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FirstCash Inc (FCFS)



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Upturn Advisory Summary
08/28/2025: FCFS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $162.8
1 Year Target Price $162.8
3 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.65% | Avg. Invested days 46 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.59B USD | Price to earnings Ratio 22.73 | 1Y Target Price 162.8 |
Price to earnings Ratio 22.73 | 1Y Target Price 162.8 | ||
Volume (30-day avg) 5 | Beta 0.68 | 52 Weeks Range 99.32 - 148.94 | Updated Date 08/29/2025 |
52 Weeks Range 99.32 - 148.94 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 1.02% | Basic EPS (TTM) 6.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.61% | Operating Margin (TTM) 12.67% |
Management Effectiveness
Return on Assets (TTM) 6.97% | Return on Equity (TTM) 14.17% |
Valuation
Trailing PE 22.73 | Forward PE 15.36 | Enterprise Value 8477192917 | Price to Sales(TTM) 1.95 |
Enterprise Value 8477192917 | Price to Sales(TTM) 1.95 | ||
Enterprise Value to Revenue 2.5 | Enterprise Value to EBITDA 8.75 | Shares Outstanding 44364600 | Shares Floating 39235579 |
Shares Outstanding 44364600 | Shares Floating 39235579 | ||
Percent Insiders 11.52 | Percent Institutions 88.9 |
Upturn AI SWOT
FirstCash Inc

Company Overview
History and Background
FirstCash, Inc. was founded in 1988. It began as a single pawn store in Addison, Texas, and has grown through acquisitions and organic expansion to become a leading international operator of pawn stores and provider of related financial services.
Core Business Areas
- U.S. Pawn: Operates pawn stores in the U.S., offering secured pawn loans, buying and selling merchandise, and providing other financial services like check cashing and money transfer services.
- Latin America Pawn: Operates pawn stores primarily in Mexico and Latin America, similar to the U.S. pawn business.
- Retail Sales: FirstCash's business also focuses on retail sales within its stores.
Leadership and Structure
Rick Wessel is the Chairman of the Board and Doug Orr is the CEO. The company operates with a corporate structure overseeing regional and store-level management.
Top Products and Market Share
Key Offerings
- Pawn Loans: Short-term, secured loans collateralized by personal property. Market share data is difficult to obtain precisely due to the fragmented nature of the pawn industry. Competitors include local pawn shops, regional chains, and other short-term lenders. FirstCash has a significant nationwide presence. Revenue is derived from the interest and fees charged on these loans.
- Retail Sales of Merchandise: Sales of previously owned merchandise acquired through pawn forfeitures or direct purchase from customers. Again, exact market share is hard to pinpoint. Competitors include online marketplaces (eBay, OfferUp), local retailers, and other pawn shops. Revenue is derived from the sales of merchandise at its stores.
- Other Services: Includes check cashing, money transfer services, and prepaid debit cards. Competitors include MoneyGram and Western Union. Revenue is generated through fees.
Market Dynamics
Industry Overview
The industry is fragmented, consisting of many independent operators alongside larger chains. Demand is driven by consumers' need for short-term credit and value-priced merchandise. The industry is sensitive to economic conditions and regulatory changes.
Positioning
FirstCash is a leading player in the pawn industry, known for its scale, operational efficiency, and expansion into Latin America. Its competitive advantages include its brand recognition, store network, and technology investments.
Total Addressable Market (TAM)
The global pawn market is estimated to be in the tens of billions of dollars. FirstCash is well-positioned to capture a larger share of this TAM through organic growth and acquisitions.
Upturn SWOT Analysis
Strengths
- Large store network
- Brand recognition
- Operational efficiency
- Expansion into Latin America
- Strong financial performance
Weaknesses
- Reputational risks associated with the pawn industry
- Sensitivity to economic downturns
- Regulatory scrutiny
- High employee turnover in store locations
Opportunities
- Further expansion into underserved markets
- Increased adoption of digital financial services
- Strategic acquisitions
- Offering new financial products
Threats
- Increased competition from alternative lenders
- Economic recessions
- Changes in consumer spending habits
- Stricter regulations on pawn lending and check cashing
Competitors and Market Share
Key Competitors
- EZPW
Competitive Landscape
FirstCash has a larger store network and broader geographic reach than most competitors, providing a competitive advantage. Its Latin American operations also offer a unique growth opportunity. However, local pawn shops can offer more personalized service and compete on price.
Growth Trajectory and Initiatives
Historical Growth: Examine past revenue and earnings growth rates to understand the company's historical growth trajectory.
Future Projections: Consult analyst reports and company guidance to understand future revenue and earnings growth expectations.
Recent Initiatives: Focus on recent acquisitions, store openings, new product launches, and technology investments.
Summary
FirstCash is a strong company with a leading position in the pawn industry, both in the US and Latin America. Its operational efficiency and brand recognition provide a competitive advantage. It needs to watch out for regulatory changes, economic downturns, and increased competition from alternative lenders to maintain financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Analyst reports
- Industry reports
- Company website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on your own research and due diligence. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FirstCash Inc
Exchange NASDAQ | Headquaters Fort Worth, TX, United States | ||
IPO Launch date 1991-04-25 | Vice Chairman & CEO Mr. Rick L. Wessel | ||
Sector Financial Services | Industry Credit Services | Full time employees 20000 | Website https://firstcash.com |
Full time employees 20000 | Website https://firstcash.com |
FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, and rest of Latin America. The company operates through three segments: U.S. Pawn, Latin America Pawn, and Retail POS Payment Solutions segments. Its pawn stores lend money on the collateral of pledged personal property, including jewelry, electronics, tools, appliances, sporting goods, and musical instruments; and retails merchandise acquired through collateral forfeitures and over-the-counter purchases of merchandise from customers. The company also provides retail POS payment solutions, which focuses on LTO products and facilitating other retail financing payment options across the network of traditional and e-commerce merchant partners. It serves cash and credit-constrained consumers. The company was formerly known as FirstCash, Inc and changed its name to FirstCash Holdings, Inc. in December 2021. FirstCash Holdings, Inc. was incorporated in 1988 and is headquartered in Fort Worth, Texas.

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