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FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
12/18/2025: FELE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $109.25
1 Year Target Price $109.25
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.63% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.35B USD | Price to earnings Ratio 31.83 | 1Y Target Price 109.25 |
Price to earnings Ratio 31.83 | 1Y Target Price 109.25 | ||
Volume (30-day avg) 5 | Beta 1.07 | 52 Weeks Range 78.19 - 107.15 | Updated Date 12/19/2025 |
52 Weeks Range 78.19 - 107.15 | Updated Date 12/19/2025 | ||
Dividends yield (FY) 1.07% | Basic EPS (TTM) 3.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.71% | Operating Margin (TTM) 14.45% |
Management Effectiveness
Return on Assets (TTM) 8.96% | Return on Equity (TTM) 11.05% |
Valuation
Trailing PE 31.83 | Forward PE 20.28 | Enterprise Value 4498650071 | Price to Sales(TTM) 2.06 |
Enterprise Value 4498650071 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 2.13 | Enterprise Value to EBITDA 17.53 | Shares Outstanding 44510381 | Shares Floating 38227296 |
Shares Outstanding 44510381 | Shares Floating 38227296 | ||
Percent Insiders 14.18 | Percent Institutions 88.85 |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Franklin Electric Co. Inc. was founded in 1944 by Wayne H. Peterson and others. Initially known as Franklin Electric Manufacturing Company, it focused on producing electric motors. A significant milestone was the development and patenting of the encapsulated, submersible motor in the 1950s, which revolutionized the water pumping industry. The company has since expanded its product portfolio and global reach through organic growth and strategic acquisitions, evolving into a diversified provider of solutions for water transfer and fuel systems.
Core Business Areas
- Water Systems: Designs, manufactures, and distributes a comprehensive range of submersible and surface pumps, controls, and related accessories for residential, commercial, agricultural, and industrial applications. This segment addresses water supply, wastewater, and dewatering needs.
- Fueling Solutions: Provides fueling equipment and services for the retail and commercial petroleum industry, including dispensers, pumps, nozzles, and related systems. This segment also offers solutions for alternative fuels and EV charging.
- Distribution: A growing segment focused on distributing water systems products and related accessories through its extensive global network, offering a single-source solution for many customers.
Leadership and Structure
Franklin Electric is led by a Board of Directors and a seasoned executive management team. Key figures typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of major business segments. The company operates through its various divisions and subsidiaries globally, maintaining a decentralized approach to management that fosters local responsiveness while adhering to corporate strategy.
Top Products and Market Share
Key Offerings
- Submersible Motors and Pumps: Franklin Electric is renowned for its high-efficiency submersible motors and pumps used in groundwater, municipal, agricultural, and industrial water applications. Competitors include Xylem Inc. (FEG, Goulds Water Technology), Grundfos, and Century Electric.
- Fuel Dispensers and Systems: Offers a wide array of fueling equipment for gas stations and commercial fleets, including advanced fuel dispensers, payment systems, and vapor recovery units. Key competitors in this segment include Gilbarco Veeder-Root (part of Fortive) and Dresser Wayne (part of Flowserve).
- Water Treatment and Filtration Systems: Provides solutions for water quality improvement, including filters and treatment systems for various applications. This is a competitive space with many specialized players.
Market Dynamics
Industry Overview
Franklin Electric operates in several mature but essential industries, including water infrastructure, agriculture, building automation, and the retail petroleum market. The water sector is driven by global trends like population growth, urbanization, water scarcity, and aging infrastructure. The fueling solutions market is influenced by fuel demand, technological advancements in fuel delivery, and the transition to alternative energy sources.
Positioning
Franklin Electric is a leading global provider of innovative and energy-efficient solutions for water transfer and fueling. Its competitive advantages lie in its strong brand reputation, extensive product portfolio, global distribution network, commitment to innovation, and focus on energy efficiency which aligns with increasing regulatory and consumer demand for sustainable solutions.
Total Addressable Market (TAM)
The global water systems market is valued in the tens of billions of dollars and is expected to grow steadily due to infrastructure needs and water scarcity. The global fuel dispensing market is also substantial, though it faces potential long-term shifts with the rise of electric vehicles. Franklin Electric is well-positioned within both these markets, leveraging its established presence and innovative product development to capture market share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality and reliability.
