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Upturn AI SWOT - About
Gen Digital Inc. (GEN)
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Upturn Advisory Summary
08/14/2025: GEN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $33.72
1 Year Target Price $33.72
| 4 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.94% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.41B USD | Price to earnings Ratio 32.82 | 1Y Target Price 33.72 |
Price to earnings Ratio 32.82 | 1Y Target Price 33.72 | ||
Volume (30-day avg) 9 | Beta 0.99 | 52 Weeks Range 22.64 - 32.22 | Updated Date 08/15/2025 |
52 Weeks Range 22.64 - 32.22 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.55% | Basic EPS (TTM) 0.96 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When After Market | Estimate 0.6 | Actual 0.64 |
Profitability
Profit Margin 14.12% | Operating Margin (TTM) 36.68% |
Management Effectiveness
Return on Assets (TTM) 6.75% | Return on Equity (TTM) 27.54% |
Valuation
Trailing PE 32.82 | Forward PE 12.5 | Enterprise Value 27449035750 | Price to Sales(TTM) 4.59 |
Enterprise Value 27449035750 | Price to Sales(TTM) 4.59 | ||
Enterprise Value to Revenue 6.49 | Enterprise Value to EBITDA 13.26 | Shares Outstanding 615868992 | Shares Floating 472790401 |
Shares Outstanding 615868992 | Shares Floating 472790401 | ||
Percent Insiders 9.37 | Percent Institutions 88.65 |
Upturn AI SWOT
Gen Digital Inc.
Company Overview
History and Background
Gen Digital Inc., formerly known as NortonLifeLock, was founded in 1982 as Peter Norton Computing. It evolved from offering utilities for personal computers to focusing on cybersecurity and privacy solutions. Major milestones include the acquisition of Avast in 2022 and rebranding as Gen Digital Inc. to reflect its broader digital safety focus.
Core Business Areas
- Consumer Cybersecurity: Provides antivirus, malware protection, and identity theft protection services for individuals and families through brands like Norton and Avast.
- Privacy Solutions: Offers VPNs, privacy management tools, and data protection services to help consumers safeguard their online privacy.
Leadership and Structure
The CEO is Ondrej Vlcek. The company has a typical corporate structure with various departments including engineering, marketing, sales, and finance, reporting to the CEO and executive leadership team.
Top Products and Market Share
Key Offerings
- Norton Antivirus: Antivirus and security software suite providing protection against malware, viruses, and online threats. Competitors include McAfee, Bitdefender, and Trend Micro. Estimated market share is around 15% within the consumer antivirus market. This product has a large user base, and it contributes significantly to Gen Digital's revenue.
- Avast Antivirus: Another popular antivirus software, acquired by Gen Digital. Offers similar features to Norton. Competitors include McAfee, Bitdefender, and Trend Micro. Estimated market share is around 20%. This product also contributes significantly to Gen Digital's revenue.
- Surfshark: Virtual Private Network (VPN) service offering secure and private internet access. Competitors include NordVPN and ExpressVPN. Market share is growing rapidly.
- AVG Antivirus: Antivirus and security software suite for desktops and mobile phones. Competitors include McAfee, Bitdefender, and Trend Micro. Estimated market share is around 10%. This product also contributes significantly to Gen Digital's revenue.
Market Dynamics
Industry Overview
The cybersecurity market is experiencing rapid growth due to increasing cyber threats, data breaches, and growing reliance on digital devices and online services. The industry is competitive, with many established players and new entrants.
Positioning
Gen Digital Inc. is a major player in the consumer cybersecurity market, positioned as a provider of comprehensive digital safety solutions. Its competitive advantage lies in its established brands, large customer base, and broad range of products and services. The are working to expand into the privacy space
Total Addressable Market (TAM)
The total addressable market is estimated to be in the hundreds of billions of dollars and is growing, Gen Digital Inc. is well-positioned to capture a larger share of this market due to the acquisition of Avast.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Norton, Avast)
- Large customer base
- Broad product portfolio
- Extensive distribution network
- Synergies from Avast acquisition
Weaknesses
- Integration challenges from acquisitions
- Price competition in the antivirus market
- Customer service issues
- Dependence on subscription renewals
- Legacy of bloated software
Opportunities
- Growing demand for cybersecurity solutions
- Expansion into emerging markets
- Development of new products and services (e.g., IoT security)
- Partnerships and collaborations
- Increased awareness of privacy concerns
Threats
- Intense competition
- Evolving cyber threats
- Data breaches and security vulnerabilities
- Economic downturn
- Changes in regulations
Competitors and Market Share
Key Competitors
- MCAF (MCFE)
- CRWD
- PANW
- FTNT
- AVGO
Competitive Landscape
Gen Digital Inc. has an advantage due to its well-known brands and large customer base. However, competitors like McAfee are also major players. New entrants are constantly emerging. Differentiation through innovation and customer service is crucial.
Major Acquisitions
Avast
- Year: 2022
- Acquisition Price (USD millions): 8100
- Strategic Rationale: To create a global leader in consumer cybersecurity with a larger customer base and a broader range of products.
Growth Trajectory and Initiatives
Historical Growth: Gen Digital Inc. has demonstrated consistent growth through organic expansion, price increases and strategic acquisitions.
Future Projections: Analysts predict continued growth in revenue and earnings, driven by increasing demand for cybersecurity and privacy solutions.
Recent Initiatives: Recent initiatives include integrating Avast's technology and customer base, launching new privacy-focused products, and expanding into new markets.
Summary
Gen Digital Inc. is a major player in the cybersecurity market, bolstered by its brand recognition and strategic acquisitions. It is experiencing steady growth and has a positive outlook. Key strengths include a large customer base and diverse product offerings, but it must carefully manage integration costs, stay ahead of evolving cyber threats, and increase their focus on the privacy market. The Avast acquisition has positioned Gen Digital to capture a larger portion of the security market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gen Digital Inc.
Exchange NASDAQ | Headquaters Tempe, AZ, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Vincent Pilette | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 3500 | Website https://www.gendigital.com |
Full time employees 3500 | Website https://www.gendigital.com | ||
Gen Digital Inc. engages in the provision of cyber safety solutions for or individuals, families, and small businesses. It offers security and performance management, identity protection, and online privacy, as well as technology platform. The company offers its products under the Norton, Avast, LifeLock, MoneyLion, Avira, AVG, and CCleaner brands. The company was formerly known as NortonLifeLock Inc. and changed its name to Gen Digital Inc. in November 2022. Gen Digital Inc. was founded in 1982 and is headquartered in Tempe, Arizona.
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