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Upturn AI SWOT - About
UPWK 
Upwork Inc (UPWK)
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Upturn Advisory Summary
10/31/2025: UPWK (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $20.1
1 Year Target Price $20.1
| 2 | Strong Buy |
| 4 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 54.94% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.11B USD | Price to earnings Ratio 9.27 | 1Y Target Price 20.1 |
Price to earnings Ratio 9.27 | 1Y Target Price 20.1 | ||
Volume (30-day avg) 11 | Beta 1.54 | 52 Weeks Range 11.13 - 20.54 | Updated Date 11/1/2025 |
52 Weeks Range 11.13 - 20.54 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When After Market | Estimate 0.28 | Actual - |
Profitability
Profit Margin 31.75% | Operating Margin (TTM) 16.71% |
Management Effectiveness
Return on Assets (TTM) 6.86% | Return on Equity (TTM) 50.61% |
Valuation
Trailing PE 9.27 | Forward PE 13.66 | Enterprise Value 2144404474 | Price to Sales(TTM) 2.73 |
Enterprise Value 2144404474 | Price to Sales(TTM) 2.73 | ||
Enterprise Value to Revenue 2.77 | Enterprise Value to EBITDA 17.03 | Shares Outstanding 132606579 | Shares Floating 123544245 |
Shares Outstanding 132606579 | Shares Floating 123544245 | ||
Percent Insiders 7.69 | Percent Institutions 92.29 |
Upturn AI SWOT
Upwork Inc
Company Overview
History and Background
Upwork Inc. was formed in 2015 from the merger of Elance and oDesk, two pioneering online freelance platforms. Elance was founded in 1998, and oDesk in 2003. The combined company initially operated under the name Elance-oDesk before rebranding as Upwork. It went public in 2018.
Core Business Areas
- Freelance Marketplace: Upwork's core business is its online marketplace connecting businesses with independent professionals and agencies worldwide. Businesses can post jobs, search for freelancers, and manage projects.
- Managed Services: Offers premium services that include curated talent pools, dedicated account management, and tailored solutions for larger enterprises with more complex project needs.
Leadership and Structure
Hayden Brown serves as the CEO of Upwork Inc. The company operates with a typical corporate structure, including a board of directors and executive leadership team responsible for various functions such as technology, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Upwork Enterprise: A solution tailored for large organizations, offering access to top freelance talent, advanced reporting and analytics, and compliance features. Competitors include Fiverr Business and Toptal. Market share is not precisely available but Upwork holds a leading position in the freelance platform market with approximately 55% of the total users.
- Upwork Basic: A platform that connects freelancer with the client. Provides tools to communicate with freelancers, send payments, and rate their work. Upwork gets commission from freelancer projects. The competitors are Fiverr, Guru.com and PeoplePerHour. Market share is not precisely available, but Upwork is a leader.
Market Dynamics
Industry Overview
The freelance platform industry is experiencing significant growth, driven by the increasing demand for flexible talent solutions, the rise of remote work, and technological advancements facilitating online collaboration. The industry is competitive and continues to expand.
Positioning
Upwork is positioned as a leading platform in the freelance marketplace, known for its large talent pool, comprehensive features, and focus on enterprise solutions. Its competitive advantages include its established brand, scale, and technology infrastructure.
Total Addressable Market (TAM)
The TAM is estimated to be over $560 billion. Upwork is well-positioned to capture a larger share of this market through continued innovation, expansion into new geographies, and focus on enterprise clients.
Upturn SWOT Analysis
Strengths
- Large Talent Pool
- Established Brand
- Comprehensive Platform Features
- Focus on Enterprise Solutions
- Strong Technology Infrastructure
Weaknesses
- Reliance on Gig Economy
- Competition from Niche Platforms
- Concerns about Freelancer Compensation
- Fluctuations in Demand
- Economic Sensativity
Opportunities
- Expansion into New Geographies
- Development of Specialized Services
- Integration with AI and Automation Technologies
- Partnerships with Enterprise Clients
- Growth of Remote Work
Threats
- Increased Competition
- Economic Downturn
- Changes in Labor Laws and Regulations
- Data Security and Privacy Concerns
- Negative publicity
Competitors and Market Share
Key Competitors
- FVRR
- GIGM
Competitive Landscape
Upwork faces competition from other freelance platforms, staffing agencies, and direct sourcing initiatives. Upwork's advantages include its scale, established brand, and focus on enterprise solutions. Its disadvantages include reliance on gig economy models and potential concerns about freelancer compensation.
Major Acquisitions
Business Talent Group
- Year: 2021
- Acquisition Price (USD millions): 57
- Strategic Rationale: Expand Upwork's access to high-end management consulting talent and clients.
Growth Trajectory and Initiatives
Historical Growth: Upwork has experienced significant growth in revenue and user base since its inception, driven by the increasing adoption of freelance talent solutions and the rise of remote work.
Future Projections: Analyst estimates suggest continued growth for Upwork, driven by the expanding freelance market and the company's strategic initiatives. However, growth rate can be expected to slow down.
Recent Initiatives: Recent initiatives include expanding its enterprise solutions, investing in AI-powered talent matching, and developing new tools and features for freelancers and clients.
Summary
Upwork is a leading freelance platform that connects businesses with independent talent. It has experienced substantial growth and maintains a strong position in the market. However, the company faces competition, economic uncertainty, and concerns around the gig economy model. Upwork needs to focus on expanding its enterprise solutions and innovate with technology to maintain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Upwork Inc. SEC Filings (10-K, 10-Q), Analyst Reports, Market Research Reports, Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Upwork Inc
Exchange NASDAQ | Headquaters Palo Alto, CA, United States | ||
IPO Launch date 2018-10-03 | President, CEO & Director Ms. Hayden Brown | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 600 | Website https://www.upwork.com |
Full time employees 600 | Website https://www.upwork.com | ||
Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company's work marketplace provides access to talent with various skills across a range of categories, including administrative support, sales and marketing, design and creative, and customer service, as well as web, mobile, and software development. Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection. Its marketplace offerings include Upwork Payroll, enterprise, managed, and escrow services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in Palo Alto, California.
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