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Flowers Foods Inc (FLO)



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Upturn Advisory Summary
08/28/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $15.71
1 Year Target Price $15.71
1 | Strong Buy |
0 | Buy |
6 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.79% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.18B USD | Price to earnings Ratio 14.46 | 1Y Target Price 15.71 |
Price to earnings Ratio 14.46 | 1Y Target Price 15.71 | ||
Volume (30-day avg) 8 | Beta 0.31 | 52 Weeks Range 14.74 - 22.97 | Updated Date 08/29/2025 |
52 Weeks Range 14.74 - 22.97 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 6.49% | Basic EPS (TTM) 1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-15 | When - | Estimate 0.3 | Actual 0.3 |
Profitability
Profit Margin 4.3% | Operating Margin (TTM) 7.28% |
Management Effectiveness
Return on Assets (TTM) 5.99% | Return on Equity (TTM) 15.61% |
Valuation
Trailing PE 14.46 | Forward PE - | Enterprise Value 5226093334 | Price to Sales(TTM) 0.62 |
Enterprise Value 5226093334 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 1.02 | Enterprise Value to EBITDA 10.23 | Shares Outstanding 211178000 | Shares Floating 195713775 |
Shares Outstanding 211178000 | Shares Floating 195713775 | ||
Percent Insiders 7.63 | Percent Institutions 85.88 |
Upturn AI SWOT
Flowers Foods Inc

Company Overview
History and Background
Flowers Foods Inc. was founded in 1919 in Thomasville, Georgia. Initially a small bakery, it has grown through acquisitions and organic growth to become one of the largest baking companies in the United States.
Core Business Areas
- Baked Foods: Production and marketing of fresh packaged bakery foods, including breads, buns, rolls, snack cakes, and tortillas.
Leadership and Structure
Flowers Foods operates with a board of directors and an executive leadership team headed by the CEO. The organizational structure is divided by functional areas such as sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Nature's Own: A leading brand of bread products in the U.S., with a significant market share. Competitors include Bimbo Bakeries USA (Grupo Bimbo) and Pepperidge Farm (Campbell Soup Company).
- Wonder Bread: An iconic bread brand acquired by Flowers Foods. Competitors include Bimbo Bakeries USA (Grupo Bimbo) and Pepperidge Farm (Campbell Soup Company).
- Dave's Killer Bread: Organic bread brand focused on healthy eating. Competitors include Alvarado St. Bakery and other organic bread brands.
Market Dynamics
Industry Overview
The baking industry is mature and competitive, with trends towards healthier options, convenience, and private label brands.
Positioning
Flowers Foods is a major player in the packaged bakery foods market, with a focus on brand recognition, distribution efficiency, and cost management. Their competitive advantage lies in their established brands and extensive distribution network.
Total Addressable Market (TAM)
The US baking industry is estimated to be worth over $50 billion. Flowers Foods is well-positioned to capture a significant portion of the TAM through its wide range of products and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Efficient operations
- Established market presence
- Solid free cash flow generation
Weaknesses
- Dependence on commodity prices
- High competition
- Exposure to labor costs
- Sensitivity to consumer preferences
- Susceptibility to recalls
Opportunities
- Expansion into new markets
- Product innovation
- Acquisitions
- Growth in organic and healthy options
- Increased focus on private label
Threats
- Rising ingredient costs
- Changing consumer preferences
- Increased competition
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- GRPN
- HOST
- PEP
Competitive Landscape
Flowers Foods faces strong competition from large baking companies with established brands and extensive distribution networks. Its advantages include its brand portfolio and cost-efficient operations. Its disadvantages include vulnerability to increasing costs and shifting consumer preferences.
Major Acquisitions
Alpine Valley Bread Co.
- Year: 2015
- Acquisition Price (USD millions): 125
- Strategic Rationale: Expanded Flowers Foods' presence in the organic bread market.
Growth Trajectory and Initiatives
Historical Growth: Discussion of Flowers Foods' past growth, driven by acquisitions, organic growth, and strategic initiatives. Data from financial statements needs to be entered here to analyse health.
Future Projections: Analyst estimates for Flowers Foods' future revenue and earnings growth, considering market trends and company strategy. Data from analyst reports and predictions needs to be entered here.
Recent Initiatives: Details on recent strategic moves by Flowers Foods, such as new product launches, acquisitions, or cost-cutting measures.
Summary
Flowers Foods is a major player in the packaged bakery industry with a strong brand portfolio and extensive distribution network. The company is generating strong free cash flow but is exposed to commodity price fluctuations and intense competition. Flowers Foods needs to continue innovating to meet changing consumer tastes and manage its costs effectively to maintain its competitive edge. Strategic acquisitions could help grow market share. Overall, Flowers Foods demonstrates a mix of established strengths and potential challenges in a highly competitive industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flowers Foods Inc
Exchange NYSE | Headquaters Thomasville, GA, United States | ||
IPO Launch date 1987-11-05 | CEO & Chairman of Board Mr. A. Ryals McMullian Jr. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 10200 | Website https://www.flowersfoods.com |
Full time employees 10200 | Website https://www.flowersfoods.com |
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

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