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Upturn AI Summary - About
Amazon.com Inc(AMZN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AMZN
11/12/2026: AMZN (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Amazon.com Inc is a large-scale enterprise known for its global e-commerce marketplace and its leading cloud computing division, AWS. Its strengths lie in a robust logistics network, the sticky Prime membership ecosystem, and the high-margin profitability of its cloud infrastructure. The primary investment story centers on the company’s ability to leverage AI across both retail and cloud segments to drive future growth. However, investors must monitor risks related to antitrust regulatory scrutiny, intense competition from international retail platforms, and execution challenges in its expansive operations. As a growth-oriented stock, it remains a common choice for investors seeking exposure to long-term technological and digital consumer shifts.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Amazon has a long history of aggressive revenue expansion and investment in high-growth technological sectors. |
| Momentum investor | Strong fit while signal remains positive | The stock frequently aligns with positive market trends in cloud computing and retail sector performance. |
| Value investor | Mixed fit | Valuation often reflects high growth expectations rather than traditional price-to-earnings metrics. |
| Dividend investor | Weak fit | Amazon does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Mixed fit | The company's scale provides stability, but the stock can experience significant price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is subject to broader market sentiment and fluctuations in tech sector valuations. |
| Valuation risk | Medium | Market expectations for future growth are often high, which can compress the stock price if targets are missed. |
| Competition risk (Cloud and Retail) | High | Intense competition from tech giants and agile retailers threatens market share in key segments. |
| Business quality | Strong | The company has established a deep economic moat through its integrated Prime and AWS ecosystems. |
| Dividend income | Low / none | Investors should not rely on the stock for consistent cash income through dividends. |
| Execution risk | Medium | Operating a global logistics network and cloud infrastructure at scale requires flawless operational execution. |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.88T USD | Price to earnings Ratio 21.89 | 1Y Target Price 326.99 |
Price to earnings Ratio 21.89 | 1Y Target Price 326.99 | ||
Volume (30-day avg) 44.9M shares | Beta 1.5 | 52 Weeks Range 196.00 - 287.20 | Updated Date 11/12/2026 |
52 Weeks Range 196.00 - 287.20 | Updated Date 11/12/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 12.16 |
Sector & Industry Intelligence
Sector
Consumer Cyclical
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 67.4%
- Active BUY / eligible
- 31 / 46
- 30-Day BUY Count Change
- +23
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Internet Retail
- BUY participation
- 25.0%
- Active BUY / eligible
- 1 / 4
- 30-Day BUY Count Change
- 0
Eligible universe: 4 stocks.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 1.42% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/12/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Online Stores | Revenue from the sale of consumer products directly to customers. | This is the core retail business that drives high volume. |
| AWS | Infrastructure-as-a-Service and platform services for cloud computing. | This segment is a primary driver of the company's profitability. |
| Advertising Services | Ad placements on Amazon sites and third-party partner sites. | A fast-growing, high-margin revenue stream leveraging user data. |
| Subscription Services | Amazon Prime memberships and digital content subscriptions. | This creates predictable recurring revenue and customer loyalty. |
| Geography | North America and International markets. | The company is heavily exposed to global consumer trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When After Market | Estimate 2.01 | Actual 1.89 |
Profitability
Profit Margin 16.9% | Operating Margin (TTM) 13.09% |
Management Effectiveness
Return on Assets (TTM) 6.62% | Return on Equity (TTM) 27.42% |
Valuation
Trailing PE 21.89 | Forward PE 25.06 | Enterprise Value 3.09T | Price to Sales(TTM) 3.61 |
Enterprise Value 3.09T | Price to Sales(TTM) 3.61 | ||
Enterprise Value to Revenue 3.87 | Enterprise Value to EBITDA 11.96 | Shares Outstanding 10.81B | Shares Floating 9.84B |
Shares Outstanding 10.81B | Shares Floating 9.84B | ||
Percent Insiders 8.83 | Percent Institutions 68.66 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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