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CURI 
Curiositystream Inc. (CURI)
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Upturn Advisory Summary
11/13/2025: CURI (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.33
1 Year Target Price $6.33
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 75.59% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 217.82M USD | Price to earnings Ratio - | 1Y Target Price 6.33 |
Price to earnings Ratio - | 1Y Target Price 6.33 | ||
Volume (30-day avg) 2 | Beta 1.87 | 52 Weeks Range 1.37 - 6.79 | Updated Date 11/13/2025 |
52 Weeks Range 1.37 - 6.79 | Updated Date 11/13/2025 | ||
Dividends yield (FY) 4.67% | Basic EPS (TTM) -0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.015 | Actual - |
Profitability
Profit Margin -7.84% | Operating Margin (TTM) 2.53% |
Management Effectiveness
Return on Assets (TTM) -4.69% | Return on Equity (TTM) -8.32% |
Valuation
Trailing PE - | Forward PE 75.19 | Enterprise Value 193772796 | Price to Sales(TTM) 3.58 |
Enterprise Value 193772796 | Price to Sales(TTM) 3.58 | ||
Enterprise Value to Revenue 3.19 | Enterprise Value to EBITDA 19.41 | Shares Outstanding 57929733 | Shares Floating 40231041 |
Shares Outstanding 57929733 | Shares Floating 40231041 | ||
Percent Insiders 30.05 | Percent Institutions 24.05 |
Upturn AI SWOT
Curiositystream Inc.
Company Overview
History and Background
CuriosityStream Inc. was founded by John Hendricks, the founder of Discovery Channel, in 2015. It launched its streaming service in March 2015 and went public in October 2020 through a merger with a special purpose acquisition company (SPAC). The company focuses on factual entertainment and educational content.
Core Business Areas
- Streaming Service: CuriosityStream offers a subscription-based streaming service featuring documentaries and factual series across various topics like science, history, nature, and technology.
- Partnerships and Bundling: CuriosityStream partners with various platforms and services to bundle its content with other offerings, expanding its reach.
- Curiosity Channel: A linear cable channel that presents a curated selection of CuriosityStream's documentary content.
Leadership and Structure
The CEO is Clint Stinchcomb. The organizational structure includes departments for content acquisition, production, marketing, technology, and finance. John Hendricks remains involved as chairman emeritus.
Top Products and Market Share
Key Offerings
- CuriosityStream Streaming Service: The primary product is its subscription-based streaming platform, offering thousands of documentaries and factual programs. The company reported 25 million paying subscribers as of December 31, 2023. Competitors include Discovery+, Nebula, MagellanTV, and various other documentary streaming services.
- Curiosity Channel: A linear TV channel that showcases documentaries selected from the CuriosityStream catalog. Specific market share data is not publicly available. Competitors include National Geographic Channel, History Channel, and other factual cable channels.
Market Dynamics
Industry Overview
The streaming industry is highly competitive, with numerous established players and emerging niche services. There is increasing demand for factual and educational content.
Positioning
CuriosityStream is positioned as a niche player focusing on high-quality factual entertainment. Its competitive advantage lies in its specialized content library and relatively lower subscription price compared to broader entertainment services.
Total Addressable Market (TAM)
The global video streaming market is estimated to reach hundreds of billions of dollars. CuriosityStream is positioned to capture a portion of this TAM by catering to a specific segment of viewers interested in documentaries and factual content.
Upturn SWOT Analysis
Strengths
- Extensive library of factual content
- Low subscription price
- Strong brand recognition within the factual entertainment niche
- Founder's experience and network
Weaknesses
- Limited marketing budget compared to larger competitors
- Dependence on subscription revenue
- Relatively small content creation budget
- Lack of original Blockbuster Content
Opportunities
- Expanding partnerships with other platforms
- Increasing demand for factual and educational content
- International expansion
- Growth in FAST Channels
Threats
- Competition from larger streaming services with deeper pockets
- Content piracy
- Changing consumer preferences
- Economic downturn affecting subscription spending
Competitors and Market Share
Key Competitors
- DISCA
- NFLX
- AAPL
- AMZN
Competitive Landscape
CuriosityStream faces significant competition from larger, more established streaming services. Its competitive advantage lies in its niche focus on factual entertainment. It needs to further differentiate its offering.
Major Acquisitions
One Day University
- Year: 2021
- Acquisition Price (USD millions): 7.3
- Strategic Rationale: Acquisition of One Day University helps expand the educational content offering and provide additional value to subscribers.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced subscriber growth but has struggled to achieve profitability.
Future Projections: Analyst projections vary, but the company is expected to continue growing its subscriber base and improving its financial performance over time.
Recent Initiatives: Recent initiatives include expanding partnerships, licensing content to other platforms, and focusing on cost control.
Summary
CuriosityStream is a niche streaming service focusing on factual entertainment. It has grown its subscriber base, but it faces stiff competition from larger players. Key challenges include achieving profitability and managing cash flow. The company needs to capitalize on its niche position and expand its partnerships to sustain growth and success. CURI's market share is a tiny fraction of the total market, so they need to expand.
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Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Third-party data providers
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is dynamic, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Curiositystream Inc.
Exchange NASDAQ | Headquaters Silver Spring, MD, United States | ||
IPO Launch date 2020-01-08 | President, CEO & Director Mr. Clint Stinchcomb | ||
Sector Communication Services | Industry Broadcasting | Full time employees 45 | Website https://www.curiositystream.com |
Full time employees 45 | Website https://www.curiositystream.com | ||
CuriosityStream Inc., a media and entertainment company, provides factual content through multiple channels. The company provides video and audio programming services in various categories of factual entertainment, including science, history, society, nature, lifestyle, and technology through direct subscription video on-demand (SVoD) platforms accessible by internet connected devices, or indirectly through distribution partners who deliver CuriosityStream content via distributor's platform or system, as well as through bundled content licenses for SVoD and linear offerings, talks and courses, and partner bulk sales. It offers streaming content through a host of screen and devices, including televisions, set-top boxes, computers, streaming media players, game consoles, and mobile devices. The company is based in Silver Spring, Maryland.
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