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Upturn AI SWOT - About
DNUT 
Krispy Kreme Inc (DNUT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: DNUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.03
1 Year Target Price $4.03
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.15% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 610.33M USD | Price to earnings Ratio - | 1Y Target Price 4.03 |
Price to earnings Ratio - | 1Y Target Price 4.03 | ||
Volume (30-day avg) 9 | Beta 1.32 | 52 Weeks Range 2.50 - 12.53 | Updated Date 08/29/2025 |
52 Weeks Range 2.50 - 12.53 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.92% | Basic EPS (TTM) -2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.04 | Actual -0.15 |
Profitability
Profit Margin -29.33% | Operating Margin (TTM) -7.27% |
Management Effectiveness
Return on Assets (TTM) -1.67% | Return on Equity (TTM) -47.15% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2012476000 | Price to Sales(TTM) 0.4 |
Enterprise Value 2012476000 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 24.19 | Shares Outstanding 171200000 | Shares Floating 85851664 |
Shares Outstanding 171200000 | Shares Floating 85851664 | ||
Percent Insiders 54.48 | Percent Institutions 44.19 |
Upturn AI SWOT
Krispy Kreme Inc
Company Overview
History and Background
Krispy Kreme was founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina. Initially, Rudolph sold doughnuts to local grocery stores; however, the enticing aroma led passersby to request warm doughnuts directly, prompting the establishment of a retail shop. The company expanded significantly in the 1950s and 1960s. After periods of financial challenges in the early 2000s, it was acquired by JAB Holding Company in 2016 and then went public again in 2021.
Core Business Areas
- Retail Sales: Krispy Kreme operates retail shops selling doughnuts, coffee, and other beverages. This is the primary source of revenue and brand recognition.
- Wholesale Sales: Krispy Kreme distributes doughnuts to grocery stores, convenience stores, and other retail locations, expanding its reach beyond its own shops.
- Franchising: Krispy Kreme franchises its brand and business model to independent operators, both domestically and internationally. Franchising provides revenue through upfront fees and ongoing royalties.
Leadership and Structure
Michael Tattersfield is the CEO of Krispy Kreme. The company has a typical corporate structure with various departments, including operations, marketing, finance, and supply chain, overseen by a board of directors.
Top Products and Market Share
Key Offerings
- Original Glazed Doughnut: The iconic Original Glazed Doughnut is Krispy Kreme's signature product. Market share data specifically for this product is not publicly available, but it accounts for a significant portion of doughnut sales. Competitors include Dunkin' and local bakeries that sell glazed doughnuts.
- Assorted Doughnuts: Krispy Kreme offers a wide range of assorted doughnuts with various flavors and toppings. Market share data for assorted doughnuts is not specifically available, but collectively it makes up a considerable segment of sales. Competitors include Dunkin' and local bakeries offering varied doughnut options.
- Coffee and Beverages: Krispy Kreme sells coffee, iced beverages, and other drinks. The company does not break out the market share of its beverage sales. Competitors include Starbucks, Dunkin', and McDonald's.
Market Dynamics
Industry Overview
The doughnut and coffee shop industry is competitive, with established players and numerous independent shops. Trends include increased demand for specialty flavors, online ordering, and delivery services.
Positioning
Krispy Kreme positions itself as a premium doughnut brand, known for its fresh, hot Original Glazed doughnuts and distinctive brand experience. Its competitive advantage lies in its brand recognition, unique product offering, and 'Hot Light' experience.
Total Addressable Market (TAM)
The global baked goods market is estimated to be hundreds of billions of dollars. While Krispy Kreme focuses on doughnuts, which are a subset of this market, its positioning allows it to capture a significant portion of the premium doughnut segment. The exact TAM of Krispy Kreme is difficult to specify without granular doughnut market data, but it is significant and growing.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique 'Hot Light' experience
- Established franchising network
- High-quality product
- Omnichannel presence (retail, wholesale, delivery)
Weaknesses
- High sugar and calorie content
- Dependence on doughnut sales
- Fluctuations in ingredient costs
- Negative press related to health concerns.
- Inconsistent store performance
Opportunities
- Expanding into new international markets
- Developing healthier product options
- Leveraging digital marketing and e-commerce
- Partnerships with delivery services
- Expanding into new dayparts (e.g., breakfast sandwiches)
Threats
- Increased competition from other doughnut chains and coffee shops
- Changing consumer preferences for healthier options
- Economic downturn impacting discretionary spending
- Rising labor and ingredient costs
- Negative publicity related to health concerns
Competitors and Market Share
Key Competitors
- DNKN
- SHAK
- CAKE
Competitive Landscape
Krispy Kreme competes with other doughnut chains, coffee shops, and bakeries. Its advantages include its strong brand, unique product offering, and 'Hot Light' experience. Disadvantages include its reliance on doughnut sales and vulnerability to changing consumer preferences.
Major Acquisitions
Insomnia Cookies
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expand its offering beyond doughnuts and to diversify its revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Krispy Kreme has experienced growth through retail expansion, franchise growth, and increased wholesale distribution.
Future Projections: Future growth is projected to come from international expansion, continued digital investment, and new product development.
Recent Initiatives: Recent initiatives include expanding delivery options, launching new doughnut flavors, and focusing on brand partnerships.
Summary
Krispy Kreme is a well-known brand with a strong product offering and established franchise network. The company faces challenges related to changing consumer preferences, competition, and health concerns. Key strengths include its brand recognition and unique 'Hot Light' experience. Opportunities lie in international expansion, digital marketing, and healthier product development.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Krispy Kreme Inc
Exchange NASDAQ | Headquaters Charlotte, NC, United States | ||
IPO Launch date 2021-07-01 | President, CEO & Director Mr. Joshua Charlesworth | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 21000 | Website https://www.krispykreme.com |
Full time employees 21000 | Website https://www.krispykreme.com | ||
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and digital channels. It also operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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