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FLUT 
Flutter Entertainment plc (FLUT)
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Upturn Advisory Summary
12/09/2025: FLUT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $303.26
1 Year Target Price $303.26
| 15 | Strong Buy |
| 7 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.85% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 37.63B USD | Price to earnings Ratio - | 1Y Target Price 303.26 |
Price to earnings Ratio - | 1Y Target Price 303.26 | ||
Volume (30-day avg) 24 | Beta 1.18 | 52 Weeks Range 189.33 - 313.69 | Updated Date 12/9/2025 |
52 Weeks Range 189.33 - 313.69 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date 2025-11-12 | When - | Estimate 0.7917 | Actual 1.64 |
Profitability
Profit Margin -1.43% | Operating Margin (TTM) -8.36% |
Management Effectiveness
Return on Assets (TTM) 1.35% | Return on Equity (TTM) -2.38% |
Valuation
Trailing PE - | Forward PE 20.41 | Enterprise Value 45517262269 | Price to Sales(TTM) 2.44 |
Enterprise Value 45517262269 | Price to Sales(TTM) 2.44 | ||
Enterprise Value to Revenue 2.95 | Enterprise Value to EBITDA 29.33 | Shares Outstanding 175181114 | Shares Floating 148939692 |
Shares Outstanding 175181114 | Shares Floating 148939692 | ||
Percent Insiders 9.95 | Percent Institutions 91.29 |
Upturn AI SWOT
Flutter Entertainment plc
Company Overview
History and Background
Flutter Entertainment plc was formed in 2016 through the merger of Paddy Power and Betfair. Subsequently, it merged with The Stars Group in 2020, significantly expanding its global footprint and product offerings. The company is a leading global online sports betting and gaming group, operating across a diverse range of markets.
Core Business Areas
- Sports Betting: Offers online sports betting services through brands like Paddy Power, Betfair, and FanDuel, providing a wide array of betting markets and live betting options.
- Casino and Gaming: Provides online casino games, poker, and bingo through brands such as PokerStars, Sky Vegas, and Tombola, catering to a broad spectrum of player preferences.
- Fantasy Sports: Operates leading fantasy sports platforms, most notably FanDuel in the United States, offering daily and season-long fantasy competitions.
- Social Casino: Engages in social casino gaming, offering free-to-play casino-style games.
Leadership and Structure
Flutter Entertainment plc is led by a board of directors and a senior executive team. The company operates with a decentralized model, allowing its individual brands to maintain autonomy and cater to their specific market needs while benefiting from shared resources and group-level strategy. Key figures include CEO Colin Weir and CFO Jonathan James.
Top Products and Market Share
Key Offerings
- FanDuel (US): Leading online sports betting and iGaming platform in the United States. Holds a significant market share in the US sports betting market, estimated to be over 30% in key states. Competitors include DraftKings, BetMGM, and Caesars Entertainment.
- Flutter International (Paddy Power, Betfair, PokerStars): A diverse portfolio of established brands in Europe and other international markets offering sports betting, casino, and poker. Market share varies by region and product but is substantial in markets like the UK and Ireland. Competitors include Entain, Betsson, and 888 Holdings.
- PokerStars: One of the world's largest online poker platforms. Holds a dominant position in the global online poker market. Competitors include GGPoker and partypoker.
Market Dynamics
Industry Overview
The global online sports betting and gaming industry is characterized by rapid growth, driven by increasing digitalization, regulatory liberalization in various jurisdictions, and technological advancements. The industry is highly competitive, with a strong emphasis on customer acquisition and retention, product innovation, and responsible gaming.
Positioning
Flutter Entertainment plc is a global leader in the online sports betting and gaming industry, possessing a diversified portfolio of strong brands across multiple geographies and product verticals. Its key competitive advantages include a strong presence in regulated markets, particularly in the US through FanDuel, a leading brand in the rapidly expanding North American market, and a robust technology infrastructure.
Total Addressable Market (TAM)
The global online gambling market is estimated to be worth hundreds of billions of dollars and is projected to continue growing. Flutter Entertainment plc is well-positioned to capture a significant portion of this TAM due to its diversified brand portfolio, operational expertise, and strategic focus on regulated markets.
