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AMZN 
Amazon.com Inc (AMZN)
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Upturn Advisory Summary
12/26/2025: AMZN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
70 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $295.6
1 Year Target Price $295.6
| 47 | Strong Buy |
| 19 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 46.61% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.49T USD | Price to earnings Ratio 32.89 | 1Y Target Price 295.6 |
Price to earnings Ratio 32.89 | 1Y Target Price 295.6 | ||
Volume (30-day avg) 70 | Beta 1.37 | 52 Weeks Range 161.38 - 258.60 | Updated Date 12/26/2025 |
52 Weeks Range 161.38 - 258.60 | Updated Date 12/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.06% | Operating Margin (TTM) 11.06% |
Management Effectiveness
Return on Assets (TTM) 7.5% | Return on Equity (TTM) 24.33% |
Valuation
Trailing PE 32.89 | Forward PE 28.33 | Enterprise Value 2525414396636 | Price to Sales(TTM) 3.6 |
Enterprise Value 2525414396636 | Price to Sales(TTM) 3.6 | ||
Enterprise Value to Revenue 3.65 | Enterprise Value to EBITDA 16.07 | Shares Outstanding 10690216011 | Shares Floating 9702012443 |
Shares Outstanding 10690216011 | Shares Floating 9702012443 | ||
Percent Insiders 9.18 | Percent Institutions 66.78 |
Upturn AI SWOT
Amazon.com Inc
Company Overview
History and Background
Founded by Jeff Bezos in 1994, Amazon.com Inc. began as an online bookstore. It quickly expanded to sell a wide variety of products, becoming the 'everything store.' Key milestones include the launch of Amazon Web Services (AWS) in 2006, the introduction of the Kindle e-reader in 2007, and the acquisition of Whole Foods Market in 2017. Amazon has evolved into a global e-commerce and cloud computing giant.
Core Business Areas
- Online Stores: Amazon's primary e-commerce platform, offering a vast selection of products from third-party sellers and Amazon itself across numerous categories.
- Amazon Web Services (AWS): A leading cloud computing platform providing a broad range of on-demand IT resources and services, including computing power, storage, and databases.
- Advertising Services: Amazon's rapidly growing advertising business, allowing brands to promote their products on Amazon's platforms.
- Subscription Services: Includes Amazon Prime memberships, which offer benefits like free shipping, streaming services (Prime Video, Amazon Music), and other perks.
- Physical Stores: Primarily through Whole Foods Market and Amazon Go stores, offering groceries and other retail goods.
Leadership and Structure
Amazon is led by CEO Andy Jassy. The company operates with a decentralized structure, with various business units and divisions managed by dedicated leaders. Key leadership roles include the heads of AWS, Worldwide Stores, Advertising, and other major segments. Its organizational structure is known for fostering innovation and a customer-centric approach.
Top Products and Market Share
Key Offerings
- Amazon Prime Membership: Subscription service offering benefits like free shipping, Prime Video, Prime Music, and more. Millions of global subscribers. Competitors include Walmart+, Costco memberships, and individual streaming services.
- Amazon Echo & Alexa: Line of smart speakers and virtual assistant technology. Dominant market share in smart speakers. Competitors include Google Nest, Apple HomePod.
- Amazon Web Services (AWS): Cloud computing services. Holds a significant market share in the IaaS and PaaS markets. Major competitors include Microsoft Azure and Google Cloud Platform.
- Amazon Kindle: E-readers and e-books. Significant market share in e-readers. Competitors include Kobo, Apple Books, and Google Play Books.
- Amazon Marketplace: Platform for third-party sellers. Generates substantial revenue through seller fees and commissions. Competitors include eBay, Shopify, and Alibaba.
Market Dynamics
Industry Overview
Amazon operates across several dynamic industries, including e-commerce, cloud computing, digital advertising, and digital streaming. The e-commerce sector is characterized by intense competition, evolving consumer preferences, and increasing demand for fast delivery. The cloud computing market is rapidly growing, driven by digital transformation and increasing data needs. Digital advertising is a competitive space with established players and new entrants.
Positioning
Amazon is a dominant player in e-commerce, known for its vast selection, competitive pricing, and efficient logistics. AWS is a leader in cloud computing, renowned for its comprehensive service offerings and scalability. Its extensive customer base and integrated ecosystem provide significant competitive advantages.
