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Upturn AI SWOT - About
FUN 
Six Flags Entertainment Corporation (FUN)
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Upturn Advisory Summary
08/14/2025: FUN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $34.62
1 Year Target Price $34.62
| 10 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.45% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.71B USD | Price to earnings Ratio - | 1Y Target Price 34.62 |
Price to earnings Ratio - | 1Y Target Price 34.62 | ||
Volume (30-day avg) 14 | Beta 0.81 | 52 Weeks Range 21.44 - 49.77 | Updated Date 08/15/2025 |
52 Weeks Range 21.44 - 49.77 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-08-06 | When - | Estimate 1.03 | Actual 0.99 |
Profitability
Profit Margin -14.92% | Operating Margin (TTM) 12.89% |
Management Effectiveness
Return on Assets (TTM) 3.08% | Return on Equity (TTM) -63.18% |
Valuation
Trailing PE - | Forward PE 17.73 | Enterprise Value 8115188759 | Price to Sales(TTM) 0.85 |
Enterprise Value 8115188759 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 2.56 | Enterprise Value to EBITDA 14.83 | Shares Outstanding 101279000 | Shares Floating 91656810 |
Shares Outstanding 101279000 | Shares Floating 91656810 | ||
Percent Insiders 1.78 | Percent Institutions 95.24 |
Upturn AI SWOT
Six Flags Entertainment Corporation
Company Overview
History and Background
Six Flags Entertainment Corporation was founded in 1961. Its first park, Six Flags Over Texas, opened in Arlington, Texas. It grew through acquisitions and expansions, becoming the world's largest regional theme park company.
Core Business Areas
- Theme Parks: Owns and operates regional theme parks featuring thrill rides, water parks, live entertainment, and themed attractions.
- Water Parks: Operates water parks located within or adjacent to its theme parks, featuring water slides, wave pools, and other water-based attractions.
- In-Park Spending: Sales of food, merchandise, and other in-park items contribute to a significant portion of revenue.
- Sponsorship and Licensing: Generates revenue through corporate sponsorships and licensing agreements.
Leadership and Structure
The CEO is Selim Bassoul. The organizational structure is a typical corporate hierarchy, with regional vice presidents overseeing park operations and functional departments managing finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Number of Users: 27.7 million guests in 2023
- Theme Park Admissions: Entry tickets to Six Flags parks represent a large portion of revenue. Competitors include Cedar Fair (FUN), Disney (DIS), and Universal (CMCSA). Market share of Six Flags is roughly 25% in the US.
- Revenue: $749 million in revenue in 2023 from ticket sales and related revenue
- Season Passes: Offer unlimited admission to parks for a set period. Competitors offer similar programs. These passes ensure more frequent attendance.
- In-Park Food & Beverage: Food and beverages available inside the park. Competitors are any large food and beverage distributors.
- Revenue: Contributed $439 million in revenue in 2023
- Merchandise and Games: Games, apparel and novelties available inside the park. Competitors are any large distributors for toys, games, and apparel.
- Revenue: Contributed $166 million in revenue in 2023
Market Dynamics
Industry Overview
The theme park industry is competitive and affected by economic conditions, travel trends, and consumer spending habits. High capital expenditures are required to maintain and upgrade attractions.
Positioning
Six Flags is positioned as a value-oriented regional theme park operator, focusing on delivering thrilling experiences at an accessible price point. Its competitive advantage lies in its geographically diverse portfolio of parks.
Total Addressable Market (TAM)
The global theme park market is estimated to be around $70 billion. Six Flags, with its regional focus, targets a portion of this market within North America.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Geographically diverse portfolio of parks
- Focus on thrill rides and family entertainment
- Value-oriented pricing strategy
- Loyalty Program and Season Pass holder base
Weaknesses
- High capital expenditure requirements
- Seasonality of business
- Dependence on weather conditions
- Sensitivity to economic downturns
- Negative publicity can impact park attendance
Opportunities
- Expansion into new markets
- Development of new attractions and experiences
- Strategic partnerships with entertainment companies
- Increased focus on digital marketing and customer engagement
- Growth in international tourism
Threats
- Intense competition from other theme park operators
- Economic recessions and reduced consumer spending
- Changes in consumer preferences
- Adverse weather conditions and natural disasters
- Rising operating costs
Competitors and Market Share
Key Competitors
- FUN
- DIS
- CMCSA
Competitive Landscape
Six Flags competes primarily on value and regional accessibility, while Disney and Universal focus on immersive experiences and destination travel. Cedar Fair (FUN) operates a similar regional park model.
Major Acquisitions
Darien Lake
- Year: 1999
- Acquisition Price (USD millions): 83
- Strategic Rationale: Expanded Six Flags' presence in the Northeast market.
Growth Trajectory and Initiatives
Historical Growth: Six Flags has experienced moderate growth over the past decade, with expansions and acquisitions driving revenue growth.
Future Projections: Analysts expect moderate revenue growth in the coming years, driven by increased park attendance and in-park spending.
Recent Initiatives: Recent initiatives include investment in new rides and attractions, enhanced digital marketing efforts, and cost reduction programs.
Summary
Six Flags is a major player in regional theme park industry with a strong brand and diverse park portfolio. The company faces challenges of seasonality, economic sensitivity, and intense competition. Recent initiatives aim at enhancing guest experience and improving financial performance, however, 2023 revenue decreased slightly from 2022 so these initiatives are being closely watched. Its success hinges on effectively managing costs, innovating offerings, and capitalizing on growth opportunities in the entertainment sector.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Six Flags Entertainment Corporation SEC Filings
- Industry Reports
- Financial News Articles
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Six Flags Entertainment Corporation
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1987-04-23 | President, CEO & Director Mr. Richard A. Zimmerman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5000 | Website https://www.sixflags.com |
Full time employees 5000 | Website https://www.sixflags.com | ||
Six Flags Entertainment Corporation operates amusement parks and resort properties in North America. It operates amusement parks, water parks, and resorts in the United States, Mexico, and Canada. The company was formerly known as Cedar Fair, L.P. and changed its name to Six Flags Entertainment Corporation in July 2024. Six Flags Entertainment Corporation was founded in 1983 and is headquartered in Charlotte, North Carolina.
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