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Cricut Inc(CRCT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CRCT
11/03/2026: CRCT (2-star) is a SELL. SELL for 1 day. Simulated Profits (35.37%). Updated daily EoD!
Cricut Inc is a consumer technology company known for its smart cutting machines and integrated digital platform that facilitates home crafting. Its business model relies on a hardware-enabled 'razor-and-blade' strategy, anchored by its high-margin subscription service, Cricut Access. The company's main strength is its cohesive, user-friendly ecosystem, which fosters strong brand loyalty among crafters. However, the stock faces risks from economic sensitivity, as discretionary home hobby spending can fluctuate, and competition from low-cost alternatives. It may best suit dividend-oriented investors seeking exposure to the creative technology sector, provided they monitor consumer sentiment and the company’s ability to drive subscription growth.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth has moderated significantly since the pandemic peak, making future expansion dependent on new user acquisition. |
| Momentum investor | Weak fit | The stock has lacked sustained upward momentum recently, making it a poor fit until a clear technical breakout occurs. |
| Value investor | Mixed fit | The company trades at valuations that may appeal to some value hunters, but earnings stability remains a primary concern. |
| Dividend investor | Strong fit | Cricut offers an attractive dividend yield for those looking for consistent income from a cash-generative business. |
| Low-risk investor | Weak fit | High price volatility and reliance on discretionary consumer spending make this a higher-risk profile for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock experiences significant price swings based on consumer sentiment and discretionary spending trends. |
| Valuation risk | Medium | The market's perception of the company's long-term growth potential frequently adjusts, leading to valuation compression. |
| Competition risk (Low-cost hobbyist alternatives) | Medium / high | The proliferation of cheaper machines threatens the premium pricing power of Cricut's hardware. |
| Business quality | Medium / high | While the software ecosystem is sticky, the hardware business remains vulnerable to economic cycles. |
| Dividend income | Medium | Dividends are dependent on discretionary cash flows which can fluctuate with market conditions. |
| Execution risk | Medium | Success depends on continuously innovating the software platform and maintaining a high-quality user experience. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -5.73% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/03/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.27B USD | Price to earnings Ratio 14.73 | 1Y Target Price 4.07 |
Price to earnings Ratio 14.73 | 1Y Target Price 4.07 | ||
Volume (30-day avg) 646.8K shares | Beta 0.15 | 52 Weeks Range 3.65 - 6.82 | Updated Date 11/03/2026 |
52 Weeks Range 3.65 - 6.82 | Updated Date 11/03/2026 | ||
Dividends yield (FY) 3.29% | Basic EPS (TTM) 0.41 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Connected Machines | Maker, Explore, and Joy series hardware sales. | Hardware sales provide the initial customer acquisition but operate at lower margins than recurring revenue. |
| Subscriptions (Cricut Access) | Recurring monthly or annual fees for design content. | This is the 'sticky' part of the business that provides reliable, high-margin revenue. |
| Materials and Accessories | Vinyl, tools, mats, and other specialized crafting supplies. | Consumables create a recurring 'razor-and-blade' model that incentivizes frequent repeat purchases. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-03 | When After Market | Estimate 0.03 | Actual - |
Profitability
Profit Margin 12.71% | Operating Margin (TTM) 18.89% |
Management Effectiveness
Return on Assets (TTM) 8.57% | Return on Equity (TTM) 25.9% |
Valuation
Trailing PE 14.73 | Forward PE - | Enterprise Value 996.49M | Price to Sales(TTM) 1.84 |
Enterprise Value 996.49M | Price to Sales(TTM) 1.84 | ||
Enterprise Value to Revenue 1.44 | Enterprise Value to EBITDA 7.04 | Shares Outstanding 55.02M | Shares Floating 46.84M |
Shares Outstanding 55.02M | Shares Floating 46.84M | ||
Percent Insiders 11.24 | Percent Institutions 56.89 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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