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Upturn AI SWOT - About
GameSquare Holdings Inc. (GAME)

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Upturn Advisory Summary
11/05/2025: GAME (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3
1 Year Target Price $3
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 55.24M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2 | Beta 0.6 | 52 Weeks Range 0.50 - 2.87 | Updated Date 11/5/2025 |
52 Weeks Range 0.50 - 2.87 | Updated Date 11/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.89% | Operating Margin (TTM) -25.28% |
Management Effectiveness
Return on Assets (TTM) -18.8% | Return on Equity (TTM) -267.05% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 78724531 | Price to Sales(TTM) 0.59 |
Enterprise Value 78724531 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA -1.73 | Shares Outstanding 98380767 | Shares Floating 88117660 |
Shares Outstanding 98380767 | Shares Floating 88117660 | ||
Percent Insiders 14.38 | Percent Institutions 11.53 |
Upturn AI SWOT
GameSquare Holdings Inc.
Company Overview
History and Background
GameSquare Holdings, Inc. (formerly Magnolia Capital Group, Inc.) was founded in 2018. It focuses on esports and gaming, building a vertically integrated media and entertainment company.
Core Business Areas
- Agency Services: Provides advertising, marketing, and talent representation services to brands and esports organizations.
- Esports Teams: Owns and operates Complexity Gaming, a professional esports organization competing in various games.
- Technology Platforms: Develops and operates technology platforms related to esports and gaming content distribution.
- Media and Content: Produces and distributes esports and gaming related content through its various platforms.
Leadership and Structure
Justin Kenna is the CEO. The company has a board of directors overseeing its operations. The organizational structure is divided into business units focused on agency services, esports teams, technology, and media.
Top Products and Market Share
Key Offerings
- Complexity Gaming: Esports team participating in major tournaments. Market share in specific game titles fluctuates but aims for top tier. Competitors include TSM, Cloud9, FaZe Clan.
- Code Red Esports Ltd.: A full service esports talent and broadcast agency providing sales, media and marketing support. Competitors include Evolved Talent Agency, United Talent Agency (UTA).
- Stream Hatchet: Stream Hatchet is a data and analytics company that provides business intelligence around esports viewership and streaming. Market share is substantial within esports data analytics. Competitors include Newzoo, Esports Charts.
Market Dynamics
Industry Overview
The esports and gaming industry is experiencing rapid growth, driven by increasing viewership, sponsorships, and advertising revenue. Mobile gaming, streaming platforms, and esports tournaments are key drivers.
Positioning
GameSquare is positioned as a vertically integrated player in the esports ecosystem, offering a range of services from agency representation to team ownership and content creation. Competitive advantage lies in integrated ecosystem.
Total Addressable Market (TAM)
The global esports market is projected to reach over $3 billion in revenue by 2025. GameSquare is positioned to capture a share of this TAM through its integrated services and brands.
Upturn SWOT Analysis
Strengths
- Vertically integrated business model
- Established esports brand (Complexity Gaming)
- Diversified revenue streams
- Experienced management team
- Data analytics platform (Stream Hatchet)
Weaknesses
- Reliance on esports performance
- Potential profitability challenges
- Dependence on Key Management
- Integration Risks
Opportunities
- Expansion into new esports titles
- Growth of esports viewership and sponsorship
- Strategic acquisitions of complementary businesses
- Increased demand for esports talent representation
- Further monetization of content platforms
Threats
- Intense competition in the esports market
- Changing esports landscape and game popularity
- Economic downturn impacting sponsorships
- Regulatory changes affecting esports and gaming
- Talent retention and poaching
Competitors and Market Share
Key Competitors
- FaZe Holdings Inc. (FAZE)
- Enthusiast Gaming Holdings Inc.(EGLX)
- OverActive Media (OAM)
Competitive Landscape
GameSquareu2019s competitive advantage lies in its vertically integrated model, offering diverse services. Competitors may focus on specific areas like team ownership or media.
Major Acquisitions
Complexity Gaming
- Year: 2017
- Acquisition Price (USD millions): 10
- Strategic Rationale: To acquire a leading esports team to drive viewership and sponsorship opportunities.
Stream Hatchet
- Year: 2021
- Acquisition Price (USD millions): 7.5
- Strategic Rationale: To enhance data analytics capabilities for better audience insights and marketing effectiveness.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to esports market expansion. Specific data requires financial analysis.
Future Projections: Future projections depend on analysts' estimates. Specifics require research into analyst reports.
Recent Initiatives: Recent initiatives include acquisitions and expansion of agency services.
Summary
GameSquare is a vertically integrated esports company with strong brands like Complexity Gaming. Its strengths are diversified revenue streams and a growing market, but reliance on esports performance and intense competition pose challenges. Strategic acquisitions and expansion into new areas will be crucial for future growth. They need to watch competitors and continue to grow.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Esports Industry Reports
- Financial News Articles
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data provided is based on available information and may be subject to change. Market share data is estimated and may not be precise. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GameSquare Holdings Inc.
Exchange NASDAQ | Headquaters Frisco, TX, United States | ||
IPO Launch date 2018-01-26 | CEO & Executive Director Mr. Justin Kenna | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 132 | Website https://www.gamesquare.com |
Full time employees 132 | Website https://www.gamesquare.com | ||
GameSquare Holdings, Inc. operates as a media, entertainment, and technology company. The company transforms brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. Its platform covers creative services, advanced analytics, and FaZe Clan The company also operates a blockchain-native Ethereum treasury management program to generate onchain yield and enhance capital efficiency. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.

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