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CZR 
Caesars Entertainment Corporation (CZR)
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Upturn Advisory Summary
01/09/2026: CZR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $32.53
1 Year Target Price $32.53
| 10 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.16% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.21B USD | Price to earnings Ratio - | 1Y Target Price 32.53 |
Price to earnings Ratio - | 1Y Target Price 32.53 | ||
Volume (30-day avg) 15 | Beta 2.03 | 52 Weeks Range 18.25 - 40.00 | Updated Date 01/9/2026 |
52 Weeks Range 18.25 - 40.00 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.12% | Operating Margin (TTM) 17.88% |
Management Effectiveness
Return on Assets (TTM) 3.95% | Return on Equity (TTM) -4.26% |
Valuation
Trailing PE - | Forward PE 34.84 | Enterprise Value 28718482689 | Price to Sales(TTM) 0.46 |
Enterprise Value 28718482689 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 2.53 | Enterprise Value to EBITDA 7.99 | Shares Outstanding 204107943 | Shares Floating 193418810 |
Shares Outstanding 204107943 | Shares Floating 193418810 | ||
Percent Insiders 2.16 | Percent Institutions 105.69 |
Upturn AI SWOT
Caesars Entertainment Corporation
Company Overview
History and Background
Caesars Entertainment Corporation, formerly Harrah's Entertainment, has a rich history dating back to 1937. Founded by William F. Harrah as a small bingo parlor in Reno, Nevada, the company grew through a series of strategic acquisitions and expansions. Key milestones include its initial public offering, the acquisition of Caesars World in 1995, and the transformative merger with Eldorado Resorts in 2020, which led to the rebranding as Caesars Entertainment. The company has evolved from a regional casino operator to one of the largest gaming and hospitality companies in the world, with a strong presence in both land-based and online gaming.
Core Business Areas
- Casino Entertainment: Operations of integrated resorts offering gaming (slots, table games), hotels, dining, entertainment venues, and convention facilities.
- Hospitality: Management and operation of hotel properties, including luxury accommodations, amenities, and guest services.
- Food and Beverage: Extensive restaurant and bar operations, from casual dining to celebrity chef-branded establishments.
- Retail and Shopping: On-site retail outlets offering a variety of merchandise.
- Online Gaming and Sports Betting: Development and operation of online casino games and sports betting platforms (e.g., Caesars Sportsbook).
- Loyalty Programs: Management of the 'Caesars Rewards' program, a comprehensive loyalty program offering benefits to frequent customers across its properties.
Leadership and Structure
Caesars Entertainment Corporation is led by a Board of Directors and an executive management team. Key leadership positions include the Chief Executive Officer, Chief Financial Officer, and heads of various operating segments. The company operates through a decentralized structure with regional management teams overseeing property operations, while corporate headquarters provides strategic direction, brand management, and centralized functions. As of recent filings, Tom Reeg serves as the CEO. The exact number of board members and detailed organizational charts are typically found in official company filings (e.g., 10-K).
Top Products and Market Share
Key Offerings
- Integrated Casino Resorts: Caesars operates numerous iconic casino resorts across the United States, including Las Vegas Strip properties like Caesars Palace, The LINQ, and Harrah's. The market for integrated resorts is highly competitive, with major players like MGM Resorts International (MGM), Wynn Resorts (WYNN), and Las Vegas Sands (LVS) being key competitors. Market share is often measured by gaming revenue, hotel occupancy, and total revenue generated by these properties. Caesars holds a significant share in key markets such as Las Vegas.
- Caesars Sportsbook: A prominent online and retail sports betting platform. Following the acquisition of William Hill, Caesars Sportsbook has become a major player in the rapidly growing US sports betting market. Competitors include DraftKings (DKNG), FanDuel (part of Flutter Entertainment), BetMGM (a joint venture between MGM Resorts and Entain), and Penn Entertainment (PENN). The market share is dynamic and varies by state, with Caesars aiming for a top-tier position.
