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Upturn AI SWOT - About
FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
08/14/2025: FELE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $108
1 Year Target Price $108
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.58% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.29B USD | Price to earnings Ratio 24.98 | 1Y Target Price 108 |
Price to earnings Ratio 24.98 | 1Y Target Price 108 | ||
Volume (30-day avg) 5 | Beta 1.08 | 52 Weeks Range 78.41 - 110.99 | Updated Date 08/15/2025 |
52 Weeks Range 78.41 - 110.99 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.04% | Basic EPS (TTM) 3.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-21 | When Before Market | Estimate 1.28 | Actual 1.3127 |
Profitability
Profit Margin 8.71% | Operating Margin (TTM) 15.02% |
Management Effectiveness
Return on Assets (TTM) 8.51% | Return on Equity (TTM) 14.53% |
Valuation
Trailing PE 24.98 | Forward PE 23.2 | Enterprise Value 4531842910 | Price to Sales(TTM) 2.08 |
Enterprise Value 4531842910 | Price to Sales(TTM) 2.08 | ||
Enterprise Value to Revenue 2.2 | Enterprise Value to EBITDA 15.05 | Shares Outstanding 44484600 | Shares Floating 38147796 |
Shares Outstanding 44484600 | Shares Floating 38147796 | ||
Percent Insiders 14.26 | Percent Institutions 85.7 |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Franklin Electric was founded in 1944 in Bluffton, Indiana. Originally focused on submersible electric motors for water well pumps, the company has grown through innovation and acquisitions to become a global leader in water and fuel pumping systems and related electronic controls.
Core Business Areas
- Water Systems: Designs, manufactures, and distributes pumps, motors, drives, and controls used in a wide variety of water applications including groundwater, irrigation, industrial, and residential.
- Fueling Systems: Provides pumping systems, piping, and monitoring equipment for petroleum and other fuel applications, primarily serving the retail fueling and commercial markets.
Leadership and Structure
Gregg C. Sengstack is the Chairman and Chief Executive Officer. The company operates with a decentralized structure, with various business units focusing on specific product lines and geographic regions.
Top Products and Market Share
Key Offerings
- Submersible Motors: Franklin Electric is a leading provider of submersible motors for water well pumps. They have significant market share in this sector. Competitors include Pentair and Goulds Water Technology (Xylem).
- Fueling Pumps and Systems: Offers a range of fuel pumping and monitoring solutions. Franklin Electric has a sizable share of the global market. Competitors include Gilbarco Veeder-Root and Dover Fueling Solutions.
Market Dynamics
Industry Overview
The water and fuel pumping systems industries are influenced by factors such as infrastructure development, population growth, environmental regulations, and energy prices. There is increasing demand for efficient, reliable, and technologically advanced systems.
Positioning
Franklin Electric is positioned as a global leader with a strong reputation for quality, reliability, and innovation. They focus on providing complete system solutions and building long-term customer relationships.
Total Addressable Market (TAM)
The TAM for water and fuel pumping systems is estimated to be in the tens of billions of dollars globally. Franklin Electric has a significant presence but also substantial opportunity to expand its market share in various regions and product categories.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global presence and distribution network
- Technological innovation
- Diversified product portfolio
- Experienced management team
Weaknesses
- Exposure to cyclical industries
- Dependence on commodity prices
- Currency exchange rate fluctuations
- Potential supply chain disruptions
Opportunities
- Growing demand for water and fuel efficiency
- Expansion into emerging markets
- Development of new technologies
- Acquisitions of complementary businesses
- Increasing regulations promoting energy-efficient systems.
Threats
- Increased competition
- Economic downturns
- Changes in government regulations
- Technological obsolescence
- Geopolitical risks
Competitors and Market Share
Key Competitors
- XYL
- PUMP
- ITT
Competitive Landscape
Franklin Electric's advantages include its broad product portfolio, global reach, and strong brand reputation. Disadvantages include exposure to cyclical industries and potential supply chain disruptions.
Major Acquisitions
Little Giant
- Year: 2006
- Acquisition Price (USD millions): 305
- Strategic Rationale: Expanded Franklin Electric's product offerings in the water systems market.
Growth Trajectory and Initiatives
Historical Growth: Franklin Electric has achieved consistent growth through a combination of organic expansion, strategic acquisitions, and technological innovation.
Future Projections: Analysts expect continued growth in revenue and earnings, driven by increasing demand for water and fuel pumping systems and the company's ability to capitalize on new opportunities. Growth rates are projected to be in the mid-single digits.
Recent Initiatives: Recent initiatives include expanding into new geographic markets, developing new products for energy-efficient applications, and integrating acquired businesses.
Summary
Franklin Electric demonstrates a strong and stable business. It is well positioned in its core markets, fueled by a solid history of innovation and growth through acquisition. However, the company should remain aware of economic cycles and competitive pressure. Overall, the companyu2019s strategic initiatives and financial performance point to continued, albeit moderate, success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Investment decisions should be based on your own research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Water Systems, Energy Systems, and Distribution segments. The Water Systems segment offers motors, pumps, water treatment systems, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and electronic drives and controls for the motors, which control functionality and provide protection from various hazards, such as electrical surges, over-heating, and dry wells or dry tanks. Its Energy Systems segment produces and markets pumps, motors, pipes, sumps, fittings, vapor recovery components, electronic controls, monitoring devices, and related parts and equipment for use in energy system applications; and components between the tanks and the dispensers, including submersible pumps, station hardware, piping, and corrosion control systems. This segment serves other energy markets, such as power reliability systems, including intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. It sells its products to wholesale and retail distributors, specialty distributors, and industrial and petroleum equipment distributors, as well as to oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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