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FLUT 
Flutter Entertainment plc (FLUT)
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Upturn Advisory Summary
09/15/2025: FLUT (1-star) is a SELL. SELL since 2 days. Simulated Profits (-8.91%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $345.1
1 Year Target Price $345.1
| 15 | Strong Buy |
| 7 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.85% | Avg. Invested days 32 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 49.43B USD | Price to earnings Ratio 137.12 | 1Y Target Price 345.1 |
Price to earnings Ratio 137.12 | 1Y Target Price 345.1 | ||
Volume (30-day avg) 24 | Beta 1.15 | 52 Weeks Range 196.88 - 313.69 | Updated Date 09/15/2025 |
52 Weeks Range 196.88 - 313.69 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.46% | Operating Margin (TTM) 9.74% |
Management Effectiveness
Return on Assets (TTM) 2.33% | Return on Equity (TTM) 3.43% |
Valuation
Trailing PE 137.12 | Forward PE 22.94 | Enterprise Value 56520915915 | Price to Sales(TTM) 3.32 |
Enterprise Value 56520915915 | Price to Sales(TTM) 3.32 | ||
Enterprise Value to Revenue 3.8 | Enterprise Value to EBITDA 27.56 | Shares Outstanding 175840000 | Shares Floating 175786102 |
Shares Outstanding 175840000 | Shares Floating 175786102 | ||
Percent Insiders 0.15 | Percent Institutions 96.84 |
Upturn AI SWOT
Flutter Entertainment plc
Company Overview
History and Background
Flutter Entertainment plc was formed in 2016 through the merger of Paddy Power and Betfair. Paddy Power was founded in 1988, while Betfair revolutionized betting with its exchange model in 2000. The company has expanded through acquisitions, including The Stars Group in 2020, solidifying its position as a global leader in sports betting and gaming.
Core Business Areas
- UK & Ireland: Focuses on sports betting and gaming in the UK and Ireland, operating under brands like Paddy Power, Betfair, and Sky Betting & Gaming.
- International: Encompasses operations in various international markets, including Australia, Italy, and Spain, through brands like Sportsbet and PokerStars.
- US: Operates FanDuel, a leading sports betting and iGaming platform in the United States.
Leadership and Structure
The CEO is Peter Jackson. The company has a board of directors overseeing operations, with a functional organizational structure focused on regional business units.
Top Products and Market Share
Key Offerings
- FanDuel Sportsbook: FanDuel is a leading sports betting platform in the US, offering a wide range of betting options. As of 2023, FanDuel had the largest market share in the US sports betting market. Competitors include DraftKings, BetMGM, and Caesars Sportsbook.
- PokerStars: PokerStars is the world's largest online poker site, offering a variety of poker games and tournaments. Competitors include GGPoker and partypoker.
- Paddy Power: Paddy Power is a well-known brand in the UK and Ireland, offering sports betting, casino games, and other gaming products. Competitors include William Hill and Ladbrokes.
Market Dynamics
Industry Overview
The online gambling industry is experiencing significant growth, driven by increasing internet penetration, regulatory changes legalizing online gambling in new markets, and technological advancements improving the user experience.
Positioning
Flutter Entertainment plc is a leading player in the online gambling industry, with a strong presence in multiple markets and a diverse portfolio of brands. Its competitive advantages include its scale, brand recognition, and technological capabilities.
Total Addressable Market (TAM)
The global online gambling market is estimated to reach hundreds of billions of dollars in the coming years. Flutter is positioned to capture a substantial portion of this market given their dominance in multiple markets.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Leading market share in key markets
- Diversified revenue streams
- Advanced technology platform
- Experienced management team
Weaknesses
- Regulatory risks
- High marketing costs
- Dependence on key markets
- Potential for cannibalization between brands
Opportunities
- Expansion into new markets
- Acquisition of complementary businesses
- Development of new products and services
- Increased adoption of online gambling
- Cross selling
Threats
- Increased competition
- Changes in regulations
- Economic downturn
- Technological disruption
- Responsible gaming concerns
Competitors and Market Share
Key Competitors
- DKNG
- MGM
- CZR
Competitive Landscape
Flutter Entertainment plc has a competitive advantage due to its scale, brand recognition, and technology. However, it faces intense competition from other large players in the online gambling industry.
Major Acquisitions
Sisal
- Year: 2022
- Acquisition Price (USD millions): 2200
- Strategic Rationale: Expanded its presence in Italy's regulated gaming market, providing significant synergies.
Growth Trajectory and Initiatives
Historical Growth: Flutter Entertainment plc has experienced significant growth in recent years, driven by organic growth and acquisitions.
Future Projections: Analysts project continued growth for Flutter Entertainment plc, driven by the increasing popularity of online gambling and the company's expansion into new markets.
Recent Initiatives: Recent strategic initiatives include the acquisition of Sisal, the Italian market leader, and continued investment in the US market.
Summary
Flutter Entertainment plc is a strong company with a leading position in the global online gambling market. Its diversified revenue streams and strong brand portfolio are working well, but it faces regulatory risks and increased competition. The company's expansion into new markets and development of new products should drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- News Articles
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flutter Entertainment plc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2017-10-05 | CEO & Executive Director Mr. Jeremy Peter Jackson | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 27345 | Website https://www.flutter.com |
Full time employees 27345 | Website https://www.flutter.com | ||
Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the TVG brand. The company offers sports betting and gaming services through fanduel.com, tvg.com, betfair.com, paddypower.com, and paddypower.ie, sportsbet.com.au, pokerstars.com, betfair.com, sisal.it, jungleegames.com, maxbet.rs, and adjarabet.com websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Junglee Games, Adjarabet, and MaxBet brands, as well as live poker tours and events. It also provides business-to-business pricing and risk management services. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in New York, New York.
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