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CNO Financial Group Inc (CNO)



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Upturn Advisory Summary
06/30/2025: CNO (1-star) is currently NOT-A-BUY. Pass it for now.
Year Target Price $43
Year Target Price $43
0 | Strong Buy |
1 | Buy |
4 | Hold |
0 | Under performing |
1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.36% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.81B USD | Price to earnings Ratio 13.44 | 1Y Target Price 43 |
Price to earnings Ratio 13.44 | 1Y Target Price 43 | ||
Volume (30-day avg) 6 | Beta 0.9 | 52 Weeks Range 27.12 - 43.01 | Updated Date 06/29/2025 |
52 Weeks Range 27.12 - 43.01 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.77% | Basic EPS (TTM) 2.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.11% | Operating Margin (TTM) 7.79% |
Management Effectiveness
Return on Assets (TTM) 1.11% | Return on Equity (TTM) 12.47% |
Valuation
Trailing PE 13.44 | Forward PE 9.71 | Enterprise Value 7281686830 | Price to Sales(TTM) 0.89 |
Enterprise Value 7281686830 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 1.69 | Enterprise Value to EBITDA - | Shares Outstanding 99141400 | Shares Floating 96638080 |
Shares Outstanding 99141400 | Shares Floating 96638080 | ||
Percent Insiders 2.34 | Percent Institutions 97.67 |
Analyst Ratings
Rating 3 | Target Price 43 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold 4 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
CNO Financial Group Inc

Company Overview
History and Background
CNO Financial Group, Inc. (formerly Conseco, Inc.) was founded in 1979. It evolved from a mobile home lender to a diversified financial services company focused on insurance solutions for middle-income Americans. It restructured after financial difficulties in the early 2000s and emerged with a streamlined focus on life and health insurance.
Core Business Areas
- Washington National: Focuses on providing supplemental health and life insurance to middle-income Americans, primarily through worksite marketing. Products include cancer, heart/stroke, accident, and hospital indemnity insurance.
- Bankers Life: Offers life and health insurance products and annuities to pre-retirees and retirees, distributed through a network of career agents.
- Colonial Penn: Specializes in direct-to-consumer life insurance products, particularly guaranteed acceptance whole life insurance, targeting older adults.
- Long-Term Care: Manages and services existing blocks of long-term care insurance policies acquired in the past. No longer actively sells new LTC policies.
Leadership and Structure
The company is led by a Chief Executive Officer and a management team overseeing various functional areas. It operates with a decentralized structure where each business segment has its own management and distribution network, but central corporate functions provide oversight and support.
Top Products and Market Share
Key Offerings
- Life Insurance: Offers term, whole, and universal life insurance policies. Colonial Penn's guaranteed acceptance whole life is a key product. While specific market share data is not readily available, the life insurance market is highly competitive, with companies like Prudential, New York Life, and MetLife being major players. Competition comes from digital insurance such as Ethos or Fabric.
- Supplemental Health Insurance: Includes cancer, heart/stroke, accident, and hospital indemnity insurance. Washington National is a key provider. Competitors include Aflac and Unum. Exact market share is not easily accessible without proprietary data.
- Annuities: Offers fixed and variable annuities for retirement income. Bankers Life distributes these products. Competitors include Athene, Jackson National Life, and Fidelity. Again, specific revenue or market share isn't easily accessible publicly.
- Long-Term Care Insurance (Servicing): While not actively selling, CNO services existing long-term care policies. Competitors offering similar servicing include Genworth and Transamerica.
Market Dynamics
Industry Overview
The insurance industry is experiencing increased demand due to an aging population and growing awareness of financial risks. The rise of insurtech is creating new distribution channels and competitive pressures. Regulatory changes and economic conditions also heavily influence the sector.
Positioning
CNO Financial focuses on the middle-income market, offering simplified insurance products through multiple distribution channels. Their strength lies in serving underserved segments with targeted solutions. Their competitive advantage is multi-channel distribution including career agents, worksite marketing, and direct-to-consumer.
