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Curiositystream Inc. (CURI)



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Upturn Advisory Summary
09/17/2025: CURI (4-star) is a STRONG-BUY. BUY since 3 days. Simulated Profits (-3.33%). Updated daily EoD!
1 Year Target Price $6.17
1 Year Target Price $6.17
0 | Strong Buy |
2 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 78.67% | Avg. Invested days 33 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 278.06M USD | Price to earnings Ratio - | 1Y Target Price 6.17 |
Price to earnings Ratio - | 1Y Target Price 6.17 | ||
Volume (30-day avg) 2 | Beta 1.82 | 52 Weeks Range 1.37 - 6.79 | Updated Date 09/17/2025 |
52 Weeks Range 1.37 - 6.79 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 3.65% | Basic EPS (TTM) -0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.84% | Operating Margin (TTM) 2.53% |
Management Effectiveness
Return on Assets (TTM) -4.69% | Return on Equity (TTM) -8.32% |
Valuation
Trailing PE - | Forward PE 476.19 | Enterprise Value 254019718 | Price to Sales(TTM) 4.57 |
Enterprise Value 254019718 | Price to Sales(TTM) 4.57 | ||
Enterprise Value to Revenue 4.18 | Enterprise Value to EBITDA 25.45 | Shares Outstanding 57929700 | Shares Floating 40231041 |
Shares Outstanding 57929700 | Shares Floating 40231041 | ||
Percent Insiders 30.06 | Percent Institutions 21.04 |
Upturn AI SWOT
Curiositystream Inc.

Company Overview
History and Background
CuriosityStream Inc. was founded in 2015 by John Hendricks, the founder of Discovery Channel. It is a streaming service focused on documentary and factual content. It went public in 2020 through a merger with a special purpose acquisition company (SPAC).
Core Business Areas
- Streaming Service: The core business is offering a subscription-based video-on-demand service providing documentaries and factual series across various subjects like science, history, and nature.
- Content Licensing: CuriosityStream also licenses its content to other platforms and distribution partners.
- Partnership Programs: CuriosityStream partners with educational institutions and other organizations to provide access to its content.
Leadership and Structure
The CEO is Clint Stinchcomb. The organizational structure includes departments for content acquisition, production, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- CuriosityStream Subscription: The primary offering is the subscription service itself, providing access to a library of documentaries. Market share is relatively small compared to major streaming services, but it caters to a niche audience. Competitors include Discovery+, Netflix (documentary section), and MagellanTV. User count is in the millions (reported 25 million subscribers from combined bundles in early 2023 but growth has been slowing). Exact revenue from this product not publicly broken out from other revenue sources.
- Curiosity Channel: A linear channel that distributes CuriosityStream content. No specific market share information is publicly available. Competitors include traditional documentary channels on cable and satellite TV.
Market Dynamics
Industry Overview
The streaming industry is highly competitive, with numerous players vying for subscribers. The demand for factual content is growing, but it's a smaller niche than general entertainment.
Positioning
CuriosityStream is positioned as a niche streaming service focused exclusively on documentary and factual content, differentiating it from broader entertainment platforms. Its competitive advantage lies in its specialized content library.
Total Addressable Market (TAM)
The TAM for streaming services is vast, estimated at hundreds of billions of dollars. CuriosityStream is addressing a portion of this TAM focused on factual entertainment. Its positioning gives it an advantage in attracting users specifically seeking documentaries.
Upturn SWOT Analysis
Strengths
- Niche Focus on Factual Content
- Original Content Production
- Experienced Management Team
- Established Brand in Documentary Space
Weaknesses
- Small Subscriber Base Compared to Major Streamers
- Limited Marketing Budget
- Reliance on Subscription Revenue
- Slower Growth in Subscribers
Opportunities
- Expansion into International Markets
- Partnerships with Educational Institutions
- Increased Demand for Factual Content
- Bundling Opportunities with Other Services
Threats
- Competition from Larger Streaming Platforms
- Content Piracy
- Changing Consumer Preferences
- Economic Downturn Affecting Subscriptions
Competitors and Market Share
Key Competitors
- DISCA
- NFLX
- AMZN
Competitive Landscape
CuriosityStream faces significant competition from larger, well-funded streaming platforms. Its advantage lies in its niche focus, but it needs to effectively market its content and control costs.
Major Acquisitions
One Day University
- Year: 2021
- Acquisition Price (USD millions): 14.4
- Strategic Rationale: Expanded educational content offerings.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by increased adoption of streaming services and growing demand for factual content. However, growth has slowed recently
Future Projections: Future growth depends on the ability to attract and retain subscribers, expand internationally, and control costs. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives include expanding content library, launching new original productions, and partnering with educational institutions.
Summary
CuriosityStream is a niche streaming service focused on factual content. It has strengths in its specialized library and brand but faces challenges related to subscriber growth and competition. Future success depends on effective marketing, international expansion, and cost management to improve its financial performance. Currently is a weak buy and may need to explore being bought out
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Third-Party Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Curiositystream Inc.
Exchange NASDAQ | Headquaters Silver Spring, MD, United States | ||
IPO Launch date 2020-01-08 | President, CEO & Director Mr. Clint Stinchcomb | ||
Sector Communication Services | Industry Broadcasting | Full time employees 45 | Website https://www.curiositystream.com |
Full time employees 45 | Website https://www.curiositystream.com |
CuriosityStream Inc., a media and entertainment company, provides factual content through multiple channels. The company provides video and audio programming services in various categories of factual entertainment, including science, history, society, nature, lifestyle, and technology through direct subscription video on-demand (SVoD) platforms accessible by internet connected devices, or indirectly through distribution partners who deliver CuriosityStream content via distributor's platform or system, as well as through bundled content licenses for SVoD and linear offerings, talks and courses, and partner bulk sales. It offers streaming content through a host of screen and devices, including televisions, set-top boxes, computers, streaming media players, game consoles, and mobile devices. The company is based in Silver Spring, Maryland.

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