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DraftKings Inc(DKNG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DKNG
10/19/2026: DKNG (1-star) is currently NOT-A-BUY. Pass it for now.
DraftKings Inc is a growth-oriented company in the U.S. sports betting and iGaming industry, known for its leading mobile sports betting and daily fantasy platforms. The company has a leading position in the industry, driven by its proprietary technology and strong brand awareness. Its primary investment story centers on capturing market share as more states legalize gaming and increasing profitability through its integrated product ecosystem. Key risks include intense competitive pressure from well-funded peers, high marketing costs, and potential shifts in the regulatory landscape. The stock may best suit growth-focused investors who can tolerate volatility, while monitoring developments in state-level legislative changes and long-term profit margins.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is in an aggressive growth phase capturing market share in a rapidly expanding industry. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits high volatility and strong trends correlated with market expansion and revenue growth. |
| Value investor | Weak fit | The company prioritizes reinvestment over immediate profitability and lacks traditional value metrics. |
| Dividend investor | Weak fit | DraftKings does not pay dividends and reinvests all cash into growth initiatives. |
| Low-risk investor | Weak fit | High volatility, regulatory uncertainty, and intense competition make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant price swings based on earnings results and legislative news. |
| Valuation risk | Medium / high | High growth expectations are priced into the stock, leaving little margin for error. |
| Competition risk (Direct industry competition) | High | The battle for market share against well-funded incumbents like FanDuel keeps margins tight. |
| Business quality | Medium | While the technology is strong, the business model is still proving its ability to generate long-term consistent cash flow. |
| Dividend income | Low / none | Income-focused investors will not find yield here. |
| Execution risk | Medium | Successful growth depends on complex state-by-state licensing and consistent technological performance. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -2.36% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/19/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.38B USD | Price to earnings Ratio - | 1Y Target Price 34.34 |
Price to earnings Ratio - | 1Y Target Price 34.34 | ||
Volume (30-day avg) 14.4M shares | Beta 1.61 | 52 Weeks Range 18.35 - 36.98 | Updated Date 10/18/2026 |
52 Weeks Range 18.35 - 36.98 | Updated Date 10/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Sportsbook | Wagering on professional and collegiate sports events. | This is the primary revenue engine, growing as more states legalize sports betting. |
| iGaming | Online casino games like slots and table games. | These games have higher margins than sports betting and offer significant cross-sell potential. |
| Daily Fantasy Sports | Entry fees for fantasy sports contests. | The original core business provides a stable, highly engaged user base for cross-selling. |
| Geography (North America) | Operations in regulated U.S. states and Canada. | Expansion into new states is the single biggest driver of future growth. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.64 | Enterprise Value 11.48B | Price to Sales(TTM) 1.51 |
Enterprise Value 11.48B | Price to Sales(TTM) 1.51 | ||
Enterprise Value to Revenue 1.85 | Enterprise Value to EBITDA 104.74 | Shares Outstanding 496.45M | Shares Floating 424.19M |
Shares Outstanding 496.45M | Shares Floating 424.19M | ||
Percent Insiders 8.62 | Percent Institutions 82.71 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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