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Upturn AI SWOT - About
EWCZ 
European Wax Center Inc (EWCZ)
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Upturn Advisory Summary
08/28/2025: EWCZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.79
1 Year Target Price $6.79
| 3 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.49% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 254.57M USD | Price to earnings Ratio 22.05 | 1Y Target Price 6.79 |
Price to earnings Ratio 22.05 | 1Y Target Price 6.79 | ||
Volume (30-day avg) 8 | Beta 1.59 | 52 Weeks Range 2.72 - 8.91 | Updated Date 08/29/2025 |
52 Weeks Range 2.72 - 8.91 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate 0.153 | Actual 0.2372 |
Profitability
Profit Margin 4.21% | Operating Margin (TTM) 25.16% |
Management Effectiveness
Return on Assets (TTM) 4.4% | Return on Equity (TTM) 11.72% |
Valuation
Trailing PE 22.05 | Forward PE - | Enterprise Value 508724770 | Price to Sales(TTM) 1.2 |
Enterprise Value 508724770 | Price to Sales(TTM) 1.2 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 8.22 | Shares Outstanding 43360700 | Shares Floating 27374056 |
Shares Outstanding 43360700 | Shares Floating 27374056 | ||
Percent Insiders 3.33 | Percent Institutions 89.24 |
Upturn AI SWOT
European Wax Center Inc
Company Overview
History and Background
European Wax Center (EWCZ) was founded in 2004 by siblings David and Josh Coba in Aventura, Florida. The concept originated from their family's European waxing salon, aiming to provide a more modern and comfortable waxing experience. EWCZ rapidly expanded through franchising, becoming a leading waxing-only brand.
Core Business Areas
- Waxing Services: Offers a variety of waxing services for different body areas using its proprietary Comfort Waxu00ae.
- Retail Products: Sells pre- and post-wax care products under the EWCZ brand, including lotions, cleansers, and serums.
- Franchising: Grants franchises to individuals or groups to operate European Wax Center locations.
Leadership and Structure
David Coba serves as CEO and Josh Coba as COO. The company operates under a franchise model with a corporate structure that supports franchisees with training, marketing, and operational resources.
Top Products and Market Share
Key Offerings
- Brazilian Wax: EWCZ's signature service, competitors include local waxing salons and national chains such as LunchboxWax. Revenue estimates are unavailable.
- Market Share (%):
- Eyebrow Wax: A popular service offered by EWCZ, competing with nail salons, beauty salons, and other waxing studios. Revenue estimates are unavailable.
- Market Share (%):
- Market Share (%):
- Retail Products: EWCZ sells its branded line of wax, cleansers, and other after-care items. This competes with other skin care and wax product companies. Revenue estimates are unavailable.
Market Dynamics
Industry Overview
The beauty and personal care services industry is fragmented and competitive. The waxing segment is growing, driven by increased consumer spending on self-care and grooming. Key drivers include disposable income, demographic trends, and fashion trends.
Positioning
EWCZ positions itself as a premium waxing-only brand with a focus on hygiene, comfort, and customer experience. It differentiates itself through its proprietary Comfort Waxu00ae and commitment to trained estheticians.
Total Addressable Market (TAM)
The TAM for beauty and personal care services is substantial, estimated to be billions of dollars globally. EWCZ is positioned to capture a portion of this market by focusing on the waxing segment and expanding its franchise network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary Comfort Waxu00ae
- Franchise business model enabling rapid expansion
- Loyalty program and repeat customer base
- Focus on hygiene and customer experience
Weaknesses
- Reliance on franchise partners
- Sensitivity to economic downturns affecting consumer spending
- Limited service offerings compared to full-service salons
- Potential for franchisee disputes
- Geographic concentration in certain markets
Opportunities
- Expansion into new geographic markets
- Introduction of new service offerings (e.g., skincare treatments)
- Increased focus on digital marketing and e-commerce
- Strategic partnerships with other beauty and wellness brands
- Leveraging customer data for personalized marketing
Threats
- Increased competition from other waxing salons and beauty salons
- Changes in consumer preferences and grooming trends
- Economic downturns impacting consumer spending
- Regulation and licensing requirements for waxing services
- Negative publicity from customer complaints or safety issues
Competitors and Market Share
Key Competitors
- SFX (SEMR)
- LBAW
Competitive Landscape
EWCZ's competitive advantages include its brand recognition, proprietary Comfort Waxu00ae, and franchise model. Disadvantages may include reliance on franchisees and limited service offerings compared to full-service salons.
Growth Trajectory and Initiatives
Historical Growth: EWCZ has experienced rapid growth through its franchise model.
Future Projections: Refer to analyst reports for future growth projections.
Recent Initiatives: Recent initiatives likely include expanding its franchise network, investing in marketing, and innovating on new waxing products and services.
Summary
European Wax Center is a growing franchise with a strong brand that is based on waxing services that could be susceptible to consumer spending. Its franchise model allows for quick expansion but may lead to inconsistent customer experiences among regions. The company has a loyal customer base, but an economic slowdown could impact revenue. European Wax Center needs to keep a watchful eye on customer trends and preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data provided is based on available information and may be subject to change. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About European Wax Center Inc
Exchange NASDAQ | Headquaters Plano, TX, United States | ||
IPO Launch date 2021-08-05 | CEO & Chairman Mr. Christopher D. Morris | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 124 | Website https://waxcenter.com |
Full time employees 124 | Website https://waxcenter.com | ||
European Wax Center, Inc. operates as the franchisor and operator of out-of-home waxing services in the United States. It offers body and facial waxing services; and pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers, and skin treatments, as well as skincare retail products. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas.
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