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Upturn AI Summary - About
Greenlane Holdings Inc(GNLN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GNLN
11/06/2026: GNLN (1-star) is currently NOT-A-BUY. Pass it for now.
Greenlane Holdings Inc is a distributor of cannabis accessories and lifestyle hardware that has navigated a challenging path since its IPO. While the company maintains an established distribution network and a diverse portfolio of proprietary brands, it has struggled with persistent operating losses and intense e-commerce competition. The investment story currently hinges on management's ability to execute a turnaround through cost-cutting and streamlining operations rather than rapid expansion. Primary risks include heavy regulatory uncertainty, financial pressure on liquidity, and the potential for further shareholder dilution. The stock may suit investors willing to accept high-risk, speculative positions while monitoring the success of the company’s structural restructuring.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently focused on survival and restructuring rather than high-growth initiatives. |
| Momentum investor | Weak fit | The stock lacks the positive momentum signal required for this strategy. |
| Value investor | Weak fit | Persistent operating losses and balance sheet concerns make valuation difficult to justify. |
| Dividend investor | Weak fit | The company pays no dividend and is not structured for income generation. |
| Low-risk investor | Weak fit | High volatility and operational uncertainty represent significant risks for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap cannabis stocks are prone to extreme price swings driven by sentiment and regulatory news. |
| Valuation risk | High | Difficulty in projecting future profitability makes it challenging to anchor the stock to intrinsic value. |
| Competition risk (e-commerce landscape) | High | Intense competition from low-cost, direct-to-consumer online platforms erodes market share and pricing power. |
| Business quality | Medium / high | The business has struggled with consistent profitability and high overheads. |
| Dividend income | Low / none | There is no history or expectation of dividend payments. |
| Execution risk | High | Successful turnaround and restructuring execution is critical to the company's future viability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -31.69% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.80M USD | Price to earnings Ratio 0.22 | 1Y Target Price 7.9 |
Price to earnings Ratio 0.22 | 1Y Target Price 7.9 | ||
Volume (30-day avg) 22.0K shares | Beta 2.21 | 52 Weeks Range 1.10 - 27.92 | Updated Date 11/06/2026 |
52 Weeks Range 1.10 - 27.92 | Updated Date 11/06/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.26 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Distribution and Wholesale | Revenue from the sale of vaporizers and cannabis accessories to retailers and businesses. | The bulk of revenue comes from moving goods through a distribution network, which is sensitive to demand volume. |
| Proprietary Brands | Sales of internally developed products like packaging and niche accessories. | These products offer better potential margins but require sustained marketing and innovation. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 0.22 | Forward PE 192.31 | Enterprise Value -31.50M | Price to Sales(TTM) 0.36 |
Enterprise Value -31.50M | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 0.04 | Enterprise Value to EBITDA 0.32 | Shares Outstanding 694.54K | Shares Floating 660.88K |
Shares Outstanding 694.54K | Shares Floating 660.88K | ||
Percent Insiders 4.58 | Percent Institutions 4.31 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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