- Caesars Rewards Program: A comprehensive loyalty program that incentivizes customer engagement across all Caesars properties and online platforms. It offers tiered benefits, points, and rewards. This is a critical component for customer retention and competitive advantage against loyalty programs offered by rival casino operators. While not directly measured by market share in the same way as gaming revenue, its adoption and engagement are crucial.
- Online Casino Gaming: Through its digital platforms, Caesars offers a range of online casino games. This segment competes with operators like DraftKings Casino, BetMGM Casino, and other online gambling platforms. The market share here is also fragmented by state and depends on regulatory frameworks and market penetration.
Market Dynamics
Industry Overview
The gaming and hospitality industry is cyclical, influenced by consumer discretionary spending, economic conditions, and tourism trends. The US market is characterized by strong competition, particularly in major gaming hubs like Las Vegas and Atlantic City. The legalization and expansion of sports betting and online gaming have created new growth avenues but also introduced new competitive dynamics and regulatory challenges. The industry is also increasingly focused on technological innovation, personalized customer experiences, and diversification beyond traditional gaming.
Positioning
Caesars Entertainment is a leading operator in the US casino and hospitality sector, with a strong brand recognition and a vast portfolio of properties. Its competitive advantages include a highly recognized loyalty program (Caesars Rewards), a significant physical footprint, and a rapidly expanding online presence, particularly through Caesars Sportsbook. The company's strategy focuses on integrating its land-based and digital offerings to create a seamless customer experience and capture a larger share of consumer spending in both physical and digital realms. The acquisition of William Hill significantly bolstered its sports betting capabilities.
Total Addressable Market (TAM)
The Total Addressable Market for gaming and hospitality is substantial and multifaceted, encompassing land-based casinos, online gaming, sports betting, and related hospitality services. The global gaming market alone is projected to reach hundreds of billions of dollars in the coming years. For Caesars, the US market for casino gaming and regulated online gaming/sports betting represents a significant portion of this TAM. The company is well-positioned within this TAM due to its extensive network of properties and its aggressive expansion into online channels, particularly in newly regulated sports betting states. However, capturing market share within this broad TAM is challenging due to intense competition and varying state-level regulations.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation (Caesars Palace, Harrah's).
- Extensive network of integrated resorts in prime locations.
- Highly effective and widely adopted loyalty program (Caesars Rewards).
- Significant investment and expansion in the online gaming and sports betting market (Caesars Sportsbook).
- Diversified revenue streams from gaming, hospitality, F&B, and entertainment.
- Experienced management team with a track record of operational efficiency.
Weaknesses
- High debt levels, particularly after the Eldorado merger and William Hill acquisition.
- Exposure to economic downturns affecting discretionary spending.
- Intense competition from both established operators and new entrants in online gaming.
- Reliance on specific geographic markets, which can be subject to local economic or regulatory changes.
- Integration challenges post-acquisitions, ensuring synergy realization.
Opportunities
- Continued growth and expansion of the regulated US sports betting and online casino market.
- Development of new integrated resort projects or expansion of existing ones.
- Leveraging Caesars Rewards data for personalized marketing and improved customer engagement.
- Strategic partnerships and joint ventures to expand market reach or offerings.
- Exploring opportunities in international gaming markets.
- Technological advancements in customer experience (e.g., AI, personalized offers).
Threats
- Increasing regulatory scrutiny and potential changes in gaming laws and taxation.
- Economic recessions impacting consumer spending on leisure and entertainment.
- Intensifying competition leading to price wars and reduced margins.
- Cybersecurity risks and data breaches in online operations.
- Changes in consumer preferences and entertainment trends.
- Potential for new competitors or disruptive technologies.
