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Upturn AI SWOT - About
FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
09/15/2025: FELE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $108
1 Year Target Price $108
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.28% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.21B USD | Price to earnings Ratio 24.52 | 1Y Target Price 108 |
Price to earnings Ratio 24.52 | 1Y Target Price 108 | ||
Volume (30-day avg) 5 | Beta 1.07 | 52 Weeks Range 78.41 - 110.99 | Updated Date 09/15/2025 |
52 Weeks Range 78.41 - 110.99 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 1.06% | Basic EPS (TTM) 3.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.71% | Operating Margin (TTM) 15.02% |
Management Effectiveness
Return on Assets (TTM) 8.51% | Return on Equity (TTM) 14.53% |
Valuation
Trailing PE 24.52 | Forward PE 20.04 | Enterprise Value 4451325726 | Price to Sales(TTM) 2.04 |
Enterprise Value 4451325726 | Price to Sales(TTM) 2.04 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA 14.78 | Shares Outstanding 44484600 | Shares Floating 38168259 |
Shares Outstanding 44484600 | Shares Floating 38168259 | ||
Percent Insiders 14.22 | Percent Institutions 87.54 |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Franklin Electric was founded in 1944 in Bluffton, Indiana. It initially focused on submersible electric motors for water wells and has expanded into a global leader in complete water systems and fueling systems.
Core Business Areas
- Water Systems: Designs, manufactures, and distributes submersible motors, pumps, drives, electronic controls, and related products for residential, commercial, agricultural, and industrial water applications.
- Fueling Systems: Provides pumping systems, fuel management systems, and related products for fuel distribution and retail fueling applications.
Leadership and Structure
Gregg C. Sengstack is the Chairman and CEO. The company operates with a global structure, organized around its core business segments.
Top Products and Market Share
Key Offerings
- Submersible Motors: Franklin Electric is a leading manufacturer of submersible motors used in water well pumps. Competitors include Grundfos, Xylem, and Pentair. Market share data is difficult to pinpoint exactly but estimates place Franklin Electric as a dominant player. This product is a core revenue driver.
- Pumping Systems: Provides complete pumping systems for various applications including irrigation and industrial processes. Competitors include Flowserve, ITT Corporation, and Sulzer. The market is fragmented and competitive. Revenue generated by their products and services are large and growing.
- Fueling Equipment: Includes submersible turbine pumps (STPs), fuel controllers, and other equipment used in retail fueling stations. Competitors include Gilbarco Veeder-Root and Dover Fueling Solutions. Data from the EPA shows that leaking Underground Storage Tanks containing Petroleum is a problem that require constant monitoring and newer technologies to manage the situation.
Market Dynamics
Industry Overview
The water systems industry is driven by factors such as population growth, urbanization, and the need for efficient water management. The fueling systems industry is influenced by fuel consumption, environmental regulations, and the growth of alternative fuels. Both industries are experiencing technological advancements.
Positioning
Franklin Electric holds a strong position due to its brand reputation, extensive distribution network, and focus on innovation and quality. They compete through technological leadership and service offerings.
Total Addressable Market (TAM)
The estimated TAM for water and fueling systems is in the tens of billions of dollars globally. Franklin Electric is well-positioned to capture a significant portion of this market, especially in growing economies and through adoption of smart technologies. Specific TAM values are highly variable based on geographic scope and market definition.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive distribution network
- Technological innovation
- Global presence
- Diversified product portfolio
Weaknesses
- Exposure to cyclical industries
- Dependence on key suppliers
- Geographic concentration in certain markets
- Vulnerability to fluctuations in raw material costs
Opportunities
- Expansion into emerging markets
- Development of new technologies
- Acquisitions of complementary businesses
- Increased demand for energy-efficient products
- Growing focus on water conservation
Threats
- Economic downturns
- Increased competition
- Changes in regulations
- Fluctuations in currency exchange rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- GRC.MI
- XYL
- PNR
Competitive Landscape
Franklin Electric benefits from its established brand and comprehensive product portfolio. Competition is intense, but their focus on innovation and customer service provides an advantage.
Major Acquisitions
Puronics, Inc.
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthened Franklin Electric's position in the water treatment market.
Growth Trajectory and Initiatives
Historical Growth: Franklin Electric has grown through organic expansion, acquisitions, and product innovation.
Future Projections: Analyst projections typically forecast continued growth, driven by market trends and strategic initiatives. Specific figures would be included if available.
Recent Initiatives: Recent initiatives often include new product launches, acquisitions, and expansion into new markets.
Summary
Franklin Electric is a well-established company with a strong presence in the water and fueling systems industries. Its diversified product portfolio and global reach are key strengths. However, the company faces challenges from economic cycles, increasing competition, and regulatory changes, but recent acquisition are expanding into new markets, such as, water treatment for private wells. Franklin Electric's brand is well known and are strategically focused on product offerings that align with global trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Annual Reports
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Water Systems, Energy Systems, and Distribution segments. The Water Systems segment offers motors, pumps, water treatment systems, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and electronic drives and controls for the motors, which control functionality and provide protection from various hazards, such as electrical surges, over-heating, and dry wells or dry tanks. Its Energy Systems segment produces and markets pumps, motors, pipes, sumps, fittings, vapor recovery components, electronic controls, monitoring devices, and related parts and equipment for use in energy system applications; and components between the tanks and the dispensers, including submersible pumps, station hardware, piping, and corrosion control systems. This segment serves other energy markets, such as power reliability systems, including intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. It sells its products to wholesale and retail distributors, specialty distributors, and industrial and petroleum equipment distributors, as well as to oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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