CRON official logo CRON
CRON 2-star rating from Upturn Advisory
Cronos Group Inc (CRON) company logo

Cronos Group Inc (CRON)

Cronos Group Inc (CRON) 2-star rating from Upturn Advisory
$2.46
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock price based on last close icon Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • 1Y
  • 1M
  • 1W

Upturn Advisory Summary

12/02/2025: CRON (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

2 star rating from financial analysts

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $2.12

1 Year Target Price $2.12

Analysts Price Target For last 52 week
$2.12 Target price
52w Low $1.6
Current$2.46
52w High $3.16

Analysis of Past Performance

Type Stock
Historic Profit -14.06%
Avg. Invested days 40
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/02/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 953.45M USD
Price to earnings Ratio 22.64
1Y Target Price 2.12
Price to earnings Ratio 22.64
1Y Target Price 2.12
Volume (30-day avg) 5
Beta 1.06
52 Weeks Range 1.60 - 3.16
Updated Date 12/1/2025
52 Weeks Range 1.60 - 3.16
Updated Date 12/1/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.11

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-11-06
When -
Estimate 0.02
Actual 0.07

Profitability

Profit Margin 27.27%
Operating Margin (TTM) -13.83%

Management Effectiveness

Return on Assets (TTM) -1.39%
Return on Equity (TTM) 3.67%

Valuation

Trailing PE 22.64
Forward PE -
Enterprise Value 113828116
Price to Sales(TTM) 7.2
Enterprise Value 113828116
Price to Sales(TTM) 7.2
Enterprise Value to Revenue 0.86
Enterprise Value to EBITDA -1.42
Shares Outstanding 382893267
Shares Floating 202282513
Shares Outstanding 382893267
Shares Floating 202282513
Percent Insiders 47.07
Percent Institutions 16.08

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Cronos Group Inc

Cronos Group Inc(CRON) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Cronos Group Inc. was founded in 2012 and went public in 2018. Initially, it focused on the production and sale of medical cannabis in Canada. Over time, it expanded its operations internationally and diversified into recreational cannabis and hemp-derived CBD products.

Company business area logo Core Business Areas

  • Cultivation and Production: Cultivation of cannabis flower and production of cannabis extracts and concentrates.
  • Branded Product Sales: Sale of cannabis products under various brands, including Spinach, PEACE NATURALS, Lord Jones, and Happy Dance.
  • International Expansion: Developing cannabis products and markets outside of the United States and Canada.

leadership logo Leadership and Structure

Cronos Group Inc. is led by a management team with experience in the cannabis industry and consumer packaged goods. The organizational structure includes departments for cultivation, production, sales, marketing, research and development, and finance.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Spinach: A Canadian cannabis brand offering a range of cannabis flower, pre-rolls, edibles, and vaporizers. Competitors include Canopy Growth, Aurora Cannabis, and Tilray.
  • PEACE NATURALS: A brand focused on medical cannabis products, offering cannabis oils and dried flower for therapeutic use. Competitors include other medical cannabis brands like Aphria and MedReleaf.
  • Lord Jones: A premium CBD brand offering skincare, wellness, and confectionery products. Competitors include Charlotte's Web and CBDistillery.
  • Happy Dance: A CBD skincare brand co-founded with Kristen Bell, offering bath bombs and other personal care products. Competitors include Kana and Prima.

Market Dynamics

industry overview logo Industry Overview

The cannabis industry is experiencing rapid growth, driven by increasing legalization and consumer acceptance of cannabis products. The market is becoming more competitive, with new entrants and established players vying for market share.

Positioning

Cronos Group Inc. is positioned as a global cannabis company with a focus on branded products and international expansion. Its competitive advantages include its strong brand portfolio, strategic partnerships, and focus on research and development.

Total Addressable Market (TAM)

The global cannabis market is projected to reach hundreds of billions USD in the coming years. Cronos Group Inc. is positioned to capture a portion of this market through its diverse product offerings and international expansion strategy.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Strategic partnerships (e.g., Altria)
  • Focus on research and development
  • Global presence

Weaknesses

  • History of net losses
  • Relatively small market share compared to key competitors
  • Regulatory uncertainties in various markets
  • Cash Burn

Opportunities

  • Further legalization of cannabis in new markets
  • Expansion of product offerings into new categories
  • Increased consumer awareness and acceptance of cannabis
  • Growth in the CBD market

Threats

  • Intense competition from other cannabis companies
  • Changing regulatory landscape
  • Fluctuations in cannabis prices
  • Potential for oversupply in the market

Competitors and Market Share

Key competitor logo Key Competitors

  • TLRY
  • CGC
  • ACB
  • SMG

Competitive Landscape

Cronos Group Inc. faces intense competition from other cannabis companies. Its advantages include its strong brand portfolio and strategic partnerships, while its disadvantages include its relatively small market share and profitability challenges.

Major Acquisitions

Lord Jones

  • Year: 2019
  • Acquisition Price (USD millions): 300
  • Strategic Rationale: To expand into the CBD market and leverage Lord Jones' premium brand reputation.

Growth Trajectory and Initiatives

Historical Growth: Cronos Group Inc.'s historical growth has been characterized by rapid expansion and increasing revenue. However, the company has also experienced significant losses.

Future Projections: Future projections for Cronos Group Inc. are subject to various factors, including regulatory changes, market conditions, and competitive pressures. Analyst estimates vary widely.

Recent Initiatives: Recent strategic initiatives include investments in research and development, expansion into new markets, and the introduction of new branded products.

Summary

Cronos Group Inc. is a global cannabis company with a diversified product portfolio and strategic partnerships. The company faces challenges in achieving profitability and gaining market share in a competitive landscape. However, its strong brands and international expansion efforts position it for future growth. Regulatory hurdles and price fluctuations are major considerations for future outlooks.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. The data and analysis are based on publicly available information and may not be complete or accurate. Market share estimates are approximations. Financial data may be delayed.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Cronos Group Inc

Exchange NASDAQ
Headquaters Stayner, ON, Canada
IPO Launch date 2016-07-12
President, CEO & Chairman Mr. Michael Ryan Gorenstein J.D.
Sector Healthcare
Industry Drug Manufacturers - Specialty & Generic
Full time employees 459
Full time employees 459

Cronos Group Inc., a cannabinoid company, engages in the cultivation, production, distribution, and marketing of cannabis products in Canada, Israel, and internationally. It offers dried flowers, pre-rolls, oils, vaporizers, edibles, and cannabis tinctures under the Spinach, Lord Jones, and PEACE NATURALS brand names. The company is based in Stayner, Canada.