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Upturn AI SWOT - About
AMZN 
Amazon.com Inc (AMZN)
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Upturn Advisory Summary
09/12/2025: AMZN (4-star) is a REGULAR-BUY. BUY since 85 days. Simulated Profits (7.94%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
70 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $263.74
1 Year Target Price $263.74
| 47 | Strong Buy |
| 19 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 72.11% | Avg. Invested days 77 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.43T USD | Price to earnings Ratio 34.73 | 1Y Target Price 263.74 |
Price to earnings Ratio 34.73 | 1Y Target Price 263.74 | ||
Volume (30-day avg) 70 | Beta 1.31 | 52 Weeks Range 161.38 - 242.52 | Updated Date 09/14/2025 |
52 Weeks Range 161.38 - 242.52 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.54% | Operating Margin (TTM) 11.43% |
Management Effectiveness
Return on Assets (TTM) 7.7% | Return on Equity (TTM) 24.77% |
Valuation
Trailing PE 34.73 | Forward PE 29.33 | Enterprise Value 2473958694930 | Price to Sales(TTM) 3.63 |
Enterprise Value 2473958694930 | Price to Sales(TTM) 3.63 | ||
Enterprise Value to Revenue 3.69 | Enterprise Value to EBITDA 17.21 | Shares Outstanding 10664899584 | Shares Floating 9644813255 |
Shares Outstanding 10664899584 | Shares Floating 9644813255 | ||
Percent Insiders 8.45 | Percent Institutions 66.31 |
Upturn AI SWOT
Amazon.com Inc
Company Overview
History and Background
Amazon.com Inc. was founded in 1994 by Jeff Bezos as an online bookstore. It has since diversified into e-commerce, cloud computing, digital streaming, and artificial intelligence.
Core Business Areas
- North America: Retail sales of consumer products (including from third-party sellers) and subscriptions in North America.
- International: Retail sales of consumer products (including from third-party sellers) and subscriptions internationally.
- Amazon Web Services (AWS): Provides on-demand cloud computing platforms and services to individuals, companies, and governments.
Leadership and Structure
Andy Jassy is the CEO. The company is structured around business segments (North America, International, AWS) and functional teams.
Top Products and Market Share
Key Offerings
- Market Share: 37.6
- Online Retail: E-commerce platform selling a vast range of products. Amazon holds approximately 37.6% of the US e-commerce market share (2023). Competitors include Walmart, eBay, and Target.
- Amazon Web Services (AWS): Cloud computing platform offering services like storage, compute, and databases. AWS holds approximately 31% of the global cloud infrastructure market share (Q4 2023). Competitors include Microsoft Azure and Google Cloud.
- Market Share: 31
- Prime Subscription: Membership program offering benefits like free shipping, streaming, and exclusive deals. Has over 200 million members worldwide. Competitors include Netflix, Hulu, and Spotify (for specific bundled benefits).
- Users: 200000000
- Advertising Services: Offers advertising services on its e-commerce platform and other digital properties. Growing rapidly, competing with Google and Meta.
- Market Share: 10%
Market Dynamics
Industry Overview
The e-commerce, cloud computing, and digital advertising industries are experiencing significant growth, driven by technological advancements and changing consumer behavior.
Positioning
Amazon dominates e-commerce and cloud computing. Its competitive advantages include its scale, logistics network, and brand recognition.
Total Addressable Market (TAM)
The combined TAM of e-commerce, cloud computing, and digital advertising is estimated to be over $5 trillion. Amazon is positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Dominant market share in e-commerce and cloud computing
- Extensive logistics network
- Strong brand recognition
- Large customer base
- Innovation in new technologies (AI, etc.)
Weaknesses
- Dependence on logistics network and labor
- Exposure to regulatory scrutiny
- Thin profit margins in retail
- High delivery costs
- Price competitiveness
Opportunities
- Expansion into new markets and geographies
- Growth in cloud computing and AI
- Development of new products and services
- Acquisition of complementary businesses
- Untapped market in advertising
Threats
- Increased competition from other e-commerce and cloud providers
- Changes in consumer spending patterns
- Economic downturn
- Cybersecurity risks
- Increased regulation
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Microsoft (MSFT)
- Alphabet (GOOGL)
Competitive Landscape
Amazon has advantages in e-commerce scale and logistics. Microsoft dominates in enterprise software and operating systems. Google leads in search and advertising. Walmart has vast physical retail presence.
Major Acquisitions
Whole Foods Market
- Year: 2017
- Acquisition Price (USD millions): 13700
- Strategic Rationale: Expanded Amazon's presence in the grocery market and provided physical retail locations.
iRobot
- Year: 2022
- Acquisition Price (USD millions): 1700
- Strategic Rationale: Expanded Amazon's presense in the home automation market.
Growth Trajectory and Initiatives
Historical Growth: Amazon has experienced rapid growth in revenue and market capitalization over the past decade.
Future Projections: Analysts expect continued growth in revenue and earnings, driven by cloud computing, e-commerce, and advertising.
Recent Initiatives: Focus on AI and machine learning, expansion of AWS services, investment in logistics and delivery infrastructure.
Summary
Amazon is a dominant player in e-commerce and cloud computing, with a strong brand and extensive infrastructure. Its continued focus on innovation and expansion positions it for future growth. Challenges include regulatory scrutiny, increased competition, and thin retail margins. Amazon's AWS and advertising sector continue to be its strongest drivers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Earnings Call Transcripts
- Industry Reports (eMarketer, Gartner, Statista)
- Analyst Reports (e.g., from major investment banks)
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share data and TAM estimations are subject to change and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amazon.com Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 1997-05-15 | President, CEO & Director Mr. Andrew R. Jassy | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 1546000 | Website https://www.aboutamazon.com |
Full time employees 1546000 | Website https://www.aboutamazon.com | ||
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It also provides AgentCore services, such as AgentCore Runtime, AgentCore Memory, AgentCore Observability, AgentCore Identity, AgentCore Gateway, AgentCore Browser, and AgentCore Code Interpreter. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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