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EWCZ 
European Wax Center Inc (EWCZ)
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Upturn Advisory Summary
12/04/2025: EWCZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.68
1 Year Target Price $6.68
| 3 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.49% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 224.99M USD | Price to earnings Ratio 15.58 | 1Y Target Price 6.68 |
Price to earnings Ratio 15.58 | 1Y Target Price 6.68 | ||
Volume (30-day avg) 8 | Beta 1.56 | 52 Weeks Range 2.72 - 7.60 | Updated Date 12/5/2025 |
52 Weeks Range 2.72 - 7.60 | Updated Date 12/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-12 | When - | Estimate 0.12 | Actual 0.09 |
Profitability
Profit Margin 5.32% | Operating Margin (TTM) 26.36% |
Management Effectiveness
Return on Assets (TTM) 4.71% | Return on Equity (TTM) 16.18% |
Valuation
Trailing PE 15.58 | Forward PE - | Enterprise Value 484230470 | Price to Sales(TTM) 1.06 |
Enterprise Value 484230470 | Price to Sales(TTM) 1.06 | ||
Enterprise Value to Revenue 2.29 | Enterprise Value to EBITDA 7.28 | Shares Outstanding 43692903 | Shares Floating 27058578 |
Shares Outstanding 43692903 | Shares Floating 27058578 | ||
Percent Insiders 3.31 | Percent Institutions 84.18 |
Upturn AI SWOT
European Wax Center Inc
Company Overview
History and Background
European Wax Center (EWCZ) was founded in 2004 by siblings David and Josh Coba, building upon their family's 30+ years of experience in the beauty industry. They aimed to create a more comfortable and efficient waxing experience, pioneering the concept of a national waxing-only chain.
Core Business Areas
- Waxing Services: Offers a range of waxing services for various body parts, utilizing proprietary Comfort Waxu00ae.
- Retail Products: Sells a line of pre- and post-wax care products, including cleansers, serums, and moisturizers.
- Franchising: Operates primarily through a franchise model, licensing its brand and business system to independent operators.
Leadership and Structure
David Coba serves as the CEO. The company has a traditional corporate structure with executive leadership overseeing various departments, including operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Waxing Services (Bikini/Brazilian): European Wax Center's core offering. Market share data specifically for EWCZ's share of the waxing market is difficult to pinpoint precisely, however, their brand recognition gives them a large portion of this market. Competitors include other waxing salons like Waxing the City, independent salons, and at-home waxing products from companies like Nair and Veet.
- Waxing Services (Eyebrow/Facial): Facial waxing services. Similar to bikini waxing, specific market share is challenging to ascertain but EWCZ holds a strong position. Competitors are similar to those for bikini waxing services, including threading and other hair removal methods.
- Retail Products: Pre- and post-wax care products designed to enhance and prolong waxing results. Market share for EWCZ's branded products is smaller compared to the overall skincare market. Competitors include drug store brands and larger companies such as Ulta (ULTA) and Sephora, and other waxing companies such as Bliss.
Market Dynamics
Industry Overview
The beauty and personal care services industry is large and competitive, with steady growth. The waxing segment is driven by increasing consumer spending on personal grooming and a desire for longer-lasting hair removal solutions.
Positioning
EWCZ positions itself as a premium waxing service provider, focusing on providing a comfortable and consistent experience. Its competitive advantages include brand recognition, proprietary wax formulations, and a standardized service model.
Total Addressable Market (TAM)
The total market for hair removal services is estimated to be in the billions of dollars. EWCZ is positioned to capture a significant portion of this market through its franchise network and brand appeal.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary Comfort Waxu00ae
- Franchise business model
- Standardized service offerings
- Loyalty program
Weaknesses
- Dependence on franchise performance
- Potential for inconsistent service quality across locations
- Competition from lower-priced alternatives
- Seasonality in demand
- High initial investment for franchisees
Opportunities
- Expansion into new geographic markets
- Introduction of new service offerings (e.g., skincare)
- Increased marketing and branding efforts
- Leveraging digital channels for customer acquisition
- Partnerships with complementary businesses
Threats
- Increased competition from other waxing salons and at-home hair removal products
- Changes in consumer preferences
- Economic downturn affecting consumer spending
- Negative publicity or brand reputation issues
- Rising labor costs
Competitors and Market Share
Key Competitors
- Waxing the City
- Ulta (ULTA)
- Bliss
Competitive Landscape
EWCZ competes primarily on brand reputation, service quality, and the consistency of its waxing experience. Advantages include its Comfort Waxu00ae and franchise network. Disadvantages include higher price points compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Historically, EWCZ has grown through expanding its franchise network and increasing same-store sales.
Future Projections: Future growth projections are based on analyst estimates for revenue growth, expansion plans, and profitability improvements. These estimates can fluctuate and are available from financial news sources.
Recent Initiatives: Recent initiatives include loyalty program enhancements, investments in technology to improve the customer experience, and marketing campaigns to attract new customers.
Summary
European Wax Center, under the ticker EWCZ, is a growing company in the waxing service industry. Its strengths lie in its brand recognition, franchise model, and proprietary wax. EWCZ needs to carefully manage franchise consistency, compete with lower-priced alternatives, and adapt to changing consumer preferences while also keeping an eye on labor costs
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Market research reports
- Analyst reports
- Company website
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About European Wax Center Inc
Exchange NASDAQ | Headquaters Plano, TX, United States | ||
IPO Launch date 2021-08-05 | CEO & Chairman Mr. Christopher D. Morris | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 124 | Website https://waxcenter.com |
Full time employees 124 | Website https://waxcenter.com | ||
European Wax Center, Inc. operates as the franchisor and operator of out-of-home waxing services in the United States. It offers body and facial waxing services; and pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers, and skin treatments, as well as skincare retail products. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas.
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