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Upturn AI Summary - About
Krispy Kreme Inc(DNUT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DNUT
09/25/2026: DNUT (1-star) is currently NOT-A-BUY. Pass it for now.
Krispy Kreme Inc is a well-known global retailer of doughnuts and sweet treats that utilizes an omni-channel business model. Its core strength lies in its iconic brand and the 'Hot Light' experience, which helps drive consistent consumer traffic. The company's primary growth story centers on its 'Delivered Fresh Daily' model, allowing it to scale its footprint through grocery and convenience store partnerships. Investors should monitor risks related to commodity price inflation, intense competition from larger restaurant chains, and the execution complexity of its distribution network. The stock may best suit growth-focused investors who can tolerate potential volatility associated with the competitive retail food sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is executing an expansion strategy, though growth is subject to execution risks and high competition. |
| Momentum investor | Mixed fit | Momentum is conditional on positive trends in same-store sales and successful retail expansion. |
| Value investor | Weak fit | Current valuation reflects future growth expectations rather than historical value metrics. |
| Dividend investor | Mixed fit | The dividend is stable but not the primary driver for total return potential at this stage. |
| Low-risk investor | Weak fit | The retail food industry is subject to high volatility from commodity costs and consumer sentiment shifts. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Commodity price fluctuations for sugar and flour directly impact margin stability. |
| Valuation risk | Medium | Growth expectations are priced into the stock, leaving little margin for error. |
| Competition risk (QSR/Coffee) | High | Large incumbents with significant marketing budgets compete for the same breakfast and snack occasions. |
| Business quality | Medium | The brand has strong resonance, but the business model requires significant ongoing capital expenditure. |
| Dividend income | Low | Dividends are a smaller component of the total return strategy compared to capital appreciation. |
| Execution risk | Medium / high | Scaling a fresh delivery network requires complex logistics and consistency across thousands of points of sale. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -51.18% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 517.03M USD | Price to earnings Ratio - | 1Y Target Price 4.08 |
Price to earnings Ratio - | 1Y Target Price 4.08 | ||
Volume (30-day avg) 2.4M shares | Beta 1.27 | 52 Weeks Range 2.88 - 5.11 | Updated Date 09/25/2026 |
52 Weeks Range 2.88 - 5.11 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.54 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Company-Owned Shops | Revenue from sales at Krispy Kreme factory stores and retail shops. | Direct store sales are the traditional driver of brand experience. |
| DFD (Delivered Fresh Daily) | Sales through third-party retail partners like grocery and convenience stores. | This is a key scaling engine for wider brand distribution. |
| International | Franchise and equity-owned operations outside the US. | International markets offer significant headroom for long-term growth. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1.77B | Price to Sales(TTM) 0.35 |
Enterprise Value 1.77B | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 1.21 | Enterprise Value to EBITDA 17.97 | Shares Outstanding 173.50M | Shares Floating 91.54M |
Shares Outstanding 173.50M | Shares Floating 91.54M | ||
Percent Insiders 45.5 | Percent Institutions 47.7 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Krispy Kreme Inc
Exchange NASDAQ | Headquarters Charlotte, NC, United States | ||
IPO Launch date 2021-07-01 | President, CEO & Director Mr. Joshua Charlesworth | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 17000 | Website https://www.krispykreme.com |
Full time employees 17000 | Website https://www.krispykreme.com | ||
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivers fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and digital channels, including delivery apps. It also operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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