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Upturn AI SWOT - About
GameSquare Holdings Inc. (GAME)

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Upturn Advisory Summary
12/04/2025: GAME (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3
1 Year Target Price $3
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 50.05M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2 | Beta 0.66 | 52 Weeks Range 0.42 - 2.87 | Updated Date 12/5/2025 |
52 Weeks Range 0.42 - 2.87 | Updated Date 12/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When - | Estimate -0.03 | Actual 0.07 |
Profitability
Profit Margin -34.41% | Operating Margin (TTM) -25.04% |
Management Effectiveness
Return on Assets (TTM) -13.62% | Return on Equity (TTM) -70.7% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 48776562 | Price to Sales(TTM) 0.49 |
Enterprise Value 48776562 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA -1.73 | Shares Outstanding 98380767 | Shares Floating 92499565 |
Shares Outstanding 98380767 | Shares Floating 92499565 | ||
Percent Insiders 14.38 | Percent Institutions 16.71 |
Upturn AI SWOT
GameSquare Holdings Inc.
Company Overview
History and Background
GameSquare Holdings, Inc. (formerly known as Magnolia Capital Partners, Inc.) was founded in 2014. It has evolved into a leading international gaming and esports company connecting global brands with gaming and esports audiences.
Core Business Areas
- Agency Services: Provides services such as influencer marketing, brand partnerships, and creative solutions to brands targeting the gaming and esports communities.
- Esports Teams and Leagues: Owns and operates esports teams and participates in various esports leagues, generating revenue through sponsorships, media rights, and merchandise sales.
- Technology: Development of technology solutions for gaming, esports, and media properties.
Leadership and Structure
Justin Kenna serves as CEO. The company has a board of directors overseeing strategic direction and corporate governance.
Top Products and Market Share
Key Offerings
- Code Red Esports: A leading esports and gaming influencer network that has been generating strong revenue. Competitors include G FUEL and Twitch Influencer Marketing services.
- Complexity Gaming: A well-known esports organization. Competitors include TSM, 100 Thieves, and other major esports teams. Revenue comes from sponsorships, merchandise, and tournament winnings.
Market Dynamics
Industry Overview
The gaming and esports industry is experiencing significant growth, driven by increasing viewership, participation, and investment. Key trends include the rise of mobile gaming, the expansion of esports leagues, and the growing importance of influencer marketing.
Positioning
GameSquare Holdings aims to be a key player in the gaming and esports ecosystem by offering a comprehensive suite of services, including agency services, esports teams, and technology solutions. They are focusing on connecting brands with gaming audiences and building a strong portfolio of assets.
Total Addressable Market (TAM)
The global gaming market is estimated to be worth hundreds of billions of dollars, and the esports market is growing rapidly. GameSquare Holdings is positioned to capture a share of this market through its various business segments.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams
- Strong presence in esports and influencer marketing
- Experienced management team
- Portfolio of gaming and esports assets
Weaknesses
- Reliance on specific esports titles and influencers
- Competition in the gaming and esports industry
- Dependence on digital advertising revenues
Opportunities
- Expansion into new esports titles and geographies
- Development of new technology solutions
- Strategic acquisitions
- Increasing brand investment in gaming and esports
Threats
- Decline in popularity of specific esports titles
- Increased competition from larger players
- Changes in digital advertising policies
- Economic downturn
Competitors and Market Share
Key Competitors
- ESEA
- FACEIT
- GFUEL
- ASTRO Gaming
Competitive Landscape
GameSquare Holdings competes with other gaming and esports companies on factors such as brand recognition, esports team performance, and service offerings. It holds advantages with its diversified business lines.
Major Acquisitions
Complexity Gaming
- Year: 2021
- Acquisition Price (USD millions): 37.6
- Strategic Rationale: Acquisition of Complexity Gaming strengthened GameSquare's presence in the esports space.
Engine Media Holdings
- Year: 2023
- Acquisition Price (USD millions): 9.6
- Strategic Rationale: The acquisition aimed to expand GameSquare's media and technology capabilities. (Reverse take over)
Growth Trajectory and Initiatives
Historical Growth: Historical growth is available through the company's financial releases and SEC filings.
Future Projections: Future projections are usually based on analyst estimates and company guidance.
Recent Initiatives: Acquisitions of esports organizations, expanding partnerships and investment in streaming platforms.
Summary
GameSquare Holdings shows promise in the growing gaming and esports market, with a diversified approach and strategic acquisitions. Its strengths lie in its esports teams and agency services. However, competition in the industry is fierce, and financial performance will be a key factor in its long-term success. GameSquare must adapt to changing market trends and emerging technologies to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional. Market Share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GameSquare Holdings Inc.
Exchange NASDAQ | Headquaters Frisco, TX, United States | ||
IPO Launch date 2018-01-26 | CEO & Executive Director Mr. Justin Kenna | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 132 | Website https://www.gamesquare.com |
Full time employees 132 | Website https://www.gamesquare.com | ||
GameSquare Holdings, Inc. operates as a media, entertainment, and technology company. The company transforms brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. Its platform covers creative services, advanced analytics, and FaZe Clan The company also operates a blockchain-native Ethereum treasury management program to generate onchain yield and enhance capital efficiency. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.

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