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Upturn AI SWOT - About
FLO 
Flowers Foods Inc (FLO)
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Upturn Advisory Summary
07/15/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.57
1 Year Target Price $18.57
| 1 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.79% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.25B USD | Price to earnings Ratio 14.23 | 1Y Target Price 18.57 |
Price to earnings Ratio 14.23 | 1Y Target Price 18.57 | ||
Volume (30-day avg) 8 | Beta 0.33 | 52 Weeks Range 15.37 - 22.97 | Updated Date 07/15/2025 |
52 Weeks Range 15.37 - 22.97 | Updated Date 07/15/2025 | ||
Dividends yield (FY) 6.20% | Basic EPS (TTM) 1.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.49% | Operating Margin (TTM) 7.28% |
Management Effectiveness
Return on Assets (TTM) 6.14% | Return on Equity (TTM) 16.34% |
Valuation
Trailing PE 14.23 | Forward PE - | Enterprise Value 5424638957 | Price to Sales(TTM) 0.64 |
Enterprise Value 5424638957 | Price to Sales(TTM) 0.64 | ||
Enterprise Value to Revenue 1.07 | Enterprise Value to EBITDA 10.64 | Shares Outstanding 211138000 | Shares Floating 195711657 |
Shares Outstanding 211138000 | Shares Floating 195711657 | ||
Percent Insiders 7.64 | Percent Institutions 80.57 |
Upturn AI SWOT
Flowers Foods Inc
Company Overview
History and Background
Flowers Foods, founded in 1919, evolved from a small family-owned bakery to a major baked foods company in the U.S. It expanded through acquisitions and organic growth, becoming a leading producer and marketer of packaged bakery foods.
Core Business Areas
- Fresh Packaged Bread: Production and marketing of fresh bread, buns, rolls, and sweet goods under brands like Nature's Own, Wonder, Dave's Killer Bread, and Sunbeam.
- Snacking Cakes: Production and marketing of snacking cakes, donuts, and pastries.
Leadership and Structure
Flowers Foods is led by a CEO and a senior management team. The organizational structure includes departments for operations, marketing, sales, finance, and supply chain.
Top Products and Market Share
Key Offerings
- Nature's Own: The #1 selling bread brand in the U.S. Competitors include Pepperidge Farm and Sara Lee. Market share is estimated in the 10-15% range of the bread category.
- Dave's Killer Bread: An organic bread brand known for its nutritional value. Competitors include other organic bread brands and some artisanal breads. Market share is estimated in the 3-5% range of the bread category.
- Wonder: An iconic brand known for its white bread products. Competitors include store-brand white breads and similar national brands. Market share is estimated in the 5-8% range of the bread category.
Market Dynamics
Industry Overview
The baked goods industry is mature and competitive, with moderate growth driven by population increases, changing consumer preferences (e.g., demand for healthier options), and pricing strategies.
Positioning
Flowers Foods is a leading player in the packaged bakery foods market, with a strong presence in the bread and cake categories. Its competitive advantages include brand recognition, distribution network, and scale.
Total Addressable Market (TAM)
The US bakery market is estimated at around $60 billion. Flowers Foods is well-positioned but faces stiff competition from national and private-label brands.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Scale and efficiency in production
- Established relationships with retailers
Weaknesses
- High dependence on bread category
- Exposure to commodity price fluctuations
- Labor costs and union relationships
- Limited international presence
Opportunities
- Expanding into adjacent categories (e.g., gluten-free)
- Acquiring smaller bakery brands
- Increasing penetration in the foodservice channel
- Innovating with healthier and more convenient products
Threats
- Intense competition from national and private-label brands
- Changing consumer preferences (e.g., low-carb diets)
- Rising ingredient and energy costs
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- HRL
- THC
- KR
Competitive Landscape
Flowers Foods competes primarily on price, brand recognition, and distribution. It faces intense competition from other national brands and private-label offerings.
Major Acquisitions
Canyon Bakehouse
- Year: 2018
- Acquisition Price (USD millions): 205
- Strategic Rationale: Expanded Flowers Foods' presence in the gluten-free bakery market.
Growth Trajectory and Initiatives
Historical Growth: Flowers Foods has grown through a combination of organic growth and acquisitions. Recent growth has been moderate, reflecting the maturity of the bakery foods market.
Future Projections: Analysts project continued moderate growth for Flowers Foods, driven by new product innovation, cost-saving initiatives, and strategic acquisitions.
Recent Initiatives: Recent initiatives include optimizing the supply chain, investing in automation, and launching new products targeting healthier lifestyles.
Summary
Flowers Foods maintains a solid position in the bakery industry due to its strong brands and efficient distribution. Its financial performance is stable, and it returns value to shareholders through dividends. However, the company needs to innovate and adapt to changing consumer preferences and inflationary pressures to sustain growth. Competitive pressures in a slow growth industry are also things to watch out for.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data can vary. This analysis is based on publicly available information and assumptions and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flowers Foods Inc
Exchange NYSE | Headquaters Thomasville, GA, United States | ||
IPO Launch date 1987-11-05 | CEO & Chairman of Board Mr. A. Ryals McMullian Jr. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 10200 | Website https://www.flowersfoods.com |
Full time employees 10200 | Website https://www.flowersfoods.com | ||
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.
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