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Upturn AI SWOT - About
FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
06/27/2025: FELE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $97.25
Year Target Price $97.25
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.52% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.12B USD | Price to earnings Ratio 23.58 | 1Y Target Price 97.25 |
Price to earnings Ratio 23.58 | 1Y Target Price 97.25 | ||
Volume (30-day avg) - | Beta 1.07 | 52 Weeks Range 78.63 - 111.30 | Updated Date 06/29/2025 |
52 Weeks Range 78.63 - 111.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 3.83 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.85% | Operating Margin (TTM) 9.39% |
Management Effectiveness
Return on Assets (TTM) 8.37% | Return on Equity (TTM) 14.25% |
Valuation
Trailing PE 23.58 | Forward PE 21.79 | Enterprise Value 4258427110 | Price to Sales(TTM) 2.04 |
Enterprise Value 4258427110 | Price to Sales(TTM) 2.04 | ||
Enterprise Value to Revenue 2.11 | Enterprise Value to EBITDA 14.45 | Shares Outstanding 45595900 | Shares Floating 39273548 |
Shares Outstanding 45595900 | Shares Floating 39273548 | ||
Percent Insiders 13.89 | Percent Institutions 85.08 |
Analyst Ratings
Rating 3.8 | Target Price 97.25 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Founded in 1944, Franklin Electric Co. Inc. began by manufacturing submersible electric motors for water well applications. Over time, it has expanded into a global leader in the production and marketing of systems and components for moving water and fuel.
Core Business Areas
- Water Systems: Designs, manufactures, and distributes submersible motors, pumps, electronic controls, and related parts for clean water, wastewater, and irrigation applications.
- Fueling Systems: Designs, manufactures, and distributes pumping systems, fuel dispensers, electronic controls, and related equipment for retail and commercial fueling applications.
Leadership and Structure
Gregg C. Sengstack is the Chairman and Chief Executive Officer. The company operates with a functional organizational structure across its various business segments.
Top Products and Market Share
Key Offerings
- Submersible Motors: Franklin Electric is a leading manufacturer of submersible electric motors for water wells. Competitors include Grundfos, Xylem, and Pentair.
- Fueling Pumps and Dispensers: Provides complete pumping and dispensing systems for retail and commercial fuel applications. Competitors include Dover Fueling Solutions, Gilbarco Veeder-Root, and Wayne Fueling Systems.
Market Dynamics
Industry Overview
The water and fuel systems industries are driven by factors such as infrastructure development, population growth, urbanization, and increasing demand for efficient and reliable pumping solutions.
Positioning
Franklin Electric is a well-established player in its key markets, known for its quality products and strong brand recognition. It leverages its global footprint and distribution network to serve customers worldwide.
Total Addressable Market (TAM)
The TAM for water and fuel pumping systems is estimated to be in the billions of dollars annually. Franklin Electric is positioned to capture a significant share of this market through its innovative products and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global distribution network
- Diversified product portfolio
- Technological innovation
- Strong financial performance
Weaknesses
- Exposure to commodity price fluctuations
- Dependence on specific geographic markets
- Integration risks from acquisitions
- High R&D Costs
Opportunities
- Growing demand for water and fuel systems in emerging markets
- Increasing adoption of energy-efficient pumping solutions
- Expansion into new applications and industries
- Strategic acquisitions to expand market share
Threats
- Intense competition
- Economic downturns
- Changing regulations
- Disruptive technologies
Competitors and Market Share
Key Competitors
- XYL
- PNR
- GRUNDFOS
Competitive Landscape
Franklin Electric's competitive advantages include its strong brand reputation, global distribution network, and diversified product portfolio. However, it faces intense competition from larger and more diversified players.
Major Acquisitions
E.M.S. Industria Elettromeccanica S.p.A.
- Year: 2023
- Acquisition Price (USD millions): 121
- Strategic Rationale: Expanded Franklin Electric's offerings in the water systems market and increased its presence in Europe.
Growth Trajectory and Initiatives
Historical Growth: Franklin Electric has experienced consistent growth in revenue and earnings over the past decade, driven by organic growth and strategic acquisitions.
Future Projections: Analysts expect continued growth in the coming years, driven by strong demand for water and fuel systems.
Recent Initiatives: Recent initiatives include investments in new product development and strategic acquisitions to expand market share.
Summary
Franklin Electric exhibits solid financial performance and a strong market position within the water and fuel systems industries. Its diversified product portfolio and strategic acquisitions are driving growth. Competitive pressures and commodity price volatility present ongoing challenges. Overall, Franklin Electric appears to be a stable and well-managed company with a positive outlook.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Water Systems, Energy Systems, and Distribution segments. The Water Systems segment offers motors, pumps, water treatment systems, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and electronic drives and controls for the motors, which control functionality and provide protection from various hazards, such as electrical surges, over-heating, and dry wells or dry tanks. Its Energy Systems segment produces and markets pumps, motors, pipes, sumps, fittings, vapor recovery components, electronic controls, monitoring devices, and related parts and equipment for use in energy system applications; and components between the tanks and the dispensers, including submersible pumps, station hardware, piping, and corrosion control systems. This segment serves other energy markets, such as power reliability systems, including intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. It sells its products to wholesale and retail distributors, specialty distributors, and industrial and petroleum equipment distributors, as well as to oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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