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Upturn AI SWOT - About
FLO 
Flowers Foods Inc (FLO)
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Upturn Advisory Summary
09/17/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.71
1 Year Target Price $15.71
| 1 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.83% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.82B USD | Price to earnings Ratio 12.86 | 1Y Target Price 15.71 |
Price to earnings Ratio 12.86 | 1Y Target Price 15.71 | ||
Volume (30-day avg) 8 | Beta 0.28 | 52 Weeks Range 13.32 - 22.58 | Updated Date 09/17/2025 |
52 Weeks Range 13.32 - 22.58 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 7.07% | Basic EPS (TTM) 1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.3% | Operating Margin (TTM) 7.28% |
Management Effectiveness
Return on Assets (TTM) 5.99% | Return on Equity (TTM) 15.61% |
Valuation
Trailing PE 12.86 | Forward PE - | Enterprise Value 4968455900 | Price to Sales(TTM) 0.55 |
Enterprise Value 4968455900 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.97 | Enterprise Value to EBITDA 9.73 | Shares Outstanding 211178225 | Shares Floating 195718010 |
Shares Outstanding 211178225 | Shares Floating 195718010 | ||
Percent Insiders 7.63 | Percent Institutions 85.9 |
Upturn AI SWOT
Flowers Foods Inc
Company Overview
History and Background
Flowers Foods was founded in 1919 in Thomasville, Georgia, by brothers William Howard and Joseph Hampton Flowers. It grew from a small family bakery to one of the largest baking companies in the U.S. through acquisitions and expansions.
Core Business Areas
- Branded Retail: This segment focuses on selling branded baked goods, such as breads, buns, rolls, snack cakes, and tortillas, directly to retail customers through grocery stores, convenience stores, and other channels.
- Store Brands Retail: This segment involves producing and selling baked goods under the private labels of retail customers.
- Foodservice: This segment caters to the foodservice industry, supplying baked goods to restaurants, institutions, and other food service providers.
Leadership and Structure
A. Ryals McMullian is the Chairman, CEO, and President. The company operates with a decentralized structure, with various operating companies reporting to corporate headquarters.
Top Products and Market Share
Key Offerings
- Nature's Own: Nature's Own is Flowers Foods' best-selling bread brand. Competitors include Wonder Bread (Flowers Foods itself), Sara Lee (owned by Bimbo Bakeries), and Pepperidge Farm (Campbell Soup Company). While specific market share data is dynamic, Nature's Own consistently ranks among the top bread brands in the US.
- Wonder Bread: Wonder Bread is a nostalgic, mass-market bread brand acquired by Flowers Foods. Competitors include Nature's Own, Sara Lee, and store-brand options. Flowers Foods has revitalized Wonder Bread with updated branding and product offerings.
- Dave's Killer Bread: Dave's Killer Bread is an organic bread brand known for its whole-grain and nutritional content, acquired by Flowers Foods. Competitors include other organic bread brands like Alvarado Street Bakery and Rudi's Organic Bakery. Dave's Killer Bread has a strong market share in the organic bread segment.
- Tastykake: Tastykake offers snack cakes in various flavors. Competitors include Little Debbie (McKee Foods), Hostess Brands and Drake's. Tastykake has a strong presence in the Mid-Atlantic region.
Market Dynamics
Industry Overview
The baking industry is mature and competitive, with established players, private label brands, and emerging artisanal bakeries. Trends include increasing demand for organic, gluten-free, and healthier bread options.
Positioning
Flowers Foods is a leading player in the U.S. baking industry, with a strong portfolio of well-known brands and a national distribution network. Its competitive advantages include scale, brand recognition, and efficient operations.
Total Addressable Market (TAM)
The U.S. bread and baked goods market is estimated at $60 billion annually. Flowers Foods, with revenue exceeding $5 billion, has a significant share of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Efficient operations
- Experienced management team
- Cost advantage due to size.
Weaknesses
- High debt levels
- Exposure to commodity price fluctuations
- Dependence on key brands
- Unionized workforce
- Product recall risk.
Opportunities
- Acquisitions of smaller bakeries
- Expansion into new geographic markets
- Product innovation (e.g., gluten-free, organic)
- Increased demand for convenience foods
- Growth in the snack cakes and sweet goods segment.
Threats
- Intense competition
- Changing consumer preferences (e.g., low-carb diets)
- Rising ingredient costs
- Economic downturn
- Increased regulation.
Competitors and Market Share
Key Competitors
- Bimbo Bakeries USA (GRUPOB.MX)
- Campbell Soup Company (CPB)
- Hostess Brands, Inc. (TWNK)
Competitive Landscape
Flowers Foods competes primarily on price, brand recognition, and distribution. Bimbo Bakeries USA is a larger competitor with a broader product portfolio. Flowers Foods has advantages in specific regions and categories.
Major Acquisitions
Dave's Killer Bread
- Year: 2015
- Acquisition Price (USD millions): 275
- Strategic Rationale: Expanded Flowers Foods' presence in the organic bread market.
Growth Trajectory and Initiatives
Historical Growth: Flowers Foods has grown organically and through acquisitions over the past decade.
Future Projections: Analysts project continued modest revenue growth, driven by product innovation and strategic acquisitions. Expected CAGR of 2-4%.
Recent Initiatives: Recent initiatives include investments in automation, supply chain optimization, and new product development.
Summary
Flowers Foods is a stable company with a solid position in the baking industry, supported by its strong brand portfolio and distribution network. Its financial performance is generally consistent, but the high debt load warrants monitoring. Continued product innovation and strategic acquisitions could drive future growth, but rising ingredient costs and competition remain potential challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings (10-K, 10-Q), Company press releases, Analyst reports, Market research reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flowers Foods Inc
Exchange NYSE | Headquaters Thomasville, GA, United States | ||
IPO Launch date 1987-11-05 | CEO & Chairman of Board Mr. A. Ryals McMullian Jr. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 10200 | Website https://www.flowersfoods.com |
Full time employees 10200 | Website https://www.flowersfoods.com | ||
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.
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