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Upturn AI SWOT - About
MCD 
McDonald’s Corporation (MCD)
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Upturn Advisory Summary
09/17/2025: MCD (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
36 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $333
1 Year Target Price $333
| 15 | Strong Buy |
| 6 | Buy |
| 15 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.85% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 217.63B USD | Price to earnings Ratio 26.11 | 1Y Target Price 333 |
Price to earnings Ratio 26.11 | 1Y Target Price 333 | ||
Volume (30-day avg) 36 | Beta 0.49 | 52 Weeks Range 271.86 - 322.66 | Updated Date 09/17/2025 |
52 Weeks Range 271.86 - 322.66 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 2.30% | Basic EPS (TTM) 11.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 32.21% | Operating Margin (TTM) 47.67% |
Management Effectiveness
Return on Assets (TTM) 13.26% | Return on Equity (TTM) - |
Valuation
Trailing PE 26.11 | Forward PE 22.88 | Enterprise Value 270420088787 | Price to Sales(TTM) 8.35 |
Enterprise Value 270420088787 | Price to Sales(TTM) 8.35 | ||
Enterprise Value to Revenue 10.38 | Enterprise Value to EBITDA 18.98 | Shares Outstanding 713604434 | Shares Floating 712384170 |
Shares Outstanding 713604434 | Shares Floating 712384170 | ||
Percent Insiders 0.23 | Percent Institutions 75.11 |
Upturn AI SWOT
McDonald’s Corporation
Company Overview
History and Background
McDonald's Corporation was founded in 1940 by Richard and Maurice McDonald as a restaurant. It was later franchised by Ray Kroc in 1955. McDonald's revolutionized the fast-food industry with its efficient service and standardized menu. Over time, it expanded globally and diversified its menu offerings.
Core Business Areas
- Franchising: McDonald's primarily operates through a franchising model, granting licenses to franchisees who operate restaurants under the McDonald's brand and system. They pay fees to McDonald's for the use of its trademarks, operating systems, and menu.
- Company-Operated Restaurants: McDonald's also directly operates restaurants to test new menu items, operational strategies, and provide a benchmark for franchisees.
Leadership and Structure
The CEO of McDonald's Corporation is Chris Kempczinski. The company has a hierarchical organizational structure with regional and functional divisions.
Top Products and Market Share
Key Offerings
- Big Mac: The Big Mac is one of McDonald's signature burgers, consisting of two beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun. Competitors include similar offerings from Burger King (Whopper) and Wendy's (Dave's Single).
- Market Share: Big Macs contribute to the total burger market share of McDonalds which is an estimated market share of 20% in the burger industry.
- French Fries: McDonald's French Fries are another highly popular item, made from potatoes and fried to a crispy texture. McDonald's has a significant market share in the french fries sector due to its brand recognition and widespread availability. Competitors include Burger King, Wendy's, and other fast-food chains.
- Market Share: McDonald's market share is not directly broken down for just fries, but their fries are popular and make up a big share of their revenue.
- Market Share: McDonald's market share is not directly broken down for just nuggets, but their nuggets are popular and make up a big share of their revenue.
- McNuggets: McDonald's Chicken McNuggets are bite-sized pieces of chicken coated in a batter and deep-fried. Competitors include similar chicken offerings from Wendy's, Burger King, and Chick-fil-A. Market share is not broken down per item.
Market Dynamics
Industry Overview
The fast-food industry is highly competitive, characterized by changing consumer preferences, health concerns, and technological advancements. The industry is also facing increased pressure to offer healthier options and sustainable practices.
Positioning
McDonald's is a global leader in the fast-food industry, known for its affordability, convenience, and brand recognition. It maintains a strong competitive advantage through its franchising system, marketing prowess, and continuous menu innovation.
Total Addressable Market (TAM)
The global fast-food market is expected to reach hundreds of billions of dollars. McDonald's is well-positioned to capture a significant share of this market through its global presence and brand recognition.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Extensive Franchise Network
- Efficient Operations
- Strong Marketing Capabilities
- Real Estate Portfolio
Weaknesses
- Negative Perceptions Regarding Health
- Franchise Dependence
- Menu Stagnation (Historically)
- Labor Costs
Opportunities
- Menu Innovation (Healthier Options)
- Expansion in Emerging Markets
- Technological Integration (Mobile Ordering)
- Partnerships and Collaborations
Threats
- Changing Consumer Preferences
- Increased Competition
- Economic Downturns
- Health Regulations
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- YUM
- BKC
- WEN
- CMG
- SBUX
Competitive Landscape
McDonaldu2019s benefits from its size and scale. However, competitors focus on innovation and price points.
Major Acquisitions
Apprente
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Apprente for its voice-based technology to improve drive-thru ordering and customer service.
Growth Trajectory and Initiatives
Historical Growth: McDonald's has experienced significant growth throughout its history, driven by expansion, menu innovation, and marketing efforts.
Future Projections: Future growth projections vary depending on analyst estimates and market conditions. They often factor in expansion plans, menu changes, and economic forecasts.
Recent Initiatives: Recent initiatives may include menu updates (e.g., plant-based options), technological advancements (e.g., mobile ordering), and sustainability efforts.
Summary
McDonald's is a strong company with a dominant global brand and extensive franchise network. Their operational efficiency and real estate provide considerable support. However, their focus on health and consumer perceptions of McDonaldu2019s is required, along with keeping pace with technological and menu innovations. Stiff competition and economic downturns are external risks that McDonaldu2019s should be aware of.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance may change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McDonald’s Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1965-04-21 | Chairman President, & CEO Mr. Christopher J. Kempczinski | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 150000 | Website https://www.mcdonalds.com |
Full time employees 150000 | Website https://www.mcdonalds.com | ||
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.
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