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Upturn AI SWOT - About
DKNG 
DraftKings Inc (DKNG)
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Upturn Advisory Summary
09/12/2025: DKNG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $54.86
1 Year Target Price $54.86
| 20 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.97% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.83B USD | Price to earnings Ratio - | 1Y Target Price 54.86 |
Price to earnings Ratio - | 1Y Target Price 54.86 | ||
Volume (30-day avg) 32 | Beta 1.73 | 52 Weeks Range 29.64 - 53.61 | Updated Date 09/14/2025 |
52 Weeks Range 29.64 - 53.61 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.63% | Operating Margin (TTM) 9.96% |
Management Effectiveness
Return on Assets (TTM) -4.64% | Return on Equity (TTM) -26.38% |
Valuation
Trailing PE - | Forward PE 20.16 | Enterprise Value 22482727722 | Price to Sales(TTM) 4.04 |
Enterprise Value 22482727722 | Price to Sales(TTM) 4.04 | ||
Enterprise Value to Revenue 4.16 | Enterprise Value to EBITDA -36.37 | Shares Outstanding 496470016 | Shares Floating 484708695 |
Shares Outstanding 496470016 | Shares Floating 484708695 | ||
Percent Insiders 2.45 | Percent Institutions 85.02 |
Upturn AI SWOT
DraftKings Inc
Company Overview
History and Background
DraftKings Inc. was founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Initially a daily fantasy sports (DFS) provider, it quickly became a leader in the emerging DFS market. As sports betting legalization spread across the US, DraftKings transitioned into a comprehensive sports entertainment and gaming company.
Core Business Areas
- Daily Fantasy Sports (DFS): DraftKings provides daily fantasy sports contests across various sports, allowing users to create teams and compete for cash prizes based on player performance.
- Online Sports Betting: DraftKings offers online sports betting platforms in states where it is legalized, enabling users to place wagers on various sporting events.
- iGaming: DraftKings provides online casino games, including slots, table games, and live dealer games, in states where iGaming is legalized.
- Retail Sportsbook: DraftKings operates retail sportsbooks in partnership with casinos and other venues, providing in-person sports betting experiences.
Leadership and Structure
Jason Robins is the CEO and Chairman of the Board. The company has a traditional corporate structure with various departments, including technology, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Market Share (%): 25
- Online Sports Betting: DraftKings' online sports betting platform is a primary revenue driver. Competitors include FanDuel, BetMGM, Caesars Sportsbook. Market share varies by state but DraftKings holds a leading position in many states. Revenue from this product makes up the majority of overall revenue.
- Daily Fantasy Sports (DFS): DFS remains a significant part of DraftKings' business, though it's share of overall revenue has declined since the legalization of online sports gambling. Competitors include FanDuel and Yahoo Daily Fantasy.
- Market Share (%): 45
- Market Share (%): 17
- iGaming: DraftKings Casino offers a variety of online casino games. Competitors include BetMGM, Caesars, and other online casino operators. Its growth rate is faster than that of DFS, but it has not yet outpaced online sports gambling.
Market Dynamics
Industry Overview
The sports betting and iGaming industry is experiencing rapid growth, driven by increasing legalization and adoption across the US. The industry is highly competitive and subject to regulatory changes.
Positioning
DraftKings is a leading player in the US sports betting and iGaming market, known for its strong brand recognition, user-friendly platform, and extensive marketing efforts. It's a major player in a rapidly expanding market.
Total Addressable Market (TAM)
Estimates for the total addressable market vary, but projections suggest the US sports betting and iGaming market could reach over $100 billion annually at maturity. DraftKings is positioning itself to capture a significant share of this TAM through market expansion and product innovation.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- User-Friendly Platform
- Extensive Marketing and Advertising
- Proprietary Technology
- Established Customer Base
Weaknesses
- Heavy reliance on promotions and incentives leading to high customer acquisition costs
- Path to profitability concerns due to regulatory costs
- Limited international presence
Opportunities
- Further Legalization of Sports Betting and iGaming
- Expansion into New States and Markets
- Strategic Partnerships with Sports Leagues and Teams
- Product Innovation and Development
- Cross-selling opportunities between DFS, Sportsbook, and iGaming
Threats
- Increased Competition
- Regulatory Uncertainty and Changes
- Economic Downturn Impacting Consumer Spending
- Technological Disruptions
- Cybersecurity Risks
Competitors and Market Share
Key Competitors
- PDYPY
- MGM
- CZR
Competitive Landscape
DraftKings has a strong brand and user base. It competes with other established players like FanDuel and MGM. Its advantages include brand recognition and technology. The disadvantages include the high cost of customer acquisition and achieving consistent profitability.
Major Acquisitions
Golden Nugget Online Gaming
- Year: 2022
- Acquisition Price (USD millions): 450
- Strategic Rationale: This acquisition expanded DraftKings' iGaming offerings and market share.
Growth Trajectory and Initiatives
Historical Growth: DraftKings has experienced significant revenue growth since its inception, driven by the expansion of sports betting and iGaming. Growth has been rapid but inconsistent.
Future Projections: Analyst projections suggest continued revenue growth, driven by market expansion and increasing adoption rates. However, achieving profitability remains a key challenge. The success depends on controlling costs and achieving scale.
Recent Initiatives: Recent initiatives include expanding into new states, launching new products (e.g., social sportsbooks), and forming strategic partnerships.
Summary
DraftKings is a leading player in the rapidly growing sports betting and iGaming market. Its strong brand and user base provide a competitive advantage. However, high customer acquisition costs and the path to profitability are challenges. Future success depends on controlling expenses and market expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change. Forecasts are estimates and not guarantees.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DraftKings Inc
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2020-04-24 | Co-Founder, Chairman & CEO Mr. Jason D. Robins | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 5100 | Website https://www.draftkings.com |
Full time employees 5100 | Website https://www.draftkings.com | ||
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.
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