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Flowers Foods Inc (FLO)

Upturn stock ratingUpturn stock rating
$14.91
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

08/28/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

8 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $15.71

1 Year Target Price $15.71

Analysts Price Target For last 52 week
$15.71 Target price
52w Low $14.74
Current$14.91
52w High $22.97

Analysis of Past Performance

Type Stock
Historic Profit -11.79%
Avg. Invested days 35
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.18B USD
Price to earnings Ratio 14.46
1Y Target Price 15.71
Price to earnings Ratio 14.46
1Y Target Price 15.71
Volume (30-day avg) 8
Beta 0.31
52 Weeks Range 14.74 - 22.97
Updated Date 08/29/2025
52 Weeks Range 14.74 - 22.97
Updated Date 08/29/2025
Dividends yield (FY) 6.49%
Basic EPS (TTM) 1.04

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-15
When -
Estimate 0.3
Actual 0.3

Profitability

Profit Margin 4.3%
Operating Margin (TTM) 7.28%

Management Effectiveness

Return on Assets (TTM) 5.99%
Return on Equity (TTM) 15.61%

Valuation

Trailing PE 14.46
Forward PE -
Enterprise Value 5226093334
Price to Sales(TTM) 0.62
Enterprise Value 5226093334
Price to Sales(TTM) 0.62
Enterprise Value to Revenue 1.02
Enterprise Value to EBITDA 10.23
Shares Outstanding 211178000
Shares Floating 195713775
Shares Outstanding 211178000
Shares Floating 195713775
Percent Insiders 7.63
Percent Institutions 85.88

ai summary icon Upturn AI SWOT

Flowers Foods Inc

stock logo

Company Overview

overview logo History and Background

Flowers Foods Inc. was founded in 1919 in Thomasville, Georgia. Initially a small bakery, it has grown through acquisitions and organic growth to become one of the largest baking companies in the United States.

business area logo Core Business Areas

  • Baked Foods: Production and marketing of fresh packaged bakery foods, including breads, buns, rolls, snack cakes, and tortillas.

leadership logo Leadership and Structure

Flowers Foods operates with a board of directors and an executive leadership team headed by the CEO. The organizational structure is divided by functional areas such as sales, marketing, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Nature's Own: A leading brand of bread products in the U.S., with a significant market share. Competitors include Bimbo Bakeries USA (Grupo Bimbo) and Pepperidge Farm (Campbell Soup Company).
  • Wonder Bread: An iconic bread brand acquired by Flowers Foods. Competitors include Bimbo Bakeries USA (Grupo Bimbo) and Pepperidge Farm (Campbell Soup Company).
  • Dave's Killer Bread: Organic bread brand focused on healthy eating. Competitors include Alvarado St. Bakery and other organic bread brands.

Market Dynamics

industry overview logo Industry Overview

The baking industry is mature and competitive, with trends towards healthier options, convenience, and private label brands.

Positioning

Flowers Foods is a major player in the packaged bakery foods market, with a focus on brand recognition, distribution efficiency, and cost management. Their competitive advantage lies in their established brands and extensive distribution network.

Total Addressable Market (TAM)

The US baking industry is estimated to be worth over $50 billion. Flowers Foods is well-positioned to capture a significant portion of the TAM through its wide range of products and distribution network.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Extensive distribution network
  • Efficient operations
  • Established market presence
  • Solid free cash flow generation

Weaknesses

  • Dependence on commodity prices
  • High competition
  • Exposure to labor costs
  • Sensitivity to consumer preferences
  • Susceptibility to recalls

Opportunities

  • Expansion into new markets
  • Product innovation
  • Acquisitions
  • Growth in organic and healthy options
  • Increased focus on private label

Threats

  • Rising ingredient costs
  • Changing consumer preferences
  • Increased competition
  • Economic downturns
  • Regulatory changes

Competitors and Market Share

competitor logo Key Competitors

  • GRPN
  • HOST
  • PEP

Competitive Landscape

Flowers Foods faces strong competition from large baking companies with established brands and extensive distribution networks. Its advantages include its brand portfolio and cost-efficient operations. Its disadvantages include vulnerability to increasing costs and shifting consumer preferences.

Major Acquisitions

Alpine Valley Bread Co.

  • Year: 2015
  • Acquisition Price (USD millions): 125
  • Strategic Rationale: Expanded Flowers Foods' presence in the organic bread market.

Growth Trajectory and Initiatives

Historical Growth: Discussion of Flowers Foods' past growth, driven by acquisitions, organic growth, and strategic initiatives. Data from financial statements needs to be entered here to analyse health.

Future Projections: Analyst estimates for Flowers Foods' future revenue and earnings growth, considering market trends and company strategy. Data from analyst reports and predictions needs to be entered here.

Recent Initiatives: Details on recent strategic moves by Flowers Foods, such as new product launches, acquisitions, or cost-cutting measures.

Summary

Flowers Foods is a major player in the packaged bakery industry with a strong brand portfolio and extensive distribution network. The company is generating strong free cash flow but is exposed to commodity price fluctuations and intense competition. Flowers Foods needs to continue innovating to meet changing consumer tastes and manage its costs effectively to maintain its competitive edge. Strategic acquisitions could help grow market share. Overall, Flowers Foods demonstrates a mix of established strengths and potential challenges in a highly competitive industry.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Industry Reports
  • Analyst Estimates
  • Company Press Releases

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Flowers Foods Inc

Exchange NYSE
Headquaters Thomasville, GA, United States
IPO Launch date 1987-11-05
CEO & Chairman of Board Mr. A. Ryals McMullian Jr.
Sector Consumer Defensive
Industry Packaged Foods
Full time employees 10200
Full time employees 10200

Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.