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UTZ 
Utz Brands Inc (UTZ)
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Upturn Advisory Summary
01/09/2026: UTZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $15.35
1 Year Target Price $15.35
| 4 | Strong Buy |
| 3 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.64% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 859.35M USD | Price to earnings Ratio 163.67 | 1Y Target Price 15.35 |
Price to earnings Ratio 163.67 | 1Y Target Price 15.35 | ||
Volume (30-day avg) 10 | Beta 0.91 | 52 Weeks Range 9.14 - 14.51 | Updated Date 01/9/2026 |
52 Weeks Range 9.14 - 14.51 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.4% | Operating Margin (TTM) 1.01% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) -0.17% |
Valuation
Trailing PE 163.67 | Forward PE 11.05 | Enterprise Value 1846547153 | Price to Sales(TTM) 0.6 |
Enterprise Value 1846547153 | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 1.28 | Enterprise Value to EBITDA 13.28 | Shares Outstanding 87509774 | Shares Floating 77368266 |
Shares Outstanding 87509774 | Shares Floating 77368266 | ||
Percent Insiders 18.09 | Percent Institutions 92.5 |
Upturn AI SWOT
Utz Brands Inc
Company Overview
History and Background
Utz Brands Inc. was founded in 1921 by William and Salie Utz in Hanover, Pennsylvania. Initially a small bakery, it grew into a leading manufacturer of salty snacks. Key milestones include expansion through acquisitions, such as the acquisition of Snyder's-Lance's salty snack business in 2019, which significantly broadened its brand portfolio and geographic reach. The company went public in August 2020.
Core Business Areas
- Snacks and Savory Foods: Utz Brands Inc. is primarily engaged in the manufacturing and marketing of a wide variety of salty snacks. This includes potato chips, pretzels, cheese snacks, tortilla chips, and other extruded and baked snacks. The company operates through various brands, catering to different consumer preferences and market segments.
Leadership and Structure
Utz Brands Inc. is led by a management team with extensive experience in the food and beverage industry. The company is structured to manage its diverse portfolio of brands and distribution channels effectively. Key leadership positions include CEO, CFO, and heads of various operational and sales divisions.
Top Products and Market Share
Key Offerings
- Utz Potato Chips: A flagship product line of kettle-cooked and classic potato chips in various flavors. Competitors include Lay's (PepsiCo), Pringles (Kellogg's), and other regional chip brands. Market share data for individual product lines is not publicly disclosed by the company.
- Utz Pretzels: A broad range of pretzel products, from traditional twists to flavored pretzel rods and bites. Competitors include Snyder's of Hanover (Campbell Soup Company), Rold Gold (PepsiCo), and various private label brands. Market share data for individual product lines is not publicly disclosed by the company.
- Zapp's Potato Chips: Known for its distinctive New Orleans-style kettle-cooked potato chips with bold flavors. Competitors include other specialty and regional chip brands. Market share data for individual product lines is not publicly disclosed by the company.
- Boulder Canyon Authentic Foods: Offers a variety of potato chips, including kettle-cooked and organic options. Competitors include other health-conscious snack brands and larger potato chip manufacturers. Market share data for individual product lines is not publicly disclosed by the company.
- Good Health Snacks: Focuses on healthier snack options, including avocado oil chips and veggie straws. Competitors include other brands in the 'better-for-you' snack segment. Market share data for individual product lines is not publicly disclosed by the company.
Market Dynamics
Industry Overview
The salty snack industry is a large and competitive market, characterized by a high volume of sales and diverse consumer preferences. Key trends include a growing demand for healthier snack options, premium and artisanal products, and convenient packaging. The industry is also influenced by supply chain dynamics, commodity prices, and evolving retail landscapes.
Positioning
Utz Brands Inc. is a significant player in the North American salty snack market, particularly strong in the East Coast and Midwest regions of the United States. Its competitive advantage lies in its diversified brand portfolio, extensive distribution network, and ability to cater to both mainstream and niche consumer segments. The company also benefits from its history and brand recognition.
Total Addressable Market (TAM)
The US salty snack market is valued in the tens of billions of dollars annually. Utz Brands Inc. aims to capture a larger share of this market through organic growth, strategic acquisitions, and expanding its geographic reach and product innovation. While a precise percentage of TAM is not publicly disclosed, Utz competes for a substantial portion of the US salty snack revenue.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyal customer base in its core markets.
