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Upturn AI SWOT - About
GNLN 
Greenlane Holdings Inc (GNLN)
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Upturn Advisory Summary
09/17/2025: GNLN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.9
1 Year Target Price $7.9
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.71% | Avg. Invested days 64 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.73M USD | Price to earnings Ratio - | 1Y Target Price 7.9 |
Price to earnings Ratio - | 1Y Target Price 7.9 | ||
Volume (30-day avg) 1 | Beta 1.63 | 52 Weeks Range 2.84 - 4795.73 | Updated Date 09/17/2025 |
52 Weeks Range 2.84 - 4795.73 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-18 | When After Market | Estimate - | Actual -3.1825 |
Profitability
Profit Margin -246.62% | Operating Margin (TTM) -413.2% |
Management Effectiveness
Return on Assets (TTM) -21.09% | Return on Equity (TTM) -151.48% |
Valuation
Trailing PE - | Forward PE 192.31 | Enterprise Value -470593 | Price to Sales(TTM) 0.59 |
Enterprise Value -470593 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.33 | Enterprise Value to EBITDA 0.32 | Shares Outstanding 1386550 | Shares Floating 1386537 |
Shares Outstanding 1386550 | Shares Floating 1386537 | ||
Percent Insiders 0.04 | Percent Institutions 1.36 |
Upturn AI SWOT
Greenlane Holdings Inc
Company Overview
History and Background
Greenlane Holdings, Inc. was founded in 2005. Initially focused on distributing smoking accessories, it expanded into a platform for cannabis consumption devices and lifestyle brands. Over time, it faced challenges due to industry dynamics and shifted its business strategy.
Core Business Areas
- Consumption Accessories: Wholesale distribution of vaporizers, pipes, grinders, and other smoking and consumption accessories. This includes proprietary brands and third-party products.
- Distribution Services: Provides warehousing, fulfillment, and logistics services to other companies in the cannabis industry.
Leadership and Structure
Key leaders and detailed organizational structure information is not readily available in current public data. The company has undergone significant restructuring, including changes in executive leadership.
Top Products and Market Share
Key Offerings
- Vaporizers: Distribution of various vaporizer brands. Market share data is not readily available, but competitors include PAX Labs and G Pen. Revenue data specific to this is difficult to find. Competitors include PAX Labs and G Pen.
- Smoking Accessories: Distribution of pipes, grinders, and other accessories. Market share data is not readily available. Competitors include Grav Labs and Chameleon Glass. Revenue data specific to this is difficult to find. Competitors include Grav Labs and Chameleon Glass.
Market Dynamics
Industry Overview
The cannabis accessory market is highly competitive and fragmented, with increasing regulatory scrutiny and evolving consumer preferences.
Positioning
Greenlane is positioned as a distributor and brand owner in the cannabis accessory space. However, its competitive advantage is limited due to financial struggles and shifting industry trends.
Total Addressable Market (TAM)
The TAM for cannabis accessories is estimated to be in the billions of dollars globally. Greenlane is positioned to capture a small portion of this TAM, but faces challenges in doing so effectively.
Upturn SWOT Analysis
Strengths
- Established distribution network
- Brand portfolio
- Experience in the cannabis accessories market
Weaknesses
- Financial instability
- High operating costs
- Negative profitability
- Dilution of share value
Opportunities
- Strategic partnerships
- Expanding product lines
- Growth in legal cannabis markets
- Potential for cost reductions
Threats
- Increased competition
- Regulatory changes
- Changing consumer preferences
- Economic downturns
- Continued dilution of share value
Competitors and Market Share
Key Competitors
- GRWG
- SMG
- CGC
Competitive Landscape
Greenlane faces strong competition from larger, more established players with greater financial resources. Its ability to compete effectively is limited by its financial constraints.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been volatile, with periods of rapid expansion followed by significant declines.
Future Projections: Future projections are uncertain, given the company's current financial challenges. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include cost-cutting measures and strategic restructuring.
Summary
Greenlane Holdings Inc. is facing significant challenges due to financial instability and increased competition. While they possess an established distribution network, their profitability is suffering, leading to a weak position in the market. Strategic cost-cutting initiatives and potential new partnerships are crucial for Greenlane, but they must monitor dilution of share value and changing regulations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Greenlane Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2019-04-18 | CEO & Director Ms. Barbara J. Sher | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 49 | Website https://www.gnln.com |
Full time employees 49 | Website https://www.gnln.com | ||
Greenlane Holdings, Inc. engages in the development and distribution of cannabis accessories, vape devices, and lifestyle products in the United States, Canada, Europe, and Latin America. The company offers vaporizers, pipes, rolling papers and packaging, grinders, other inhalation devices, storage solutions, and apparel lines. It offers its products under the Groove, Eyce, DaVinci, Higher Standards, Pollen Gear, Marley Natural, Storz and Bickel, Grenco Science, PAX, Cookies, and Keith Haring brands. The company also operates e-commerce platforms, such as Vapor.com, Wholesale.Greenlane.com, PuffItUp.com, HigherStandards.com, and MarleyNaturalShop.com. It serves cannabis producers, processors, brands, retailers, smoke shops, head shops, convenience stores, consumers, and cannabis dispensaries through its proprietary web stores, wholesale operations, distributor centers, and online marketplaces, such as Amazon, Etsy, and eBay. The company was founded in 2005 and is based in Boca Raton, Florida.
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