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Upturn AI SWOT - About
FUN 
Six Flags Entertainment Corporation (FUN)
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Upturn Advisory Summary
10/23/2025: FUN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $31.23
1 Year Target Price $31.23
| 10 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.45% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.52B USD | Price to earnings Ratio - | 1Y Target Price 31.23 |
Price to earnings Ratio - | 1Y Target Price 31.23 | ||
Volume (30-day avg) 14 | Beta 0.7 | 52 Weeks Range 20.00 - 49.77 | Updated Date 10/24/2025 |
52 Weeks Range 20.00 - 49.77 | Updated Date 10/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.92% | Operating Margin (TTM) 12.89% |
Management Effectiveness
Return on Assets (TTM) 3.08% | Return on Equity (TTM) -63.18% |
Valuation
Trailing PE - | Forward PE 51.55 | Enterprise Value 7778941277 | Price to Sales(TTM) 0.8 |
Enterprise Value 7778941277 | Price to Sales(TTM) 0.8 | ||
Enterprise Value to Revenue 2.46 | Enterprise Value to EBITDA 14.22 | Shares Outstanding 101279362 | Shares Floating 90231809 |
Shares Outstanding 101279362 | Shares Floating 90231809 | ||
Percent Insiders 1.76 | Percent Institutions 101.05 |
Upturn AI SWOT
Six Flags Entertainment Corporation
Company Overview
History and Background
Six Flags Entertainment Corporation was founded in 1961 in Arlington, Texas. Initially named Six Flags Over Texas, the company expanded rapidly through acquisitions and new park development, becoming a leading regional theme park operator in North America.
Core Business Areas
- Theme Parks: Operates regional theme parks featuring thrill rides, family attractions, and live entertainment.
- Water Parks: Operates water parks, often adjacent to or integrated with theme parks, featuring water slides, wave pools, and other aquatic attractions.
- In-Park Spending: Includes revenue from food, merchandise, and games within the parks.
Leadership and Structure
The leadership team is headed by the Chief Executive Officer (CEO), who oversees various departments like operations, marketing, and finance. The organizational structure is hierarchical, with regional park presidents reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Theme Park Tickets: Admission tickets to Six Flags theme parks, generating significant revenue. Competitors include Disney (DIS), Universal (CMCSA), and Cedar Fair (FUN). Market share data is included under the 'Competitors' section.
- Season Passes: Annual passes that offer unlimited admission to Six Flags parks. This promotes recurring revenue and builds customer loyalty. Competitors include Disney (DIS), Universal (CMCSA), and Cedar Fair (FUN). Market share data is included under the 'Competitors' section.
- In-Park Spending (Food, Merchandise): Sales of food, beverages, merchandise, and games within the parks. This contributes significantly to the overall revenue. Competitors: all dining and souvenir venues, including Disney (DIS), Universal (CMCSA), and Cedar Fair (FUN).
Market Dynamics
Industry Overview
The amusement park industry is moderately cyclical, influenced by economic conditions and consumer spending. Trends include increasing demand for immersive experiences and technological integration.
Positioning
Six Flags positions itself as a leading regional theme park operator focused on thrill rides and family entertainment, offering a value proposition compared to larger national chains.
Total Addressable Market (TAM)
The global theme park market is estimated at $70-80 billion. Six Flags is positioned to capture a significant portion of the regional North American market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of regional parks
- Focus on thrill rides
- Recurring revenue from season passes
Weaknesses
- Seasonality of business
- High capital expenditure requirements
- Sensitivity to economic downturns
- Geographic concentration
Opportunities
- Expansion into new markets
- Development of new attractions and experiences
- Strategic acquisitions
- Partnerships with entertainment companies
Threats
- Economic recession
- Increased competition
- Changing consumer preferences
- Adverse weather conditions
Competitors and Market Share
Key Competitors
- DIS
- FUN
- LYV
Competitive Landscape
Six Flags competes primarily on price and thrill rides, while Disney focuses on immersive experiences and intellectual property. Cedar Fair operates a similar regional park model. Live Nation Entertainment (LYV) operates venues where live shows occur and is a tangential competitor
Major Acquisitions
Frontier City and White Water Bay
- Year: 1998
- Acquisition Price (USD millions): 120
- Strategic Rationale: Expansion into the Oklahoma City market and enhancement of the company's water park portfolio.
Growth Trajectory and Initiatives
Historical Growth: Six Flags' growth has been driven by park acquisitions, new park development, and increased attendance and per-capita spending.
Future Projections: Future growth projections would be based on analyst estimates and company guidance, considering factors like attendance trends, pricing strategies, and new attraction development.
Recent Initiatives: Recent initiatives might include investments in new rides, park renovations, and technology upgrades.
Summary
Six Flags Entertainment Corporation is a regional theme park leader with a strong focus on thrill rides. While it benefits from brand recognition and recurring revenue, it is vulnerable to economic cycles and high capital expenditures. Expanding into new markets and diversifying attractions will be key, but the company must carefully manage its debt and navigate competitive pressures. Six Flags is an established player but needs to innovate to maintain its market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share data are approximate and based on available estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Six Flags Entertainment Corporation
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1987-04-23 | President, CEO & Director Mr. Richard A. Zimmerman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5000 | Website https://www.sixflags.com |
Full time employees 5000 | Website https://www.sixflags.com | ||
Six Flags Entertainment Corporation operates amusement parks and resort properties in North America. It operates amusement parks, water parks, and resorts in the United States, Mexico, and Canada. The company was formerly known as Cedar Fair, L.P. and changed its name to Six Flags Entertainment Corporation in July 2024. Six Flags Entertainment Corporation was founded in 1983 and is headquartered in Charlotte, North Carolina.
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