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Upturn stock ratingUpturn stock rating
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Flowers Foods Inc (FLO)

Upturn stock ratingUpturn stock rating
$15.98
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

06/30/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

8 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $18.57

1 Year Target Price $18.57

Analysts Price Target For last 52 week
$18.57Target price
Low$15.74
Current$15.98
high$22.97

Analysis of Past Performance

Type Stock
Historic Profit -11.79%
Avg. Invested days 35
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.37B USD
Price to earnings Ratio 14.8
1Y Target Price 18.57
Price to earnings Ratio 14.8
1Y Target Price 18.57
Volume (30-day avg) 8
Beta 0.33
52 Weeks Range 15.74 - 22.97
Updated Date 06/30/2025
52 Weeks Range 15.74 - 22.97
Updated Date 06/30/2025
Dividends yield (FY) 6.20%
Basic EPS (TTM) 1.08

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.49%
Operating Margin (TTM) 7.28%

Management Effectiveness

Return on Assets (TTM) 6.14%
Return on Equity (TTM) 16.34%

Valuation

Trailing PE 14.8
Forward PE -
Enterprise Value 5496426008
Price to Sales(TTM) 0.66
Enterprise Value 5496426008
Price to Sales(TTM) 0.66
Enterprise Value to Revenue 1.08
Enterprise Value to EBITDA 10.78
Shares Outstanding 211138000
Shares Floating 195711657
Shares Outstanding 211138000
Shares Floating 195711657
Percent Insiders 7.64
Percent Institutions 80.6

Analyst Ratings

Rating 3
Target Price 18.57
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 6
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Flowers Foods Inc

stock logo

Company Overview

overview logo History and Background

Flowers Foods, founded in 1919, evolved from a small family-owned bakery to a major baked foods company in the U.S. It expanded through acquisitions and organic growth, becoming a leading producer and marketer of packaged bakery foods.

business area logo Core Business Areas

  • Fresh Packaged Bread: Production and marketing of fresh bread, buns, rolls, and sweet goods under brands like Nature's Own, Wonder, Dave's Killer Bread, and Sunbeam.
  • Snacking Cakes: Production and marketing of snacking cakes, donuts, and pastries.

leadership logo Leadership and Structure

Flowers Foods is led by a CEO and a senior management team. The organizational structure includes departments for operations, marketing, sales, finance, and supply chain.

Top Products and Market Share

overview logo Key Offerings

  • Nature's Own: The #1 selling bread brand in the U.S. Competitors include Pepperidge Farm and Sara Lee. Market share is estimated in the 10-15% range of the bread category.
  • Dave's Killer Bread: An organic bread brand known for its nutritional value. Competitors include other organic bread brands and some artisanal breads. Market share is estimated in the 3-5% range of the bread category.
  • Wonder: An iconic brand known for its white bread products. Competitors include store-brand white breads and similar national brands. Market share is estimated in the 5-8% range of the bread category.

Market Dynamics

industry overview logo Industry Overview

The baked goods industry is mature and competitive, with moderate growth driven by population increases, changing consumer preferences (e.g., demand for healthier options), and pricing strategies.

Positioning

Flowers Foods is a leading player in the packaged bakery foods market, with a strong presence in the bread and cake categories. Its competitive advantages include brand recognition, distribution network, and scale.

Total Addressable Market (TAM)

The US bakery market is estimated at around $60 billion. Flowers Foods is well-positioned but faces stiff competition from national and private-label brands.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Extensive distribution network
  • Scale and efficiency in production
  • Established relationships with retailers

Weaknesses

  • High dependence on bread category
  • Exposure to commodity price fluctuations
  • Labor costs and union relationships
  • Limited international presence

Opportunities

  • Expanding into adjacent categories (e.g., gluten-free)
  • Acquiring smaller bakery brands
  • Increasing penetration in the foodservice channel
  • Innovating with healthier and more convenient products

Threats

  • Intense competition from national and private-label brands
  • Changing consumer preferences (e.g., low-carb diets)
  • Rising ingredient and energy costs
  • Economic downturns affecting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • HRL
  • THC
  • KR

Competitive Landscape

Flowers Foods competes primarily on price, brand recognition, and distribution. It faces intense competition from other national brands and private-label offerings.

Major Acquisitions

Canyon Bakehouse

  • Year: 2018
  • Acquisition Price (USD millions): 205
  • Strategic Rationale: Expanded Flowers Foods' presence in the gluten-free bakery market.

Growth Trajectory and Initiatives

Historical Growth: Flowers Foods has grown through a combination of organic growth and acquisitions. Recent growth has been moderate, reflecting the maturity of the bakery foods market.

Future Projections: Analysts project continued moderate growth for Flowers Foods, driven by new product innovation, cost-saving initiatives, and strategic acquisitions.

Recent Initiatives: Recent initiatives include optimizing the supply chain, investing in automation, and launching new products targeting healthier lifestyles.

Summary

Flowers Foods maintains a solid position in the bakery industry due to its strong brands and efficient distribution. Its financial performance is stable, and it returns value to shareholders through dividends. However, the company needs to innovate and adapt to changing consumer preferences and inflationary pressures to sustain growth. Competitive pressures in a slow growth industry are also things to watch out for.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (10-K, 10-Q)
  • Industry Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market data can vary. This analysis is based on publicly available information and assumptions and is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Flowers Foods Inc

Exchange NYSE
Headquaters Thomasville, GA, United States
IPO Launch date 1987-11-05
CEO & Chairman of Board Mr. A. Ryals McMullian Jr.
Sector Consumer Defensive
Industry Packaged Foods
Full time employees 10200
Full time employees 10200

Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.