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FLUT 
Flutter Entertainment plc (FLUT)
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Upturn Advisory Summary
01/09/2026: FLUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $295.63
1 Year Target Price $295.63
| 15 | Strong Buy |
| 7 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.85% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 38.09B USD | Price to earnings Ratio - | 1Y Target Price 295.63 |
Price to earnings Ratio - | 1Y Target Price 295.63 | ||
Volume (30-day avg) 24 | Beta 1.16 | 52 Weeks Range 189.33 - 313.69 | Updated Date 01/9/2026 |
52 Weeks Range 189.33 - 313.69 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.43% | Operating Margin (TTM) -8.36% |
Management Effectiveness
Return on Assets (TTM) 1.35% | Return on Equity (TTM) -2.38% |
Valuation
Trailing PE - | Forward PE 17.01 | Enterprise Value 47078702985 | Price to Sales(TTM) 2.47 |
Enterprise Value 47078702985 | Price to Sales(TTM) 2.47 | ||
Enterprise Value to Revenue 3.05 | Enterprise Value to EBITDA 30.33 | Shares Outstanding 175224066 | Shares Floating 149490054 |
Shares Outstanding 175224066 | Shares Floating 149490054 | ||
Percent Insiders 9.61 | Percent Institutions 91.79 |
Upturn AI SWOT
Flutter Entertainment plc
Company Overview
History and Background
Flutter Entertainment plc was formed in 2016 through the merger of Paddy Power and Betfair. It has since grown through a series of strategic acquisitions, most notably the acquisition of The Stars Group in 2020, which brought brands like PokerStars and FanDuel under its umbrella. The company is a global leader in online sports betting and gaming, operating across multiple jurisdictions.
Core Business Areas
- US (FanDuel): Primarily focused on sports betting and iGaming in the United States, offering mobile and online platforms for sports wagering and casino games. FanDuel is a dominant player in the US market.
- International (Betfair, Paddy Power, PokerStars, Sky Bet): Operates a diverse portfolio of brands across Europe and other international markets, offering sports betting, poker, casino, bingo, and lottery products. This segment includes established brands with significant local market presence.
- Group Services: Provides shared services and infrastructure to support the various brands within the Flutter Entertainment group, including technology, marketing, and compliance.
Leadership and Structure
Flutter Entertainment plc is led by a board of directors and an executive management team responsible for overall strategy and operations. The company operates with a divisional structure, with significant autonomy granted to its regional businesses, such as FanDuel in the US and its International divisions.
Top Products and Market Share
Key Offerings
- FanDuel Sportsbook: A leading sports betting platform in the United States, offering a wide range of betting markets across various sports. In Q3 2023, FanDuel's US market share for sports betting was approximately 35%, with competitors including DraftKings and BetMGM.
- PokerStars: One of the world's largest online poker platforms, offering a variety of poker games and tournaments. PokerStars maintains a significant global market share in online poker, facing competition from GGPoker and 888poker.
- Betfair Exchange: A pioneering online betting exchange that allows users to bet against each other rather than against a bookmaker. Betfair Exchange is a key product in the UK and other international markets, with limited direct exchange competitors like Smarkets.
- Sky Bet: A popular online betting and gaming brand in the UK, offering sports betting, casino, and other gaming products. Sky Bet is a significant player in the UK market, competing with brands like Bet365 and William Hill.
Market Dynamics
Industry Overview
The online sports betting and gaming industry is characterized by rapid growth, increasing regulatory scrutiny, and intense competition. Technological advancements, such as mobile betting and live in-game wagering, are driving consumer engagement. The US market, in particular, is experiencing substantial expansion following state-level legalization.
Positioning
Flutter Entertainment plc is a global leader in the online betting and gaming industry, holding strong market positions in key geographies, especially the US through FanDuel and in Europe with its established brands. Its diversification across different products and markets, combined with a strong brand portfolio and technological expertise, provides a significant competitive advantage.
