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DKNG 
DraftKings Inc (DKNG)
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Upturn Advisory Summary
12/18/2025: DKNG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $44.5
1 Year Target Price $44.5
| 20 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.35% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.02B USD | Price to earnings Ratio - | 1Y Target Price 44.5 |
Price to earnings Ratio - | 1Y Target Price 44.5 | ||
Volume (30-day avg) 32 | Beta 1.6 | 52 Weeks Range 26.23 - 53.61 | Updated Date 12/19/2025 |
52 Weeks Range 26.23 - 53.61 | Updated Date 12/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.9% | Operating Margin (TTM) -23.77% |
Management Effectiveness
Return on Assets (TTM) -4.72% | Return on Equity (TTM) -29.59% |
Valuation
Trailing PE - | Forward PE 19.92 | Enterprise Value 17697158048 | Price to Sales(TTM) 3.12 |
Enterprise Value 17697158048 | Price to Sales(TTM) 3.12 | ||
Enterprise Value to Revenue 3.24 | Enterprise Value to EBITDA -36.37 | Shares Outstanding 497772508 | Shares Floating 484312739 |
Shares Outstanding 497772508 | Shares Floating 484312739 | ||
Percent Insiders 2.78 | Percent Institutions 84.33 |
Upturn AI SWOT
DraftKings Inc
Company Overview
History and Background
DraftKings Inc. was founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman. It initially began as a daily fantasy sports (DFS) platform. Key milestones include its rapid expansion into the legal sports betting market following the Supreme Court's decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018. The company went public in April 2020 through a SPAC merger with Diamond Eagle Acquisition Corp., becoming one of the first publicly traded sports betting and iGaming companies in the United States.
Core Business Areas
- Mobile Sports Betting: Offers online and mobile sports wagering across numerous states in the US, allowing users to bet on a wide range of professional and collegiate sporting events.
- iGaming (Online Casino): Provides online casino games, including slots, table games, and live dealer options, in states where it has obtained the necessary licenses.
- Daily Fantasy Sports (DFS): The original core product, offering fantasy sports contests across various leagues, allowing users to draft virtual teams and compete based on real-life player performance.
- Media and Content: Develops and distributes sports-related content, including podcasts, articles, and video, to engage users and drive traffic to its betting and gaming platforms.
Leadership and Structure
DraftKings Inc. is led by its co-founder and CEO, Jason Robins. The company operates as a publicly traded corporation with a board of directors overseeing its strategic direction. Its organizational structure is designed to manage its diverse operations across sports betting, iGaming, and DFS.
Top Products and Market Share
Key Offerings
- Description: The flagship mobile sports betting application. It offers a comprehensive platform for placing wagers on various sports events with competitive odds. It has a significant market share in states where it operates. Competitors include FanDuel, BetMGM, Caesars Sportsbook, and Penn Entertainment (Barstool Sportsbook).
- Product Name 1: DraftKings Sportsbook
- Description: An online casino platform offering a variety of slots, table games (blackjack, roulette, poker), and live dealer games. Market share varies by state, but it's a key player in regulated iGaming markets. Competitors include FanDuel Casino, BetMGM Casino, and Caesars Casino.
- Product Name 2: DraftKings Casino
- Description: The original daily fantasy sports product, allowing users to participate in season-long and daily fantasy contests. While still a core product, its market dominance has been challenged by the rise of sports betting. Competitors include FanDuel DFS.
- Product Name 3: DraftKings Fantasy
Market Dynamics
Industry Overview
The online sports betting and iGaming industry in the United States is a rapidly growing and highly competitive market. Legalization across more states continues to expand the total addressable market. The industry is characterized by significant marketing spend, technological innovation, and evolving regulatory landscapes.
Positioning
DraftKings Inc. is a leading player in the US sports betting and iGaming market, often considered one of the top two operators alongside FanDuel. Its competitive advantages include a strong brand, a robust technology platform, and a broad customer base built from its DFS origins. Its early mover advantage in many regulated states has also been crucial.
Total Addressable Market (TAM)
The TAM for the US online sports betting and iGaming market is estimated to be in the tens of billions of dollars and is expected to continue growing as more states legalize. DraftKings Inc. is well-positioned to capture a significant portion of this TAM, particularly in states where it holds licenses and has established a strong presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and customer loyalty from DFS origins.
- Advanced and integrated technology platform for sports betting and iGaming.
- Significant market share in key regulated states.
- Diversified revenue streams from DFS, Sports Betting, and iGaming.
- Experienced management team with deep industry knowledge.
Weaknesses
- High customer acquisition costs due to intense competition.
- Reliance on state-by-state regulatory approvals, leading to fragmentation.
- Profitability challenges in early stages of market entry due to heavy marketing spend.
- Potential for regulatory changes impacting business operations.
Opportunities
- Continued expansion into new US states as they legalize sports betting and iGaming.
- Introduction of new products and features to enhance user engagement.
- Potential for international market expansion.
- Leveraging data analytics for personalized offerings and improved customer retention.
- Growth in adjacent markets such as online poker and esports betting.
Threats
- Intense competition from established operators and new entrants.
- Unfavorable regulatory changes or increased taxation.
- Economic downturns affecting consumer discretionary spending.
- Cybersecurity threats and data breaches.
- Potential for significant operational costs and capital expenditure requirements.
Competitors and Market Share
Key Competitors
- Penn Entertainment (PENN)
- Caesars Entertainment (CZR)
- MGM Resorts International (MGM)
- Flutter Entertainment (FLUT) - Operates FanDuel in the US
Competitive Landscape
DraftKings' primary advantage is its early mover status and strong brand equity, particularly with its DFS user base. However, it faces intense competition from FanDuel, which holds a leading market share, and a growing number of other operators backed by large casino companies and media entities. The landscape is characterized by heavy promotional spending to attract and retain customers.
Major Acquisitions
SB Technology
- Year: 2022
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to enhance its sports betting technology and product development capabilities, bolstering its platform's innovation and performance.
Venu Sports
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to strengthen its fantasy sports product and expand its fantasy sports audience, integrating its expertise into DraftKings' broader offerings.
Growth Trajectory and Initiatives
Historical Growth: DraftKings has experienced rapid historical growth, primarily driven by the legalization and expansion of sports betting and iGaming across the United States. Its user base and revenue have expanded significantly since its inception and especially since its IPO.
Future Projections: Analyst projections generally indicate continued strong revenue growth for DraftKings, fueled by further market expansion and increasing adoption of its products. Projections for profitability vary, with many analysts expecting the company to reach profitability in the coming years as market penetration increases and acquisition costs stabilize.
Recent Initiatives: Recent initiatives include strategic partnerships with sports leagues and media companies, the ongoing rollout of its integrated product offering (combining DFS, Sportsbook, and Casino), and technological enhancements to its platform. The company is also focused on optimizing its marketing spend and improving operational efficiencies.
Summary
DraftKings Inc. is a prominent player in the rapidly expanding US sports betting and iGaming market, demonstrating strong revenue growth and brand recognition. Its integrated platform and strategic market entries are significant strengths. However, the company faces intense competition and high customer acquisition costs, which can impact profitability. Continued regulatory approvals and effective cost management will be critical for its long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Financial Filings (SEC)
- Industry Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is subject to change. It is not financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DraftKings Inc
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2020-04-24 | Co-Founder, Chairman & CEO Mr. Jason D. Robins | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 5100 | Website https://www.draftkings.com |
Full time employees 5100 | Website https://www.draftkings.com | ||
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.
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