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Primis Financial Corp (FRST)

Upturn stock ratingUpturn stock rating
$9.82
Last Close (24-hour delay)
Profit since last BUY0.92%
upturn advisory
Consider higher Upturn Star rating
BUY since 6 days
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Upturn Advisory Summary

06/13/2025: FRST (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit 19.99%
Avg. Invested days 35
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/13/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 242.78M USD
Price to earnings Ratio 61.38
1Y Target Price 12.38
Price to earnings Ratio 61.38
1Y Target Price 12.38
Volume (30-day avg) 85481
Beta 0.69
52 Weeks Range 7.50 - 13.03
Updated Date 06/15/2025
52 Weeks Range 7.50 - 13.03
Updated Date 06/15/2025
Dividends yield (FY) 4.07%
Basic EPS (TTM) 0.16

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.17%
Operating Margin (TTM) 43.69%

Management Effectiveness

Return on Assets (TTM) -0.17%
Return on Equity (TTM) -1.67%

Valuation

Trailing PE 61.38
Forward PE 7.23
Enterprise Value 321887232
Price to Sales(TTM) 1.94
Enterprise Value 321887232
Price to Sales(TTM) 1.94
Enterprise Value to Revenue 2.15
Enterprise Value to EBITDA -
Shares Outstanding 24722700
Shares Floating 20375488
Shares Outstanding 24722700
Shares Floating 20375488
Percent Insiders 3.34
Percent Institutions 87.61

Analyst Ratings

Rating 5
Target Price 12.38
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Primis Financial Corp

stock logo

Company Overview

overview logo History and Background

Primis Financial Corp, formerly known as Southern National Bancorp of Virginia, was founded in 2005. It has grown through acquisitions and organic expansion, focusing on community banking services. Significant milestones include rebranding and expansion into new markets.

business area logo Core Business Areas

  • Community Banking: Provides traditional banking services including checking, savings, and loan products to individuals and businesses within its geographic footprint.
  • Mortgage Lending: Offers mortgage origination and servicing, catering to residential real estate needs.
  • Wealth Management: Provides wealth management and investment advisory services to individuals and families.

leadership logo Leadership and Structure

Dennis J. Zember III serves as the CEO. The organizational structure comprises various departments including lending, operations, finance, and risk management, reporting to the executive team and the Board of Directors.

Top Products and Market Share

overview logo Key Offerings

  • Commercial Loans: Commercial loans are offered to small and medium-sized businesses. Competitors include larger national banks and other regional banks. Market share data is not readily available, but Primis focuses on specific geographic areas where it aims for a significant presence. Revenue data is confidential. Competitors: Bank of America (BAC), Truist Financial (TFC)
  • Residential Mortgages: Residential mortgages are provided to individuals seeking to purchase or refinance homes. Competitors include national mortgage lenders and other regional banks. Market share data is not publicly available on a granular level for Primis. Revenue data is confidential. Competitors: Rocket Companies (RKT), UWM Holdings Corporation (UWMC)
  • Deposit Accounts: Checking and savings accounts for consumers and businesses. Competition is high amongst all banks. Market share data is unavailable. Competitors: Bank of America (BAC), Wells Fargo (WFC)

Market Dynamics

industry overview logo Industry Overview

The banking industry is currently facing challenges including rising interest rates, increased regulatory scrutiny, and competition from fintech companies. The industry is also experiencing consolidation.

Positioning

Primis Financial Corp positions itself as a community-focused bank with a strong emphasis on customer service and local market expertise. Their competitive advantage lies in their personalized approach and deep understanding of the communities they serve.

Total Addressable Market (TAM)

The TAM for community banking is substantial, estimated in the hundreds of billions of dollars. Primis is positioned to capture a share of this market within its specific geographic footprint by focusing on relationship banking.

Upturn SWOT Analysis

Strengths

  • Strong local market knowledge
  • Experienced management team
  • Customer-centric approach
  • Diversified revenue streams

Weaknesses

  • Limited geographic reach
  • Smaller balance sheet compared to larger banks
  • Reliance on traditional banking services
  • Lower brand recognition outside its core markets

Opportunities

  • Expansion into new markets through acquisitions
  • Increased adoption of digital banking solutions
  • Growth in wealth management services
  • Partnerships with fintech companies

Threats

  • Increased competition from larger banks and fintech companies
  • Rising interest rates
  • Economic downturn
  • Cybersecurity threats

Competitors and Market Share

competitor logo Key Competitors

  • BAC
  • WFC
  • USB

Competitive Landscape

Primis Financial Corp faces competition from larger national banks with greater resources and brand recognition. Its advantages lie in its local market expertise and customer-focused approach, but it must continue to innovate and adapt to compete effectively.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Historical growth information is not available.

Future Projections: Future projections information is not available.

Recent Initiatives: Recent initiatives are not available.

Summary

Primis Financial Corp is a community-focused bank with a diversified revenue stream, but faces threats from larger banks and cybersecurity. Its strengths include local market knowledge, however it needs to expand geographical reach. The bank's customer-centric approach is a valuable asset, but it needs to grow to effectively compete. Primis Financial Corp has an opportunity to benefit from fintech integration.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Industry analysis

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Primis Financial Corp

Exchange NASDAQ
Headquaters McLean, VA, United States
IPO Launch date 2006-11-01
CEO & Director Mr. Dennis J. Zember Jr.
Sector Financial Services
Industry Banks - Regional
Full time employees 592
Full time employees 592

Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.