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Primis Financial Corp (FRST)



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Upturn Advisory Summary
06/13/2025: FRST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 19.99% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 242.78M USD | Price to earnings Ratio 61.38 | 1Y Target Price 12.38 |
Price to earnings Ratio 61.38 | 1Y Target Price 12.38 | ||
Volume (30-day avg) 85481 | Beta 0.69 | 52 Weeks Range 7.50 - 13.03 | Updated Date 06/15/2025 |
52 Weeks Range 7.50 - 13.03 | Updated Date 06/15/2025 | ||
Dividends yield (FY) 4.07% | Basic EPS (TTM) 0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.17% | Operating Margin (TTM) 43.69% |
Management Effectiveness
Return on Assets (TTM) -0.17% | Return on Equity (TTM) -1.67% |
Valuation
Trailing PE 61.38 | Forward PE 7.23 | Enterprise Value 321887232 | Price to Sales(TTM) 1.94 |
Enterprise Value 321887232 | Price to Sales(TTM) 1.94 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA - | Shares Outstanding 24722700 | Shares Floating 20375488 |
Shares Outstanding 24722700 | Shares Floating 20375488 | ||
Percent Insiders 3.34 | Percent Institutions 87.61 |
Analyst Ratings
Rating 5 | Target Price 12.38 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Primis Financial Corp

Company Overview
History and Background
Primis Financial Corp, formerly known as Southern National Bancorp of Virginia, was founded in 2005. It has grown through acquisitions and organic expansion, focusing on community banking services. Significant milestones include rebranding and expansion into new markets.
Core Business Areas
- Community Banking: Provides traditional banking services including checking, savings, and loan products to individuals and businesses within its geographic footprint.
- Mortgage Lending: Offers mortgage origination and servicing, catering to residential real estate needs.
- Wealth Management: Provides wealth management and investment advisory services to individuals and families.
Leadership and Structure
Dennis J. Zember III serves as the CEO. The organizational structure comprises various departments including lending, operations, finance, and risk management, reporting to the executive team and the Board of Directors.
Top Products and Market Share
Key Offerings
- Commercial Loans: Commercial loans are offered to small and medium-sized businesses. Competitors include larger national banks and other regional banks. Market share data is not readily available, but Primis focuses on specific geographic areas where it aims for a significant presence. Revenue data is confidential. Competitors: Bank of America (BAC), Truist Financial (TFC)
- Residential Mortgages: Residential mortgages are provided to individuals seeking to purchase or refinance homes. Competitors include national mortgage lenders and other regional banks. Market share data is not publicly available on a granular level for Primis. Revenue data is confidential. Competitors: Rocket Companies (RKT), UWM Holdings Corporation (UWMC)
- Deposit Accounts: Checking and savings accounts for consumers and businesses. Competition is high amongst all banks. Market share data is unavailable. Competitors: Bank of America (BAC), Wells Fargo (WFC)
Market Dynamics
Industry Overview
The banking industry is currently facing challenges including rising interest rates, increased regulatory scrutiny, and competition from fintech companies. The industry is also experiencing consolidation.
Positioning
Primis Financial Corp positions itself as a community-focused bank with a strong emphasis on customer service and local market expertise. Their competitive advantage lies in their personalized approach and deep understanding of the communities they serve.
Total Addressable Market (TAM)
The TAM for community banking is substantial, estimated in the hundreds of billions of dollars. Primis is positioned to capture a share of this market within its specific geographic footprint by focusing on relationship banking.
Upturn SWOT Analysis
Strengths
- Strong local market knowledge
- Experienced management team
- Customer-centric approach
- Diversified revenue streams
Weaknesses
- Limited geographic reach
- Smaller balance sheet compared to larger banks
- Reliance on traditional banking services
- Lower brand recognition outside its core markets
Opportunities
- Expansion into new markets through acquisitions
- Increased adoption of digital banking solutions
- Growth in wealth management services
- Partnerships with fintech companies
Threats
- Increased competition from larger banks and fintech companies
- Rising interest rates
- Economic downturn
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- BAC
- WFC
- USB
Competitive Landscape
Primis Financial Corp faces competition from larger national banks with greater resources and brand recognition. Its advantages lie in its local market expertise and customer-focused approach, but it must continue to innovate and adapt to compete effectively.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth information is not available.
Future Projections: Future projections information is not available.
Recent Initiatives: Recent initiatives are not available.
Summary
Primis Financial Corp is a community-focused bank with a diversified revenue stream, but faces threats from larger banks and cybersecurity. Its strengths include local market knowledge, however it needs to expand geographical reach. The bank's customer-centric approach is a valuable asset, but it needs to grow to effectively compete. Primis Financial Corp has an opportunity to benefit from fintech integration.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primis Financial Corp
Exchange NASDAQ | Headquaters McLean, VA, United States | ||
IPO Launch date 2006-11-01 | CEO & Director Mr. Dennis J. Zember Jr. | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 592 | Website https://www.primisbank.com |
Full time employees 592 | Website https://www.primisbank.com |
Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.
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