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Upturn AI Summary - About
Greenlane Holdings Inc(GNLN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GNLN
10/08/2026: GNLN (1-star) is a SELL. SELL for 1 day. Simulated Profits (-19.14%). Updated daily EoD!
Greenlane Holdings Inc is a provider of cannabis accessories, packaging, and lifestyle products that has faced significant operational and financial challenges as a publicly traded company. Its business model relies on a mix of wholesale distribution and proprietary brand development, with recent efforts focused on shedding non-core assets and optimizing costs to reach profitability. The company's primary opportunity lies in focusing on its higher-margin proprietary brands, while risks include a heavy debt burden, intense competition from low-cost imports, and regulatory sensitivity. This stock is best suited for risk-tolerant investors who monitor management's ability to execute a turnaround and improve liquidity. Dividend payments are not currently supported by operations.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company has struggled to maintain consistent growth in its core revenue segments. |
| Momentum investor | Weak fit | The stock has historically faced significant downward price pressure. |
| Value investor | Mixed fit | While valuations may appear low, the company's ongoing liquidity risks necessitate deep due diligence. |
| Dividend investor | Weak fit | The company does not pay a dividend and lacks the cash flow to support one. |
| Low-risk investor | Weak fit | High volatility and operational challenges make this a high-risk security. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is subject to large fluctuations due to market sentiment and liquidity issues. |
| Valuation risk | Medium / high | Uncertain future earnings make traditional valuation models difficult to apply. |
| Competition risk (niche e-commerce and importers) | High | Low-barrier-to-entry markets invite fierce competition that pressures margins. |
| Business quality | Low | The company has historically struggled with operational profitability and debt management. |
| Dividend income | Low / none | There is no dividend income for investors to rely upon. |
| Execution risk | High | Management must successfully execute a significant turnaround strategy to preserve long-term value. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -31.69% | Avg. Invested days 15 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.05M USD | Price to earnings Ratio 0.53 | 1Y Target Price 7.9 |
Price to earnings Ratio 0.53 | 1Y Target Price 7.9 | ||
Volume (30-day avg) 25.3K shares | Beta 2.06 | 52 Weeks Range 1.51 - 36.24 | Updated Date 10/08/2026 |
52 Weeks Range 1.51 - 36.24 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.56 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wholesale Distribution | Bulk supply of third-party accessories to retail stores. | This is a low-margin, high-volume segment sensitive to industry-wide demand. |
| Proprietary Brands | Sales of house-brand vaporizers and smoking accessories. | These products generally carry higher margins and represent the company's core focus. |
| Packaging Solutions | Child-resistant, regulatory-compliant packaging for cannabis products. | This segment is dependent on state-level cannabis legalization and compliance requirements. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 0.53 | Forward PE 192.31 | Enterprise Value -30.46M | Price to Sales(TTM) 0.93 |
Enterprise Value -30.46M | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 0.08 | Enterprise Value to EBITDA 0.32 | Shares Outstanding 694.54K | Shares Floating 660.88K |
Shares Outstanding 694.54K | Shares Floating 660.88K | ||
Percent Insiders 4.58 | Percent Institutions 4.47 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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