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Upturn AI SWOT - About
Greenidge Generation Holdings Inc (GREE)

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Upturn Advisory Summary
12/01/2025: GREE (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -83.8% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 22.26M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.25 | 52 Weeks Range 0.58 - 2.49 | Updated Date 11/14/2025 |
52 Weeks Range 0.58 - 2.49 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -33.68% | Operating Margin (TTM) -41.02% |
Management Effectiveness
Return on Assets (TTM) -15.01% | Return on Equity (TTM) -1371.16% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 62914434 | Price to Sales(TTM) 0.4 |
Enterprise Value 62914434 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA 3.75 | Shares Outstanding 12940023 | Shares Floating 11118722 |
Shares Outstanding 12940023 | Shares Floating 11118722 | ||
Percent Insiders 5.38 | Percent Institutions 14.06 |
Upturn AI SWOT
Greenidge Generation Holdings Inc

Company Overview
History and Background
Greenidge Generation Holdings Inc. was founded in 1937 as a coal-fired power plant. It transitioned to natural gas in 2017 and later integrated Bitcoin mining operations in 2020.
Core Business Areas
- Power Generation: Operates a power generation facility in Dresden, New York, providing electricity to the grid.
- Bitcoin Mining: Mines Bitcoin using a portion of the power generated at its facility.
Leadership and Structure
The company is led by a board of directors and an executive management team. The CEO is David Anderson. The organizational structure involves departments for operations, finance, and technology.
Top Products and Market Share
Key Offerings
- Electricity: Generates and sells electricity to the New York Independent System Operator (NYISO). Market share data is variable. Competitors include other power generation companies.
- Bitcoin: Mines and sells Bitcoin. Market share is small relative to the overall Bitcoin mining market. Competitors include Marathon Digital Holdings (MARA), Riot Platforms (RIOT), and CleanSpark (CLSK).
Market Dynamics
Industry Overview
The power generation industry is undergoing a transition towards renewable energy sources. The Bitcoin mining industry is highly competitive and volatile, influenced by Bitcoin prices and mining difficulty.
Positioning
Greenidge is positioned as a vertically integrated company, combining power generation with Bitcoin mining. This allows them to control energy costs, but also makes them vulnerable to fluctuations in both the energy and cryptocurrency markets.
Total Addressable Market (TAM)
The total addressable market for the energy sector is in the trillions of dollars. The Bitcoin mining TAM is dependent on the price of Bitcoin and the cost of electricity, fluctuating significantly. Greenidge's position within these markets is relatively small.
Upturn SWOT Analysis
Strengths
- Vertically integrated operation
- Established power generation infrastructure
- Control over energy costs for Bitcoin mining
- Location in New York State with access to energy markets
Weaknesses
- High debt levels
- Reliance on fossil fuels (natural gas)
- Environmental concerns related to power generation
- Exposure to Bitcoin price volatility
Opportunities
- Expansion of renewable energy sources
- Increased Bitcoin adoption
- Development of energy storage solutions
- Government incentives for green energy projects
Threats
- Decreasing Bitcoin prices
- Increasing energy costs
- Regulatory scrutiny of Bitcoin mining operations
- Environmental regulations and lawsuits
- Competition from larger Bitcoin mining companies
Competitors and Market Share
Key Competitors
- MARA
- RIOT
- CLSK
Competitive Landscape
Greenidge faces significant competition from larger, more established Bitcoin mining companies with greater financial resources. Its vertically integrated model provides some advantage, but its debt and environmental concerns are disadvantages.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was focused on expanding Bitcoin mining operations.
Future Projections: Future projections are highly uncertain due to the company's financial restructuring.
Recent Initiatives: Recent initiatives include debt restructuring and exploring alternative energy sources.
Summary
Greenidge Generation Holdings Inc. is facing significant challenges due to high debt, volatile Bitcoin prices, and environmental concerns. Its vertically integrated power generation and Bitcoin mining model provided an initial advantage, but financial difficulties and increased competition have created significant headwinds. Future success depends on successful debt restructuring, efficient operations, and navigating regulatory and environmental challenges. The company's future viability remains highly uncertain at this time.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. The company's situation is rapidly evolving, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Greenidge Generation Holdings Inc
Exchange NASDAQ | Headquaters Dresden, NY, United States | ||
IPO Launch date 2021-09-14 | CEO & Director Mr. Jordan Kovler | ||
Sector Financial Services | Industry Capital Markets | Full time employees 35 | Website https://greenidge.com |
Full time employees 35 | Website https://greenidge.com | ||
Greenidge Generation Holdings Inc. operates as an integrated cryptocurrency datacenter and power generation company. The company owns and operates cryptocurrency datacenter in New York, as well as hosts, powers, and provides technical support and other related services to bitcoin mining equipment owned by customers. As of March 6, 2025, the company had 119MW of active self-mining, hosting and power generation across sites in New York, Mississippi, and North Dakota. Greenidge Generation Holdings Inc. was founded in 1937 and is based in Dresden, New York.

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