Competitors and Market Share
Key Competitors
- MGM Resorts International (MGM)
- Wynn Resorts, Limited (WYNN)
- Las Vegas Sands Corp. (LVS)
- Penn Entertainment, Inc. (PENN)
- DraftKings Inc. (DKNG)
- Flutter Entertainment plc (Parent of FanDuel)
Competitive Landscape
Caesars holds a strong position in the US casino market, particularly in Las Vegas and other key gaming destinations. Its integrated resort model and the Caesars Rewards loyalty program are significant competitive advantages. The company's aggressive push into online sports betting and gaming, especially after acquiring William Hill, positions it well against digital-first competitors like DraftKings and FanDuel. However, its high debt load is a potential disadvantage compared to some competitors with stronger balance sheets. The industry is highly dynamic, with competitors constantly innovating and expanding their offerings.
Major Acquisitions
William Hill
- Year: 2021
- Acquisition Price (USD millions): 3700
- Strategic Rationale: To significantly expand Caesars' presence in the rapidly growing US sports betting and online gaming markets, leveraging William Hill's established technology and operations.
Eldorado Resorts
- Year: 2020
- Acquisition Price (USD millions): 17300
- Strategic Rationale: Created a larger, more diversified gaming company with a significantly expanded property portfolio across the US, enhancing scale and operational efficiencies. This led to the rebranding as Caesars Entertainment.
Growth Trajectory and Initiatives
Historical Growth: Caesars Entertainment has experienced significant growth over the past decade, largely driven by strategic acquisitions and market expansion. The merger with Eldorado Resorts significantly expanded its property portfolio and geographic reach. The subsequent acquisition of William Hill provided a substantial boost to its online sports betting and gaming capabilities. This growth has been characterized by increasing revenue, but also by a substantial increase in debt.
Future Projections: Analyst projections for Caesars Entertainment generally anticipate continued revenue growth, particularly from its digital segment. Expansion in sports betting and online casino markets, coupled with potential new property developments or renovations, are key drivers. However, profitability is expected to gradually improve as debt is managed and integration synergies are fully realized. The company is expected to focus on leveraging its loyalty program and optimizing its integrated resort offerings.
Recent Initiatives: Expansion of Caesars Sportsbook into new states and enhancement of its digital platform features.,Ongoing renovations and rebranding efforts at acquired properties to align with the Caesars brand.,Focus on improving operational efficiencies and cost management across its vast property portfolio.,Strategic partnerships to enhance entertainment offerings and customer experiences.,Divestiture of non-core assets to reduce debt and focus on core competencies.
Summary
Caesars Entertainment Corporation is a dominant force in the US gaming and hospitality industry, boasting a strong brand, extensive property portfolio, and a leading loyalty program. Its aggressive expansion into online sports betting and gaming through strategic acquisitions has positioned it for future growth. However, the company carries a considerable debt burden, which impacts its profitability and financial flexibility. Continued focus on debt management, integration synergies, and capitalizing on the digital gaming market will be crucial for its long-term success, while navigating intense competition and economic uncertainties.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Caesars Entertainment Corporation Official Investor Relations Filings (10-K, 10-Q)
- Financial Data Providers (e.g., Yahoo Finance, Bloomberg, Refinitiv)
- Industry Analyst Reports
- Company Press Releases and Official Statements
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. All figures are approximations and subject to change. Historical performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Caesars Entertainment Corporation
Exchange NASDAQ | Headquaters Reno, NV, United States | ||
IPO Launch date 1989-12-13 | CEO & Director Mr. Thomas Robert Reeg CFA | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 50000 | Website https://www.caesars.com |
Full time employees 50000 | Website https://www.caesars.com | ||
Caesars Entertainment, Inc. operates as a gaming and hospitality company. The company owns, leases, brands, or manages domestic properties in 18 states with slot machines, video lottery terminals and e-tables, and hotel rooms, as well as table games, including poker. It also operates and conducts retail and online sports wagering across 32 jurisdictions in North America, and iGaming in five jurisdictions in North America; sports betting from retail and online sportsbooks; and other games, such as keno. In addition, the company operates dining venues, bars, nightclubs, lounges, hotels, and entertainment venues; and provides staffing and management services. The company was founded in 1937 and is based in Reno, Nevada.
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