Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
PENN 
Penn National Gaming Inc (PENN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/09/2026: PENN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $19.17
1 Year Target Price $19.17
| 6 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.12% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.11B USD | Price to earnings Ratio - | 1Y Target Price 19.17 |
Price to earnings Ratio - | 1Y Target Price 19.17 | ||
Volume (30-day avg) 20 | Beta 1.35 | 52 Weeks Range 13.24 - 23.08 | Updated Date 01/9/2026 |
52 Weeks Range 13.24 - 23.08 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -13.24% | Operating Margin (TTM) 2.88% |
Management Effectiveness
Return on Assets (TTM) 0.95% | Return on Equity (TTM) -36.13% |
Valuation
Trailing PE - | Forward PE 9.47 | Enterprise Value 12354214612 | Price to Sales(TTM) 0.31 |
Enterprise Value 12354214612 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.81 | Enterprise Value to EBITDA 15.8 | Shares Outstanding 132870031 | Shares Floating 116668345 |
Shares Outstanding 132870031 | Shares Floating 116668345 | ||
Percent Insiders 1.59 | Percent Institutions 106.37 |
Upturn AI SWOT
Penn National Gaming Inc
Company Overview
History and Background
Penn National Gaming, Inc. (now PENN Entertainment, Inc. after rebranding in 2023) was founded in 1968. It began as a racetrack operator and has evolved significantly over the decades, expanding into casino operations and online gaming. Key milestones include its IPO in 1987, diversification into diversified gaming facilities, and strategic partnerships, most notably with Barstool Sports for its online sports betting and iGaming ventures.
Core Business Areas
- Gaming and Racing Operations: Operates a portfolio of casinos and racetracks across the United States, offering a wide range of gaming options including slots, table games, and pari-mutuel wagering. These facilities often include dining, entertainment, and hotel amenities.
- Interactive and Digital Gaming: This segment focuses on online sports betting and iGaming operations, primarily under the 'Hollywood Casino' brand and formerly through the 'Barstool Sportsbook' and 'theScore Bet' platforms. This area has been a significant focus for growth and diversification.
Leadership and Structure
PENN Entertainment is led by a Board of Directors and a senior executive management team. Key figures include the CEO, CFO, and heads of various operational and strategic divisions. The company operates with a decentralized structure for its physical properties, while its interactive division is more centralized.
Top Products and Market Share
Key Offerings
- Casino Resorts: Penn National operates a diverse portfolio of casino properties across multiple states. These are its primary revenue generators, offering a comprehensive entertainment experience. Competitors include large casino operators like MGM Resorts International, Caesars Entertainment, and Boyd Gaming.
- Online Sports Betting (Hollywood Casino App): The company's mobile and online sports betting platform. While it previously leveraged the Barstool Sports brand, it is transitioning to its own branded offerings. Market share in this segment is highly competitive, with major players like DraftKings and FanDuel dominating. Specific market share for PENN's online offerings varies by state.
- Online Casino Gaming (iGaming): Offers online slots and table games in states where it is legal. Similar to sports betting, this is a competitive market with established players. Specific revenue and user data for this segment are often aggregated with sports betting.
Market Dynamics
Industry Overview
The US gaming industry is experiencing a dual landscape. Traditional brick-and-mortar casinos continue to be a significant revenue source, while the online sports betting and iGaming sector is experiencing rapid growth and intense competition. Regulatory changes and the expansion of legal gambling into new states are key drivers of the industry.
Positioning
PENN Entertainment is a significant regional operator of brick-and-mortar casinos and is actively expanding its presence in the online gaming market. Its strategy has involved strategic partnerships to gain brand recognition and user acquisition in the digital space. Its competitive advantage lies in its established regional footprint, growing interactive capabilities, and a focus on integrating its land-based and online offerings.
Total Addressable Market (TAM)
The TAM for the US gaming industry is substantial and growing, encompassing both traditional casino revenues and the rapidly expanding online sports betting and iGaming markets, which are projected to reach tens of billions of dollars annually. PENN is positioned to capture a share of this TAM through its physical properties and its growing interactive segment, aiming to leverage its customer base across both channels.
