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ULTA 
Ulta Beauty Inc (ULTA)
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Upturn Advisory Summary
01/09/2026: ULTA (3-star) is a STRONG-BUY. BUY since 24 days. Simulated Profits (10.75%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
28 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $637.39
1 Year Target Price $637.39
| 9 | Strong Buy |
| 4 | Buy |
| 13 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.89% | Avg. Invested days 46 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.87B USD | Price to earnings Ratio 25.57 | 1Y Target Price 637.39 |
Price to earnings Ratio 25.57 | 1Y Target Price 637.39 | ||
Volume (30-day avg) 28 | Beta 0.85 | 52 Weeks Range 309.01 - 675.65 | Updated Date 01/9/2026 |
52 Weeks Range 309.01 - 675.65 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 26.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.93% | Operating Margin (TTM) 10.83% |
Management Effectiveness
Return on Assets (TTM) 15.15% | Return on Equity (TTM) 47.97% |
Valuation
Trailing PE 25.57 | Forward PE 23.42 | Enterprise Value 31536088603 | Price to Sales(TTM) 2.49 |
Enterprise Value 31536088603 | Price to Sales(TTM) 2.49 | ||
Enterprise Value to Revenue 2.63 | Enterprise Value to EBITDA 16.82 | Shares Outstanding 44362172 | Shares Floating 44189603 |
Shares Outstanding 44362172 | Shares Floating 44189603 | ||
Percent Insiders 0.28 | Percent Institutions 99.72 |
About Ulta Beauty Inc
Exchange NASDAQ | Headquaters Bolingbrook, IL, United States | ||
IPO Launch date 2007-10-25 | President, CEO & Director Ms. Kecia L. Steelman | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 20000 | Website https://www.ulta.com |
Full time employees 20000 | Website https://www.ulta.com | ||
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
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