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Upturn AI Summary - About
Primis Financial Corp(FRST)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FRST
10/28/2026: FRST (3-star) is currently NOT-A-BUY. Pass it for now.
Primis Financial Corp is a regional bank holding company in the mid-Atlantic that is executing a transition toward a digital-first model. Its main strength lies in combining traditional commercial banking with a modern, technology-focused platform. The primary growth opportunity involves scaling its Banking-as-a-Service capabilities to diversify fee income. However, it faces significant risks, including intense competition from larger regional incumbents, interest rate volatility, and the execution challenges of its digital pivot. The stock may suit investors interested in small-cap banking with a tech-forward strategy, though they should closely monitor quarterly credit quality and the efficiency of the digital banking segment's integration.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The growth thesis depends heavily on the successful scaling of the digital banking platform. |
| Momentum investor | Weak fit | The stock often lacks the strong uptrend consistency required for momentum strategies. |
| Value investor | Strong fit | The stock is often priced based on traditional bank valuation multiples, potentially offering value if the digital pivot succeeds. |
| Dividend investor | Strong fit while signal remains positive | The company maintains a history of regular dividend payments to shareholders. |
| Low-risk investor | Weak fit | The stock experiences volatility typical of small-cap regional banks and digital business model risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Small-cap banking stocks often see significant price swings based on interest rate sentiment. |
| Valuation risk | Medium | Valuation is contingent on the market's pricing of both traditional banking assets and digital upside. |
| Competition risk (regional banking competition) | High | Significant competition from larger regional banks with deeper resources threatens market share. |
| Business quality | Medium | The transition to a digital model is still proving its long-term operational efficiency. |
| Dividend income | Medium | Dividends are subject to board approval and core banking profitability. |
| Execution risk | Medium / high | Executing a digital transformation within a legacy banking framework involves substantial operational challenges. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 88.46% | Avg. Invested days 57 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 368.02M USD | Price to earnings Ratio 6.87 | 1Y Target Price 18.25 |
Price to earnings Ratio 6.87 | 1Y Target Price 18.25 | ||
Volume (30-day avg) 147.7K shares | Beta 0.72 | 52 Weeks Range 10.17 - 16.88 | Updated Date 10/27/2026 |
52 Weeks Range 10.17 - 16.88 | Updated Date 10/27/2026 | ||
Dividends yield (FY) 2.72% | Basic EPS (TTM) 2.16 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Net Interest Income | Interest income from commercial and consumer loans minus interest expense on deposits. | The bank earns the difference between the interest it charges on loans and the interest it pays to depositors. |
| Fee-based Services | Service charges, deposit fees, and other banking service revenue. | These are non-interest revenues that help provide income diversity beyond loan margins. |
Earnings Date
Report Date 2026-10-22 | When After Market | Estimate 0.45 | Actual 0.35 |
Profitability
Profit Margin 24.89% | Operating Margin (TTM) 24.04% |
Management Effectiveness
Return on Assets (TTM) 1.33% | Return on Equity (TTM) 13.44% |
Valuation
Trailing PE 6.87 | Forward PE 7.23 | Enterprise Value 568.88M | Price to Sales(TTM) 1.67 |
Enterprise Value 568.88M | Price to Sales(TTM) 1.67 | ||
Enterprise Value to Revenue 4.71 | Enterprise Value to EBITDA - | Shares Outstanding 24.80M | Shares Floating 23.73M |
Shares Outstanding 24.80M | Shares Floating 23.73M | ||
Percent Insiders 3.95 | Percent Institutions 96.08 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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