Upturn SWOT Analysis
Strengths
- Established portfolio of regional casino properties
- Growing presence and investment in the interactive (online) gaming sector
- Strong brand recognition in certain regional markets
- Experienced management team
- Loyalty programs and established customer base at physical casinos
Weaknesses
- Significant debt load from acquisitions and expansion
- Reliance on specific state regulations for interactive gaming
- Transitioning away from prominent third-party brands (e.g., Barstool) may present challenges
- Competition from larger, more established online gaming operators
Opportunities
- Continued expansion of legal sports betting and iGaming in new states
- Leveraging data from its land-based operations to drive online customer acquisition
- Developing proprietary technology and platforms for interactive gaming
- Potential for further strategic partnerships or acquisitions
- Growth in integrated resort offerings
Threats
- Increasing competition in both land-based and online gaming sectors
- Changes in regulatory frameworks and taxation policies
- Economic downturns impacting consumer discretionary spending
- Cybersecurity risks and data breaches
- Shifting consumer preferences and emerging entertainment options
Competitors and Market Share
Key Competitors
- Caesars Entertainment Corporation (CZR)
- MGM Resorts International (MGM)
- Boyd Gaming Corporation (BYD)
- DraftKings Inc. (DKNG)
- Flutter Entertainment plc (FLUT) - FanDuel (US Operations)
Competitive Landscape
PENN faces intense competition from both established land-based casino operators and rapidly growing online gaming giants. Its advantage lies in its regional diversification and efforts to build integrated offerings. However, it must contend with the significant brand power and technological prowess of competitors like DraftKings and FanDuel in the digital space.
Major Acquisitions
Barstool Sports
- Year: 2020
- Acquisition Price (USD millions): 450
- Strategic Rationale: To leverage Barstool Sports' massive audience and brand appeal for customer acquisition in the online sports betting and iGaming markets.
theScore
- Year: 2021
- Acquisition Price (USD millions): 2000
- Strategic Rationale: To acquire its leading sports media and betting platform, aiming to build a comprehensive sports media and gaming ecosystem and bring technology in-house.
Growth Trajectory and Initiatives
Historical Growth: PENN has grown historically through a combination of acquisitions and organic expansion of its casino properties. More recently, its growth trajectory has been significantly shaped by its strategic push into the online sports betting and iGaming markets.
Future Projections: Future growth is expected to be driven by the continued expansion of its interactive segment, successful integration of its various gaming platforms, and potential new market entries for sports betting and iGaming. Analyst estimates typically project revenue growth, with a focus on improving profitability as the interactive segment matures.
Recent Initiatives: Key recent initiatives include the rebranding to PENN Entertainment, a strategic pivot to focus on proprietary online gaming platforms, and continued investment in technology and market expansion for its interactive offerings. The company has also been consolidating its various online brands.
Summary
PENN Entertainment is a significant player in the US gaming market, transitioning from a primarily brick-and-mortar operator to a hybrid model with a strong focus on interactive gaming. Its strengths lie in its established casino portfolio and growing digital capabilities. However, it faces challenges from substantial debt and intense competition in the online space. The company's future success hinges on its ability to effectively integrate its online and offline operations, manage its debt, and gain market share in the highly competitive digital gaming landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (SEC)
- Financial News Outlets
- Industry Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is estimated and can vary depending on the reporting period and methodology. Financial metrics are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Penn National Gaming Inc
Exchange NASDAQ | Headquaters Wyomissing, PA, United States | ||
IPO Launch date 1994-05-26 | President, CEO & Director Mr. Jay A. Snowden | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 23118 | |
Full time employees 23118 | |||
PENN Entertainment, Inc., together with its subsidiaries, provides integrated entertainment, sports content, and casino gaming experiences. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. It operates portfolio of casinos, racetracks, and online sports betting in various jurisdictions; and iCasino under Hollywood Casino, L'Auberge, ESPN BET, and theScore BET Sportsbook and Casino brands. The company also engages in gaming operations, such as slot machines and table games; food and beverage offerings; and hotel visitation. In addition, its portfolio includes PENN Play, customer loyalty program, which offers a set of rewards and experiences. Further, the company owns various trademarks and service marks, including Ameristar, Argosy, Boomtown, Hollywood Casino, Hollywood Gaming, L'Auberge, M Resort, PENN Entertainment, and PENN Play, as well as theScore, theScore Bet, and theScore esports. The company was formerly known as Penn National Gaming, Inc. and changed its name to PENN Entertainment, Inc. in August 2022. PENN Entertainment, Inc. was founded in 1972 and is based in Wyomissing, Pennsylvania.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.