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EWCZ 
European Wax Center Inc (EWCZ)
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Upturn Advisory Summary
11/13/2025: EWCZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.68
1 Year Target Price $6.68
| 3 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.49% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 216.66M USD | Price to earnings Ratio 19.5 | 1Y Target Price 6.68 |
Price to earnings Ratio 19.5 | 1Y Target Price 6.68 | ||
Volume (30-day avg) 8 | Beta 1.56 | 52 Weeks Range 2.72 - 7.60 | Updated Date 11/14/2025 |
52 Weeks Range 2.72 - 7.60 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate 0.1229 | Actual 0.1559 |
Profitability
Profit Margin 5.32% | Operating Margin (TTM) 25.88% |
Management Effectiveness
Return on Assets (TTM) 4.72% | Return on Equity (TTM) 16.18% |
Valuation
Trailing PE 19.5 | Forward PE - | Enterprise Value 497450983 | Price to Sales(TTM) 1.03 |
Enterprise Value 497450983 | Price to Sales(TTM) 1.03 | ||
Enterprise Value to Revenue 2.34 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 43692903 | Shares Floating 34128821 |
Shares Outstanding 43692903 | Shares Floating 34128821 | ||
Percent Insiders 3.33 | Percent Institutions 88.76 |
Upturn AI SWOT
European Wax Center Inc
Company Overview
History and Background
European Wax Center was founded in 2004 by siblings David and Josh Coba. They aimed to create a more luxurious and efficient waxing experience. The company grew through franchising and corporate-owned locations.
Core Business Areas
- Waxing Services: Offers a variety of waxing services for different body areas, catering to both men and women.
- Retail Products: Sells a range of pre- and post-waxing skincare products, including cleansers, moisturizers, and hair growth inhibitors.
- Franchising: Generates revenue through franchise fees and royalties from independently owned European Wax Center locations.
Leadership and Structure
David Coba serves as the CEO. The company operates with a franchise model, with corporate oversight and support provided to franchisees.
Top Products and Market Share
Key Offerings
- Brazilian Wax: EWC's signature service, accounting for a significant portion of revenue. Competitors include independent salons and other waxing chains such as LunchboxWax (privately held) and niche spas. Data regarding market share is difficult to get precisely, but EWC is recognized as a significant market share holder
- Eyebrow Waxing: A popular service that contributes to overall revenue and customer retention. Competitors are independent salons and department store beauty counters. Data regarding market share is difficult to get precisely, but EWC is recognized as a significant market share holder.
- Retail Products: Pre- and post-wax skincare products that enhance the waxing experience and provide ongoing revenue. Competitors include other beauty brands, general retailers with beauty sections, and online retailers. Data regarding market share is difficult to get precisely, but EWC is recognized as a significant market share holder among waxing specific brands.
Market Dynamics
Industry Overview
The waxing and personal care industry is fragmented and competitive, experiencing steady growth driven by increasing demand for beauty services. There is a trend for higher quality services and products.
Positioning
European Wax Center positions itself as a premium waxing experience, focusing on hygiene, efficiency, and a comfortable environment. This differentiated approach allows them to appeal to a specific customer segment.
Total Addressable Market (TAM)
The TAM for beauty and personal care services is substantial, estimated to be in the hundreds of billions of dollars globally. European Wax Center is well-positioned to capture a growing share of the waxing segment within this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Consistent service standards
- Loyalty programs and memberships
- Franchise model for expansion
- Focus on specialized waxing services
Weaknesses
- High initial investment for franchisees
- Dependence on skilled estheticians
- Potential for negative customer experiences
- Vulnerability to economic downturns
- Sensitivity to changes in consumer preferences
Opportunities
- Expansion into new geographic markets
- Development of new service offerings
- Partnerships with complementary businesses
- Increased online presence and e-commerce
- Targeting specific demographics
Threats
- Increased competition from other waxing salons
- Changes in regulations
- Negative publicity or lawsuits
- Economic downturn impacting consumer spending
- Rise of at-home waxing alternatives
Competitors and Market Share
Key Competitors
- LunchboxWax (privately held)
- Waxing the City (privately held)
- Benefit Cosmetics (LVMH)
- Ulta Beauty (ULTA)
Competitive Landscape
European Wax Center differentiates itself through its specialized waxing services and focus on customer experience. However, it faces competition from other waxing chains, independent salons, and retailers offering waxing products.
Growth Trajectory and Initiatives
Historical Growth: European Wax Center has demonstrated growth through franchise expansion and same-store sales increases.
Future Projections: Future growth is expected to be driven by continued franchise expansion, new service offerings, and increased brand awareness. Analyst projections vary.
Recent Initiatives: Recent initiatives likely include expansion into new markets, technology investments, and customer loyalty programs.
Summary
European Wax Center is a well-established player in the waxing industry, benefiting from strong brand recognition and a franchise model that allows for expansion. Its focus on specialized waxing services and customer experience differentiates it from competitors. Potential challenges include managing franchisee relationships, maintaining service standards, and adapting to changing consumer preferences. Overall, EWCZ is a well positioned company in the beauty space.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- News Articles
- Analyst Reports (where publicly available)
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not financial advice and should not be used as the sole basis for investment decisions. Financial data is estimated and may not be exact.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About European Wax Center Inc
Exchange NASDAQ | Headquaters Plano, TX, United States | ||
IPO Launch date 2021-08-05 | CEO & Chairman Mr. Christopher D. Morris | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 124 | Website https://waxcenter.com |
Full time employees 124 | Website https://waxcenter.com | ||
European Wax Center, Inc. operates as the franchisor and operator of out-of-home waxing services in the United States. It offers body and facial waxing services; and pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers, and skin treatments, as well as skincare retail products. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas.
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