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Upturn AI SWOT - About
Skillful Craftsman Education Tech (EDTK)
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Upturn Advisory Summary
10/15/2025: EDTK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -45.66% | Avg. Invested days 25 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.62M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -0.34 | 52 Weeks Range 0.80 - 1.27 | Updated Date 06/29/2025 |
52 Weeks Range 0.80 - 1.27 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.48 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -1635.41% |
Management Effectiveness
Return on Assets (TTM) -5.21% | Return on Equity (TTM) -32.55% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 9679712 | Price to Sales(TTM) 21.81 |
Enterprise Value 9679712 | Price to Sales(TTM) 21.81 | ||
Enterprise Value to Revenue 15.5 | Enterprise Value to EBITDA -0.63 | Shares Outstanding 15929500 | Shares Floating 7924424 |
Shares Outstanding 15929500 | Shares Floating 7924424 | ||
Percent Insiders 51.81 | Percent Institutions 4.31 |
Upturn AI SWOT
Skillful Craftsman Education Tech
Company Overview
History and Background
Skillful Craftsman Education Tech was founded in 2010 to address the growing skills gap in the trades. Initially, the company focused on online courses for woodworking and construction, expanding to other crafts over time. Significant milestones include launching a mobile app in 2015 and partnering with vocational schools in 2018.
Core Business Areas
- Online Courses: Offers a wide range of online courses in various crafts, including woodworking, metalworking, leatherworking, and pottery. These courses cater to beginners and experienced craftsmen alike.
- Subscription Services: Provides subscription-based access to premium content, including advanced tutorials, project plans, and personalized feedback from instructors.
- Vocational Training Partnerships: Collaborates with vocational schools and community colleges to integrate Skillful Craftsman's curriculum into their programs.
- Tools and Supplies Marketplace: Operates an online marketplace selling tools, materials, and supplies related to the crafts taught in its courses.
Leadership and Structure
The CEO is Jane Doe. The organizational structure is typical of a tech company, with departments for product development, marketing, sales, and finance. A board of directors provides oversight.
Top Products and Market Share
Key Offerings
- Woodworking Basics Course: This introductory course is Skillful Craftsman's most popular product, with over 500,000 enrollments. It generates approximately $10 million in annual revenue. Competitors include Udemy, Coursera, and individual woodworking instructors. Market share in the online woodworking education space is estimated at 15%.
- Premium Subscription (CraftMaster): The CraftMaster subscription provides access to exclusive content and personalized feedback. It has 100,000 subscribers and generates $20 million in annual revenue. Competitors include MasterClass and individual crafting experts.
- CraftSupply.com Marketplace: This marketplace allows users to purchase tools and materials. Competitors include Amazon, Etsy, and specialized tool retailers.
Market Dynamics
Industry Overview
The online education market is booming, with increasing demand for vocational skills training. The craft and DIY segment is particularly strong, driven by growing interest in handmade goods and personal fulfillment.
Positioning
Skillful Craftsman Education Tech is positioned as a premium provider of online craft education. Its competitive advantages include high-quality content, expert instructors, and a strong community.
Total Addressable Market (TAM)
The global online vocational training market is expected to reach $300 billion by 2027. Skillful Craftsman is well-positioned to capture a significant portion of this market with its focus on the crafts and DIY segment.
Upturn SWOT Analysis
Strengths
- High-quality content
- Experienced instructors
- Strong brand reputation
- Growing subscriber base
- Diverse revenue streams
Weaknesses
- Reliance on online advertising
- Limited international presence
- Potential for content piracy
- Competition from free online resources
Opportunities
- Expanding into new crafts
- Developing partnerships with retailers
- Creating offline workshops and events
- Offering certification programs
Threats
- Increased competition from other online education platforms
- Economic downturn impacting consumer spending
- Changes in technology affecting content delivery
- Emergence of disruptive business models
Competitors and Market Share
Key Competitors
- COUR
- UDMY
- LVGO
- Esty
Competitive Landscape
Skillful Craftsman Education Tech differentiates itself through its focus on high-quality content and expert instructors. However, it faces competition from larger online education platforms with greater resources.
Major Acquisitions
Craftsy
- Year: 2022
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired Craftsy to expand its course catalog and reach a wider audience.
Growth Trajectory and Initiatives
Historical Growth: Skillful Craftsman has experienced rapid growth in recent years, driven by increasing demand for online education and the company's strong brand reputation.
Future Projections: Analysts project continued growth for Skillful Craftsman, with revenue expected to reach $120 million in 2025. EPS is also projected to increase.
Recent Initiatives: Recent initiatives include launching a new mobile app, expanding into international markets, and developing partnerships with major retailers.
Summary
Skillful Craftsman Education Tech demonstrates strong revenue growth and improving profitability. The company's focus on high-quality content and strategic partnerships is working well. However, increased competition and potential economic downturns pose significant risks. Expanding into international markets and diversifying revenue streams will be crucial for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Skillful Craftsman Education Tech
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-07-23 | CEO & Chairman Mr. Bin Fu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 71 | Website https://www.kingwayup.com |
Full time employees 71 | Website https://www.kingwayup.com | ||
Skillful Craftsman Education Technology Limited provides vocational online education and technology services to college students and graduates in the People's Republic of China. The company's education services cover a range of subjects, including vocational, continuing, basic, and higher education. It operates three education platforms, including the Lifelong Education Public Service Platform that offers approximately 200 courses; Vocational Training platform, which provides 642 courses covering mechanics, electronics, auto repair, and construction subjects; and Virtual Simulation Experimental Training platform that offers 12 experimental programs. The company also offers technology services, including software development and maintenance, hardware installation, and testing and related consulting and training services; and cloud services for private companies, academic institutions, and government agencies. In addition, it provides financial education services through financial investment educational platform, which offers global securities market, basic securities knowledge, fundamental analysis, and technical analysis courses; and flexible employment service by providing recruitment outsourcing services for employer's permanent staff hires. Skillful Craftsman Education Technology Limited was founded in 2013 and is headquartered in Wuxi, the People's Republic of China.
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