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Upturn AI SWOT - About
DKNG 
DraftKings Inc (DKNG)
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Upturn Advisory Summary
08/28/2025: DKNG (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $54.86
1 Year Target Price $54.86
| 20 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31.56% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.94B USD | Price to earnings Ratio - | 1Y Target Price 54.86 |
Price to earnings Ratio - | 1Y Target Price 54.86 | ||
Volume (30-day avg) 32 | Beta 1.7 | 52 Weeks Range 29.64 - 53.61 | Updated Date 08/29/2025 |
52 Weeks Range 29.64 - 53.61 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.13 | Actual 0.38 |
Profitability
Profit Margin -5.63% | Operating Margin (TTM) 9.96% |
Management Effectiveness
Return on Assets (TTM) -4.64% | Return on Equity (TTM) -26.38% |
Valuation
Trailing PE - | Forward PE 35.46 | Enterprise Value 24379243393 | Price to Sales(TTM) 4.43 |
Enterprise Value 24379243393 | Price to Sales(TTM) 4.43 | ||
Enterprise Value to Revenue 4.51 | Enterprise Value to EBITDA -36.37 | Shares Outstanding 496470016 | Shares Floating 484783166 |
Shares Outstanding 496470016 | Shares Floating 484783166 | ||
Percent Insiders 2.45 | Percent Institutions 84.95 |
Upturn AI SWOT
DraftKings Inc
Company Overview
History and Background
DraftKings Inc. was founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Initially a daily fantasy sports (DFS) provider, it quickly became a major player in the online sports betting and iGaming industries following the legalization of sports betting in the US.
Core Business Areas
- Online Sports Betting: DraftKings offers a comprehensive online sportsbook, allowing users to wager on a wide variety of professional and college sports.
- iGaming: DraftKings provides online casino games, including slots, table games (blackjack, roulette, poker), and live dealer games, where permitted by law.
- Daily Fantasy Sports (DFS): DraftKings continues to operate its DFS platform, offering contests for various sports where users can create fantasy teams and compete for prizes.
- Retail Sportsbook: DraftKings operates retail sportsbooks in partnership with casinos and other venues in states where sports betting is legal.
Leadership and Structure
Jason Robins serves as the CEO and Chairman of the Board. The company has a structured management team overseeing different business units, including technology, marketing, finance, and legal. The Board of Directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Online Sports Betting: This is DraftKings' primary revenue driver. Description: Platform for wagering on sports events. Market share data is included in the 'Market Share Comparison' section below. Competitors include FanDuel (PDYPY), BetMGM (MGM), Caesars Sportsbook (CZR).
- iGaming: Online casino games. Description: Platform for playing online casino games. Significant portion of revenue, though smaller than sports betting. Competitors include BetMGM (MGM), FanDuel (PDYPY), and Golden Nugget Online Gaming (DKNG acquired them).
- Daily Fantasy Sports (DFS): Traditional DFS platform. Description: Platform for daily fantasy sports contests. Still generates revenue, but less prominent than sports betting. Competitors include FanDuel (PDYPY) and Yahoo DFS (VZ).
Market Dynamics
Industry Overview
The online sports betting and iGaming industry is experiencing rapid growth in the US, driven by the legalization of sports betting in numerous states. The industry is highly competitive, with multiple major players vying for market share. High customer acquisition costs and varying state regulations are key factors.
Positioning
DraftKings is a leading player in the US online sports betting and iGaming market. It is known for its strong brand recognition, extensive marketing efforts, and user-friendly platform. Its competitive advantage lies in its large user base, technological capabilities, and established partnerships.
Total Addressable Market (TAM)
The expected Total Addressable Market is estimated to be over $100 Billion in the US alone. DraftKings is aggressively trying to expand and has a strong position with its brand.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Technological expertise
- Extensive marketing capabilities
- Established partnerships with sports leagues and teams
Weaknesses
- High customer acquisition costs
- Lack of profitability
- Dependence on regulatory approvals
- Complex regulatory environment
- Negative Cash Flow
Opportunities
- Further legalization of sports betting in additional states
- Expansion into new markets
- Development of new products and services
- Partnerships with media companies and other strategic players
- Growth in iGaming market
Threats
- Increased competition
- Regulatory changes
- Economic downturn
- Technological disruptions
- Negative publicity
Competitors and Market Share
Key Competitors
- Flutter Entertainment (PDYPY)
- MGM Resorts International (MGM)
- Caesars Entertainment (CZR)
Competitive Landscape
DraftKings faces intense competition from other major players in the online sports betting and iGaming market. The company competes on brand recognition, marketing, product offerings, and customer experience. Its strong brand and large user base provide a competitive advantage, but it must continue to innovate and improve its profitability to maintain its market position.
Major Acquisitions
Golden Nugget Online Gaming
- Year: 2022
- Acquisition Price (USD millions): 1560
- Strategic Rationale: Expanded iGaming offerings and market access.
Growth Trajectory and Initiatives
Historical Growth: DraftKings has experienced rapid revenue growth in recent years, driven by the expansion of online sports betting and iGaming. Revenue growth will need to continue to become cash-flow positive.
Future Projections: Analysts project continued revenue growth for DraftKings as more states legalize sports betting and iGaming. The company's profitability is expected to improve as it achieves greater scale and reduces customer acquisition costs. The company still struggles to improve its profitability.
Recent Initiatives: Recent strategic initiatives include expanding into new states, developing new products and services, and partnering with media companies and sports teams.
Summary
DraftKings is a leading company in the rapidly growing online sports betting and iGaming industry. Its strong brand and large user base are key assets. However, the company faces challenges related to profitability, high customer acquisition costs, and regulatory complexity. Future success depends on expanding into new markets, improving efficiency, and managing risks effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DraftKings Inc
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2020-04-24 | Co-Founder, Chairman & CEO Mr. Jason D. Robins | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 5100 | Website https://www.draftkings.com |
Full time employees 5100 | Website https://www.draftkings.com | ||
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.
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