Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
GNLN 
Greenlane Holdings Inc (GNLN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: GNLN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Year Target Price $7.9
Year Target Price $7.9
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.71% | Avg. Invested days 64 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.20B USD | Price to earnings Ratio - | 1Y Target Price 7.9 |
Price to earnings Ratio - | 1Y Target Price 7.9 | ||
Volume (30-day avg) - | Beta 1.52 | 52 Weeks Range 2.86 - 16350.00 | Updated Date 06/29/2025 |
52 Weeks Range 2.86 - 16350.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -11148.58 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -173.31% | Operating Margin (TTM) -236.56% |
Management Effectiveness
Return on Assets (TTM) -19.06% | Return on Equity (TTM) -114.52% |
Valuation
Trailing PE - | Forward PE 192.31 | Enterprise Value 3201719979 | Price to Sales(TTM) 326.18 |
Enterprise Value 3201719979 | Price to Sales(TTM) 326.18 | ||
Enterprise Value to Revenue 326.11 | Enterprise Value to EBITDA 0.32 | Shares Outstanding 1039740032 | Shares Floating 1360788 |
Shares Outstanding 1039740032 | Shares Floating 1360788 | ||
Percent Insiders 0.04 | Percent Institutions 0.19 |
Analyst Ratings
Rating 3 | Target Price 7.9 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Greenlane Holdings Inc
Company Overview
History and Background
Greenlane Holdings, Inc. was founded in 2005 as a wholesale distributor of smoking accessories and specialty retail products. It has evolved through organic growth and acquisitions, expanding its product portfolio and market reach. The company has adapted to changing regulations and consumer preferences in the cannabis and lifestyle accessories markets.
Core Business Areas
- House Brands: Develops and markets proprietary brands across various product categories, including vaporizers, consumption devices, and lifestyle accessories.
- Distribution: Distributes a wide range of third-party brands to smoke shops, dispensaries, and retailers.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is based on functional departments, including sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Vaporizers (House Brands): Greenlane offers a selection of vaporizers under its owned brands such as DaVinci and Higher Standards. Market share information is difficult to ascertain precisely, given the fragmented market. Competitors include PAX Labs, G Pen, and Storz & Bickel.
- Water Pipes and Smoking Accessories (House Brands): Greenlane has their own line of water pipes and smoking accessories. Market share information is difficult to ascertain precisely, given the fragmented market. Competitors include Marley Natural, GRAV, and other smaller vendors.
Market Dynamics
Industry Overview
The cannabis and lifestyle accessories market is characterized by rapid growth, evolving regulations, and increasing consumer demand. The market is also highly competitive, with many established players and new entrants.
Positioning
Greenlane is positioned as a distributor and house of brands within the cannabis and lifestyle accessories market. Competitive advantages include its established distribution network and proprietary brands.
Total Addressable Market (TAM)
The global cannabis accessories market is estimated to be worth billions of dollars. Greenlane is positioned to capture a share of this TAM through its diverse product portfolio and distribution capabilities.
Upturn SWOT Analysis
Strengths
- Established distribution network
- Proprietary brands
- Diverse product portfolio
- Strategic partnerships
Weaknesses
- High operating expenses
- Dependence on regulatory environment
- Intense competition
- Potential inventory obsolescence
Opportunities
- Expansion into new markets
- Acquisition of complementary businesses
- Development of innovative products
- Strategic alliances with cannabis producers
Threats
- Changing regulations
- Increased competition
- Economic downturn
- Product liability risks
Competitors and Market Share
Key Competitors
- SMG
- KAVL
- TPB
Competitive Landscape
Greenlane faces competition from other distributors and brand owners. Advantages may include established relationships with retailers, while disadvantages may include higher operating costs.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require access to past financial data and market share figures.
Future Projections: Future projections are based on analyst estimates and industry trends, contingent on the regulatory landscape.
Recent Initiatives: Recent strategic initiatives would be highlighted based on press releases, acquisitions, and changes in the company's business strategy.
Summary
Greenlane Holdings operates in a dynamic industry facing regulatory and competitive pressures. While its distribution network and proprietary brands are strengths, the company's financial performance and market position are subject to market conditions. Success hinges on strategic execution and adapting to evolving industry dynamics and changing consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (e.g., SEC)
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
The analysis provided is based on publicly available information and is not financial advice. Market conditions and company-specific events may impact actual performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Greenlane Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2019-04-18 | CEO & Director Ms. Barbara J. Sher | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 49 | Website https://www.gnln.com |
Full time employees 49 | Website https://www.gnln.com | ||
Greenlane Holdings, Inc. engages in the development and distribution of cannabis accessories, vape devices, and lifestyle products in the United States, Canada, Europe, and Latin America. The company offers vaporizers, pipes, rolling papers and packaging, grinders, other inhalation devices, storage solutions, and apparel lines. It offers its products under the Groove, Eyce, DaVinci, Higher Standards, Pollen Gear, Marley Natural, Storz and Bickel, Grenco Science, PAX, Cookies, and Keith Haring brands. The company also operates e-commerce platforms, such as Vapor.com, Wholesale.Greenlane.com, PuffItUp.com, HigherStandards.com, and MarleyNaturalShop.com. It serves cannabis producers, processors, brands, retailers, smoke shops, head shops, convenience stores, consumers, and cannabis dispensaries through its proprietary web stores, wholesale operations, distributor centers, and online marketplaces, such as Amazon, Etsy, and eBay. The company was founded in 2005 and is based in Boca Raton, Florida.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.