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Upturn AI SWOT - About
Coursera Inc (COUR)

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Upturn Advisory Summary
10/31/2025: COUR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $12.38
1 Year Target Price $12.38
| 5 | Strong Buy |
| 3 | Buy |
| 5 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.37% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.40B USD | Price to earnings Ratio - | 1Y Target Price 12.38 |
Price to earnings Ratio - | 1Y Target Price 12.38 | ||
Volume (30-day avg) 15 | Beta 1.4 | 52 Weeks Range 5.76 - 13.56 | Updated Date 11/1/2025 |
52 Weeks Range 5.76 - 13.56 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When After Market | Estimate 0.08 | Actual 0.1 |
Profitability
Profit Margin -6.2% | Operating Margin (TTM) -8.03% |
Management Effectiveness
Return on Assets (TTM) -4.42% | Return on Equity (TTM) -7.44% |
Valuation
Trailing PE - | Forward PE 25.77 | Enterprise Value 1090177000 | Price to Sales(TTM) 1.89 |
Enterprise Value 1090177000 | Price to Sales(TTM) 1.89 | ||
Enterprise Value to Revenue 1.51 | Enterprise Value to EBITDA -7.45 | Shares Outstanding 166400000 | Shares Floating 142522202 |
Shares Outstanding 166400000 | Shares Floating 142522202 | ||
Percent Insiders 6.86 | Percent Institutions 81.3 |
Upturn AI SWOT
Coursera Inc
Company Overview
History and Background
Coursera Inc. was founded in 2012 by Stanford University professors Andrew Ng and Daphne Koller. It initially offered courses from a handful of universities and has since grown to partner with hundreds of institutions worldwide, offering a wide range of online courses, specializations, and degrees. Coursera went public in March 2021.
Core Business Areas
- Degree Programs: Offers bachelor's and master's degrees in partnership with universities, providing a comprehensive online education experience.
- Coursera for Business: Provides online learning solutions for businesses to upskill and reskill their employees.
- Coursera for Campus: Enables universities to offer online courses and programs to their students.
- Individual Learners: Offers courses, Specializations, Guided Projects, and Professional Certificates to individual learners seeking to advance their careers or pursue personal development.
Leadership and Structure
Jeff Maggioncalda is the CEO. The company has a typical corporate structure with departments like marketing, engineering, product, and finance. The Board of Directors oversees the management team.
Top Products and Market Share
Key Offerings
- Degree Programs: Fully online degree programs in fields like business, data science, and computer science, offered in partnership with universities. These contribute significantly to revenue but market share is fragmented across all online degree providers. Competitors include 2U (TWOU), Noodle Partners and Pearson (PSO).
- Coursera for Business: Enterprise learning platform with courses and skill-building programs tailored for corporate training. Competitors include LinkedIn Learning (MSFT), Pluralsight and Udemy for Business (UDMY).
- Specializations: A series of related courses designed to develop expertise in a specific area. Competitors include edX (now part of 2U (TWOU)) and Udacity.
Market Dynamics
Industry Overview
The online education market is experiencing rapid growth due to increasing demand for flexible and affordable learning options. The rise of remote work and the need for continuous upskilling are also driving growth.
Positioning
Coursera is a leading provider of online education, positioned as a premium platform offering high-quality courses from top universities and institutions. Its competitive advantage lies in its brand reputation, extensive content library, and strong university partnerships.
Total Addressable Market (TAM)
The global online education market is projected to reach hundreds of billions of dollars in the coming years. Coursera is well-positioned to capture a significant portion of this market with its diverse offerings and partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation
- Partnerships with top universities and institutions
- Extensive content library across various disciplines
- Scalable business model
- Strong technology platform
Weaknesses
- High customer acquisition costs
- Reliance on university partnerships
- Competition from other online learning platforms
- Variable course completion rates
- Profitability concerns
Opportunities
- Expanding into new geographic markets
- Developing new course offerings in high-demand areas
- Increasing focus on corporate training
- Leveraging AI and other technologies to enhance the learning experience
- Acquiring smaller online learning companies
Threats
- Increased competition from established and emerging players
- Changes in government regulations
- Economic downturns impacting education budgets
- Data breaches and security vulnerabilities
- Shifting preferences of learners
Competitors and Market Share
Key Competitors
- TWOU
- UDMY
- LXU
Competitive Landscape
Coursera faces competition from other online learning platforms, as well as traditional universities and corporate training providers. Coursera's advantages include its strong brand, high-quality content, and partnerships with top universities. However, it faces challenges from lower-priced competitors and the increasing availability of free online resources.
Major Acquisitions
Rhyme Systems
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Rhyme Systems helps Coursera to provide data-driven learning outcomes to partners as well as provide personalized content recommendations.
Growth Trajectory and Initiatives
Historical Growth: Coursera has experienced significant growth in users and revenue since its founding, driven by the increasing demand for online education.
Future Projections: Analysts project continued growth for Coursera, driven by its expansion into new markets and its focus on corporate training. Growth rates are expected to be in the double digits, but profitability is uncertain.
Recent Initiatives: Recent initiatives include expanding its degree program offerings, investing in new technologies, and strengthening its partnerships with universities and corporations.
Summary
Coursera is a leading online education platform with strong university partnerships and brand recognition. While it faces competition and profitability challenges, its growth potential remains high due to increasing demand for online learning. Expanding corporate training and leveraging AI are key opportunities for future success, but managing customer acquisition costs and reliance on university partnerships are crucial challenges.
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Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Research
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coursera Inc
Exchange NYSE | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2021-03-31 | CEO, President & Director Mr. Gregory M. Hart | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 1260 | Website https://www.coursera.org |
Full time employees 1260 | Website https://www.coursera.org | ||
Coursera, Inc. provides online educational services in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates through three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.

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