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DSP 
Viant Technology Inc (DSP)
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Upturn Advisory Summary
10/31/2025: DSP (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.55
1 Year Target Price $18.55
| 4 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 84.78% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 559.01M USD | Price to earnings Ratio 68.31 | 1Y Target Price 18.55 |
Price to earnings Ratio 68.31 | 1Y Target Price 18.55 | ||
Volume (30-day avg) 8 | Beta 1.06 | 52 Weeks Range 8.11 - 26.33 | Updated Date 11/2/2025 |
52 Weeks Range 8.11 - 26.33 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.13 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.74% | Operating Margin (TTM) 0.01% |
Management Effectiveness
Return on Assets (TTM) 0.79% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 68.31 | Forward PE 22.52 | Enterprise Value -12887117 | Price to Sales(TTM) 1.76 |
Enterprise Value -12887117 | Price to Sales(TTM) 1.76 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 0.09 | Shares Outstanding 16254640 | Shares Floating 12754853 |
Shares Outstanding 16254640 | Shares Floating 12754853 | ||
Percent Insiders 8.67 | Percent Institutions 62.01 |
Upturn AI SWOT
Viant Technology Inc
Company Overview
History and Background
Viant Technology Inc. was founded in 1999. It evolved from being an email marketing provider to a full-stack programmatic advertising platform. Its journey includes strategic acquisitions and technological innovations, leading to its current position as a provider of advertising cloud software.
Core Business Areas
- Programmatic Advertising Platform: Viant's core offering is its Adelphic advertising software platform, a demand-side platform (DSP) that enables marketers to plan, buy, and measure advertising across various channels, including connected TV (CTV), digital audio, and mobile.
- Data and Analytics: Viant offers data and analytics solutions to help advertisers understand their target audiences and optimize their campaigns for better results. This includes audience segmentation, targeting, and measurement capabilities.
Leadership and Structure
Tim Vanderhook is the CEO and co-founder. The company has a board of directors and a management team overseeing different departments, including technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Adelphic: Adelphic is Viant's flagship programmatic advertising platform, enabling cross-channel advertising campaigns. While specific market share data is difficult to pinpoint, Viant operates within the competitive DSP landscape, competing with larger players like Google DV360 and The Trade Desk. Competitors include The Trade Desk (TTD), Google (GOOGL), and Amazon (AMZN).
- World Advertising Group (WAG): A consortium dedicated to enhancing the effectiveness of independent advertising by combining the unique strengths of agencies and technology firms. Competitors include holding companies like WPP, Omnicom, and Publicis.
Market Dynamics
Industry Overview
The programmatic advertising industry is experiencing growth driven by the increasing adoption of digital advertising and the shift towards data-driven marketing. Connected TV (CTV) advertising is a significant growth area within the industry.
Positioning
Viant is positioned as an independent, omnichannel DSP provider, focusing on providing advertisers with control and transparency in their advertising campaigns. Viant's competitive advantage lies in its people-based approach to advertising and ability to target people through their households.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach hundreds of billions of dollars. Viant aims to capture a share of this TAM by focusing on its DSP platform and data solutions, with a strategic focus on CTV advertising.
Upturn SWOT Analysis
Strengths
- Independent DSP
- Omnichannel platform
- People-based advertising
- CTV focus
Weaknesses
- Smaller market share compared to larger competitors
- Reliance on data partnerships
- Limited brand recognition
Opportunities
- Growth in CTV advertising
- Expansion into new markets
- Development of new data and analytics solutions
- Increased demand for transparent advertising
Threats
- Competition from larger DSPs
- Changes in data privacy regulations
- Economic downturn
- Technological disruptions
Competitors and Market Share
Key Competitors
- TTD
- GOOGL
- AMZN
Competitive Landscape
Viant's advantages include its independence and focus on people-based advertising, while its disadvantages include its smaller size and limited brand recognition compared to its larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical revenue growth has been variable, reflecting the competitive dynamics of the digital advertising industry.
Future Projections: Future growth projections are based on analyst estimates, which depend on factors such as the growth of the programmatic advertising market and Viant's ability to gain market share.
Recent Initiatives: Recent initiatives include investments in its technology platform, partnerships with data providers, and expansion into new markets.
Summary
Viant Technology is a niche player in the competitive digital advertising space with a focus on CTV and people-based advertising. Its independence can be a differentiator, but it must overcome competition from larger players with more resources. The company needs to strategically focus on growth areas like CTV and leverage data effectively. Vigilance regarding evolving data privacy regulations is crucial.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Viant Technology Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. Market share data is approximate and may not reflect the most current information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viant Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-02-10 | Co-Founder, Chairman & CEO Mr. Tim Vanderhook | ||
Sector Technology | Industry Software - Application | Full time employees 381 | Website https://www.viantinc.com |
Full time employees 381 | Website https://www.viantinc.com | ||
Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California. Viant Inc. operates as a subsidiary of American Lifecare Holdings Inc.
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