Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
AMZN 
Amazon.com Inc (AMZN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/11/2025: AMZN (4-star) is a STRONG-BUY. BUY since 41 days. Profits (6.46%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
70 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $241.82
1 Year Target Price $241.82
| 47 | Strong Buy |
| 19 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.75% | Avg. Invested days 70 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.39T USD | Price to earnings Ratio 36.24 | 1Y Target Price 241.82 |
Price to earnings Ratio 36.24 | 1Y Target Price 241.82 | ||
Volume (30-day avg) 70 | Beta 1.33 | 52 Weeks Range 151.61 - 242.52 | Updated Date 07/11/2025 |
52 Weeks Range 151.61 - 242.52 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.14% | Operating Margin (TTM) 11.82% |
Management Effectiveness
Return on Assets (TTM) 7.63% | Return on Equity (TTM) 25.24% |
Valuation
Trailing PE 36.24 | Forward PE 35.09 | Enterprise Value 2427571618623 | Price to Sales(TTM) 3.67 |
Enterprise Value 2427571618623 | Price to Sales(TTM) 3.67 | ||
Enterprise Value to Revenue 3.73 | Enterprise Value to EBITDA 17.98 | Shares Outstanding 10616399872 | Shares Floating 9571703330 |
Shares Outstanding 10616399872 | Shares Floating 9571703330 | ||
Percent Insiders 8.72 | Percent Institutions 65.45 |
Upturn AI SWOT
Amazon.com Inc
Company Overview
History and Background
Amazon.com Inc. was founded in 1994 by Jeff Bezos as an online bookstore. It has since diversified into e-commerce, cloud computing, digital streaming, and artificial intelligence.
Core Business Areas
- North America: Sales of consumer products and subscriptions in North America.
- International: Sales of consumer products and subscriptions internationally.
- Amazon Web Services (AWS): Provision of cloud computing services.
- Advertising Services: Advertising services provided to vendors, sellers, publishers and authors.
Leadership and Structure
Andy Jassy is the CEO. The company has a hierarchical structure with various business units operating somewhat independently but under centralized control.
Top Products and Market Share
Key Offerings
- Online Retail Marketplace: Largest online marketplace globally; estimated 37.6% US e-commerce market share in 2023. Competitors: Walmart (WMT), Target (TGT), eBay (EBAY).
- Amazon Web Services (AWS): Leading cloud computing platform; ~31% cloud infrastructure market share. Competitors: Microsoft Azure (MSFT), Google Cloud Platform (GOOGL).
- Amazon Prime: Subscription service with benefits like free shipping and streaming; over 200 million subscribers. Competitors: Netflix (NFLX), Disney+ (DIS).
- Advertising Services: Advertisements displayed on their website and products. Competitors: Alphabet (GOOGL) and Meta (META).
Market Dynamics
Industry Overview
The e-commerce, cloud computing, and digital advertising industries are experiencing continued growth, driven by increasing internet penetration and digital transformation.
Positioning
Amazon.com Inc. is a dominant player in e-commerce and cloud computing, with a focus on customer centricity and innovation.
Total Addressable Market (TAM)
E-commerce TAM is estimated to be several trillion dollars. Amazon is positioned to capture a significant share of this TAM through its scale, logistics network, and customer base.
Upturn SWOT Analysis
Strengths
- Brand recognition
- Extensive logistics network
- Market leadership in e-commerce and cloud computing
- Customer centricity
- Diversified revenue streams
- Large cash reserves
Weaknesses
- Reliance on third-party sellers
- Exposure to regulatory scrutiny
- High labor costs
- Counterfeit goods issues
- Potential for margin pressure from increased competition
- Complex organizational structure
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Increased adoption of cloud computing
- Growing demand for e-commerce
- Leveraging AI and machine learning
- Strategic partnerships
Threats
- Increased competition
- Economic downturns
- Changes in consumer preferences
- Cybersecurity threats
- Geopolitical risks
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- WMT
- MSFT
- GOOGL
- SHOP
Competitive Landscape
Amazon.com Inc. faces intense competition in e-commerce and cloud computing but benefits from its scale, brand recognition, and customer base.
Major Acquisitions
Whole Foods Market
- Year: 2017
- Acquisition Price (USD millions): 13700
- Strategic Rationale: Expanded Amazon.com Inc's presence in the grocery market.
Zoox
- Year: 2020
- Acquisition Price (USD millions): 1200
- Strategic Rationale: Accelerated Amazon.com Inc's development of autonomous vehicles.
Growth Trajectory and Initiatives
Historical Growth: Amazon.com Inc. has experienced significant growth over the past decade, driven by expansion into new markets and business areas.
Future Projections: Analyst estimates project continued revenue growth for Amazon.com Inc., driven by e-commerce and cloud computing.
Recent Initiatives: Recent initiatives include investments in artificial intelligence, expansion of AWS, and strengthening its logistics network.
Summary
Amazon is a dominant force in e-commerce and cloud, leveraging its massive scale and infrastructure. AWS is a key profit driver, and Prime is a cornerstone of customer loyalty. However, increasing competition and regulatory scrutiny pose challenges, requiring Amazon to innovate and adapt to maintain its market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Industry Reports
- Market Research Reports
- Company Press Releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amazon.com Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 1997-05-15 | President, CEO & Director Mr. Andrew R. Jassy | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 1560000 | Website https://www.aboutamazon.com |
Full time employees 1560000 | Website https://www.aboutamazon.com | ||
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.