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Upturn AI SWOT - About
FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
10/17/2025: FELE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $108
1 Year Target Price $108
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.83% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.33B USD | Price to earnings Ratio 25.21 | 1Y Target Price 108 |
Price to earnings Ratio 25.21 | 1Y Target Price 108 | ||
Volume (30-day avg) 5 | Beta 1.07 | 52 Weeks Range 78.41 - 110.99 | Updated Date 10/19/2025 |
52 Weeks Range 78.41 - 110.99 | Updated Date 10/19/2025 | ||
Dividends yield (FY) 1.07% | Basic EPS (TTM) 3.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.71% | Operating Margin (TTM) 15.29% |
Management Effectiveness
Return on Assets (TTM) 8.57% | Return on Equity (TTM) 14.53% |
Valuation
Trailing PE 25.21 | Forward PE 20.41 | Enterprise Value 4526059907 | Price to Sales(TTM) 2.1 |
Enterprise Value 4526059907 | Price to Sales(TTM) 2.1 | ||
Enterprise Value to Revenue 2.2 | Enterprise Value to EBITDA 15.03 | Shares Outstanding 44484632 | Shares Floating 38172708 |
Shares Outstanding 44484632 | Shares Floating 38172708 | ||
Percent Insiders 14.23 | Percent Institutions 87.69 |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Franklin Electric was founded in 1944. Initially focused on submersible electric motors for water systems, it has grown through innovation and acquisitions into a leading global provider of systems and components for moving water and fuel.
Core Business Areas
- Water Systems: Design, manufacture, and distribute pumps, motors, drives, and controls used in a wide variety of water applications, including residential, commercial, agricultural, and industrial. Key sub-segments include groundwater pumping, surface water pumping, and wastewater pumping.
- Fueling Systems: Provide complete fueling systems, including pumps, submersible turbine pumps (STPs), line leak detectors, and monitoring systems for retail and commercial fuel dispensing applications.
- Distribution: Distributes a wide variety of related products from other manufacturers which it bundles and re-sells as value added systems and services.
Leadership and Structure
The leadership team is headed by the CEO, Gregg C. Sengstack. The organizational structure includes several business segments each managed by a president or vice president, reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Submersible Motors: Leading provider of submersible motors for water pumps globally. Holds a significant market share in this niche segment. Competitors include Pentair, Xylem and Grundfos. Revenue and market share data varies across regions and applications.
- Fueling Pumps and Systems: Offers a range of pumps, monitoring systems, and related products for fuel dispensing. Competitors include Veeder-Root, Gilbarco Veeder-Root, and OPW.
- Drives and Controls: Offers a range of pump drives and controls for different water applications and fueling applications. Competitors include ABB and Danfoss.
Market Dynamics
Industry Overview
The water and fuel industries are driven by population growth, aging infrastructure, and increasing demand for efficient and reliable systems. Regulations regarding water quality and fuel storage also play a significant role.
Positioning
Franklin Electric is positioned as a leading provider of high-quality, reliable, and innovative systems and components. Their focus on niche segments like submersible motors provides a competitive advantage.
Total Addressable Market (TAM)
The TAM for water and fuel systems is estimated to be billions of dollars globally. Franklin Electric is positioned to address a significant portion of this TAM through its broad product portfolio and established distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global presence
- Diverse product portfolio
- Technological innovation
- Established distribution network
Weaknesses
- Exposure to commodity price fluctuations
- Dependence on specific end markets
- Potential impact from regulatory changes
- Limited organic growth in certain segments
Opportunities
- Expanding into emerging markets
- Developing new technologies for water and fuel efficiency
- Acquiring complementary businesses
- Increasing service offerings
Threats
- Intense competition
- Economic downturns
- Changes in government regulations
- Disruptive technologies
Competitors and Market Share
Key Competitors
- XYL
- PNR
- GFO.CO
Competitive Landscape
Franklin Electric competes with a range of global and regional players. Their strengths include a strong brand, diverse product portfolio, and established distribution network. However, competitors may have advantages in specific segments or geographies.
Major Acquisitions
Pioneer Pump
- Year: 2019
- Acquisition Price (USD millions): 89.4
- Strategic Rationale: Expanded Franklin Electric's presence in the surface water pumping market.
Little Giant
- Year: 2006
- Acquisition Price (USD millions): 100
- Strategic Rationale: Enhanced Franklin Electric's product range and market reach.
Growth Trajectory and Initiatives
Historical Growth: Historically, Franklin Electric has grown through organic expansion and strategic acquisitions.
Future Projections: Future growth is projected to be driven by increasing demand for water and fuel systems, as well as expansion into new markets and product categories.
Recent Initiatives: Recent initiatives include investments in new product development, expansion of manufacturing capacity, and strategic acquisitions.
Summary
Franklin Electric is a well-established company with a strong position in the water and fuel systems markets. Their diverse product portfolio and global presence are working well. Potential threats such as increased competition and economic downturns need to be monitored. They should continue to invest in innovation and strategic acquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Analyst estimates
- Industry publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Water Systems, Energy Systems, and Distribution segments. The Water Systems segment offers motors, pumps, water treatment systems, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and electronic drives and controls for the motors, which control functionality and provide protection from various hazards, such as electrical surges, over-heating, and dry wells or dry tanks. Its Energy Systems segment produces and markets pumps, motors, pipes, sumps, fittings, vapor recovery components, electronic controls, monitoring devices, and related parts and equipment for use in energy system applications; and components between the tanks and the dispensers, including submersible pumps, station hardware, piping, and corrosion control systems. This segment serves other energy markets, such as power reliability systems, including intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. It sells its products to wholesale and retail distributors, specialty distributors, and industrial and petroleum equipment distributors, as well as to oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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