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Upturn AI SWOT - About
UPWK 
Upwork Inc (UPWK)
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Upturn Advisory Summary
07/11/2025: UPWK (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $19.1
1 Year Target Price $19.1
| 2 | Strong Buy |
| 4 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.09% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.70B USD | Price to earnings Ratio 7.78 | 1Y Target Price 19.1 |
Price to earnings Ratio 7.78 | 1Y Target Price 19.1 | ||
Volume (30-day avg) 11 | Beta 1.44 | 52 Weeks Range 8.43 - 18.14 | Updated Date 07/12/2025 |
52 Weeks Range 8.43 - 18.14 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 30.46% | Operating Margin (TTM) 20.08% |
Management Effectiveness
Return on Assets (TTM) 6.12% | Return on Equity (TTM) 49.8% |
Valuation
Trailing PE 7.78 | Forward PE 10.95 | Enterprise Value 1448483624 | Price to Sales(TTM) 2.2 |
Enterprise Value 1448483624 | Price to Sales(TTM) 2.2 | ||
Enterprise Value to Revenue 1.88 | Enterprise Value to EBITDA 13.22 | Shares Outstanding 131590000 | Shares Floating 122462833 |
Shares Outstanding 131590000 | Shares Floating 122462833 | ||
Percent Insiders 7.78 | Percent Institutions 90.67 |
Upturn AI SWOT
Upwork Inc
Company Overview
History and Background
Upwork Inc. was founded in 2015 as a result of the merger between Elance and oDesk, two leading online freelance platforms. Elance was founded in 1998 and oDesk in 2003. The company went public in October 2018.
Core Business Areas
- Talent Marketplace: Connects businesses with independent professionals and agencies globally for various projects.
- Managed Services: Provides tailored solutions and support for enterprises with specific talent needs.
Leadership and Structure
Hayden Brown serves as the CEO. The company has a typical corporate structure with departments overseeing marketing, finance, product development, and operations.
Top Products and Market Share
Key Offerings
- Upwork Talent Marketplace: This is the core product, connecting clients with freelancers. Upwork's platform allows companies and individuals to find, vet, and hire freelance talent across a broad range of skills. Competitors include Fiverr, Guru, and Freelancer.com. Upwork reported marketplace revenue of $662.3 million in 2023.
Market Dynamics
Industry Overview
The freelance economy is growing rapidly, driven by increasing demand for flexible talent and the rise of remote work. The industry is fragmented with numerous platforms catering to different niches.
Positioning
Upwork positions itself as a premium platform for connecting businesses with high-quality freelance talent. It focuses on larger enterprises and projects.
Total Addressable Market (TAM)
Analysts estimate the total addressable market for freelance platforms to be hundreds of billions of dollars. Upwork aims to capture a significant share of this market by targeting larger enterprises and skilled professionals.
Upturn SWOT Analysis
Strengths
- Large and diverse talent pool
- Strong brand recognition
- Focus on enterprise clients
- Robust platform with features for project management and payment processing
Weaknesses
- Relatively high fees compared to some competitors
- Dependence on economic conditions affecting freelance demand
- Risk of disputes between clients and freelancers
Opportunities
- Expansion into new geographies
- Increasing adoption of remote work
- Growing demand for specialized skills
- Integration with other enterprise software solutions
Threats
- Increased competition from other freelance platforms
- Economic downturn reducing freelance budgets
- Changes in regulations affecting independent contractors
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- FVRR
- GIGM
- LNKD
Competitive Landscape
Upwork has a larger user base and more enterprise-focused offerings compared to Fiverr. However, Fiverr is growing faster. LinkedIn offers freelance services as part of its broader professional networking platform. GigMatch competes specifically in the tech sector but is smaller overall.
Growth Trajectory and Initiatives
Historical Growth: Upwork has experienced significant growth in revenue and users since its founding. The company benefited from the increasing adoption of remote work and the gig economy.
Future Projections: Analysts project continued revenue growth for Upwork, driven by expansion into new markets and increasing demand for freelance talent. Profitability is expected to improve in the coming years.
Recent Initiatives: Upwork has recently focused on expanding its enterprise offerings, investing in marketing, and improving the user experience on its platform.
Summary
Upwork is a leading freelance platform with a strong brand and large user base. While its revenue has grown steadily, profitability remains a challenge. The company's focus on enterprise clients and its strong technology platform position it well for future growth. Upwork needs to manage competition and macroeconomic risks effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Upwork Inc
Exchange NASDAQ | Headquaters Palo Alto, CA, United States | ||
IPO Launch date 2018-10-03 | President, CEO & Director Ms. Hayden Brown | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 600 | Website https://www.upwork.com |
Full time employees 600 | Website https://www.upwork.com | ||
Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company's work marketplace provides access to talent with various skills across a range of categories, including administrative support, sales and marketing, design and creative, and customer service, as well as web, mobile, and software development. Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection. Its marketplace offerings include Upwork Payroll, enterprise, managed, and escrow services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in Palo Alto, California.
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