- Diversified portfolio of well-established snack brands.
- Extensive distribution network across the United States.
- Experience in integrating acquired businesses.
- Focus on innovation and product development.
Weaknesses
- Limited geographic penetration outside of its core regions compared to larger competitors.
- Reliance on a few key brands for a significant portion of revenue.
- Potential vulnerability to fluctuating ingredient costs (e.g., potatoes, oils).
- Brand perception may not always align with premium or healthier snack trends for all its brands.
Opportunities
- Expansion into new geographic markets, both domestically and internationally.
- Growth in the 'better-for-you' snack segment through product innovation and acquisitions.
- Leveraging e-commerce and direct-to-consumer channels.
- Further consolidation within the fragmented snack industry.
- Capitalizing on private label opportunities.
Threats
- Intense competition from large multinational corporations and smaller regional players.
- Changing consumer health consciousness and dietary trends.
- Potential for economic downturns impacting consumer discretionary spending.
- Supply chain disruptions and rising commodity prices.
- Increased regulatory scrutiny on food products.
Competitors and Market Share
Key Competitors
- PepsiCo Inc. (PEP)
- The Kraft Heinz Company (KHC)
- Campbell Soup Company (CPB)
Competitive Landscape
Utz Brands Inc. operates in a highly competitive landscape dominated by large, diversified food conglomerates. Its advantages include agility, strong regional presence, and a dedicated focus on salty snacks. However, it faces challenges in matching the marketing budgets, R&D capabilities, and broad product portfolios of its larger rivals.
Major Acquisitions
Snyder's-Lance's salty snack business
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: This acquisition significantly expanded Utz's brand portfolio, manufacturing capacity, and geographic reach, particularly in the pretzel and flavored snack categories.
Growth Trajectory and Initiatives
Historical Growth: Utz Brands Inc. has demonstrated consistent historical revenue growth, fueled by both organic expansion and strategic acquisitions. The company has successfully integrated acquired brands to expand its market reach and product offerings.
Future Projections: Analyst projections for Utz Brands Inc. generally anticipate continued revenue growth, driven by market penetration in underserved regions, new product introductions, and potential further acquisitions. Profitability is expected to improve as operational efficiencies are realized and the company scales.
Recent Initiatives: Ongoing brand innovation and product line extensions.,Expansion of distribution into new retail channels and geographic areas.,Focus on operational efficiency and cost management.,Exploration of strategic partnership and acquisition opportunities.
Summary
Utz Brands Inc. is a well-established player in the US salty snack market with a strong regional presence and a diverse brand portfolio. Its consistent revenue growth and focus on operational efficiency are positive indicators. However, the company faces intense competition from larger players and must navigate evolving consumer preferences towards healthier options. Continued strategic acquisitions and market expansion are crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Utz Brands Inc. Investor Relations Filings (SEC)
- Industry Market Research Reports (e.g., Statista, IBISWorld)
- Financial News and Analysis Websites
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data for individual product lines is estimated or based on broader industry figures where specific company data is not disclosed. Financial metrics are based on reported historical data and may be subject to revision.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Utz Brands Inc
Exchange NYSE | Headquaters Hanover, PA, United States | ||
IPO Launch date 2018-11-26 | President & CEO Mr. Dylan B. Lissette | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 3000 | Website https://www.utzsnacks.com |
Full time employees 3000 | Website https://www.utzsnacks.com | ||
Utz Brands, Inc. engages in the manufacture, marketing, and distribution of snack food products in the United States. The company offers various salty snacks, such as potato chips, tortilla chips, pretzels, cheese snacks, pub/party mixes, pork skins, ready-to-eat popcorn, seasonal favourites, and other snacks, which include salsa and dips. It sells its products under the Utz, Zapp's, On The Border, Golden Flake, Boulder Canyon, TORTIYAHS!, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's brand names. The company sells its products primarily through direct-store delivery network, direct-to-warehouse distribution methods, retailers or via distributors, supermarkets, mass merchandisers, club warehouses, convenience stores and other large-scale retailers, merchants, distributors, brokers, wholesalers, and independent operators. Utz Brands, Inc. was founded in 1921 and is headquartered in Hanover, Pennsylvania.
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