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Upturn AI SWOT - About
DNUT 
Krispy Kreme Inc (DNUT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/16/2025: DNUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.03
1 Year Target Price $4.03
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.15% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 540.99M USD | Price to earnings Ratio - | 1Y Target Price 4.03 |
Price to earnings Ratio - | 1Y Target Price 4.03 | ||
Volume (30-day avg) 9 | Beta 1.32 | 52 Weeks Range 2.50 - 12.53 | Updated Date 09/16/2025 |
52 Weeks Range 2.50 - 12.53 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 3.32% | Basic EPS (TTM) -2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.33% | Operating Margin (TTM) -7.27% |
Management Effectiveness
Return on Assets (TTM) -1.67% | Return on Equity (TTM) -47.15% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1943140000 | Price to Sales(TTM) 0.35 |
Enterprise Value 1943140000 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA 24.19 | Shares Outstanding 171200000 | Shares Floating 85851664 |
Shares Outstanding 171200000 | Shares Floating 85851664 | ||
Percent Insiders 54.48 | Percent Institutions 43.99 |
Upturn AI SWOT
Krispy Kreme Inc
Company Overview
History and Background
Krispy Kreme was founded in 1937 in Winston-Salem, North Carolina. It initially focused on a secret yeast-raised doughnut recipe. The company expanded through franchising, experienced financial difficulties in the early 2000s, and eventually went private before returning to the public market.
Core Business Areas
- Retail Stores: Company-owned and franchised stores that sell doughnuts, coffee, and other related products.
- Wholesale: Selling doughnuts to grocery stores, convenience stores, and other retailers.
- E-Commerce and Delivery: Online ordering and delivery services.
Leadership and Structure
Michael Tattersfield is the CEO. The company has a traditional corporate structure with various departments including operations, marketing, finance, and supply chain.
Top Products and Market Share
Key Offerings
- Original Glazed Doughnut: Krispy Kreme's signature product, a yeast-raised doughnut with a signature glaze. Market share data specifically for this product is not publicly available, but it is a major driver of sales. Competitors include Dunkin' Donuts and local bakeries.
- Assorted Doughnuts: A variety of other doughnut flavors and styles. Competitors include Dunkin' Donuts, Tim Hortons and local bakeries.
- Coffee: Krispy Kreme also offers a range of coffee beverages. The coffee market is highly competitive, with competitors including Starbucks, McDonald's, and Dunkin' Donuts.
Market Dynamics
Industry Overview
The global bakery cafe market is competitive and fragmented, with many local and national players. Trends include increasing demand for healthier options and convenient delivery services.
Positioning
Krispy Kreme is positioned as a premium doughnut brand with a focus on freshness and quality. Its competitive advantages include its iconic brand, its unique doughnut recipe, and its 'Hot Light' experience.
Total Addressable Market (TAM)
The global bakery cafe market is estimated at hundreds of billions of dollars. Krispy Kreme captures a small percentage of this TAM but is growing its footprint through strategic partnerships and international expansion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique and popular product
- Established franchise network
- Effective marketing campaigns
Weaknesses
- High sugar content of products
- Dependence on doughnut sales
- Inconsistent performance across franchises
- Perception of being unhealthy
Opportunities
- Expanding into new international markets
- Developing healthier product options
- Increasing digital marketing and delivery capabilities
- Strategic partnerships with other food and beverage companies
Threats
- Rising ingredient costs
- Increasing competition from other doughnut shops and bakeries
- Changing consumer preferences towards healthier foods
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- DNKN
- SBUX
- YUM
Competitive Landscape
Krispy Kreme differentiates itself through its unique doughnut recipe and brand image. However, it faces strong competition from Dunkin' Donuts, which has a larger store footprint and more diversified menu. Starbucks is strong in the coffee market while YUM has global quick-service presence.
Growth Trajectory and Initiatives
Historical Growth: Krispy Kreme has experienced moderate growth in recent years, driven by new store openings and increased online sales.
Future Projections: Analyst projections suggest continued growth in revenue and earnings, driven by international expansion and product innovation.
Recent Initiatives: Recent initiatives include expanding partnerships with retailers, launching new doughnut flavors, and improving its digital ordering and delivery capabilities.
Summary
Krispy Kreme is a well-known brand with a loyal following, but it faces challenges from competition and changing consumer preferences. It is expanding internationally and exploring new product options, but it needs to manage costs and maintain quality. Krispy Kreme has significant brand power, but consumer trends are shifting. They need to innovate and appeal to broader consumer groups.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data may be outdated. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Krispy Kreme Inc
Exchange NASDAQ | Headquaters Charlotte, NC, United States | ||
IPO Launch date 2021-07-01 | President, CEO & Director Mr. Joshua Charlesworth | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 21000 | Website https://www.krispykreme.com |
Full time employees 21000 | Website https://www.krispykreme.com | ||
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and digital channels. It also operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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