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Fiverr International Ltd (FVRR)



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Upturn Advisory Summary
06/30/2025: FVRR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $36.56
1 Year Target Price $36.56
2 | Strong Buy |
4 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.12% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.03B USD | Price to earnings Ratio 59.67 | 1Y Target Price 36.56 |
Price to earnings Ratio 59.67 | 1Y Target Price 36.56 | ||
Volume (30-day avg) 11 | Beta 1.58 | 52 Weeks Range 20.77 - 36.11 | Updated Date 06/30/2025 |
52 Weeks Range 20.77 - 36.11 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.51% | Operating Margin (TTM) -0.56% |
Management Effectiveness
Return on Assets (TTM) -0.68% | Return on Equity (TTM) 4.85% |
Valuation
Trailing PE 59.67 | Forward PE 10.75 | Enterprise Value 865092232 | Price to Sales(TTM) 2.54 |
Enterprise Value 865092232 | Price to Sales(TTM) 2.54 | ||
Enterprise Value to Revenue 2.14 | Enterprise Value to EBITDA 32.02 | Shares Outstanding 35909200 | Shares Floating 30326317 |
Shares Outstanding 35909200 | Shares Floating 30326317 | ||
Percent Insiders 13.47 | Percent Institutions 66.24 |
Analyst Ratings
Rating 4 | Target Price 36.56 | Buy 4 | Strong Buy 2 |
Buy 4 | Strong Buy 2 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Fiverr International Ltd

Company Overview
History and Background
Fiverr International Ltd. was founded in 2010 by Micha Kaufman and Shai Wininger. It began as a platform for micro-tasks priced at $5, later evolving into a comprehensive marketplace connecting freelancers with businesses of all sizes. It went public in 2019.
Core Business Areas
- Online Freelance Marketplace: Fiverr operates a digital marketplace connecting freelancers offering services (gigs) with businesses seeking those services.
- Fiverr Business: A platform tailored for larger teams to collaborate and manage freelance projects.
- Learn from Fiverr: Offers online courses and workshops taught by industry experts.
- Creative Assets: Provides digital assets for creative professionals.
Leadership and Structure
Micha Kaufman is the CEO. The organizational structure is typical of a technology company with departments for engineering, marketing, product development, finance, and operations.
Top Products and Market Share
Key Offerings
- Digital Marketing Services: Includes SEO, social media marketing, content marketing, and advertising. Fiverr competes with Upwork (UPWK), Toptal, and Guru. There is no specific market share data available per product segment but digital marketing is a top revenue driver
- Graphics & Design Services: Encompasses logo design, branding, web design, and illustration. Competitors include Dribbble, Behance, and Upwork (UPWK). There is no specific market share data available per product segment but design is a top revenue driver.
- Writing & Translation Services: Offers content writing, copywriting, translation services, and proofreading. Competitors include ProBlogger, Upwork (UPWK). There is no specific market share data available per product segment, writing is a consistent source of gigs.
Market Dynamics
Industry Overview
The freelance economy is growing rapidly, driven by the increasing demand for flexible work arrangements and specialized skills. AI is also increasingly becoming used by freelancers, and Fiverr needs to be adaptive to this change.
Positioning
Fiverr positions itself as a leading online freelance marketplace, offering a wide range of services at competitive prices. Its competitive advantage lies in its brand recognition, diverse service offerings, and user-friendly platform. It is expanding to focus on mid-market companies, expanding its position higher up the market and away from being mainly entry-level freelancing.
Total Addressable Market (TAM)
The estimated TAM for the global freelance platform market is expected to reach hundreds of billions of dollars. Fiverr is well-positioned to capture a significant share of this growing market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large and diverse freelancer base
- User-friendly platform
- Competitive pricing
- Expanding into mid-market with Fiverr Business
Weaknesses
- Reliance on freelancers quality control
- Competition from established players
- Potential for service commoditization
- Variable project success rates
Opportunities
- Expanding into new service categories
- Targeting larger businesses
- Leveraging AI to improve service matching
- International expansion
- Strategic acquisitions of niche platforms
Threats
- Economic downturn impacting demand for freelance services
- Increased competition from new entrants
- Changes in labor regulations
- Data security and privacy concerns
- AI-driven job displacement for some freelancers
Competitors and Market Share
Key Competitors
- UPWK
- GIGM
Competitive Landscape
Fiverr competes with other freelance marketplaces, as well as traditional staffing agencies. Its advantages include its brand recognition, diverse service offerings, and user-friendly platform. Disadvantages could be quality concerns and competition on price.
Major Acquisitions
CreativeLive
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Enhance the Fiverr ecosystem by adding educational resources for freelancers and businesses.
Growth Trajectory and Initiatives
Historical Growth: Fiverr has experienced significant revenue growth in recent years, driven by the increasing adoption of freelance services. Growth has fluctuated but is generally trending positively.
Future Projections: Analysts project continued revenue growth for Fiverr, fueled by the expanding freelance economy and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include the launch of Fiverr Business, expanded service offerings, and investments in AI-powered service matching.
Summary
Fiverr is a leading player in the growing freelance marketplace, leveraging its strong brand and user-friendly platform. While competition is fierce and quality control remains a challenge, Fiverr's focus on expanding its service offerings and targeting larger businesses positions it for continued growth. Investors should monitor macroeconomic conditions and competitive dynamics. The company's revenue growth and product innovation are key strengths, but its reliance on freelancers and fluctuating profitability are weaknesses to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data is subject to change. Market share data is approximate and may vary by source. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fiverr International Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2019-06-13 | Co-Founder, CEO & Chairman of the Board Mr. Micha Kaufman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 762 | Website https://www.fiverr.com |
Full time employees 762 | Website https://www.fiverr.com |
Fiverr International Ltd. operates an online marketplace worldwide. The company's platform enables sellers to sell their services and buyers to buy them. Its platform offers digital services, including logo design and blog post writing, video creation, website development, and social media marketing services. The company also provides value added services comprising Fiverr Ads, an advertising tool that allows sellers to promote services on platform; Seller Plus, a subscription program that equips sellers with tools, such as advanced analytics and marketing capabilities; AutoDS, an end-to-end dropshipping automation tool that allows customers to track orders across channels; and financial tools, including faster withdrawal, local currency payout, and cash advance for sellers. Its buyers include businesses of various sizes, as well as sellers comprise a group of freelancers and agencies. Fiverr International Ltd. was incorporated in 2010 and is headquartered in Tel Aviv, Israel.
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