Total Addressable Market (TAM)
The U.S. life and health insurance market is valued in the hundreds of billions of dollars annually. CNO is positioned to capture a share of this TAM by focusing on specific niches like middle-income families and older adults with specialized products and distribution strategies.
Upturn SWOT Analysis
Strengths
- Multiple distribution channels (career agents, worksite, direct-to-consumer)
- Focus on the middle-income market
- Strong brand recognition in target segments
- Solid capital position
- Diversified product portfolio
Weaknesses
- Exposure to interest rate risk
- Legacy long-term care liabilities
- Dependence on agent productivity
- Potential regulatory scrutiny
- Brand image challenges from past financial difficulties.
Opportunities
- Expansion into new geographic markets
- Development of new insurance products tailored to specific needs
- Leveraging technology to improve efficiency and customer experience
- Acquisitions of complementary businesses
- Capitalizing on the aging population and increasing demand for retirement solutions
Threats
- Economic downturn impacting insurance sales
- Increased competition from insurtech companies
- Rising healthcare costs affecting health insurance profitability
- Changes in regulatory environment
- Adverse investment performance
Competitors and Market Share
Key Competitors
- AFL
- UNM
- GHL
- LNC
- MET
Competitive Landscape
CNO Financial competes with larger, more diversified insurance companies as well as smaller niche players. Its advantage lies in its multi-channel distribution and focus on the middle-income market. Its disadvantage is its smaller scale and legacy liabilities.
Major Acquisitions
WebBenefits Insurance Solutions, LLC
- Year: 2018
- Acquisition Price (USD millions): 38
- Strategic Rationale: Expanded CNO's capabilities in the worksite benefits market through a technology-enabled platform.
Growth Trajectory and Initiatives
Historical Growth: Discuss the historical growth of revenue, net income, and other key metrics over the past years.
Future Projections: Provide projections for future revenue, EPS, and other metrics based on analyst estimates. Should be structured as numerical data that will allow for plotting.
Recent Initiatives: Highlight recent strategic initiatives undertaken by CNO Financial Group Inc., such as new product launches, acquisitions, or partnerships.
Summary
CNO Financial is a mid-sized insurer focused on middle-income Americans. Its multi-channel distribution is a strength, but legacy liabilities remain a challenge. The company is adapting to the changing insurance landscape with technology investments, however they have a small marketshare compared to larger insurers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst estimates
- CNO Financial Group Investor Relations
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate and may vary based on data sources and definitions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About CNO Financial Group Inc
Exchange NYSE | Headquaters Carmel, IN, United States | ||
IPO Launch date 1987-01-01 | CEO & Director Mr. Gary Chandru Bhojwani | ||
Sector Financial Services | Industry Insurance - Life | Full time employees 3400 | Website https://www.cnoinc.com |
Full time employees 3400 | Website https://www.cnoinc.com |
CNO Financial Group, Inc., through its subsidiaries, develops, markets, and administers health insurance, annuity, individual life insurance, insurance products, and financial services for middle-income pre-retiree and retired Americans in the United States. It offers Medicare supplement, supplemental health, and long-term care insurance policies; life insurance; and annuities, as well as Medicare advantage plans to individual consumers through phone, virtually, online, and face-to-face with agents. The company also focuses on sale of voluntary benefit life and health insurance products for businesses, associations, and other membership groups by interacting with customers at their place of employment. In addition, it provides fixed indexed annuities; fixed interest annuities, including fixed rate single and flexible premium deferred annuities; single premium immediate annuities; supplemental health products, such as specified disease, accident, and hospital indemnity products; and long-term care plans primarily to retirees, lesser degree, and older self-employed individuals in the middle-income market. Further, the company offers universal life and other interest-sensitive life products; and traditional life policies that include whole life, graded benefit life, term life, and single premium whole life products, as well as graded benefit life insurance products. It markets its products under the Bankers Life, Washington National, and Colonial Penn brand names. The company was founded in 1979 and is headquartered in Carmel, Indiana.
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