity, fixed income, real estate, and other alternative investments, as well as fund offerings. This segment also offers pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products, as well as voluntary savings plans. The Benefits and Protection segment provides specialty benefits, such as group dental and vision insurance, group life and other insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products. This segment also offers insurance solutions for small and medium-sized businesses and their owners, as well as employees. The company was founded in 1879 and is based in Des Moines, Iowa.

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