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Upturn AI SWOT - About
Coursera Inc (COUR)
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Upturn Advisory Summary
09/12/2025: COUR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $12.23
1 Year Target Price $12.23
| 5 | Strong Buy |
| 3 | Buy |
| 5 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.02% | Avg. Invested days 48 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.80B USD | Price to earnings Ratio - | 1Y Target Price 12.23 |
Price to earnings Ratio - | 1Y Target Price 12.23 | ||
Volume (30-day avg) 15 | Beta 1.41 | 52 Weeks Range 5.76 - 13.56 | Updated Date 09/14/2025 |
52 Weeks Range 5.76 - 13.56 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.06% | Operating Margin (TTM) -8.07% |
Management Effectiveness
Return on Assets (TTM) -4.88% | Return on Equity (TTM) -8.4% |
Valuation
Trailing PE - | Forward PE 25.25 | Enterprise Value 1050889000 | Price to Sales(TTM) 2.49 |
Enterprise Value 1050889000 | Price to Sales(TTM) 2.49 | ||
Enterprise Value to Revenue 1.46 | Enterprise Value to EBITDA -7.45 | Shares Outstanding 163700000 | Shares Floating 141734734 |
Shares Outstanding 163700000 | Shares Floating 141734734 | ||
Percent Insiders 6.86 | Percent Institutions 79.84 |
Upturn AI SWOT
Coursera Inc
Company Overview
History and Background
Coursera Inc. was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller. It aims to provide universal access to high-quality education. Initially focusing on MOOCs, it has expanded to offer degrees, professional certificates, and corporate training programs.
Core Business Areas
- Degrees: Offers online Bachelor's and Master's degrees in partnership with universities, providing accredited academic programs.
- Professional Certificates: Provides job-relevant skills training programs for career advancement or reskilling, often industry-recognized.
- Coursera for Business: Offers a learning platform for organizations to train employees, develop skills, and improve business performance.
- MasterTrack Certificates: Short online programs that provide university credit toward a full Master's degree.
Leadership and Structure
The current CEO is Jeff Maggioncalda. The company operates with a functional organizational structure, including departments for engineering, product, marketing, sales, finance, and content partnerships.
Top Products and Market Share
Key Offerings
- Degrees: Online degree programs offered in partnership with universities. Market share is difficult to pinpoint exactly due to the fragmented online education market, but Coursera is a significant player. Competitors include 2U (TWOU), Pearson (PSO), and other university-backed online programs.
- Market Share (%):
- Coursera for Business: A platform providing online training solutions to organizations. Revenue from this segment is a growing portion of Coursera's total revenue. Competitors include LinkedIn Learning (MSFT), Skillsoft, and Pluralsight.
- Market Share (%):
- Guided Projects: Short, hands-on learning experiences that enable learners to develop job-relevant skills in under two hours. Competitors include Udemy, edX.
- Market Share (%):
Market Dynamics
Industry Overview
The online education industry is experiencing rapid growth, driven by increasing demand for flexible and affordable learning options, technological advancements, and a growing skills gap in the workforce.
Positioning
Coursera is positioned as a leading online learning platform offering a wide range of educational content from top universities and institutions, giving it a strong brand reputation and content library. It differentiates itself through university partnerships and focus on credentialed learning.
Total Addressable Market (TAM)
The global online education market is estimated to be in hundreds of billions of dollars, and Coursera is positioned to capture a substantial share through its offerings. Coursera's focus on degree programs, professional certificates, and corporate training broadens its TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Partnerships with top universities and institutions
- Diverse course catalog
- Focus on credentialed learning
- Global reach
Weaknesses
- Relatively high course costs compared to some competitors
- Reliance on partner institutions
- Profitability challenges
- Intense competition
Opportunities
- Expanding into new geographic markets
- Increasing adoption of online learning by businesses
- Developing new course offerings in high-demand fields
- Growing demand for upskilling and reskilling
- Strategic acquisitions
Threats
- Increased competition from other online learning platforms
- Economic downturns impacting education budgets
- Changes in university partnerships
- Evolving technology and learning preferences
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- TWOU
- LRN
- MSFT
- CHGG
- GOOGL
Competitive Landscape
Coursera's advantages include its brand, university partnerships, and comprehensive content catalog. Disadvantages include higher prices and profitability challenges compared to some competitors.
Major Acquisitions
Rhyme Systems Ltd
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Coursera's presence in the enterprise learning market.
Growth Trajectory and Initiatives
Historical Growth: Coursera has experienced significant growth in users and revenue since its founding. This growth has been fueled by the increasing demand for online education and the company's expansion into new markets and course offerings.
Future Projections: Analyst projections vary, but generally anticipate continued growth in revenue and users as the online education market expands. Profitability is a key factor to watch.
Recent Initiatives: Recent initiatives include expanding Coursera for Business, launching new degree programs, and investing in technology to improve the learning experience.
Summary
Coursera is a leading online learning platform with strong university partnerships and a diverse course catalog. While its growth prospects are promising, it faces intense competition and profitability challenges. Expansion in the corporate training market is crucial for long-term success, but Coursera must differentiate itself to compete effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Coursera Investor Relations
- SEC Filings
- Third-party market research reports
- Company press releases
- Financial news outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share and financial data are estimates and may vary. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coursera Inc
Exchange NYSE | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2021-03-31 | CEO, President & Director Mr. Gregory M. Hart | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 1260 | Website https://www.coursera.org |
Full time employees 1260 | Website https://www.coursera.org | ||
Coursera, Inc. provides online educational services in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates through three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.
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