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Upturn AI SWOT - About
European Wax Center Inc (EWCZ)
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Upturn Advisory Summary
07/09/2025: EWCZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.71
1 Year Target Price $6.71
| 3 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.56% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.63M USD | Price to earnings Ratio 27.5 | 1Y Target Price 6.71 |
Price to earnings Ratio 27.5 | 1Y Target Price 6.71 | ||
Volume (30-day avg) 8 | Beta 1.59 | 52 Weeks Range 2.72 - 10.39 | Updated Date 07/9/2025 |
52 Weeks Range 2.72 - 10.39 | Updated Date 07/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.36% | Operating Margin (TTM) 21.48% |
Management Effectiveness
Return on Assets (TTM) 4.31% | Return on Equity (TTM) 12.44% |
Valuation
Trailing PE 27.5 | Forward PE - | Enterprise Value 561367613 | Price to Sales(TTM) 1.4 |
Enterprise Value 561367613 | Price to Sales(TTM) 1.4 | ||
Enterprise Value to Revenue 2.59 | Enterprise Value to EBITDA 9.07 | Shares Outstanding 43339600 | Shares Floating 26475274 |
Shares Outstanding 43339600 | Shares Floating 26475274 | ||
Percent Insiders 2.83 | Percent Institutions 91.83 |
Upturn AI SWOT
European Wax Center Inc
Company Overview
History and Background
European Wax Center Inc. was founded in 2004 by siblings David and Josh Coba. They aimed to create a more comfortable and professional waxing experience. The company has expanded through franchising and company-owned locations.
Core Business Areas
- Waxing Services: Provides a variety of waxing services for different body parts, using proprietary Comfort Waxu00ae.
- Retail Products: Sells pre- and post-wax care products, including cleansers, moisturizers, and hair growth inhibitors.
- Franchising: Offers franchise opportunities to entrepreneurs looking to open and operate European Wax Center locations.
Leadership and Structure
David Coba serves as the CEO and the company operates under a franchise business model with a corporate support structure.
Top Products and Market Share
Key Offerings
- Brazilian Wax: One of the company's most popular services, Brazilian waxes offer complete hair removal in the bikini area. Competitors include local salons, franchise waxing centers, and DIY waxing kits.
- Eyebrow Waxing: A core service. Competitors include threading salons, local waxing salons, and at-home waxing kits/tools.
- Retail Products (Strut 365): A line of products intended for pre and post wax care. Competitors are local and online retail stores. No specific market share data available.
Market Dynamics
Industry Overview
The beauty and personal care services industry is growing, with waxing services as a significant component. The market is fragmented, with many independent salons and franchise operations.
Positioning
European Wax Center Inc. positions itself as a premium waxing service provider, emphasizing hygiene, comfort, and expertise. Its competitive advantages lie in its proprietary wax formula, standardized service procedures, and brand recognition.
Total Addressable Market (TAM)
The TAM for hair removal services in the US is estimated to be several billion dollars annually. European Wax Center Inc. is positioned to capture a significant share through its national footprint and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary Comfort Waxu00ae
- Standardized service procedures
- Franchise model allows for rapid expansion
- Loyalty program drives repeat business
Weaknesses
- High reliance on franchise owners
- Potential for inconsistent service quality across locations
- Sensitivity to economic downturns
- Limited product diversification beyond waxing
Opportunities
- Expansion into new markets (domestic and international)
- Introduction of new services (e.g., skincare)
- Partnerships with complementary businesses (e.g., beauty retailers)
- Increased focus on digital marketing and e-commerce
Threats
- Increased competition from other waxing salons and DIY options
- Changes in consumer preferences and beauty trends
- Economic recession impacting discretionary spending
- Labor shortages affecting staffing levels
Competitors and Market Share
Key Competitors
- SFH
- RUWI
- PDCO
Competitive Landscape
European Wax Center Inc. has a strong brand and franchise model but faces competition from other national chains, local salons, and at-home waxing products. Its competitive advantage lies in its specialized service, brand recognition, and Comfort Waxu00ae.
Growth Trajectory and Initiatives
Historical Growth: European Wax Center Inc. has experienced significant growth driven by franchise expansion and increasing consumer demand for waxing services.
Future Projections: Analysts project continued growth for European Wax Center Inc., driven by new center openings, same-store sales growth, and expansion of its product line.
Recent Initiatives: Recent initiatives include expansion of the retail product line, enhanced digital marketing efforts, and optimization of the franchise model.
Summary
European Wax Center is a growing brand with a strong franchise model but faces competitive pressure. Their emphasis on brand recognition, innovative products, and growing services will help them to continue to gain growth. However, the company needs to be aware of economic downturns and service inconsistencies across stores, which could make a difference. They should continue expanding their services and innovate to stay ahead.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About European Wax Center Inc
Exchange NASDAQ | Headquaters Plano, TX, United States | ||
IPO Launch date 2021-08-05 | CEO & Chairman Mr. Christopher D. Morris | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 124 | Website https://waxcenter.com |
Full time employees 124 | Website https://waxcenter.com | ||
European Wax Center, Inc. operates as the franchisor and operator of out-of-home waxing services in the United States. It offers body and facial waxing services; and pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers, and skin treatments, as well as skincare retail products. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas.
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