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MCD 
McDonald’s Corporation (MCD)
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Upturn Advisory Summary
11/05/2025: MCD (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
36 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $330.87
1 Year Target Price $330.87
| 15 | Strong Buy |
| 6 | Buy |
| 15 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.11% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 213.40B USD | Price to earnings Ratio 25.55 | 1Y Target Price 330.87 |
Price to earnings Ratio 25.55 | 1Y Target Price 330.87 | ||
Volume (30-day avg) 36 | Beta 0.53 | 52 Weeks Range 271.86 - 322.66 | Updated Date 11/7/2025 |
52 Weeks Range 271.86 - 322.66 | Updated Date 11/7/2025 | ||
Dividends yield (FY) 2.37% | Basic EPS (TTM) 11.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When Before Market | Estimate 3.33 | Actual 3.22 |
Profitability
Profit Margin 32.04% | Operating Margin (TTM) 46.91% |
Management Effectiveness
Return on Assets (TTM) 12.97% | Return on Equity (TTM) - |
Valuation
Trailing PE 25.55 | Forward PE 22.62 | Enterprise Value 267986697667 | Price to Sales(TTM) 8.13 |
Enterprise Value 267986697667 | Price to Sales(TTM) 8.13 | ||
Enterprise Value to Revenue 10.28 | Enterprise Value to EBITDA 18.81 | Shares Outstanding 712154350 | Shares Floating 710929445 |
Shares Outstanding 712154350 | Shares Floating 710929445 | ||
Percent Insiders 0.23 | Percent Institutions 75.16 |
Upturn AI SWOT
McDonald’s Corporation
Company Overview
History and Background
Founded in 1940 by Richard and Maurice McDonald, McDonald's Corporation is a global foodservice retailer. Ray Kroc joined in 1954 and built it into the global franchise it is today. Significant milestones include introducing the Speedee Service System, franchising, international expansion, and menu diversification.
Core Business Areas
- Franchising: McDonald's primarily operates through a franchise system, granting licenses to independent owner-operators who run restaurants under the McDonald's brand. This includes rental income from properties leased to franchisees.
- Company-Operated Restaurants: McDonald's also owns and operates restaurants, generating revenue through direct sales to customers.
- Supply Chain: Manages a global supply chain, ensuring consistent quality and sourcing of food products.
Leadership and Structure
The CEO is Chris Kempczinski. The organizational structure is hierarchical, with regional and functional divisions supporting global operations. The Board of Directors oversees management.
Top Products and Market Share
Key Offerings
- Big Mac: A flagship burger consisting of two beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun. Competitors include Burger King's Whopper and Wendy's Dave's Single. Estimated market share within the burger category is difficult to isolate specifically for the Big Mac, but it contributes significantly to McDonald's overall burger sales.
- French Fries: McDonald's fries are a popular side dish. They hold a significant market share within the fast-food french fry market, competing with fries from Burger King, Wendy's, and other quick-service restaurants.
- Happy Meal: A meal targeted towards children, including a main item, side, drink, and a toy. Competitors include similar kids' meals offered by Burger King and Wendy's. Market share is significant as it attracts family business.
- Coffee and Beverages: Offers a range of hot and cold beverages, including McCafu00e9 coffee and soft drinks. Competes with Starbucks, Dunkin', and other beverage retailers. Market share is growing with the McCafu00e9 brand.
Market Dynamics
Industry Overview
The quick-service restaurant (QSR) industry is highly competitive, with trends including digital ordering, delivery, menu innovation, and focus on value. The industry is influenced by consumer preferences for convenience and affordability.
Positioning
McDonald's is positioned as a leading global QSR chain, known for its brand recognition, consistency, and affordability. Its competitive advantages include a vast restaurant network, strong supply chain, and brand loyalty.
Total Addressable Market (TAM)
The global QSR market is estimated at hundreds of billions of dollars. McDonald's is positioned to capture a significant portion of this TAM through its global presence and brand recognition.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Extensive Restaurant Network
- Strong Supply Chain
- Franchise Business Model
- Brand Loyalty
Weaknesses
- Negative Perceptions About Health
- High Employee Turnover
- Franchise Dependence
- Menu Stagnation (Historically)
Opportunities
- Menu Innovation (Healthier Options)
- Digital Ordering and Delivery Growth
- International Expansion (Emerging Markets)
- Technological Advancement (Automation)
- Plant-Based Menu Items
Threats
- Changing Consumer Preferences (Healthier Eating)
- Increased Competition
- Economic Downturns
- Rising Labor Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- YUM
- QSR
- WEN
Competitive Landscape
McDonald's advantages include its scale, brand recognition, and franchise model. Disadvantages include negative health perceptions and potential menu stagnation compared to competitors.
Major Acquisitions
Apprente
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired to enhance voice-based ordering technology.
Growth Trajectory and Initiatives
Historical Growth: McDonald's has experienced steady growth over the years, driven by expansion into new markets, menu innovation, and technology investments.
Future Projections: Future growth is projected to be driven by digital initiatives, menu diversification, and international expansion.
Recent Initiatives: Recent strategic initiatives include investments in technology (mobile ordering, delivery), menu innovation (plant-based options), and restaurant modernization.
Summary
McDonald's is a dominant force in the QSR industry due to its global brand and franchise model. It benefits from its scale, but faces challenges from health concerns and competition. Strategic investments in technology and menu innovation are crucial for future growth and maintain market dominance. Supply chain disruptions and changing consumer tastes are key risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- McDonald's Corporation Investor Relations
- SEC Filings
- Market Research Reports (e.g., IBISWorld, Statista)
- Financial News Outlets (e.g., Bloomberg, Reuters, Yahoo Finance)
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and estimates are subject to change. Financial data and performance should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McDonald’s Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1965-04-21 | Chairman President, & CEO Mr. Christopher J. Kempczinski | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 150000 | Website https://www.mcdonalds.com |
Full time employees 150000 | Website https://www.mcdonalds.com | ||
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.
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