Upturn SWOT Analysis
Strengths
- Leading market position in the US with FanDuel
- Diversified portfolio of strong, well-recognized brands
- Presence in multiple regulated and growing markets
- Strong technological capabilities and product innovation
- Experienced management team with a proven track record
Weaknesses
- High marketing and customer acquisition costs
- Reliance on regulatory developments in various jurisdictions
- Integration challenges from past acquisitions
- Potential for increased competition and price wars
Opportunities
- Expansion into new regulated markets
- Growth in iGaming (online casino) in the US
- Development of new and innovative gaming products
- Leveraging data analytics for personalized customer experiences
- Potential for further strategic acquisitions
Threats
- Increasing regulatory scrutiny and potential for stricter regulations
- Intensifying competition from both established players and new entrants
- Economic downturns impacting discretionary spending
- Cybersecurity risks and data breaches
- Reputational damage from responsible gaming issues or scandals
Competitors and Market Share
Key Competitors
- DraftKings Inc. (DKNG)
- BetMGM (Joint Venture between MGM Resorts International and Entain Holdings)
- Caesars Entertainment, Inc. (CZR)
- Entain Holdings plc (ENT)
Competitive Landscape
Flutter Entertainment plc's advantages include its diversified brand portfolio, strong foothold in the lucrative US market through FanDuel, and extensive experience in various regulated markets. Disadvantages can stem from the high cost of customer acquisition, ongoing regulatory challenges, and the intense competition from well-funded rivals.
Major Acquisitions
The Stars Group
- Year: 2020
- Acquisition Price (USD millions): 6000
- Strategic Rationale: To create a global leader in online sports betting and gaming, significantly expanding Flutter's presence in regulated markets and enhancing its product offerings, particularly in poker.
Sky Betting & Gaming (SBG)
- Year: 2018
- Acquisition Price (USD millions): 4000
- Strategic Rationale: To strengthen Flutter's position in the UK and Irish markets, combining the strengths of Paddy Power and Betfair with Sky's leading sports betting and gaming brands.
Growth Trajectory and Initiatives
Historical Growth: Flutter Entertainment plc has experienced significant historical growth, largely fueled by strategic mergers and acquisitions, particularly the significant impact of FanDuel's expansion in the US market. Organic growth in key segments has also contributed positively.
Future Projections: Analysts generally project continued growth for Flutter Entertainment plc, driven by the ongoing expansion of regulated online gambling markets, especially in North America. Projections often anticipate revenue increases and potential improvements in profitability as market share consolidates and operational efficiencies are realized.
Recent Initiatives: Recent initiatives have included further investment in the US market, expansion of its iGaming offerings, and a focus on responsible gambling practices. The company is also actively exploring opportunities in emerging markets and investing in technology to enhance customer experience.
Summary
Flutter Entertainment plc is a robust global leader in the online sports betting and gaming industry, demonstrating strong revenue and profit growth, primarily driven by its dominant position in the US through FanDuel. The company benefits from a diverse brand portfolio and a presence in multiple regulated markets. However, it faces significant challenges from intense competition, evolving regulatory landscapes, and the high costs associated with customer acquisition, requiring continuous innovation and strategic adaptation to maintain its market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Flutter Entertainment plc Investor Relations
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Market Research Reports on the Online Gambling Industry
- Company Filings (e.g., SEC filings, annual reports)
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data and financial figures are estimates and subject to change. Past performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flutter Entertainment plc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2017-10-05 | CEO & Executive Director Mr. Jeremy Peter Jackson | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 27345 | Website https://www.flutter.com |
Full time employees 27345 | Website https://www.flutter.com | ||
Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the TVG brand. The company offers sports betting and gaming services through fanduel.com, tvg.com, betfair.com, paddypower.com, and paddypower.ie, sportsbet.com.au, pokerstars.com, betfair.com, sisal.it, jungleegames.com, maxbet.rs, and adjarabet.com websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Junglee Games, Adjarabet, and MaxBet brands, as well as live poker tours and events. It also provides business-to-business pricing and risk management services. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in New York, New York.
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