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Upturn AI SWOT - About
DSP 
Viant Technology Inc (DSP)
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Upturn Advisory Summary
09/17/2025: DSP (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $19
1 Year Target Price $19
| 4 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 84.78% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 579.78M USD | Price to earnings Ratio 70.85 | 1Y Target Price 19 |
Price to earnings Ratio 70.85 | 1Y Target Price 19 | ||
Volume (30-day avg) 8 | Beta 1.1 | 52 Weeks Range 9.07 - 26.33 | Updated Date 09/17/2025 |
52 Weeks Range 9.07 - 26.33 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.13 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.74% | Operating Margin (TTM) 0.01% |
Management Effectiveness
Return on Assets (TTM) 0.79% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 70.85 | Forward PE 24.75 | Enterprise Value 604234 | Price to Sales(TTM) 1.82 |
Enterprise Value 604234 | Price to Sales(TTM) 1.82 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.03 | Shares Outstanding 16254600 | Shares Floating 12789476 |
Shares Outstanding 16254600 | Shares Floating 12789476 | ||
Percent Insiders 8.86 | Percent Institutions 70.04 |
Upturn AI SWOT
Viant Technology Inc
Company Overview
History and Background
Viant Technology Inc. was founded in 1999 as Specific Media, focusing on digital advertising solutions. It evolved through acquisitions and strategic shifts, rebranding as Viant Technology and ultimately going public in 2021. Key milestones include developing its Adelphic DSP (Demand-Side Platform) and expanding its addressable TV capabilities.
Core Business Areas
- Adelphic DSP: Viant's core offering is the Adelphic DSP, a self-service programmatic advertising platform that enables marketers to plan, buy, and measure digital advertising campaigns across various channels, including connected TV (CTV), mobile, display, audio, and digital out-of-home (DOOH).
- Data Solutions: Viant provides access to its proprietary household-level identity graph, which connects various consumer data points to enhance targeting and measurement capabilities. This includes data onboarding, audience segmentation, and identity resolution services.
- Managed Services: Viant offers managed services for clients who prefer hands-on assistance with their advertising campaigns, including campaign strategy, execution, and optimization.
Leadership and Structure
Tim Vanderhook is the CEO and co-founder of Viant Technology. The company has a typical corporate structure with departments focused on technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Adelphic DSP: Adelphic is a self-service DSP used by advertisers to buy digital ad inventory programmatically. While specific market share data is not readily available, Adelphic competes with other leading DSPs. Competitors include The Trade Desk (TTD), Google (GOOGL) DV360, and MediaMath. Viant's competitive advantages include its people-based marketing approach and household-level identity resolution. They have a revenue from this product.
Market Dynamics
Industry Overview
The digital advertising industry is characterized by rapid growth, technological innovation, and increasing demand for data-driven marketing solutions. Programmatic advertising is a significant component, and CTV advertising is experiencing substantial growth. The industry is becoming increasingly focused on privacy and identity resolution due to changes in data privacy regulations and the phasing out of third-party cookies.
Positioning
Viant positions itself as a people-based advertising platform with a focus on household-level identity resolution. This is a competitive advantage because it allows for more precise targeting and measurement. Viant is a mid-tier player in the DSP market, competing against larger, more established companies.
Total Addressable Market (TAM)
The global digital advertising market is estimated to reach hundreds of billions of dollars. The programmatic advertising subset accounts for a significant portion of this, and CTV advertising is a rapidly expanding segment. Viant's TAM is related to programmatic advertising, particularly in CTV. Viant is positioned to capitalize on the increasing shift toward programmatic and addressable TV advertising.
Upturn SWOT Analysis
Strengths
- Proprietary household-level identity graph
- Self-service DSP (Adelphic)
- Focus on people-based marketing
- Strong presence in CTV advertising
- Established relationships with advertisers
Weaknesses
- Smaller scale compared to major DSP competitors
- Dependence on the Adelphic platform for revenue
- Limited brand awareness compared to larger players
- Market perception of brand vs competitors
- Can be sensitive to privacy
Opportunities
- Growth in CTV advertising market
- Increasing demand for identity resolution solutions
- Expansion of programmatic advertising into new channels
- Partnerships with data providers and technology companies
- International expansion
Threats
- Increased competition from larger DSPs
- Changes in data privacy regulations (e.g., GDPR, CCPA)
- Decline in effectiveness of traditional targeting methods (e.g., third-party cookies)
- Economic downturn impacting advertising budgets
- Technological disruptions in the advertising ecosystem
Competitors and Market Share
Key Competitors
- TTD
- GOOGL
- MGNI
- PUBM
Competitive Landscape
Viant's competitive advantage lies in its people-based marketing approach and household-level identity graph. However, it faces intense competition from larger, more established DSPs with greater resources and brand recognition. Viant must differentiate itself through innovation, superior customer service, and strategic partnerships.
Major Acquisitions
ConfiAd
- Year: 2021
- Acquisition Price (USD millions): 57
- Strategic Rationale: Expanded Viant's data capabilities and audience reach, enhancing its addressable advertising solutions.
Growth Trajectory and Initiatives
Historical Growth: Viant has experienced growth in revenue and customer base in recent years, driven by the expansion of programmatic advertising and the adoption of its Adelphic DSP. Growth rate is subject to economic conditions.
Future Projections: Future growth is projected to be driven by the continued expansion of CTV advertising, increased demand for identity resolution, and the company's ability to innovate and expand its product offerings. Analyst estimates vary and should be reviewed.
Recent Initiatives: Recent initiatives will require analysis of corporate communications
Summary
Viant is a mid-sized player in the competitive digital advertising space, with the strength of its people-based marketing approach. Viant benefits from the growth in CTV advertising. The company is vulnerable to increased competition and must continue to innovate. Viant must also watch the ever changing landscape of data privacy regulations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports (e.g., eMarketer, IAB)
- Analyst Reports
- Company Website
- Press Releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share estimates are approximate and may vary across sources. Specific financial figures should be verified through official company filings. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viant Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-02-10 | Co-Founder, Chairman & CEO Mr. Tim Vanderhook | ||
Sector Technology | Industry Software - Application | Full time employees 381 | Website https://www.viantinc.com |
Full time employees 381 | Website https://www.viantinc.com | ||
Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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