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Upturn AI Summary - About
Viant Technology Inc(DSP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DSP
11/10/2026: DSP (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Viant Technology Inc is a mid-sized advertising technology company that provides a demand-side platform (DSP) for programmatic ad buying. The firm has a leading position in household-level targeting and is currently benefiting from the broader shift toward Connected TV advertising. Its primary growth opportunity lies in scaling its software platform and integrating retail media data to improve campaign performance. However, Viant faces execution risks as it competes against significantly larger, well-funded incumbents in a privacy-sensitive market. The stock may suit growth-oriented investors interested in the digital advertising sector, though they should closely monitor its ability to maintain margins and navigate evolving data regulations.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth in the programmatic sector but must prove it can gain significant share against larger incumbents. |
| Momentum investor | Strong fit while signal remains positive | The stock can experience significant price movement during periods of positive industry sentiment for ad tech. |
| Value investor | Weak fit | As a growth-oriented ad tech firm, valuation is typically driven by future revenue expectations rather than current earnings multiples. |
| Dividend investor | Weak fit | The company does not pay dividends and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | High exposure to ad tech volatility and competition makes this a higher-risk equity. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to sharp price swings based on sector sentiment and quarterly performance. |
| Valuation risk | Medium | Investors pay for future growth that may be difficult to forecast in the rapidly changing ad tech landscape. |
| Competition risk (Ad Tech) | High | Competing against massive players like Google and The Trade Desk requires constant innovation. |
| Business quality | Medium | While the technology is functional, the company is still establishing a clear competitive moat. |
| Dividend income | Low / none | There is no income component to the investment thesis. |
| Execution risk | Medium | Successfully scaling the platform while maintaining margins is critical for long-term viability. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -40.52% | Avg. Invested days 26 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/10/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 933.99M USD | Price to earnings Ratio 39 | 1Y Target Price 19.5 |
Price to earnings Ratio 39 | 1Y Target Price 19.5 | ||
Volume (30-day avg) 451.2K shares | Beta 1.13 | 52 Weeks Range 8.71 - 14.80 | Updated Date 11/10/2026 |
52 Weeks Range 8.71 - 14.80 | Updated Date 11/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Platform Revenue | Fees earned from advertisers utilizing the Viant DSP software. | Viant earns money as a percentage of the advertising budget spent through its software. |
| Data Services | Revenue from identity resolution and data-driven marketing tools. | The company charges for specialized data tools that help marketers target ads more effectively. |
Valuation
Trailing PE 39 | Forward PE 13.51 | Enterprise Value 101.19M | Price to Sales(TTM) 2.4 |
Enterprise Value 101.19M | Price to Sales(TTM) 2.4 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 3.38 | Shares Outstanding 21.18M | Shares Floating 20.26M |
Shares Outstanding 21.18M | Shares Floating 20.26M | ||
Percent Insiders 3.18 | Percent Institutions 60.41 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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