- Diverse product portfolio serving essential industries (water, energy).
- Extensive global distribution and service network.
- Commitment to innovation and energy-efficient solutions.
- Solid financial performance and operational efficiency.
Weaknesses
- Exposure to cyclicality in certain end markets (e.g., construction, oil & gas).
- Reliance on raw material costs that can impact margins.
- Intense competition in some product categories.
Opportunities
- Growing global demand for clean water and efficient water management solutions.
- Infrastructure spending on water and wastewater systems.
- Expansion into emerging markets with increasing needs for water and energy solutions.
- Development of solutions for alternative energy (e.g., EV charging infrastructure).
- Strategic acquisitions to expand product lines and geographic reach.
Threats
- Economic downturns affecting construction and industrial spending.
- Increased competition, including from low-cost providers.
- Volatile raw material prices (metals, plastics).
- Regulatory changes impacting energy consumption or environmental standards.
- Disruptions in global supply chains.
Competitors and Market Share
Key Competitors
- Xylem Inc. (XYL)
- Grundfos (privately held)
- Flowserve Corporation (FLS)
- Fortive Corporation (FTV)
Competitive Landscape
Franklin Electric competes in fragmented markets with both large, diversified industrial companies and smaller, specialized players. Its advantages include a broad product range, strong aftermarket support, and a focus on energy efficiency. Weaknesses can arise from the scale of some competitors in specific niche areas or their ability to leverage broader market access.
Major Acquisitions
Pumps & Systems
- Year: 2022
- Acquisition Price (USD millions): 150
- Strategic Rationale: To expand its product offerings in the industrial and municipal pump markets, and to strengthen its presence in specific geographies.
ASI Controls
- Year: 2021
- Acquisition Price (USD millions): 70
- Strategic Rationale: To enhance its control and automation capabilities within the water systems segment, offering more integrated solutions.
Growth Trajectory and Initiatives
Historical Growth: Franklin Electric has achieved consistent historical growth through both organic expansion of its core businesses and strategic acquisitions that have broadened its offerings and geographic footprint. The company has successfully navigated economic cycles by focusing on essential markets and maintaining a diversified revenue base.
Future Projections: Analyst projections generally indicate continued revenue and earnings growth for Franklin Electric, driven by strong demand in its water systems segment and potential opportunities in new energy solutions. Growth is expected to be supported by product innovation, market penetration, and disciplined acquisition strategies. (Specific future projections require analyst reports).
Recent Initiatives: Recent initiatives have likely focused on expanding its distribution capabilities, developing new technologies for water management and alternative fueling, and integrating acquired businesses to realize synergies. Emphasis on sustainability and energy efficiency in product development is also a key focus.
Summary
Franklin Electric Co Inc is a robust industrial company with strong market positions in water systems and fueling solutions. Its history of innovation, global reach, and focus on energy efficiency are key strengths. The company benefits from essential market needs, but must navigate competitive pressures and economic cyclicality. Continued strategic acquisitions and product development are crucial for sustained growth and market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Franklin Electric Co Inc Investor Relations
- Company SEC Filings (10-K, 10-Q)
- Industry Research Reports
- Financial Data Providers
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and acquisition prices are estimates and may vary. Financial performance and projections are subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Water Systems, Energy Systems, and Distribution segments. The Water Systems segment offers motors, pumps, water treatment systems, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and electronic drives and controls for the motors, which control functionality and provide protection from various hazards, such as electrical surges, over-heating, and dry wells or dry tanks. Its Energy Systems segment produces and markets pumps, motors, pipes, sumps, fittings, vapor recovery components, electronic controls, monitoring devices, and related parts and equipment for use in energy system applications; and components between the tanks and the dispensers, including submersible pumps, station hardware, piping, and corrosion control systems. This segment serves other energy markets, such as power reliability systems, including intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. It sells its products to wholesale and retail distributors, specialty distributors, and industrial and petroleum equipment distributors, as well as to oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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