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Flowers Foods Inc(FLO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FLO
11/13/2026: FLO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Flowers Foods Inc is a prominent American producer of fresh packaged bakery goods, best known for brands like Nature's Own and Dave's Killer Bread. The company maintains a strong position in the market through its extensive direct store delivery network, which ensures consistent shelf presence across the United States. Its primary growth opportunity lies in expanding its premium and health-conscious bakery segments, while its key risks include rising transportation costs and competition from private-label brands. As a stable consumer staple with a long history of dividend payments, it may suit income-focused and defensive investors. Key developments to monitor include margin trends in the face of inflationary pressures and the continued performance of its premium brand portfolio.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers slow, steady growth rather than rapid, disruptive expansion. |
| Momentum investor | Weak fit | This is a low-volatility consumer staple that rarely experiences the aggressive price surges required for momentum strategies. |
| Value investor | Strong fit | The stock often trades at reasonable multiples, appealing to investors looking for steady, cash-generative businesses. |
| Dividend investor | Strong fit | The company’s long history of reliable dividend payments makes it an attractive choice for income-focused portfolios. |
| Low-risk investor | Strong fit | Its defensive nature as a food producer provides a buffer against broader market volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | As a consumer staple, demand for bread is generally inelastic and price stable. |
| Valuation risk | Medium | Investors must be wary of paying too high a premium for low-growth staples. |
| Competition risk (private label brands) | Medium / high | Private label expansion can pressure margins in the mass-market white bread segment. |
| Business quality | Strong | The company possesses strong brand equity and a robust distribution infrastructure. |
| Dividend income | Strong | The dividend is supported by reliable cash flows and a history of steady payouts. |
| Execution risk | Medium | Successful integration of acquisitions and optimization of the DSD network are critical for profitability. |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.17B USD | Price to earnings Ratio 36.87 | 1Y Target Price 7.67 |
Price to earnings Ratio 36.87 | 1Y Target Price 7.67 | ||
Volume (30-day avg) 6.8M shares | Beta 0.4 | 52 Weeks Range 5.31 - 11.39 | Updated Date 11/14/2026 |
52 Weeks Range 5.31 - 11.39 | Updated Date 11/14/2026 | ||
Dividends yield (FY) 12.40% | Basic EPS (TTM) 0.15 |
Sector & Industry Intelligence
Sector
Consumer Defensive
Defensive- Sentiment
- Correction Expected
- Momentum
- BUY Breadth Improving
- BUY participation
- 95.0%
- Active BUY / eligible
- 19 / 20
- 30-Day BUY Count Change
- +13
- Market state
- Correction Expected
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Industry classification is unavailable for this snapshot.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -43.59% | Avg. Invested days 26 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct Store Delivery (DSD) | Fresh breads, buns, and rolls distributed directly to local retailers and foodservice customers. | This is the company's core revenue driver, relying on strong local relationships and frequent store visits. |
| Warehouse Delivery | Shelf-stable and frozen products shipped through standard warehouse distribution networks. | Provides a cost-effective way to distribute products over longer distances to larger retail chains. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-11-12 | When After Market | Estimate 0.15 | Actual 0.1 |
Profitability
Profit Margin 0.58% | Operating Margin (TTM) 5.79% |
Management Effectiveness
Return on Assets (TTM) 4.37% | Return on Equity (TTM) 2.19% |
Valuation
Trailing PE 36.87 | Forward PE 22.88 | Enterprise Value 3.12B | Price to Sales(TTM) 0.23 |
Enterprise Value 3.12B | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA 10.62 | Shares Outstanding 212.08M | Shares Floating 196.01M |
Shares Outstanding 212.08M | Shares Floating 196.01M | ||
Percent Insiders 9.09 | Percent Institutions 97.79 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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