Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
UTZ 
Utz Brands Inc (UTZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: UTZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $16.95
1 Year Target Price $16.95
| 4 | Strong Buy |
| 3 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.66% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.05B USD | Price to earnings Ratio 58.24 | 1Y Target Price 16.95 |
Price to earnings Ratio 58.24 | 1Y Target Price 16.95 | ||
Volume (30-day avg) 10 | Beta 1.03 | 52 Weeks Range 11.42 - 17.96 | Updated Date 10/18/2025 |
52 Weeks Range 11.42 - 17.96 | Updated Date 10/18/2025 | ||
Dividends yield (FY) 0.97% | Basic EPS (TTM) 0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.28% | Operating Margin (TTM) 1.99% |
Management Effectiveness
Return on Assets (TTM) 0.93% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE 58.24 | Forward PE 13.37 | Enterprise Value 2051125211 | Price to Sales(TTM) 0.74 |
Enterprise Value 2051125211 | Price to Sales(TTM) 0.74 | ||
Enterprise Value to Revenue 1.44 | Enterprise Value to EBITDA 14.06 | Shares Outstanding 86201901 | Shares Floating 67093526 |
Shares Outstanding 86201901 | Shares Floating 67093526 | ||
Percent Insiders 18.16 | Percent Institutions 95.75 |
Upturn AI SWOT
Utz Brands Inc
Company Overview
History and Background
Utz Brands Inc. was founded in 1921 in Hanover, Pennsylvania, by Bill and Salie Utz. Initially, it was a small-scale potato chip operation. Over the decades, Utz expanded its product line and geographical reach through organic growth and strategic acquisitions.
Core Business Areas
- Salty Snacks: Manufacturing, marketing, and distribution of salty snacks, including potato chips, pretzels, cheese snacks, pork rinds, veggie snacks, and tortilla chips.
- Other Snacks: Includes items like dips and other complementary products.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives responsible for various functional areas. The organizational structure includes departments for sales, marketing, operations, finance, and research and development.
Top Products and Market Share
Key Offerings
- Potato Chips: Utz potato chips are a core product line. Competitors include Frito-Lay (PEP), and Kettle Brand (SNY). Utz market share within potato chips is approximately 5-7%.
- Pretzels: Utz offers a variety of pretzels. Competitors include Snyder's-Lance (SNY, acquired by Campbell Soup CPB) and Rold Gold (PEP). Market share around 10-12% of the overall pretzel market.
- Other Salty Snacks: Includes cheese snacks, pork rinds, veggie snacks, and tortilla chips. Market share varies by segment, with strong regional presence in certain categories.
Market Dynamics
Industry Overview
The salty snack industry is characterized by high competition, evolving consumer preferences for healthier options, and consolidation through mergers and acquisitions. Key trends include increased demand for better-for-you snacks and innovative flavors.
Positioning
Utz is positioned as a regional player with a strong brand reputation for quality and value. It competes with national brands and other regional players. Competitive advantages include its distribution network and brand loyalty in core markets.
Total Addressable Market (TAM)
The global salty snacks market is projected to reach approximately $40 billion, Utz is aiming to expand nationally. It's positioned to gain market share in the total addressable market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in core markets
- Established distribution network
- Wide range of product offerings
- Focus on quality and value
Weaknesses
- Limited national presence compared to larger competitors
- Higher debt levels due to acquisitions.
- Dependency on specific regions
- Brand awareness outside core region
Opportunities
- Expansion into new geographic markets
- Development of healthier snack options
- Strategic acquisitions to broaden product portfolio
- Capitalize on e-commerce and online sales channels
Threats
- Intense competition from larger companies
- Fluctuations in raw material costs
- Changing consumer preferences for healthier snacks
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- PEP
- HSY
- KDP
- SNY
Competitive Landscape
Utz faces intense competition from larger companies with greater resources and established national brands. Utz competes on quality, value, and regional brand loyalty. It can improve via greater economies of scale. Snyder's-Lance merger helped Snyder's-Lance compete better.
Major Acquisitions
R.W. Garcia Holdings, LLC
- Year: 2021
- Acquisition Price (USD millions): 56
- Strategic Rationale: Expand presence in tortilla chip and better-for-you snacking categories.
Vitner's
- Year: 2023
- Acquisition Price (USD millions): 25
- Strategic Rationale: Expand presence in the Chicago metropolitan area.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic sales increases. Utz expanded its product portfolio and geographical footprint.
Future Projections: Future growth is projected through expansion into new markets, product innovation, and strategic acquisitions.
Recent Initiatives: Recent initiatives include new product launches, expansion of distribution network, and investments in marketing and branding.
Summary
Utz Brands is a regional player with a strong brand in its core markets. Its growth strategy relies on acquisitions and expansion into new markets. Intense competition and fluctuating raw material costs represent ongoing challenges. Its brand and established distribution network are key strengths and its ability to innovate and offer healthier products will be crucial for long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry analysis
- Utz Brands Inc. Investor Relations
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Utz Brands Inc
Exchange NYSE | Headquaters Hanover, PA, United States | ||
IPO Launch date 2018-11-26 | CEO & Director Mr. Howard A. Friedman | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 3000 | Website https://www.utzsnacks.com |
Full time employees 3000 | Website https://www.utzsnacks.com | ||
Utz Brands, Inc. engages in manufacture, marketing, and distribution of snack foods in the United States. The company offers various salty snacks, including potato chips, tortilla chips, pretzels, cheese snacks, pub/party mixes, pork skins, ready-to-eat popcorn, and other snacks which include salsa and dips, as well as seasonal favorites. It sells its products under the Utz, Zapp's, On The Border, Golden Flake, and Boulder Canyon, TORTIYAHS!, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's brands through DSD and direct-to-warehouse distribution methods, retailers or via distributors, supermarkets, mass merchandisers, club warehouses, convenience stores and other large-scale retailers, merchants, distributors, brokers, wholesalers, and Ios. The company was founded in 1921 and is headquartered in Hanover, Pennsylvania.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.