Total Addressable Market (TAM)
The TAM for e-commerce, cloud computing, and digital advertising is in the trillions of dollars globally. Amazon is positioned to capture a substantial portion of this TAM through its diversified business segments and continuous innovation. Its strong brand recognition and established infrastructure enable it to compete effectively across these vast markets.
Upturn SWOT Analysis
Strengths
- Dominant market position in e-commerce and cloud computing (AWS).
- Vast customer base and strong brand loyalty.
- Extensive logistics and fulfillment network.
- Diversified revenue streams.
- Commitment to innovation and customer obsession.
Weaknesses
- Intense competition in all core business areas.
- Regulatory scrutiny and antitrust concerns.
- Reliance on third-party sellers can lead to quality control issues.
- High operational costs associated with logistics and expansion.
Opportunities
- Continued growth of cloud computing adoption.
- Expansion into new markets and product categories.
- Growth in advertising revenue.
- Development of new technologies (e.g., AI, autonomous delivery).
- Further integration of physical and online retail.
Threats
- Increasing competition from established players and new entrants.
- Stricter government regulations and antitrust actions.
- Economic downturns affecting consumer spending.
- Cybersecurity risks and data breaches.
- Supply chain disruptions.
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Microsoft Corporation (MSFT)
- Alphabet Inc. (GOOGL)
- Meta Platforms, Inc. (META)
- Shopify Inc. (SHOP)
- Alibaba Group Holding Limited (BABA)
Competitive Landscape
Amazon's advantages include its scale, customer loyalty, robust logistics, and dominant AWS offering. However, it faces challenges from specialized competitors in each segment, as well as increasing regulatory scrutiny. Competitors like Microsoft and Google are strong in cloud computing, while Walmart and Shopify are significant players in e-commerce.
Major Acquisitions
Whole Foods Market
- Year: 2017
- Acquisition Price (USD millions): 13700
- Strategic Rationale: To establish a significant presence in the grocery retail market, integrate online and offline shopping experiences, and leverage Whole Foods' brand and customer base.
MGM Holdings Inc.
- Year: 2022
- Acquisition Price (USD millions): 8500
- Strategic Rationale: To bolster Amazon's Prime Video content library and expand its streaming media offerings, competing more effectively in the entertainment industry.
iRobot Corporation
- Year:
- Acquisition Price (USD millions): 1700
- Strategic Rationale: To expand its smart home device portfolio and enhance its offerings in the consumer robotics market. (Note: This acquisition faced regulatory challenges and was later terminated).
Growth Trajectory and Initiatives
Historical Growth: Amazon has experienced explosive historical growth since its inception, evolving from an online bookstore to a global technology and retail powerhouse. Its growth has been fueled by relentless innovation, strategic acquisitions, and a focus on customer experience.
Future Projections: Analyst projections generally anticipate continued robust growth for Amazon, particularly in AWS and advertising. E-commerce is expected to grow steadily, while new ventures in areas like healthcare and artificial intelligence offer further expansion potential.
Recent Initiatives: Recent initiatives include significant investments in artificial intelligence and machine learning, expansion of its advertising business, continued build-out of its AWS infrastructure, and explorations into new sectors like healthcare (e.g., Amazon Pharmacy) and grocery delivery.
Summary
Amazon.com Inc. is a dominant force in e-commerce and cloud computing, exhibiting strong historical growth and a customer-centric approach. Its diversified business model, vast infrastructure, and continuous innovation are key strengths. However, it faces significant threats from increasing competition and regulatory scrutiny, which it must proactively manage to sustain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Amazon.com Inc. Investor Relations
- Industry reports (e.g., Gartner, Statista)
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
- SEC Filings (10-K, 10-Q)
Disclaimers:
This information is for analytical purposes only and does not constitute financial advice. Market share data is an estimation based on available industry reports and may vary. Financial metrics and acquisition prices are subject to change and should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amazon.com Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 1997-05-15 | President, CEO & Director Mr. Andrew R. Jassy | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 1578000 | Website https://www.amazon.com |
Full time employees 1578000 | Website https://www.amazon.com | ||
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It also provides AgentCore services, such as AgentCore Runtime, AgentCore Memory, AgentCore Observability, AgentCore Identity, AgentCore Gateway, AgentCore Browser, and AgentCore Code Interpreter. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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