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Upturn AI Summary - About
Franklin Electric Co Inc(FELE)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FELE
10/16/2026: FELE (1-star) is currently NOT-A-BUY. Pass it for now.
Franklin Electric is a well-established industrial company known for its reliable pumping and fuel management systems. It benefits from a strong brand and a widespread distribution network that supports consistent financial performance and dividend growth. Its primary investment opportunity lies in the global demand for water efficiency and the modernization of infrastructure, though it faces risks from cyclical construction cycles and intense competition. While the company maintains stable margins, potential investors should monitor the impact of raw material inflation and the long-term shifts in fueling infrastructure. Overall, it serves as a solid choice for investors seeking a combination of industrial stability and long-term income, provided valuation remains reasonable.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Offers moderate, sustainable growth rather than rapid, high-alpha expansion. |
| Momentum investor | Weak fit | The stock tends to follow long-term industrial trends rather than rapid price surges. |
| Value investor | Strong fit | Usually trades at reasonable multiples relative to its steady cash generation. |
| Dividend investor | Strong fit | Has a history of consistent dividend payments and growth. |
| Low-risk investor | Strong fit | Operates in essential infrastructure sectors with relatively stable long-term demand. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | Fluctuations in the broader industrial market can impact share price in the short term. |
| Valuation risk | Medium | Investors should monitor if the current multiple exceeds historic norms. |
| Competition risk (Industrial Machinery) | Medium / high | Facing competition from global firms requires continuous R&D and cost management. |
| Business quality | Strong | The company has a strong reputation for product durability and reliable market execution. |
| Dividend income | Low | The dividend is generally considered safe, though yields are not among the highest in the market. |
| Execution risk | Medium | Integrating acquisitions effectively is critical to the company's growth strategy. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -31% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.43B USD | Price to earnings Ratio 28.86 | 1Y Target Price 118.5 |
Price to earnings Ratio 28.86 | 1Y Target Price 118.5 | ||
Volume (30-day avg) 314.2K shares | Beta 1.02 | 52 Weeks Range 88.85 - 115.53 | Updated Date 10/18/2026 |
52 Weeks Range 88.85 - 115.53 | Updated Date 10/18/2026 | ||
Dividends yield (FY) 1.08% | Basic EPS (TTM) 3.47 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Water Systems | Submersible pumps, motors, and controllers for water wells. | This is the primary revenue engine focused on global water infrastructure. |
| Fueling Systems | Pumps and environmental monitoring systems for gas stations. | This provides steady, specialized revenue from commercial fueling infrastructure. |
| Geography | Operations in North America, Latin America, and EMEA. | Global exposure balances regional economic risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 28.86 | Forward PE 18.52 | Enterprise Value 4.47B | Price to Sales(TTM) 2 |
Enterprise Value 4.47B | Price to Sales(TTM) 2 | ||
Enterprise Value to Revenue 2.02 | Enterprise Value to EBITDA 15.66 | Shares Outstanding 44.21M | Shares Floating 37.90M |
Shares Outstanding 44.21M | Shares Floating 37.90M | ||
Percent Insiders 7.5 | Percent Institutions 94.86 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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