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Upturn AI SWOT - About
Viant Technology Inc (DSP)
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Upturn Advisory Summary
07/17/2025: DSP (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $21.75
1 Year Target Price $21.75
| 4 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 119.16% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 850.28M USD | Price to earnings Ratio 104.54 | 1Y Target Price 21.75 |
Price to earnings Ratio 104.54 | 1Y Target Price 21.75 | ||
Volume (30-day avg) 8 | Beta 1.14 | 52 Weeks Range 8.70 - 26.33 | Updated Date 07/17/2025 |
52 Weeks Range 8.70 - 26.33 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.13 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.69% | Operating Margin (TTM) -6.88% |
Management Effectiveness
Return on Assets (TTM) 0.68% | Return on Equity (TTM) 4.68% |
Valuation
Trailing PE 104.54 | Forward PE 51.02 | Enterprise Value 64882558 | Price to Sales(TTM) 2.77 |
Enterprise Value 64882558 | Price to Sales(TTM) 2.77 | ||
Enterprise Value to Revenue 0.21 | Enterprise Value to EBITDA 3.1 | Shares Outstanding 15846400 | Shares Floating 12381246 |
Shares Outstanding 15846400 | Shares Floating 12381246 | ||
Percent Insiders 9.09 | Percent Institutions 66.24 |
Upturn AI SWOT
Viant Technology Inc
Company Overview
History and Background
Viant Technology Inc. was founded in 1999. Initially known as Specific Media, it evolved into a leading advertising technology company focused on programmatic advertising. Significant milestones include the development of its Adelphic DSP and its integration into the Viant Advertising Cloud.
Core Business Areas
- Demand Side Platform (DSP): Adelphic is Viant's flagship DSP, enabling advertisers to plan, buy, and measure advertising across various channels. It provides access to a wide range of inventory and advanced targeting capabilities.
- Advertising Cloud: The Viant Advertising Cloud is a suite of tools and services that helps advertisers manage their digital advertising campaigns. This includes features for data management, analytics, and reporting.
- Data Solutions: Viant provides data solutions, including identity resolution and audience targeting, to help advertisers reach their desired customers and improve campaign performance. These solutions are privacy-focused.
Leadership and Structure
Tim Vanderhook is the CEO. The company has a typical hierarchical structure with departments focused on engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Adelphic DSP: Adelphic is Viant's omnichannel demand-side platform. It allows advertisers to buy ads across digital channels. While specific market share data fluctuates, Adelphic is considered a mid-tier DSP, competing with larger platforms. Competitors include The Trade Desk (TTD), Google (GOOGL), and Amazon (AMZN).
- Viant Household ID: A proprietary identity resolution solution. Viant claims a large addressable reach for this offering. Competitors include LiveRamp (RAMP) and Neustar (NSR, acquired by TransUnion).
Market Dynamics
Industry Overview
The advertising technology industry is rapidly evolving, driven by advancements in data analytics, artificial intelligence, and programmatic advertising. Privacy regulations and the increasing importance of first-party data are major trends.
Positioning
Viant positions itself as a privacy-focused, omnichannel advertising platform. Its competitive advantages include its proprietary household ID and its ability to connect advertising across different channels.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be hundreds of billions of dollars annually. Viant is positioned to capture a share of this market through its DSP and other ad tech solutions. Their TAM is likely between $50-$100 Billion based on total global ad spend.
Upturn SWOT Analysis
Strengths
- Proprietary Household ID
- Omnichannel Capabilities
- Privacy-Focused Approach
- Established relationships with advertisers
Weaknesses
- Smaller Scale Compared to Major Competitors
- Dependence on Third-Party Data (despite focus)
- Limited Brand Awareness compared to larger players
- Inconsistent Profitability
Opportunities
- Growing Demand for Privacy-Compliant Advertising Solutions
- Expansion into New Geographic Markets
- Partnerships with Data Providers
- Increased Adoption of Connected TV (CTV) Advertising
Threats
- Increasing Privacy Regulations (e.g., GDPR, CCPA)
- Dominance of Large Tech Platforms (Google, Facebook, Amazon)
- Economic Downturn Affecting Advertising Spending
- Changing Consumer Preferences and Media Consumption Habits
Competitors and Market Share
Key Competitors
- TTD
- GOOGL
- AMZN
- MAGT
Competitive Landscape
Viant faces intense competition from larger players like Google and The Trade Desk. Viant's advantages include its privacy-focused approach and proprietary household ID, but it needs to continue innovating to maintain its position.
Major Acquisitions
Adroit Digital
- Year: 2016
- Acquisition Price (USD millions): 80
- Strategic Rationale: Expanded Viant's programmatic capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be assessed by analyzing Viant Technology Inc.'s past financial reports and market share data.
Future Projections: Future growth projections can be found in analyst reports and company guidance.
Recent Initiatives: Recent initiatives include product enhancements to the Adelphic DSP and partnerships with data providers to expand its reach.
Summary
Viant Technology Inc. is a relatively small but growing player in the competitive ad tech industry. It offers a privacy-focused, omnichannel advertising platform. The company's key strengths include its proprietary household ID and its ability to connect advertising across different channels. Viant needs to be wary of competition from larger firms and changes in regulations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Analyst Reports
- Company Website
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viant Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-02-10 | Co-Founder, Chairman & CEO Mr. Tim Vanderhook | ||
Sector Technology | Industry Software - Application | Full time employees 383 | Website https://www.viantinc.com |
Full time employees 383 | Website https://www.viantinc.com | ||
Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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