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Upturn AI SWOT - About
GameSquare Holdings Inc. (GAME)
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Upturn Advisory Summary
07/02/2025: GAME (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3
1 Year Target Price $3
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.76% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 33.15M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2 | Beta 0.67 | 52 Weeks Range 0.50 - 1.37 | Updated Date 07/2/2025 |
52 Weeks Range 0.50 - 1.37 | Updated Date 07/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -48.85% | Operating Margin (TTM) -27.47% |
Management Effectiveness
Return on Assets (TTM) -19.55% | Return on Equity (TTM) -226.75% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 48603684 | Price to Sales(TTM) 0.33 |
Enterprise Value 48603684 | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA -1.73 | Shares Outstanding 38913600 | Shares Floating 31047966 |
Shares Outstanding 38913600 | Shares Floating 31047966 | ||
Percent Insiders 36.16 | Percent Institutions 7.13 |
Upturn AI SWOT
GameSquare Holdings Inc.
Company Overview
History and Background
GameSquare Holdings Inc. is a publicly traded international gaming and esports company. Founded in 2020 through a reverse takeover, GameSquare acquires synergistic assets related to the gaming, esports, and entertainment industries to provide solutions for brands and publishers.
Core Business Areas
- Agency Services: Provides marketing and brand partnership services to clients in the gaming and esports industries. This includes influencer marketing, talent management, and event production.
- Content Creation & Media: Produces gaming and esports content, manages esports teams, and operates digital media properties focused on gaming and youth culture.
- Technology: Develops and implements technology solutions to enhance the gaming and esports experience including advertising technology.
Leadership and Structure
Justin Kenna serves as the CEO. The company operates with a functional organizational structure with separate teams dedicated to agency services, content and media, and technology. They have a board of directors providing oversight.
Top Products and Market Share
Key Offerings
- Influencer Marketing Campaigns: GameSquare designs and executes influencer marketing campaigns connecting brands with gaming influencers. Market share within the overall influencer marketing space is difficult to pinpoint precisely due to industry fragmentation, but the broader market competes with companies like Activate, Mediakix, and many smaller agencies. Revenue is not explicitly stated, however it is a core offering.
- Esports Team Management (Complexity Gaming): GameSquare owns Complexity Gaming, a professional esports organization. The team participates in various esports leagues and tournaments. Revenue is generated through sponsorships, prize winnings, and merchandise sales. Competitors include teams owned by Envy Gaming and 100 Thieves, as well as other leading esports organizations. There are many smaller e-sports teams in comparison to Complexity Gaming.
- NextGen Esports: Gaming community engagement platform for brands. No public revenue or market share data is available. It is competing with smaller companies, and it is more of a direct service offering rather than a product.
Market Dynamics
Industry Overview
The gaming and esports industry is experiencing significant growth, driven by increasing viewership, rising player numbers, and growing investments from brands. Key trends include the rise of mobile gaming, the growing popularity of esports, and the increasing integration of gaming into mainstream entertainment.
Positioning
GameSquare Holdings Inc. positions itself as a bridge between brands and the gaming/esports community. Its competitive advantage lies in its integrated approach, combining agency services, content creation, and esports team management under one roof.
Total Addressable Market (TAM)
The TAM for the global gaming market is estimated to be in the hundreds of billions of dollars and continues to grow. GameSquare is positioned to capture a portion of this TAM by offering integrated solutions for brands looking to enter the gaming and esports space.
Upturn SWOT Analysis
Strengths
- Integrated service offering
- Ownership of Complexity Gaming
- Experienced management team
- Established relationships with influencers and brands
Weaknesses
- Relatively small size compared to major agencies
- Dependence on the esports market
- Potential for reliance on key individuals
- Debt
Opportunities
- Further expansion into new esports titles
- Increased demand for influencer marketing
- Growing brand investment in gaming
- Potential for strategic acquisitions
Threats
- Intense competition in the agency space
- Fluctuations in esports viewership
- Potential regulation of esports and gaming
- Economic downturn impacting brand spending
Competitors and Market Share
Key Competitors
- ESEA
- EA
- ATVI
Competitive Landscape
GameSquare has a competitive advantage through its ownership of Complexity Gaming and integrated service offering, but it faces competition from larger, more established agencies and esports organizations. ESEA, EA, and ATVI are strong competitors as these three provide the bulk of the gaming products that lead to advertising.
Major Acquisitions
Complexity Gaming
- Year: 2021
- Acquisition Price (USD millions): 31.9
- Strategic Rationale: Expanded GameSquare's presence in the esports market and provided a platform for content creation and brand partnerships.
Code Red Esports Ltd.
- Year: 2022
- Acquisition Price (USD millions): 23.5
- Strategic Rationale: Acquired a top talent agency in the gaming and esports industries with operations in Europe and North America.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic growth in the esports and agency services businesses.
Future Projections: Future growth is projected to be driven by continued expansion in the gaming and esports markets, as well as through strategic acquisitions and partnerships.
Recent Initiatives: Recent initiatives include acquiring new businesses, expanding Complexity Gaming's operations, and launching new content initiatives.
Summary
GameSquare Holdings Inc. is a growing company in the gaming and esports industry, benefiting from the growth of the market. Its integrated approach and ownership of Complexity Gaming provide a competitive advantage. However, it faces competition from larger companies and is dependent on market dynamics in the sector. Strategic acquisitions and market volatility are key considerations for the company's future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Press Releases
- Market Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GameSquare Holdings Inc.
Exchange NASDAQ | Headquaters Frisco, TX, United States | ||
IPO Launch date 2018-01-26 | CEO & Executive Director Mr. Justin Kenna | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 132 | Website https://www.gamesquare.com |
Full time employees 132 | Website https://www.gamesquare.com | ||
GameSquare Holdings, Inc. operates as a vertically integrated, digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company's end-to-end platform includes Code Red Esports Ltd., an esports talent agency; Gaming Community Network, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; FaZe, a lifestyle and media platform rooted in gaming and youth culture; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. The company also engages in providing marketing and creative services, offering leading data and analytics solutions. The company was formerly known as Engine Gaming & Media, Inc. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.
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