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Upturn AI SWOT - About
FRST 
Primis Financial Corp (FRST)
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Upturn Advisory Summary
09/17/2025: FRST (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $13.62
1 Year Target Price $13.62
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.59% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 263.93M USD | Price to earnings Ratio 97.36 | 1Y Target Price 13.62 |
Price to earnings Ratio 97.36 | 1Y Target Price 13.62 | ||
Volume (30-day avg) 1 | Beta 0.8 | 52 Weeks Range 7.44 - 12.58 | Updated Date 09/16/2025 |
52 Weeks Range 7.44 - 12.58 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 3.64% | Basic EPS (TTM) 0.11 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.33% | Operating Margin (TTM) 9.32% |
Management Effectiveness
Return on Assets (TTM) -0.14% | Return on Equity (TTM) -1.44% |
Valuation
Trailing PE 97.36 | Forward PE 7.23 | Enterprise Value 303611616 | Price to Sales(TTM) 2.07 |
Enterprise Value 303611616 | Price to Sales(TTM) 2.07 | ||
Enterprise Value to Revenue 2.7 | Enterprise Value to EBITDA - | Shares Outstanding 24643200 | Shares Floating 17927671 |
Shares Outstanding 24643200 | Shares Floating 17927671 | ||
Percent Insiders 3.37 | Percent Institutions 88.49 |
Upturn AI SWOT
Primis Financial Corp
Company Overview
History and Background
Primis Financial Corp., formerly known as Southern National Bancorp of Virginia, Inc., was founded in 2005. The company has grown through strategic acquisitions and organic expansion, focusing on community banking in the Mid-Atlantic region. The name changed in 2019 to reflect its broader strategic ambitions. It provides a range of financial services to individuals and businesses.
Core Business Areas
- Community Banking: Offers traditional banking services, including checking and savings accounts, loans, and other financial products to individuals, small businesses, and commercial clients.
- Mortgage Banking: Provides mortgage loan origination and servicing.
- Wealth Management: Offers investment management, financial planning, and trust services.
Leadership and Structure
Dennis J. Zember III serves as the CEO. The company has a board of directors and a management team overseeing various functions such as finance, operations, and lending. The organizational structure is hierarchical, with regional presidents managing local branches.
Top Products and Market Share
Key Offerings
- Commercial Loans: Primis provides commercial loans to businesses for various purposes, including expansion, working capital, and equipment financing. Market share data is not readily available, but competition includes larger national banks and regional players like Truist and PNC. It's difficult to ascertain overall numbers, but loan revenue is a significant contributor.
- Residential Mortgages: The company offers residential mortgage loans for home purchases and refinancing. Similar to commercial loans, precise market share data is difficult to obtain at their scale, but they compete with national mortgage lenders like Rocket Mortgage and local credit unions. It's difficult to ascertain overall numbers, but loan revenue is a significant contributor.
- Deposit Accounts: Includes checking, savings, and money market accounts for individuals and businesses. They compete with all banks in their operating regions. Market Share is fragmented and difficult to assess.
Market Dynamics
Industry Overview
The banking industry is currently facing challenges and opportunities related to interest rate hikes, regulatory changes, and increasing competition from fintech companies. Consolidation is occurring among smaller banks.
Positioning
Primis positions itself as a community-focused bank providing personalized service. It aims to compete with larger banks by offering more tailored financial solutions and building strong customer relationships. It attempts to differentiate through technology as well
Total Addressable Market (TAM)
The TAM for community banking in the Mid-Atlantic region is estimated to be billions of dollars annually. Primis holds a relatively small portion of this TAM, focusing on specific niche markets and geographic areas.
Upturn SWOT Analysis
Strengths
- Strong local presence in the Mid-Atlantic region
- Experienced management team
- Personalized customer service
- Digital Banking Initiative
Weaknesses
- Smaller asset base compared to larger competitors
- Limited geographic reach
- Higher cost structure
- Dependence on regional economy
Opportunities
- Expansion into new markets within the Mid-Atlantic region
- Acquisitions of smaller community banks
- Increased adoption of digital banking solutions
- Growth in wealth management services
Threats
- Increasing competition from larger banks and fintech companies
- Economic downturns impacting loan performance
- Rising interest rates affecting profitability
- Regulatory changes increasing compliance costs
Competitors and Market Share
Key Competitors
- Truist Financial Corporation (TFC)
- PNC Financial Services Group (PNC)
- Bank of America (BAC)
Competitive Landscape
Primis Financial Corp faces stiff competition from larger national and regional banks, as well as fintech companies offering alternative financial services. Primis's advantage lies in its community focus and personalized service.
Major Acquisitions
FVCBankcorp, Inc.
- Year: 2022
- Acquisition Price (USD millions): 140
- Strategic Rationale: Expanded Primis's presence into the Northern Virginia market and added approximately $1.3 billion in assets.
Growth Trajectory and Initiatives
Historical Growth: Primis Financial Corp has experienced moderate growth through acquisitions and organic expansion.
Future Projections: Future growth is dependent on strategic initiatives, market conditions, and the company's ability to execute its business plan. Analyst estimates are variable. Investors must source dynamically.
Recent Initiatives: Recent initiatives include expanding digital banking capabilities and pursuing strategic acquisitions to increase market share.
Summary
Primis Financial Corp is a small regional bank that shows slow strategic acquisition growth. It competes in a market with some big players with it's small size being a weakness, it is dependant on the regional economy. It's strong local presence is a strength. Continued successful integration of acquisitions and cost control are crucial for future success, especially with fintech companies increasing competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Financial News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primis Financial Corp
Exchange NASDAQ | Headquaters McLean, VA, United States | ||
IPO Launch date 2006-11-01 | CEO & Director Mr. Dennis J. Zember Jr. | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 592 | Website https://www.primisbank.com |
Full time employees 592 | Website https://www.primisbank.com | ||
Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.
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