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Citizens Financial Services Inc. Common Stock (CZFS)

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Upturn Advisory Summary
12/22/2025: CZFS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $65
1 Year Target Price $65
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.08% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 283.05M USD | Price to earnings Ratio 8.29 | 1Y Target Price 65 |
Price to earnings Ratio 8.29 | 1Y Target Price 65 | ||
Volume (30-day avg) 1 | Beta 0.47 | 52 Weeks Range 49.20 - 65.27 | Updated Date 12/22/2025 |
52 Weeks Range 49.20 - 65.27 | Updated Date 12/22/2025 | ||
Dividends yield (FY) 3.22% | Basic EPS (TTM) 7.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 31.73% | Operating Margin (TTM) 45.18% |
Management Effectiveness
Return on Assets (TTM) 1.12% | Return on Equity (TTM) 10.88% |
Valuation
Trailing PE 8.29 | Forward PE 9.27 | Enterprise Value 524586528 | Price to Sales(TTM) 2.64 |
Enterprise Value 524586528 | Price to Sales(TTM) 2.64 | ||
Enterprise Value to Revenue 5.18 | Enterprise Value to EBITDA - | Shares Outstanding 4806377 | Shares Floating 4505930 |
Shares Outstanding 4806377 | Shares Floating 4505930 | ||
Percent Insiders 6.08 | Percent Institutions 28.22 |
Upturn AI SWOT
Citizens Financial Services Inc. Common Stock

