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Upturn AI SWOT - About
AMZN 
Amazon.com Inc (AMZN)
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Upturn Advisory Summary
10/17/2025: AMZN (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
70 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $266.56
1 Year Target Price $266.56
| 47 | Strong Buy |
| 19 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 64.57% | Avg. Invested days 78 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.29T USD | Price to earnings Ratio 32.48 | 1Y Target Price 266.56 |
Price to earnings Ratio 32.48 | 1Y Target Price 266.56 | ||
Volume (30-day avg) 70 | Beta 1.28 | 52 Weeks Range 161.38 - 242.52 | Updated Date 10/17/2025 |
52 Weeks Range 161.38 - 242.52 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.54% | Operating Margin (TTM) 11.43% |
Management Effectiveness
Return on Assets (TTM) 7.7% | Return on Equity (TTM) 24.77% |
Valuation
Trailing PE 32.48 | Forward PE 28.57 | Enterprise Value 2412742099493 | Price to Sales(TTM) 3.41 |
Enterprise Value 2412742099493 | Price to Sales(TTM) 3.41 | ||
Enterprise Value to Revenue 3.6 | Enterprise Value to EBITDA 16.79 | Shares Outstanding 10664912097 | Shares Floating 9675634851 |
Shares Outstanding 10664912097 | Shares Floating 9675634851 | ||
Percent Insiders 9.21 | Percent Institutions 66.35 |
Upturn AI SWOT
Amazon.com Inc
Company Overview
History and Background
Amazon.com Inc. was founded by Jeff Bezos in 1994 as an online bookstore. It has since evolved into a global e-commerce, cloud computing, digital streaming, and artificial intelligence giant.
Core Business Areas
- North America: Retail sales of consumer products (including from sellers) and subscriptions in North America.
- International: Retail sales of consumer products (including from sellers) and subscriptions internationally.
- Amazon Web Services (AWS): Provides on-demand cloud computing platforms and services.
Leadership and Structure
Andy Jassy is the CEO. Amazon has a decentralized organizational structure with numerous autonomous teams.
Top Products and Market Share
Key Offerings
- Amazon Prime: Subscription service offering benefits like free shipping and streaming. Has over 200 million subscribers worldwide. Competitors include Netflix, Hulu and Disney+.
- Cloud Services (AWS): AWS is the leading cloud computing provider. Market share of global cloud infrastructure services is roughly 31% as of Q4 2023. Competitors include Microsoft Azure and Google Cloud.
- Online Retail: Amazon.com is the leading online retailer. Market share of US e-commerce is roughly 37.6% as of 2023. Competitors include Walmart, Target, and eBay.
Market Dynamics
Industry Overview
The industry includes e-commerce, cloud computing, digital advertising, and streaming media. It's characterized by rapid growth and intense competition.
Positioning
Amazon is a dominant player in e-commerce and cloud computing, with a focus on customer obsession and innovation.
Total Addressable Market (TAM)
TAM for e-commerce is estimated to reach $7.4 trillion worldwide by 2025. TAM for cloud computing is projected to reach $1 trillion by 2030. Amazon is positioned to capture a significant portion of both markets.
Upturn SWOT Analysis
Strengths
- Dominant market share in e-commerce and cloud computing
- Strong brand recognition
- Vast logistical network
- Customer-centric approach
- Diversified revenue streams
Weaknesses
- High operating costs
- Exposure to regulatory scrutiny
- Dependence on third-party sellers
- Reputation for demanding workplace conditions
Opportunities
- Expansion into new markets
- Growth of cloud computing
- Increasing adoption of AI
- Strategic acquisitions
- Further development of AI services
Threats
- Intense competition
- Economic downturns
- Cybersecurity risks
- Changes in consumer behavior
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Microsoft (MSFT)
- Alphabet (GOOGL)
Competitive Landscape
Amazon's competitive advantages include its scale, brand recognition, and customer loyalty. Disadvantages include regulatory scrutiny and high operating costs.
Major Acquisitions
Whole Foods Market
- Year: 2017
- Acquisition Price (USD millions): 13700
- Strategic Rationale: Expanded Amazon's presence in the grocery market and provided a physical retail footprint.
Zoox
- Year: 2020
- Acquisition Price (USD millions): 1200
- Strategic Rationale: Bolstered Amazon's autonomous vehicle technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Amazon has experienced rapid growth in revenue and market capitalization over the past decade, driven by its e-commerce and cloud computing businesses.
Future Projections: Analysts project continued revenue growth in the e-commerce and cloud computing sectors. Focus on AI is projected to further accelerate earnings.
Recent Initiatives: Focusing on AI, investments in logistics infrastructure, expansion of AWS services, and growing their health sector.
Summary
Amazon is a dominant player in e-commerce and cloud computing, exhibiting financial stability and strong growth. Its diverse revenue streams and vast logistics network are significant strengths. Amazon needs to be wary of increasing regulatory scrutiny and the need to maintain competitive pricing while managing high operating costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amazon.com Inc. Investor Relations
- Statista
- Gartner
- Company Filings (10-K, 10-Q)
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice, and investors should conduct their own due diligence before making investment decisions. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amazon.com Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 1997-05-15 | President, CEO & Director Mr. Andrew R. Jassy | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 1546000 | Website https://www.aboutamazon.com |
Full time employees 1546000 | Website https://www.aboutamazon.com | ||
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It also provides AgentCore services, such as AgentCore Runtime, AgentCore Memory, AgentCore Observability, AgentCore Identity, AgentCore Gateway, AgentCore Browser, and AgentCore Code Interpreter. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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