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Upturn AI Summary - About
Cricut Inc(CRCT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CRCT
10/06/2026: CRCT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Cricut Inc is a consumer technology company that provides a connected ecosystem of smart cutting machines, software, and crafting materials. Its primary strength lies in its high-margin subscription service and a deeply engaged, loyal community that fosters recurring revenue. The main investment story centers on the company’s ability to grow its subscriber base and expand its footprint in international markets. However, investors must consider the risks of discretionary spending sensitivity, rising competition from low-cost imports, and the challenge of sustaining innovation. Cricut may suit investors looking for consumer-facing growth opportunities, though it is not a traditional dividend play and carries cyclical risks.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is currently driven more by subscriber stability than explosive hardware adoption. |
| Momentum investor | Weak fit | The stock has lacked significant upward momentum trends in recent quarters. |
| Value investor | Mixed fit | Valuation has compressed, but the business remains sensitive to discretionary spending cycles. |
| Dividend investor | Weak fit | The company lacks a consistent, predictable dividend program. |
| Low-risk investor | Weak fit | Consumer discretionary stocks exhibit high sensitivity to economic headwinds. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has seen significant price swings related to consumer spending sentiment. |
| Valuation risk | Medium | Market expectations for growth must be balanced against cyclical demand risks. |
| Competition risk (Low-cost entrants) | Medium / high | Budget-friendly craft machines pose a threat to market share among price-sensitive buyers. |
| Business quality | Medium | High-margin subscription revenue offers stability, but the business model is still evolving. |
| Dividend income | Low / none | Income investors should not look to this stock for reliable yields. |
| Execution risk | Medium | Sustaining innovation in software and hardware is necessary to prevent user attrition. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 0.75% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.36B USD | Price to earnings Ratio 15.78 | 1Y Target Price 4.07 |
Price to earnings Ratio 15.78 | 1Y Target Price 4.07 | ||
Volume (30-day avg) 679.5K shares | Beta 0.17 | 52 Weeks Range 3.65 - 6.66 | Updated Date 10/06/2026 |
52 Weeks Range 3.65 - 6.66 | Updated Date 10/06/2026 | ||
Dividends yield (FY) 3.07% | Basic EPS (TTM) 0.41 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Connected Machines | Smart cutting machines and related hardware devices. | Hardware sales drive the initial customer acquisition. |
| Subscriptions | Cricut Access recurring monthly/annual memberships. | This is the high-margin, sticky part of the business. |
| Materials and Accessories | Vinyl, mats, blades, and other project supplies. | Repeat purchases from existing users provide ongoing revenue. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 15.78 | Forward PE - | Enterprise Value 957.74M | Price to Sales(TTM) 1.97 |
Enterprise Value 957.74M | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 1.39 | Enterprise Value to EBITDA 6.77 | Shares Outstanding 55.02M | Shares Floating 46.33M |
Shares Outstanding 55.02M | Shares Floating 46.33M | ||
Percent Insiders 11.89 | Percent Institutions 56.26 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Cricut Inc
Exchange NASDAQ | Headquarters South Jordan, UT, United States | ||
IPO Launch date 2021-03-25 | CEO, President & Director Mr. Ashish Arora | ||
Sector Technology | Industry Computer Hardware | Full time employees 700 | Website https://cricut.com |
Full time employees 700 | Website https://cricut.com | ||
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
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