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Upturn AI SWOT - About
DNUT 
Krispy Kreme Inc (DNUT)
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Upturn Advisory Summary
10/23/2025: DNUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.7
1 Year Target Price $3.7
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.27% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 703.63M USD | Price to earnings Ratio - | 1Y Target Price 3.7 |
Price to earnings Ratio - | 1Y Target Price 3.7 | ||
Volume (30-day avg) 9 | Beta 1.34 | 52 Weeks Range 2.50 - 12.53 | Updated Date 10/24/2025 |
52 Weeks Range 2.50 - 12.53 | Updated Date 10/24/2025 | ||
Dividends yield (FY) 2.61% | Basic EPS (TTM) -2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.33% | Operating Margin (TTM) -7.27% |
Management Effectiveness
Return on Assets (TTM) -1.67% | Return on Equity (TTM) -47.15% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2045860000 | Price to Sales(TTM) 0.46 |
Enterprise Value 2045860000 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 1.33 | Enterprise Value to EBITDA 24.19 | Shares Outstanding 171200000 | Shares Floating 85796880 |
Shares Outstanding 171200000 | Shares Floating 85796880 | ||
Percent Insiders 54.59 | Percent Institutions 43.97 |
Upturn AI SWOT
Krispy Kreme Inc
Company Overview
History and Background
Krispy Kreme was founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina. It initially sold doughnuts to local grocery stores, but soon opened its own retail shop. The company expanded rapidly post-World War II and went public in 2000. After facing financial difficulties, it was taken private in 2016 by JAB Holding Company and then went public again in 2021.
Core Business Areas
- Doughnuts: Production, distribution, and retail sales of doughnuts, including the signature Original Glazed.
- Coffee and Beverages: Sales of coffee, other beverages, and related products.
- Branded Merchandise: Sales of Krispy Kreme branded merchandise such as apparel, mugs, and other novelty items.
- Delivered Fresh Daily (DFD): Delivery of fresh doughnuts to retail partners, supermarkets and convenience stores.
Leadership and Structure
CEO: Josh Charlesworth. Organizational structure includes corporate headquarters, franchise operations, and owned retail locations. Board of Directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- Original Glazed Doughnut: Signature product; a glazed yeast doughnut. Market share is difficult to pinpoint exactly due to the broad donut market, but this doughnut is a leading seller in the US. Competitors include Dunkin', local bakeries, and grocery store brands.
- Assorted Doughnuts: A variety of flavored and filled doughnuts. Market share varies, but it contributes significantly to overall revenue. Competitors include Dunkin', regional donut chains, and grocery store brands.
- Coffee and Beverages: A range of hot and cold coffee and other beverage options, complimenting the donuts.Competitors include Dunkin', Starbucks, McDonalds
Market Dynamics
Industry Overview
The donut market is mature and competitive, with strong demand for both traditional and innovative offerings. Trends include increased focus on coffee and beverages, digital ordering, and delivery services.
Positioning
Krispy Kreme is positioned as a premium donut brand with a focus on freshness and quality. Its 'Hot Light' and brand recognition provide a competitive advantage.
Total Addressable Market (TAM)
The global donut market size was valued at USD 21.34 billion in 2023 and is projected to grow to USD 29.74 billion by 2032. Krispy Kreme is positioned to capture a significant portion of this expanding market through its global expansion strategy and established brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established franchise network
- High-quality product offerings
- The 'Hot Light' experience
Weaknesses
- High sugar content may deter health-conscious consumers
- Heavily reliant on a single product category (doughnuts)
- Fluctuations in commodity prices (ingredients)
- High debt levels
Opportunities
- Expansion into new international markets
- Partnerships with delivery services
- Product innovation (healthier options)
- Increase Digital Sales
Threats
- Increased competition from other donut chains and bakeries
- Changing consumer preferences (healthier snacks)
- Economic downturn impacting discretionary spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DNKN
- SBUX
- MCD
Competitive Landscape
Krispy Kreme's advantage lies in its iconic brand and unique 'Hot Light' experience. However, Dunkin' has a broader menu and larger store footprint, while Starbucks and McDonald's have a strong presence in the coffee and breakfast market. There are several smaller chains as well
Major Acquisitions
Insomnia Cookies
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expands product offerings into late night snacks.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by store expansion and increased same-store sales. Fluctuations have occurred due to economic factors and changes in consumer preferences.
Future Projections: Future growth is projected to come from international expansion, strategic partnerships, and digital sales growth. Analyst estimates vary and should be reviewed regularly.
Recent Initiatives: Recent initiatives include expanding the Delivered Fresh Daily (DFD) program and focusing on digital ordering and delivery.
Summary
Krispy Kreme has a strong brand and growth potential, but faces competition and health-related concerns. The company's international expansion and digital initiatives show promise. Debt is something to watch. Success depends on executing its strategy and adapting to changing consumer trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Krispy Kreme Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Please conduct thorough research and consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Krispy Kreme Inc
Exchange NASDAQ | Headquaters Charlotte, NC, United States | ||
IPO Launch date 2021-07-01 | President, CEO & Director Mr. Joshua Charlesworth | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 21000 | Website https://www.krispykreme.com |
Full time employees 21000 | Website https://www.krispykreme.com | ||
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and digital channels. It also operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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