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Upturn AI SWOT - About
GREE 
Greenidge Generation Holdings Inc (GREE)
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Upturn Advisory Summary
09/12/2025: GREE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -84.79% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 23.51M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.15 | 52 Weeks Range 0.58 - 3.84 | Updated Date 09/14/2025 |
52 Weeks Range 0.58 - 3.84 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -33.68% | Operating Margin (TTM) -41.02% |
Management Effectiveness
Return on Assets (TTM) -15.01% | Return on Equity (TTM) -1371.16% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 83388125 | Price to Sales(TTM) 0.4 |
Enterprise Value 83388125 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 1.41 | Enterprise Value to EBITDA 295.7 | Shares Outstanding 12940000 | Shares Floating 11338934 |
Shares Outstanding 12940000 | Shares Floating 11338934 | ||
Percent Insiders 5.38 | Percent Institutions 13 |
Upturn AI SWOT
Greenidge Generation Holdings Inc
Company Overview
History and Background
Greenidge Generation Holdings Inc. was initially a coal-fired power plant established in 1937. It later transitioned to natural gas and, more recently, integrated cryptocurrency mining operations. The company was originally acquired by Atlas Holdings in 2014. It merged with Support.com in 2021 to become a publicly traded company.
Core Business Areas
- Power Generation: Operation of a natural gas power plant to generate electricity for the New York state power grid. It also uses some power generated to power the cryptocurrency mining operations
- Cryptocurrency Mining: Mining of Bitcoin using power generated from its power plant.
Leadership and Structure
The leadership team consists of David Anderson (CEO), Dale Irwin (President), and Tim Fazio (Chairman). The company is structured as a holding company overseeing the power plant and cryptocurrency mining operations.
Top Products and Market Share
Key Offerings
- Bitcoin Mining: Generating Bitcoin through mining operations using power from its power plant. Market share is difficult to ascertain precisely in the global bitcoin mining market, but Greenidge constitutes a very small percentage of the total global hash rate. Competitors include Marathon Digital Holdings (MARA), Riot Platforms (RIOT) and Core Scientific (CORZ).
- Power Generation: Selling electricity to the New York power grid. The market share in this regard is limited to that power grid and Greenidge has competitors with other power producers in that region and state.
Market Dynamics
Industry Overview
The power generation industry is shifting towards renewable energy sources, while the cryptocurrency mining industry is volatile and subject to regulatory scrutiny and Bitcoin price fluctuations.
Positioning
Greenidge is positioned as a vertically integrated power generator and Bitcoin miner. This is both a strength and a liability, as it gives the company control over its power supply, but exposes it to risks in both sectors.
Total Addressable Market (TAM)
The TAM for Bitcoin mining is very large and tied to the market capitalization of Bitcoin. The TAM for power generation is also large. Greenidge's positioning allows it to potentially capitalize on both, but its small size limits its impact on either. The addressable market value is in the trillions of USD.
Upturn SWOT Analysis
Strengths
- Vertically integrated power generation and Bitcoin mining
- Access to its own power source
- Flexible power plant that can switch between grid power and mining operations
Weaknesses
- High debt levels
- Reliance on natural gas prices
- Susceptibility to Bitcoin price volatility
- Negative environmental impact compared to renewable alternatives
Opportunities
- Expansion of mining capacity
- Diversification of energy sources (e.g., renewable energy)
- Sale of excess power to the grid
- Securing strategic partnerships
Threats
- Increased regulatory scrutiny of cryptocurrency mining
- Fluctuations in natural gas prices
- Decline in Bitcoin prices
- Increased competition from other miners
- Environmental concerns and regulations
Competitors and Market Share
Key Competitors
- MARA
- RIOT
- CORZ
Competitive Landscape
Greenidge's vertical integration is a differentiator, but it faces stiff competition from larger, more well-capitalized miners. Its reliance on fossil fuels is a disadvantage in an increasingly environmentally conscious market.
Growth Trajectory and Initiatives
Historical Growth: Growth has been uneven, influenced by Bitcoin prices and power generation revenues. Fluctuations are high.
Future Projections: Future growth is uncertain, dependent on Bitcoin prices, operational efficiencies, and access to capital.
Recent Initiatives: Greenidge has been focused on optimizing its mining operations and exploring opportunities to reduce its carbon footprint.
Summary
Greenidge Generation has a unique model of combining power generation with cryptocurrency mining. Its financial stability depends heavily on Bitcoin price fluctuations. Its environmentally friendly stance needs improvements. The company faces challenges from regulations and bigger competitors. Overall, Greenidge shows potential but is a high-risk investment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company press releases
- Third-party financial analysis reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Data is based on publicly available information and may not be completely accurate or up-to-date. Investing in Greenidge Generation Holdings Inc. carries significant risks.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Greenidge Generation Holdings Inc
Exchange NASDAQ | Headquaters Dresden, NY, United States | ||
IPO Launch date 2021-09-14 | CEO & Director Mr. Jordan Kovler | ||
Sector Financial Services | Industry Capital Markets | Full time employees 35 | Website https://greenidge.com |
Full time employees 35 | Website https://greenidge.com | ||
Greenidge Generation Holdings Inc. operates as an integrated cryptocurrency datacenter and power generation company. The company owns and operates cryptocurrency datacenter in New York, as well as hosts, powers, and provides technical support and other related services to bitcoin mining equipment owned by customers. As of March 6, 2025, the company had 119MW of active self-mining, hosting and power generation across sites in New York, Mississippi, and North Dakota. Greenidge Generation Holdings Inc. was founded in 1937 and is based in Dresden, New York.
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