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Data I/O Corporation (DAIO)



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Upturn Advisory Summary
09/12/2025: DAIO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.22
1 Year Target Price $5.22
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.36% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 31.64M USD | Price to earnings Ratio - | 1Y Target Price 5.22 |
Price to earnings Ratio - | 1Y Target Price 5.22 | ||
Volume (30-day avg) 1 | Beta 1.04 | 52 Weeks Range 1.88 - 3.57 | Updated Date 09/14/2025 |
52 Weeks Range 1.88 - 3.57 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.28 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.5% | Operating Margin (TTM) -14.19% |
Management Effectiveness
Return on Assets (TTM) -7.35% | Return on Equity (TTM) -14.45% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 24090424 | Price to Sales(TTM) 1.39 |
Enterprise Value 24090424 | Price to Sales(TTM) 1.39 | ||
Enterprise Value to Revenue 1.06 | Enterprise Value to EBITDA 203.8 | Shares Outstanding 9387660 | Shares Floating 8610552 |
Shares Outstanding 9387660 | Shares Floating 8610552 | ||
Percent Insiders 8.2 | Percent Institutions 34.28 |
Upturn AI SWOT
Data I/O Corporation

Company Overview
History and Background
Data I/O Corporation, founded in 1972, initially focused on developing and manufacturing programmers for integrated circuits. Over time, the company expanded its product line and adapted to the evolving needs of the electronics manufacturing industry, particularly in the automotive and industrial sectors.
Core Business Areas
- Programming Systems: Develops and sells automated programming systems for semiconductor devices, primarily used in manufacturing environments to program memory chips, microcontrollers, and other programmable devices.
- Consumable Products and Services: Provides sockets, adapters, and other consumable items needed for programming devices, along with programming services to help customers with their device programming needs.
Leadership and Structure
The leadership team is headed by Anthony Ambrose (President and CEO). The organizational structure is based on functional departments like Sales, Marketing, Engineering, and Operations.
Top Products and Market Share
Key Offerings
- PSV7000: Automated programming system for high-volume manufacturing. Competitors include BPM Microsystems and Xeltek. Estimated market share within automated programming systems is difficult to ascertain precisely but is estimated at 20%.
- LumenX Programming Platform: A flexible platform for various programming applications. Competitors include BPM Microsystems and Hi-Lo Systems. Estimated market share within flexible programming platform systems is difficult to ascertain precisely but is estimated at 15%.
Market Dynamics
Industry Overview
The semiconductor programming market is driven by the increasing complexity of electronic devices and the growing demand for customization in various industries, including automotive, industrial, and consumer electronics. Growth is tied to overall electronics manufacturing volumes.
Positioning
Data I/O focuses on providing high-quality, reliable programming solutions, particularly for high-volume applications. Their competitive advantage lies in their technology and reputation for accuracy and throughput.
Total Addressable Market (TAM)
The total addressable market (TAM) for semiconductor programming is estimated to be several hundred million dollars annually. Data I/O is well-positioned to capture a share of this market.
Upturn SWOT Analysis
Strengths
- Strong reputation for quality and reliability
- Advanced programming technology
- Focus on high-volume applications
- Established customer base
Weaknesses
- Limited product diversification
- Dependence on specific industries (e.g., automotive)
- Small market capitalization
- Can have lumpy revenues
Opportunities
- Expansion into new geographic markets
- Development of new programming solutions for emerging technologies
- Strategic acquisitions
- Increase recurring revenue streams such as service contracts
Threats
- Intense competition from larger companies
- Technological obsolescence
- Economic downturns affecting key industries
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BPMX
- XELB
Competitive Landscape
Data I/O faces competition from both larger and smaller companies, with varying strengths in different market segments. Data I/O's advantage lies in its focus on high-volume applications.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been modest, with revenue fluctuating based on industry cycles.
Future Projections: Future growth is projected to be driven by demand in the automotive and industrial sectors, with potential for expansion into new markets.
Recent Initiatives: Recent initiatives include the development of new programming solutions and expansion of sales efforts in key markets.
Summary
Data I/O Corporation is a niche player in the semiconductor programming market with a long history and strong reputation for quality. Its financial performance is improving, but revenue growth is modest and dependent on specific industries. Expanding into new markets and diversifying its product line could help the company achieve more sustainable growth. The company is performing relatively well in the automated programming systems market. The company should look to invest in more partnerships.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Industry Reports, Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and represents a snapshot in time. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Data I/O Corporation
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 1990-03-26 | CEO, President & Director Mr. William O. Wentworth | ||
Sector Technology | Industry Electronic Components | Full time employees 88 | Website https://www.dataio.com |
Full time employees 88 | Website https://www.dataio.com |
Data I/O Corporation, together with its subsidiaries, engages in the design, manufacture, and sale of programming and security deployment systems and services for electronic device manufacturers in the United States, Europe, and internationally. Its programming system products are used to program integrated circuits (ICs) with the specific data for the ICs. The company offers PSV systems off-line automated programming systems, such as PSV2800 automated programming system which focuses on high-volume manufacturing in a lower cost platform; PSV7000 automated programming system for security deployment upgrades; PSV5000 automated programming system that combines mid-range capacity and supports security deployment; and PSV3500 automated programming system which provides basic programming needs. It provides SentriX security deployment system; and LumenX and non-automated FlashPAK III programming systems. In addition, the company offers hardware support, system installation and repair, and device programming services. It markets and sells its products to original equipment manufacturers in automotive and consumer electronics, internet of things, and industrial, as well as electronic manufacturing service contract manufacturers through direct sales, and indirect sales representatives and distributors. Data I/O Corporation was incorporated in 1969 and is headquartered in Redmond, Washington.

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