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Cronos Group Inc(CRON)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL RECENCY
3-STAR RATING
REGULAR BUY
BUY for 117 days
PROFIT SINCE LAST BUY
+19.7% ▲
LAST CLOSE
$3.22
10/02/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for CRON

10/02/2026: CRON (3-star) is a REGULAR-BUY. BUY for 117 days. Simulated Profits (19.70%). Updated daily EoD!

Cronos Group Inc is a globally focused cannabis company known for its strong cash position and strategic partnership with Altria Group. Its primary business centers on the sale of recreational cannabis brands in Canada and the development of high-purity cannabinoid ingredients. The company's main growth opportunity lies in its scientific R&D, which targets unique, scalable product applications. However, investors face risks from intense price competition, regulatory hurdles, and a historically difficult path to consistent profitability. Cronos may best suit investors looking for long-term exposure to the cannabis sector who can tolerate volatility, while developments in U.S. federal policy and margin improvements remain key indicators to monitor.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitWhile the market potential is high, the sector's growth has been slower than once anticipated.
Momentum investorWeak fitThe stock lacks sustained positive price momentum relative to broader market indices.
Value investorWeak fitProfitability remains elusive, making traditional value metrics difficult to apply.
Dividend investorWeak fitThe company does not pay a dividend and focuses on cash preservation.
Low-risk investorWeak fitHigh industry volatility and regulatory uncertainty make this unsuitable for low-risk portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe cannabis sector is prone to speculative trading and sharp price swings.
Valuation riskMedium / highMarket sentiment frequently disconnects from underlying business fundamentals.
Competition risk (Cannabis)HighOversupply and intense pricing wars among Canadian producers hurt margins.
Business qualityMediumThe company is transitioning to a more efficient, brand-focused business model.
Dividend incomeLow / noneThere is no income generation for shareholders.
Execution riskMedium / highSuccessfully scaling international operations remains a challenge.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 17.77%
Avg. Invested days 47
Today’s Advisory Regular Buy
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 2.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/02/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
CRON receives a 2-star rating, reflecting soft or weak scores across the available pillars. The rating is constrained by weak unit economics, weak price momentum, and limited analyst upside.

Company Fundamentals

★★★★★
CRON has moderate overall fundamentals (3 stars), with moderate financial health, soft growth momentum, and solid ownership. In FY2025 versus FY2024, solid revenue growth (+26.8%) is partially offset by negative earnings growth (-123.4%), soft cash generation (FCF margin 0.1%), weak profitability (net margin -6.4%).

Financial Health Rating

★★★★★
CRON's financial health is supported by solid liquidity, including working-capital and asset support (WC/assets 74.8%). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is CRON's strongest growth driver at +26.8% FY2025 versus FY2024 (solid, 4 stars). By comparison, while earnings growth (-123.4%, negative) and free-cash-flow growth (-97.3%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 15.5% and approximately 50.8% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 49.14% supports management-shareholder alignment.

Top 5 Institutional Investors

D. E. Shaw & Co LP 2.40%
Chescapmanager LLC 2.16%
Tidal Investments LLC. 1.02%
Dimensional Fund Advisors, Inc. 0.83%
Arrowstreet Capital Limited Partnership 0.54%

Unit Economics (Per $1K Revenue)

★★★★★
CRON generates approximately $414 of gross profit, $-120 of operating income, and $1 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Operating losses explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: 82.89%

Quantitative Style Profile

★★★★★
CRON has a liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

High VolatilitySmall / Mid Cap RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.18B USD
Price to earnings Ratio 16.89
1Y Target Price 2.47
Price to earnings Ratio 16.89
1Y Target Price 2.47
Volume (30-day avg) 1.1M shares
Beta 1.28
52 Weeks Range 2.28 - 3.61
Updated Date 10/01/2026
52 Weeks Range 2.28 - 3.61
Updated Date 10/01/2026
Dividends yield (FY) -
Basic EPS (TTM) 0.19

How Company Makes Money

Business areaWhat it includesRetail investor read
Adult-Use CannabisSale of dried flower, pre-rolls, and vaporizers in Canada.This is the primary revenue engine currently driven by the Spinach brand.
Hemp-Derived CBDPremium consumer products sold under the Lord Jones brand.A growth segment focused on U.S. and wellness markets.
Geography: CanadaCore operations and distribution network.The main market providing current cash flow and regulatory experience.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 16.89
Forward PE 28.74
Enterprise Value 464.00M
Price to Sales(TTM) 6.6
Enterprise Value 464.00M
Price to Sales(TTM) 6.6
Enterprise Value to Revenue 2.59
Enterprise Value to EBITDA 51.47
Shares Outstanding 368.41M
Shares Floating 186.99M
Shares Outstanding 368.41M
Shares Floating 186.99M
Percent Insiders 49.14
Percent Institutions 15.47

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Cronos Group Inc

Exchange NASDAQ
Headquarters Stayner, ON, Canada
IPO Launch date 2016-07-12
President, CEO & Chairman Mr. Michael Ryan Gorenstein J.D.
Sector Healthcare
Industry Drug Manufacturers - Specialty & Generic
Full time employees 610
Full time employees 610

Cronos Group Inc., a cannabinoid company, engages in the cultivation, production, distribution, and marketing of cannabis products in Canada, Israel, and internationally. It offers dried flowers, pre-rolls, oils, vaporizers, edibles, and tinctures under the Spinach, Lord Jones, Lit, and Peace Naturals brand names. The company is headquartered in Stayner, Canada.