Total Addressable Market (TAM)
The global online betting and gaming market is projected to be worth hundreds of billions of dollars and continues to grow, driven by legalization in new markets and increasing online penetration. Flutter Entertainment is well-positioned to capture a significant share of this TAM due to its diversified offerings and strong presence in key growth regions.
Upturn SWOT Analysis
Strengths
- Leading market position in the US via FanDuel
- Diversified brand portfolio across multiple geographies and product types
- Strong technological infrastructure and innovation capabilities
- Experienced management team and proven track record of successful M&A
Weaknesses
- Significant regulatory risks and operational complexities across various jurisdictions
- High marketing and acquisition costs in competitive markets
- Dependence on key individuals and brands
Opportunities
- Continued expansion of sports betting and iGaming legalization in the US
- Growth in emerging international markets
- Leveraging data analytics for personalized customer experiences
- Further consolidation within the industry
Threats
- Increasingly stringent regulatory environments and potential for outright bans
- Intensifying competition from both established players and new entrants
- Economic downturns impacting discretionary spending
- Cybersecurity risks and data breaches
Competitors and Market Share
Key Competitors
- DraftKings Inc. (DKNG)
- Betr Holdings Inc. (Private)
- Penn Entertainment, Inc. (PENN)
Competitive Landscape
Flutter Entertainment, through FanDuel, holds a leading position in the US sports betting market, benefiting from brand recognition and a robust product offering. However, it faces intense competition from DraftKings, which has a similar market presence, and emerging players like Betr, which focuses on micro-betting. Its international operations also face strong competition from global and local operators.
Major Acquisitions
The Stars Group
- Year: 2020
- Acquisition Price (USD millions): 6000
- Strategic Rationale: Acquired to create a leading global online betting and gaming company, significantly strengthening Flutter's position in poker and casino, and providing a formidable platform for US expansion with brands like FanDuel.
Sky Betting & Gaming
- Year: 2018
- Acquisition Price (USD millions): 4000
- Strategic Rationale: Enhanced Flutter's presence in the UK market, adding a popular and profitable brand with strong customer loyalty and a diverse product offering.
Growth Trajectory and Initiatives
Historical Growth: Flutter Entertainment has experienced substantial historical growth, largely fueled by strategic acquisitions and the expansion of its online gaming and sports betting operations globally. The US market, in particular, has been a major growth engine.
Future Projections: Analysts project continued revenue growth for Flutter Entertainment, driven by the ongoing legalization of online gambling in the US and the expansion of its international offerings. Profitability is expected to improve as markets mature and operational efficiencies are realized. Specific growth rate projections vary by analyst.
Recent Initiatives: Recent initiatives include continued investment in its US operations (FanDuel), expansion into new US states for sports betting and iGaming, and ongoing optimization of its international brands. The company also focuses on product innovation and responsible gambling initiatives.
Summary
Flutter Entertainment plc is a dominant force in the global online betting and gaming industry, especially strong in the US via FanDuel. Its diversified portfolio and strategic acquisitions have solidified its market leadership. While regulatory challenges and intense competition are ongoing concerns, the company's robust financial performance, commitment to innovation, and strategic expansion into new markets position it for continued success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Flutter Entertainment plc Investor Relations
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Industry Analysis Reports
- Market Research Data
Disclaimers:
This JSON output is based on publicly available information and aims to provide a structured overview. Financial data and market share figures are subject to change and may vary depending on the source and reporting period. This is not financial advice, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flutter Entertainment plc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2017-10-05 | CEO & Executive Director Mr. Jeremy Peter Jackson | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 27345 | Website https://www.flutter.com |
Full time employees 27345 | Website https://www.flutter.com | ||
Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the TVG brand. The company offers sports betting and gaming services through fanduel.com, tvg.com, betfair.com, paddypower.com, and paddypower.ie, sportsbet.com.au, pokerstars.com, betfair.com, sisal.it, jungleegames.com, maxbet.rs, and adjarabet.com websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Junglee Games, Adjarabet, and MaxBet brands, as well as live poker tours and events. It also provides business-to-business pricing and risk management services. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in New York, New York.
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