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UPWK 
Upwork Inc (UPWK)
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Upturn Advisory Summary
12/01/2025: UPWK (5-star) is a STRONG-BUY. BUY since 4 days. Simulated Profits (0.96%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $22.9
1 Year Target Price $22.9
| 2 | Strong Buy |
| 4 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 56.44% | Avg. Invested days 36 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.64B USD | Price to earnings Ratio 11.43 | 1Y Target Price 22.9 |
Price to earnings Ratio 11.43 | 1Y Target Price 22.9 | ||
Volume (30-day avg) 11 | Beta 1.04 | 52 Weeks Range 11.13 - 20.54 | Updated Date 12/2/2025 |
52 Weeks Range 11.13 - 20.54 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.74 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When After Market | Estimate 0.28 | Actual 0.36 |
Profitability
Profit Margin 31.63% | Operating Margin (TTM) 15.69% |
Management Effectiveness
Return on Assets (TTM) 7.26% | Return on Equity (TTM) 47.52% |
Valuation
Trailing PE 11.43 | Forward PE 14.01 | Enterprise Value 2307131390 | Price to Sales(TTM) 3.38 |
Enterprise Value 2307131390 | Price to Sales(TTM) 3.38 | ||
Enterprise Value to Revenue 2.95 | Enterprise Value to EBITDA 17.38 | Shares Outstanding 130654883 | Shares Floating 121970253 |
Shares Outstanding 130654883 | Shares Floating 121970253 | ||
Percent Insiders 7.52 | Percent Institutions 97.78 |
Upturn AI SWOT
Upwork Inc
Company Overview
History and Background
Upwork Inc. was formed in 2015 following the merger of Elance and oDesk, two leading online freelance platforms. Elance was founded in 1998, and oDesk in 2003. The merger aimed to create a larger, more comprehensive platform for connecting businesses with freelance talent. Upwork has since focused on expanding its service offerings and global reach.
Core Business Areas
- Marketplace Solutions: Provides a platform for businesses to connect with freelancers, manage projects, and make payments. Includes various service packages such as Upwork Basic, Upwork Plus, Upwork Pro, and Upwork Enterprise.
- Managed Services: Offers customized solutions for larger clients who require more support in finding and managing freelance talent. This includes dedicated account managers and specialized project management assistance.
Leadership and Structure
Upwork's CEO is Erica Dhawan. The company operates with a traditional corporate structure, featuring departments for engineering, product development, marketing, sales, and finance. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Upwork Marketplace: Upwork's core platform connects businesses with freelancers across various categories like writing, web development, design, and customer service. Revenue is primarily generated through service fees charged on completed projects. Key competitors include Fiverr and Freelancer.com. It's estimated Upwork holds about 50% market share within online talent solutions.
- Upwork Enterprise: Designed for larger organizations, Upwork Enterprise provides enhanced features, dedicated support, and compliance tools. This service generates significant revenue from larger contract values and premium support fees. Competitors include Guru and Toptal.
Market Dynamics
Industry Overview
The freelance economy is growing rapidly, driven by increased demand for flexible talent and remote work arrangements. Digital platforms and globalization are fueling expansion. The industry is becoming more competitive with many specialized freelance services emerging.
Positioning
Upwork positions itself as a leading platform connecting businesses with high-quality freelance talent. Its competitive advantages include a large talent pool, comprehensive project management tools, and secure payment processing.
Total Addressable Market (TAM)
Estimates of the global freelance market vary but often exceed $1 trillion. Upwork's positioning allows it to capture a significant portion of this TAM, particularly in the enterprise segment where their scale and enterprise tools provide an advantage.
Upturn SWOT Analysis
Strengths
- Large and diverse talent pool
- Comprehensive platform features
- Strong brand recognition
- Scalable business model
Weaknesses
- Dependence on freelancer and client activity
- Competition from other platforms
- Pricing pressures
- Potential for project disputes
Opportunities
- Expanding into new geographic markets
- Developing new service offerings
- Increasing adoption by enterprise clients
- Integrating AI for better matching and project management
Threats
- Economic downturn affecting project spending
- Emergence of new competitive platforms
- Changes in regulations affecting freelance work
- Data security breaches or privacy concerns
Competitors and Market Share
Key Competitors
- Fiverr (FVRR)
- Freelancer.com (FLN)
- Guru
Competitive Landscape
Upwork has a larger talent pool and broader range of services than most competitors, but Fiverr offers a more streamlined and lower-cost option. Freelancer.com focuses on lower-end projects. Upwork is positioned for premium freelance work.
Major Acquisitions
Hyvemind
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired Hyvemind for its AI-powered matching technology to improve freelancer-project matching accuracy.
Growth Trajectory and Initiatives
Historical Growth: Upwork has experienced significant revenue growth driven by increased adoption of freelancing and its expansion in service offerings.
Future Projections: Analyst estimates suggest continued revenue growth driven by increased demand for remote work and digital talent. Please check analyst reports for updated projections.
Recent Initiatives: Recent initiatives include enhancements to the Upwork Enterprise platform and partnerships aimed at expanding its talent pool and client base.
Summary
Upwork is a leading freelance platform with a strong position in the growing remote work market. Its large talent pool and enterprise solutions are key strengths, but it faces competition and pricing pressures. Expanding into new markets and innovating with AI will be crucial for continued growth. Need to monitor freelancer and client project engagements in an economical downturn and keep up to date to make sure it aligns with laws and regulation.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimations and may vary. Financial data should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Upwork Inc
Exchange NASDAQ | Headquaters Palo Alto, CA, United States | ||
IPO Launch date 2018-10-03 | President, CEO & Director Ms. Hayden Brown | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 600 | Website https://www.upwork.com |
Full time employees 600 | Website https://www.upwork.com | ||
Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company's work marketplace provides access to talent with various skills across a range of categories, including administrative support, sales and marketing, design and creative, and customer service, as well as web, mobile, and software development. Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection. Its marketplace offerings include Upwork Payroll, enterprise, managed, and escrow services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in Palo Alto, California.
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