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GAME
Upturn stock ratingUpturn stock rating

GameSquare Holdings Inc. (GAME)

Upturn stock ratingUpturn stock rating
$0.87
Last Close (24-hour delay)
Profit since last BUY4.82%
upturn advisory
WEAK BUY
BUY since 23 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

06/30/2025: GAME (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $3

1 Year Target Price $3

Analysts Price Target For last 52 week
$3Target price
Low$0.5
Current$0.87
high$1.4

Analysis of Past Performance

Type Stock
Historic Profit -21.28%
Avg. Invested days 20
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 29.36M USD
Price to earnings Ratio -
1Y Target Price 3
Price to earnings Ratio -
1Y Target Price 3
Volume (30-day avg) 2
Beta 0.67
52 Weeks Range 0.50 - 1.40
Updated Date 06/30/2025
52 Weeks Range 0.50 - 1.40
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.53

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -48.85%
Operating Margin (TTM) -27.47%

Management Effectiveness

Return on Assets (TTM) -19.55%
Return on Equity (TTM) -226.75%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 45412772
Price to Sales(TTM) 0.29
Enterprise Value 45412772
Price to Sales(TTM) 0.29
Enterprise Value to Revenue 0.46
Enterprise Value to EBITDA -1.73
Shares Outstanding 38913600
Shares Floating 31047966
Shares Outstanding 38913600
Shares Floating 31047966
Percent Insiders 36.36
Percent Institutions 9.12

Analyst Ratings

Rating 2
Target Price 3
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

GameSquare Holdings Inc.

stock logo

Company Overview

overview logo History and Background

GameSquare Holdings Inc. is a publicly traded international gaming and esports company. Founded in 2020 through a reverse takeover, GameSquare acquires synergistic assets related to the gaming, esports, and entertainment industries to provide solutions for brands and publishers.

business area logo Core Business Areas

  • Agency Services: Provides marketing and brand partnership services to clients in the gaming and esports industries. This includes influencer marketing, talent management, and event production.
  • Content Creation & Media: Produces gaming and esports content, manages esports teams, and operates digital media properties focused on gaming and youth culture.
  • Technology: Develops and implements technology solutions to enhance the gaming and esports experience including advertising technology.

leadership logo Leadership and Structure

Justin Kenna serves as the CEO. The company operates with a functional organizational structure with separate teams dedicated to agency services, content and media, and technology. They have a board of directors providing oversight.

Top Products and Market Share

overview logo Key Offerings

  • Influencer Marketing Campaigns: GameSquare designs and executes influencer marketing campaigns connecting brands with gaming influencers. Market share within the overall influencer marketing space is difficult to pinpoint precisely due to industry fragmentation, but the broader market competes with companies like Activate, Mediakix, and many smaller agencies. Revenue is not explicitly stated, however it is a core offering.
  • Esports Team Management (Complexity Gaming): GameSquare owns Complexity Gaming, a professional esports organization. The team participates in various esports leagues and tournaments. Revenue is generated through sponsorships, prize winnings, and merchandise sales. Competitors include teams owned by Envy Gaming and 100 Thieves, as well as other leading esports organizations. There are many smaller e-sports teams in comparison to Complexity Gaming.
  • NextGen Esports: Gaming community engagement platform for brands. No public revenue or market share data is available. It is competing with smaller companies, and it is more of a direct service offering rather than a product.

Market Dynamics

industry overview logo Industry Overview

The gaming and esports industry is experiencing significant growth, driven by increasing viewership, rising player numbers, and growing investments from brands. Key trends include the rise of mobile gaming, the growing popularity of esports, and the increasing integration of gaming into mainstream entertainment.

Positioning

GameSquare Holdings Inc. positions itself as a bridge between brands and the gaming/esports community. Its competitive advantage lies in its integrated approach, combining agency services, content creation, and esports team management under one roof.

Total Addressable Market (TAM)

The TAM for the global gaming market is estimated to be in the hundreds of billions of dollars and continues to grow. GameSquare is positioned to capture a portion of this TAM by offering integrated solutions for brands looking to enter the gaming and esports space.

Upturn SWOT Analysis

Strengths

  • Integrated service offering
  • Ownership of Complexity Gaming
  • Experienced management team
  • Established relationships with influencers and brands

Weaknesses

  • Relatively small size compared to major agencies
  • Dependence on the esports market
  • Potential for reliance on key individuals
  • Debt

Opportunities

  • Further expansion into new esports titles
  • Increased demand for influencer marketing
  • Growing brand investment in gaming
  • Potential for strategic acquisitions

Threats

  • Intense competition in the agency space
  • Fluctuations in esports viewership
  • Potential regulation of esports and gaming
  • Economic downturn impacting brand spending

Competitors and Market Share

competitor logo Key Competitors

  • ESEA
  • EA
  • ATVI

Competitive Landscape

GameSquare has a competitive advantage through its ownership of Complexity Gaming and integrated service offering, but it faces competition from larger, more established agencies and esports organizations. ESEA, EA, and ATVI are strong competitors as these three provide the bulk of the gaming products that lead to advertising.

Major Acquisitions

Complexity Gaming

  • Year: 2021
  • Acquisition Price (USD millions): 31.9
  • Strategic Rationale: Expanded GameSquare's presence in the esports market and provided a platform for content creation and brand partnerships.

Code Red Esports Ltd.

  • Year: 2022
  • Acquisition Price (USD millions): 23.5
  • Strategic Rationale: Acquired a top talent agency in the gaming and esports industries with operations in Europe and North America.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been driven by acquisitions and organic growth in the esports and agency services businesses.

Future Projections: Future growth is projected to be driven by continued expansion in the gaming and esports markets, as well as through strategic acquisitions and partnerships.

Recent Initiatives: Recent initiatives include acquiring new businesses, expanding Complexity Gaming's operations, and launching new content initiatives.

Summary

GameSquare Holdings Inc. is a growing company in the gaming and esports industry, benefiting from the growth of the market. Its integrated approach and ownership of Complexity Gaming provide a competitive advantage. However, it faces competition from larger companies and is dependent on market dynamics in the sector. Strategic acquisitions and market volatility are key considerations for the company's future.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Press Releases
  • Market Reports
  • Analyst Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual research and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About GameSquare Holdings Inc.

Exchange NASDAQ
Headquaters Frisco, TX, United States
IPO Launch date 2018-01-26
CEO & Executive Director Mr. Justin Kenna
Sector Communication Services
Industry Electronic Gaming & Multimedia
Full time employees 132
Full time employees 132

GameSquare Holdings, Inc. operates as a vertically integrated, digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company's end-to-end platform includes Code Red Esports Ltd., an esports talent agency; Gaming Community Network, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; FaZe, a lifestyle and media platform rooted in gaming and youth culture; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. The company also engages in providing marketing and creative services, offering leading data and analytics solutions. The company was formerly known as Engine Gaming & Media, Inc. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.