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Upturn AI SWOT - About
DKNG 
DraftKings Inc (DKNG)
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Upturn Advisory Summary
10/15/2025: DKNG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $51.2
1 Year Target Price $51.2
| 20 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.83% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.06B USD | Price to earnings Ratio - | 1Y Target Price 51.2 |
Price to earnings Ratio - | 1Y Target Price 51.2 | ||
Volume (30-day avg) 32 | Beta 1.98 | 52 Weeks Range 29.64 - 53.61 | Updated Date 10/15/2025 |
52 Weeks Range 29.64 - 53.61 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.63% | Operating Margin (TTM) 9.96% |
Management Effectiveness
Return on Assets (TTM) -4.64% | Return on Equity (TTM) -26.38% |
Valuation
Trailing PE - | Forward PE 16 | Enterprise Value 17969814777 | Price to Sales(TTM) 3.15 |
Enterprise Value 17969814777 | Price to Sales(TTM) 3.15 | ||
Enterprise Value to Revenue 3.32 | Enterprise Value to EBITDA -36.37 | Shares Outstanding 496470071 | Shares Floating 484728554 |
Shares Outstanding 496470071 | Shares Floating 484728554 | ||
Percent Insiders 2.45 | Percent Institutions 85.06 |
Upturn AI SWOT
DraftKings Inc
Company Overview
History and Background
DraftKings Inc. was co-founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. It initially started as a daily fantasy sports (DFS) platform and has since expanded into sports betting and iGaming. A significant milestone was its merger with Diamond Eagle Acquisition Corp. and SBTech in 2020 to become a publicly traded company.
Core Business Areas
- Online Sports Betting: Offers users the ability to place bets on various sports events through its online platform and mobile app. Revenue is generated through commissions and winnings/losses on bets placed.
- iGaming: Provides online casino games, including slots, table games, and live dealer games. Revenue is derived from player wagers and house edge.
- Daily Fantasy Sports (DFS): Allows users to create fantasy teams and compete against others for cash prizes based on the real-world performance of athletes. DraftKings earns revenue through entry fees.
Leadership and Structure
Jason Robins serves as the CEO and Chairman. The company has a board of directors and a typical corporate structure with various departments such as technology, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Online Sports Betting: DraftKings Sportsbook allows users to bet on various sports, including NFL, NBA, MLB, and NHL. DraftKings has a significant market share in the US online sports betting market. Competitors include FanDuel, BetMGM, Caesars Sportsbook.
- iGaming: DraftKings Casino offers a wide variety of online casino games. They are a market leader along with companies like BetMGM and Flutter's FanDuel in key states. The largest competitor is Flutter Entertainment.
- Daily Fantasy Sports (DFS): DraftKings' DFS platform remains a core product, offering contests for various sports. They are one of the top two players in the DFS market along with FanDuel.
Market Dynamics
Industry Overview
The online sports betting and iGaming industry is rapidly growing in the US, driven by the legalization of sports betting in more states and increasing consumer adoption. It is a highly competitive market with many operators vying for market share.
Positioning
DraftKings is a leading player in the US online sports betting and iGaming market, known for its strong brand, technology platform, and marketing capabilities. It has a significant competitive advantage through its established user base and partnerships.
Total Addressable Market (TAM)
Industry estimates suggest a total addressable market of over $100 billion for online sports betting and iGaming in North America. DraftKings is well-positioned to capture a significant portion of this TAM with its brand recognition and market presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established user base
- Advanced technology platform
- Extensive marketing capabilities
- First mover advantage in many states
- Strong balance sheet
Weaknesses
- High marketing and promotional costs
- Reliance on regulatory approvals
- Lack of profitability
- Intense competition
Opportunities
- Further legalization of sports betting in more states
- Expansion into new markets
- Development of new products and services
- Partnerships with sports leagues and teams
- Increase in cross selling
Threats
- Increased competition
- Regulatory changes
- Economic downturn
- Technological disruptions
- Data Security Breaches
Competitors and Market Share
Key Competitors
- Flutter Entertainment (PDYPY)
- MGM Resorts International (MGM)
- Caesars Entertainment (CZR)
Competitive Landscape
DraftKings has a strong brand and technology, but faces stiff competition from FanDuel (Flutter), BetMGM (MGM), and Caesars. Each competitor has its own strengths, such as established casino brands or access to large customer bases.
Major Acquisitions
Golden Nugget Online Gaming
- Year: 2022
- Acquisition Price (USD millions): 450
- Strategic Rationale: Acquisition to expand iGaming market access and technology, plus access to user base.
Growth Trajectory and Initiatives
Historical Growth: DraftKings has experienced significant revenue growth since its inception, driven by the expansion of online sports betting and iGaming.
Future Projections: Analyst estimates suggest continued revenue growth for DraftKings, driven by further legalization and market penetration. Profitability is expected to improve in the long term as the company achieves scale.
Recent Initiatives: Recent initiatives include expanding into new states, launching new products and features, and forming partnerships with sports leagues and media companies.
Summary
DraftKings is a leading player in the expanding online sports betting and iGaming market, with strong brand recognition and technology. While experiencing high revenue growth, the company is still working toward profitability. The regulatory landscape and intense competition remain key challenges, but the company's growth initiatives are promising for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Seek professional financial advice before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DraftKings Inc
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2020-04-24 | Co-Founder, Chairman & CEO Mr. Jason D. Robins | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 5100 | Website https://www.draftkings.com |
Full time employees 5100 | Website https://www.draftkings.com | ||
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.
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