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Upturn AI SWOT - About
FRST 
Primis Financial Corp (FRST)
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Upturn Advisory Summary
07/10/2025: FRST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.38
1 Year Target Price $12.38
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 37.95% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 279.12M USD | Price to earnings Ratio 70.56 | 1Y Target Price 12.38 |
Price to earnings Ratio 70.56 | 1Y Target Price 12.38 | ||
Volume (30-day avg) 1 | Beta 0.69 | 52 Weeks Range 7.50 - 13.03 | Updated Date 07/10/2025 |
52 Weeks Range 7.50 - 13.03 | Updated Date 07/10/2025 | ||
Dividends yield (FY) 3.68% | Basic EPS (TTM) 0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.17% | Operating Margin (TTM) 43.69% |
Management Effectiveness
Return on Assets (TTM) -0.17% | Return on Equity (TTM) -1.67% |
Valuation
Trailing PE 70.56 | Forward PE 7.23 | Enterprise Value 347351648 | Price to Sales(TTM) 2.23 |
Enterprise Value 347351648 | Price to Sales(TTM) 2.23 | ||
Enterprise Value to Revenue 2.35 | Enterprise Value to EBITDA - | Shares Outstanding 24722700 | Shares Floating 20375488 |
Shares Outstanding 24722700 | Shares Floating 20375488 | ||
Percent Insiders 3.34 | Percent Institutions 87.44 |
Upturn AI SWOT
Primis Financial Corp
Company Overview
History and Background
Primis Financial Corp, formerly known as Southern National Bancorp of Virginia, Inc., was founded in 2005. It has grown through acquisitions and organic expansion, focusing on community banking services in the Mid-Atlantic region.
Core Business Areas
- Community Banking: Provides traditional banking services including checking, savings, loans, and other financial products to individuals and small businesses.
- Mortgage Banking: Originates and services residential mortgages.
- Wealth Management: Offers wealth management and investment advisory services.
Leadership and Structure
Dennis J. Zember III serves as the CEO. The company operates with a standard corporate structure, including a Board of Directors and executive management team overseeing various departments and regional operations.
Top Products and Market Share
Key Offerings
- Commercial Loans: Loans to businesses for various purposes. Market share data is unavailable publicly at a granular level. Competitors include larger national and regional banks like Bank of America (BAC) and Truist Financial (TFC).
- Residential Mortgages: Loans to individuals for home purchases. Market share data is unavailable publicly at a granular level. Competitors include Rocket Mortgage (RKT) and United Wholesale Mortgage (UWMC).
- Deposit Accounts: Checking, savings, and money market accounts. Market share data is unavailable publicly at a granular level. Competitors include regional banks like Atlantic Union Bankshares Corporation (AUB).
Market Dynamics
Industry Overview
The banking industry is facing increased competition, regulatory changes, and evolving customer expectations, particularly in digital banking. Interest rate fluctuations heavily influence profitability.
Positioning
Primis Financial Corp is a regional bank focusing on community banking. Its competitive advantages are rooted in local market knowledge and customer relationships.
Total Addressable Market (TAM)
The total addressable market for banking services is substantial and measured in trillions of dollars nationally. Primis Financial Corp's TAM is regionally focused. Precise TAM data for their specific footprint is not readily available. Their positioning involves capturing a larger share within their geographic region by offering personalized customer service
Upturn SWOT Analysis
Strengths
- Strong customer relationships in its operating region
- Experienced management team
- Diversified revenue streams (commercial lending, residential mortgages, deposit accounts)
- Focus on community involvement.
Weaknesses
- Smaller scale compared to larger national banks
- Limited geographic footprint
- Higher cost structure than some competitors
- Dependence on interest rate environment.
Opportunities
- Expansion into new markets within the Mid-Atlantic region
- Adoption of new technologies to improve efficiency and customer experience
- Increased demand for wealth management services
- Acquisition of smaller community banks.
Threats
- Increased competition from larger banks and fintech companies
- Economic downturns impacting loan demand and credit quality
- Rising interest rates increasing funding costs
- Regulatory changes increasing compliance costs.
Competitors and Market Share
Key Competitors
- BAC
- TFC
- ALLY
- AUB
- PBCT
Competitive Landscape
Primis Financial Corp faces strong competition from larger national and regional banks, as well as emerging fintech companies. To compete effectively, they need to focus on providing personalized customer service and leveraging technology to improve efficiency.
Major Acquisitions
Blue Ridge Bankshares, Inc.
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: To combine two community banking organizations with complementary geographies, businesses, and cultures. Merger terminated in May 2024.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by a combination of organic expansion and acquisitions. Requires historical financial data to analyze. Placeholder values are listed below.
Future Projections: Analyst estimates are needed for future projections. These are not available without a paid data feed.
Recent Initiatives: Recent initiatives may include branch expansions, digital banking enhancements, and new product offerings. Data on specific initiatives is not always publicly available.
Summary
Primis Financial Corp is a community-focused bank facing challenges in a competitive landscape. Its strengths lie in customer relationships, but its smaller scale and dependence on interest rates pose risks. Strategic initiatives and technological advancements are crucial for future growth and profitability. Growth has slowed down over the past year with the company facing more regulatory oversite.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Financial News Articles
- Analyst Reports (If available, otherwise not listed)
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Financial data is subject to change. Market share data may not be available or precise for all products and services.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primis Financial Corp
Exchange NASDAQ | Headquaters McLean, VA, United States | ||
IPO Launch date 2006-11-01 | CEO & Director Mr. Dennis J. Zember Jr. | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 592 | Website https://www.primisbank.com |
Full time employees 592 | Website https://www.primisbank.com | ||
Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.
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