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Trade Desk Inc (TTD)



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Upturn Advisory Summary
07/11/2025: TTD (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $86.01
1 Year Target Price $86.01
23 | Strong Buy |
5 | Buy |
11 | Hold |
0 | Sell |
2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.59% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 37.04B USD | Price to earnings Ratio 91.93 | 1Y Target Price 86.01 |
Price to earnings Ratio 91.93 | 1Y Target Price 86.01 | ||
Volume (30-day avg) 41 | Beta 1.4 | 52 Weeks Range 42.96 - 141.53 | Updated Date 07/12/2025 |
52 Weeks Range 42.96 - 141.53 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.82 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.04% | Operating Margin (TTM) 8.84% |
Management Effectiveness
Return on Assets (TTM) 5.46% | Return on Equity (TTM) 16.88% |
Valuation
Trailing PE 91.93 | Forward PE 70.92 | Enterprise Value 35639243868 | Price to Sales(TTM) 14.42 |
Enterprise Value 35639243868 | Price to Sales(TTM) 14.42 | ||
Enterprise Value to Revenue 13.87 | Enterprise Value to EBITDA 65.67 | Shares Outstanding 448136000 | Shares Floating 445597270 |
Shares Outstanding 448136000 | Shares Floating 445597270 | ||
Percent Insiders 0.67 | Percent Institutions 81.56 |
Upturn AI SWOT
Trade Desk Inc
Company Overview
History and Background
The Trade Desk, founded in 2009 by Jeff Green and Dave Pickles, revolutionized programmatic advertising. Starting with a focus on transparency and independence, it has grown to become a leading demand-side platform (DSP), connecting advertisers to a global inventory of digital ad space.
Core Business Areas
- Demand-Side Platform (DSP): The Trade Desk's flagship platform allows advertisers to manage their digital advertising campaigns across various channels, including display, video, audio, and connected TV (CTV). It provides real-time bidding (RTB) capabilities and data-driven insights.
Leadership and Structure
Jeff Green is the CEO and Chairman. Blake Grayson is the CFO. The company has a typical corporate structure with departments focusing on technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Demand-Side Platform (DSP): The Trade Desk's core platform enables advertisers to buy digital ad space programmatically. They are estimated to have around 25% market share in the DSP space. Key competitors include Google's DV360, Amazon DSP, and MediaMath. The product generates the vast majority of their revenue.
Market Dynamics
Industry Overview
The programmatic advertising industry is experiencing significant growth, driven by the increasing adoption of digital channels and the demand for more efficient and targeted advertising. The shift to CTV is a major trend.
Positioning
The Trade Desk is positioned as an independent, objective platform, offering transparency and control to advertisers. Its focus on CTV and data-driven optimization provides a competitive advantage.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be in the hundreds of billions of dollars, and programmatic advertising makes up a significant portion. The Trade Desk is positioned to capture a large portion of this expanding TAM, especially as CTV adoption grows.
Upturn SWOT Analysis
Strengths
- Independent Platform
- Strong Technology
- Focus on CTV
- Data-Driven Optimization
- Transparent Pricing
Weaknesses
- Reliance on Third-Party Data
- Smaller Scale Compared to Google and Amazon
- Susceptibility to Regulatory Changes
- High Stock Valuation
Opportunities
- Expansion into New Markets
- Growth of CTV Advertising
- Development of New Data Solutions
- Increased Adoption of Programmatic Advertising
- Partnerships with Data Providers
Threats
- Competition from Google and Amazon
- Privacy Regulations
- Changes in Advertising Technology
- Economic Downturn
- Data Breaches
Competitors and Market Share
Key Competitors
- GOOG
- AMZN
- MGNI
- PUBM
Competitive Landscape
The Trade Desk competes with large tech companies like Google and Amazon, as well as other independent DSPs. Its independence and focus on transparency are key differentiators.
Major Acquisitions
OpenPath
- Year: 2021
- Acquisition Price (USD millions): 68
- Strategic Rationale: Strengthened its direct publisher relationships and supply chain.
Growth Trajectory and Initiatives
Historical Growth: The Trade Desk has experienced rapid revenue growth in recent years, driven by the increasing adoption of programmatic advertising and its strong position in the CTV market.
Future Projections: Analyst estimates for future revenue and earnings growth would be placed here. For example, Expected Revenue Growth: [25, 22, 20]
Recent Initiatives: Recent initiatives include expanding partnerships with data providers, developing new advertising solutions for CTV, and investing in artificial intelligence and machine learning.
Summary
Trade Desk is a strong player in the growing programmatic advertising space, particularly in CTV. Its independence and technology are key assets. Competition from larger players and evolving privacy regulations pose challenges. Its growth trajectory is promising and expanding their product is key.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trade Desk Inc
Exchange NASDAQ | Headquaters Ventura, CA, United States | ||
IPO Launch date 2016-09-21 | Co-Founder, Chairman, President & CEO Mr. Jeffrey Terry Green | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3522 | Website https://www.thetradedesk.com |
Full time employees 3522 | Website https://www.thetradedesk.com |
The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based ad-buying platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

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