Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
FRST logo FRST
Upturn stock ratingUpturn stock rating
FRST logo

Primis Financial Corp (FRST)

Upturn stock ratingUpturn stock rating
$10.85
Last Close (24-hour delay)
Profit since last BUY11.51%
upturn advisory
Consider higher Upturn Star rating
BUY since 16 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: FRST (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $12.38

1 Year Target Price $12.38

Analysts Price Target For last 52 week
$12.38Target price
Low$7.5
Current$10.85
high$13.03

Analysis of Past Performance

Type Stock
Historic Profit 32.58%
Avg. Invested days 37
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 265.77M USD
Price to earnings Ratio 67.19
1Y Target Price 12.38
Price to earnings Ratio 67.19
1Y Target Price 12.38
Volume (30-day avg) 1
Beta 0.69
52 Weeks Range 7.50 - 13.03
Updated Date 06/29/2025
52 Weeks Range 7.50 - 13.03
Updated Date 06/29/2025
Dividends yield (FY) 3.72%
Basic EPS (TTM) 0.16

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.17%
Operating Margin (TTM) 43.69%

Management Effectiveness

Return on Assets (TTM) -0.17%
Return on Equity (TTM) -1.67%

Valuation

Trailing PE 67.19
Forward PE 7.23
Enterprise Value 344879392
Price to Sales(TTM) 2.12
Enterprise Value 344879392
Price to Sales(TTM) 2.12
Enterprise Value to Revenue 2.29
Enterprise Value to EBITDA -
Shares Outstanding 24722700
Shares Floating 20375488
Shares Outstanding 24722700
Shares Floating 20375488
Percent Insiders 3.34
Percent Institutions 87.44

Analyst Ratings

Rating 1
Target Price 12.38
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Primis Financial Corp

stock logo

Company Overview

overview logo History and Background

Primis Financial Corp, formerly known as Southern National Bancorp of Virginia, Inc., was founded in 2005. It has grown through acquisitions and organic expansion, focusing on community banking services in the Mid-Atlantic region.

business area logo Core Business Areas

  • Community Banking: Provides traditional banking services including checking, savings, loans, and other financial products to individuals and small businesses.
  • Mortgage Banking: Originates and services residential mortgages.
  • Wealth Management: Offers wealth management and investment advisory services.

leadership logo Leadership and Structure

Dennis J. Zember III serves as the CEO. The company operates with a standard corporate structure, including a Board of Directors and executive management team overseeing various departments and regional operations.

Top Products and Market Share

overview logo Key Offerings

  • Commercial Loans: Loans to businesses for various purposes. Market share data is unavailable publicly at a granular level. Competitors include larger national and regional banks like Bank of America (BAC) and Truist Financial (TFC).
  • Residential Mortgages: Loans to individuals for home purchases. Market share data is unavailable publicly at a granular level. Competitors include Rocket Mortgage (RKT) and United Wholesale Mortgage (UWMC).
  • Deposit Accounts: Checking, savings, and money market accounts. Market share data is unavailable publicly at a granular level. Competitors include regional banks like Atlantic Union Bankshares Corporation (AUB).

Market Dynamics

industry overview logo Industry Overview

The banking industry is facing increased competition, regulatory changes, and evolving customer expectations, particularly in digital banking. Interest rate fluctuations heavily influence profitability.

Positioning

Primis Financial Corp is a regional bank focusing on community banking. Its competitive advantages are rooted in local market knowledge and customer relationships.

Total Addressable Market (TAM)

The total addressable market for banking services is substantial and measured in trillions of dollars nationally. Primis Financial Corp's TAM is regionally focused. Precise TAM data for their specific footprint is not readily available. Their positioning involves capturing a larger share within their geographic region by offering personalized customer service

Upturn SWOT Analysis

Strengths

  • Strong customer relationships in its operating region
  • Experienced management team
  • Diversified revenue streams (commercial lending, residential mortgages, deposit accounts)
  • Focus on community involvement.

Weaknesses

  • Smaller scale compared to larger national banks
  • Limited geographic footprint
  • Higher cost structure than some competitors
  • Dependence on interest rate environment.

Opportunities

  • Expansion into new markets within the Mid-Atlantic region
  • Adoption of new technologies to improve efficiency and customer experience
  • Increased demand for wealth management services
  • Acquisition of smaller community banks.

Threats

  • Increased competition from larger banks and fintech companies
  • Economic downturns impacting loan demand and credit quality
  • Rising interest rates increasing funding costs
  • Regulatory changes increasing compliance costs.

Competitors and Market Share

competitor logo Key Competitors

  • BAC
  • TFC
  • ALLY
  • AUB
  • PBCT

Competitive Landscape

Primis Financial Corp faces strong competition from larger national and regional banks, as well as emerging fintech companies. To compete effectively, they need to focus on providing personalized customer service and leveraging technology to improve efficiency.

Major Acquisitions

Blue Ridge Bankshares, Inc.

  • Year: 2024
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: To combine two community banking organizations with complementary geographies, businesses, and cultures. Merger terminated in May 2024.

Growth Trajectory and Initiatives

Historical Growth: Growth has been driven by a combination of organic expansion and acquisitions. Requires historical financial data to analyze. Placeholder values are listed below.

Future Projections: Analyst estimates are needed for future projections. These are not available without a paid data feed.

Recent Initiatives: Recent initiatives may include branch expansions, digital banking enhancements, and new product offerings. Data on specific initiatives is not always publicly available.

Summary

Primis Financial Corp is a community-focused bank facing challenges in a competitive landscape. Its strengths lie in customer relationships, but its smaller scale and dependence on interest rates pose risks. Strategic initiatives and technological advancements are crucial for future growth and profitability. Growth has slowed down over the past year with the company facing more regulatory oversite.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings (10-K, 10-Q)
  • Financial News Articles
  • Analyst Reports (If available, otherwise not listed)

Disclaimers:

This analysis is based on publicly available information and should not be considered financial advice. Financial data is subject to change. Market share data may not be available or precise for all products and services.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Primis Financial Corp

Exchange NASDAQ
Headquaters McLean, VA, United States
IPO Launch date 2006-11-01
CEO & Director Mr. Dennis J. Zember Jr.
Sector Financial Services
Industry Banks - Regional
Full time employees 592
Full time employees 592

Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.