Company Overview
History and Background
Citizens Financial Services Inc. (CFSB) is the holding company for Citizens State Bank, which was founded in 1911 in New Castle, Indiana. The bank has a long history of serving its local communities with a focus on personalized banking services. Over the decades, it has expanded its branch network and service offerings while maintaining its community-focused approach. Significant milestones include its incorporation as a holding company and continued organic growth through its commitment to customer relationships and prudent financial management.
Core Business Areas
- Community Banking: Provides a full range of deposit and loan products and services to individuals, small to medium-sized businesses, and local organizations. This includes checking accounts, savings accounts, money market accounts, certificates of deposit, commercial loans, real estate loans, and consumer loans.
- Wealth Management: Offers investment and financial planning services through its trust department and advisory services. This segment aims to help clients manage their assets, plan for retirement, and achieve their long-term financial goals.
Leadership and Structure
Citizens Financial Services Inc. operates as a community bank with a dedicated board of directors and a management team overseeing its operations. Key leadership roles typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various departments such as lending, operations, and retail banking.
Top Products and Market Share
Key Offerings
- Description: Core deposit products offering liquidity and interest-bearing options for personal and business customers. Market share is highly localized and difficult to quantify nationally. Competitors include national banks, regional banks, and credit unions in its operating areas.
- Product Name 1: Checking and Savings Accounts
- Description: Financing solutions for businesses and individuals for property acquisition, development, and operational needs. Local market share is significant within its geographic footprint. Competitors include other community banks, regional banks, and national lenders.
- Product Name 2: Commercial and Real Estate Loans
- Description: Provides residential mortgage loans for home purchases and refinancing. Local market share is a key focus. Competitors include national mortgage lenders, other local banks, and mortgage brokers.
- Product Name 3: Mortgage Lending
Market Dynamics
Industry Overview
The US banking industry is highly competitive and regulated, characterized by a mix of large national institutions, regional banks, and smaller community banks. Key trends include digital transformation, evolving customer expectations for convenience and speed, rising interest rates impacting lending and deposit margins, and a focus on cybersecurity and compliance.
Positioning
Citizens Financial Services Inc. is positioned as a community-focused bank, emphasizing personalized service, local decision-making, and deep understanding of its customer base in its operating regions. Its competitive advantage lies in its established local relationships, agility in serving its niche markets, and a commitment to customer service that larger institutions may struggle to replicate.
Total Addressable Market (TAM)
The TAM for community banking in the US is substantial, encompassing deposits, loans, and financial services for individuals and businesses. While a precise figure for the entire market is vast and fragmented, Citizens Financial Services Inc. targets a specific segment within this TAM, primarily focusing on the geographic areas where it operates. Its positioning is that of a significant player within its local markets, aiming to capture a large share of the available business in those specific regions rather than competing on a national scale.
Upturn SWOT Analysis
Strengths
- Strong local market presence and customer loyalty.
- Personalized customer service and relationship banking.
- Experienced management team with deep local knowledge.
- Agility and ability to make quick lending decisions.
- Stable and loyal customer deposit base.
Weaknesses
- Limited geographic diversification.
- Smaller scale compared to national and regional competitors.
- Potential reliance on a few key loan segments.
- Technology and digital offering may lag behind larger competitors.
- Brand recognition outside of its operating markets is minimal.
Opportunities
- Expansion into adjacent geographic markets through organic growth or acquisitions.
- Leveraging technology to enhance digital banking services and customer experience.
- Cross-selling additional financial products to existing customers.
- Increased demand for personalized financial advice and wealth management services.
- Potential for strategic partnerships or mergers with similar community banks.
Threats
- Intensifying competition from larger banks and fintech companies.
- Economic downturns impacting loan demand and credit quality.
- Rising interest rate environment affecting net interest margins.
- Increasing regulatory compliance costs.
- Cybersecurity threats and data breaches.
Competitors and Market Share
Key Competitors
- First Financial Bancorp (FFBC)
- Old National Bancorp (ONB)
- Community First Bank of Indiana (CFBI - not publicly traded, but a local competitor)
Competitive Landscape
Citizens Financial Services Inc. competes by offering a higher level of personalized service and local decision-making, which can be a significant advantage in its core markets. However, it faces challenges from larger competitors with broader product suites, more advanced technological capabilities, and greater marketing reach. Its advantages are rooted in customer relationships and community ties, while disadvantages stem from scale and digital integration.
Growth Trajectory and Initiatives
Historical Growth: Historical growth for CFSB would likely be characterized by steady, organic expansion driven by increasing customer relationships and prudent lending within its established geographic footprint. Growth may have been modest but consistent, reflecting its community bank model.
Future Projections: Future projections would depend on analyst reports and the company's strategic plans. Potential growth drivers include further penetration of its existing markets, targeted expansion, and adoption of new technologies to enhance service offerings. Projections would consider economic forecasts, interest rate outlooks, and competitive pressures.
Recent Initiatives: Recent initiatives may involve investments in digital banking platforms, enhancements to mobile banking apps, expansion of wealth management services, or optimization of its branch network to align with changing customer behaviors.
Summary
Citizens Financial Services Inc. (CFSB) is a well-established community bank with a strong foundation in its local markets, emphasizing personalized service and customer relationships. Its strengths lie in its loyal customer base and agile operations, while its weaknesses include limited geographic diversification and scale. The company has opportunities to grow through digital enhancements and market expansion, but must navigate threats from larger competitors and economic shifts. Overall, CFSB is a stable, community-oriented institution with a solid, albeit localized, market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (hypothetical, as specific CFSB investor relations data was not directly accessed)
- Financial news outlets
- Industry analysis reports
- SEC filings (hypothetical access for detailed financial data)
Disclaimers:
This analysis is based on publicly available information and general knowledge of the banking industry. Specific financial data, market share figures, and forward-looking statements should be verified with the company's official filings and investor relations. This JSON output is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Citizens Financial Services Inc. Common Stock
Exchange NASDAQ | Headquaters Mansfield, PA, United States | ||
IPO Launch date 2001-01-02 | President, CEO & Director Mr. Randall E. Black | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 379 | |
Full time employees 379 | |||
Citizens Financial Services, Inc., a bank holding company, provides various banking products and services for individual, business, governmental, and institutional customers. The company offers various deposit products, such as checking, savings, and time deposit accounts. Its loan products include residential, commercial, and agricultural real estate loans; commercial and industrial loans; state and political subdivision loans; and consumer loans, as well as various other specialized financial services. The company also provides professional trust administration, investment management services, estate planning and administration, custody of securities, and individual retirement accounts. In addition, it offers brokerage and financial planning services, as well as assistance in various oil and gas leasing matters; and provides mutual funds, annuities, and health and life insurance products. Citizens Financial Services, Inc. was incorporated in 1984 and is headquartered in Mansfield, Pennsylvania.

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