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GrowGeneration Corp (GRWG)

Upturn stock ratingUpturn stock rating
$1.77
Last Close (24-hour delay)
Profit since last BUY18.79%
upturn advisory
Consider higher Upturn Star rating
BUY since 12 days
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Upturn Advisory Summary

08/28/2025: GRWG (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $2

1 Year Target Price $2

Analysts Price Target For last 52 week
$2 Target price
52w Low $0.82
Current$1.77
52w High $2.27

Analysis of Past Performance

Type Stock
Historic Profit -79.76%
Avg. Invested days 13
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 100.42M USD
Price to earnings Ratio -
1Y Target Price 2
Price to earnings Ratio -
1Y Target Price 2
Volume (30-day avg) 3
Beta 3.29
52 Weeks Range 0.82 - 2.27
Updated Date 08/28/2025
52 Weeks Range 0.82 - 2.27
Updated Date 08/28/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.82

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-11
When -
Estimate -0.1
Actual -0.08

Profitability

Profit Margin -29.84%
Operating Margin (TTM) -12.88%

Management Effectiveness

Return on Assets (TTM) -11.77%
Return on Equity (TTM) -37.31%

Valuation

Trailing PE -
Forward PE 42.73
Enterprise Value 84898482
Price to Sales(TTM) 0.61
Enterprise Value 84898482
Price to Sales(TTM) 0.61
Enterprise Value to Revenue 0.52
Enterprise Value to EBITDA -1.54
Shares Outstanding 59771700
Shares Floating 51676235
Shares Outstanding 59771700
Shares Floating 51676235
Percent Insiders 7.63
Percent Institutions 33.18

ai summary icon Upturn AI SWOT

GrowGeneration Corp

stock logo

Company Overview

overview logo History and Background

GrowGeneration Corp. was founded in 2014. It started as a single retail store in Denver, Colorado, and has grown through acquisitions and organic expansion to become one of the largest hydroponics retailers in the US. Its growth was accelerated by the legalization of cannabis in several states. They initially focused on retail sales but expanded into distribution and proprietary product lines.

business area logo Core Business Areas

  • Retail: Operates hydroponic and gardening retail stores across the US, offering a wide range of products including lighting, nutrients, growing media, and hydroponic systems.
  • Distribution: Distributes products to commercial growers and retailers through its network of distribution centers.
  • Proprietary Brands: Develops and sells its own brands of products, providing higher margins and differentiated offerings. Examples are ION Lighting and Remedi nutrients.

leadership logo Leadership and Structure

Darren Lampert is the co-founder and CEO. The organizational structure consists of regional VPs overseeing store operations, a dedicated distribution team, and a product development division focused on proprietary brands. The company has a Board of Directors providing strategic oversight.

Top Products and Market Share

overview logo Key Offerings

  • Nutrients: GrowGeneration offers a wide range of nutrients essential for plant growth, including base nutrients, additives, and supplements. The market is highly fragmented. Competitors include Advanced Nutrients, General Hydroponics, and Botanicare. Market share data specific to GrowGeneration's nutrient sales is not publicly available. The total plant nutrient market is worth billions of dollars and rapidly growing.
  • Lighting: Grow lights, including LEDs, HIDs, and fluorescents, are crucial for indoor growing. GrowGeneration offers lighting solutions from various manufacturers and its own ION Lighting brand. Competitors include Gavita, Fluence Bioengineering, and California Lightworks. The global grow light market is estimated to be worth multiple billions. GrowGeneration's market share is difficult to pinpoint precisely but they are a major player.
  • Growing Media: Growing media such as coco coir, soil, and rockwool are essential for supporting plant growth. GrowGeneration offers various growing media options from different brands. Competitors include FoxFarm, Mother Earth, and General Hydroponics. The global growing media market is also worth multiple billions.

Market Dynamics

industry overview logo Industry Overview

The hydroponics and indoor gardening industry is growing rapidly, driven by factors such as increasing legalization of cannabis, rising demand for locally grown produce, and technological advancements in growing systems. The industry is competitive and evolving.

Positioning

GrowGeneration is positioned as a leading retailer and distributor in the hydroponics and indoor gardening market. Its competitive advantages include its large store network, broad product selection, expertise in the field, and growing proprietary brand portfolio. They are also consolidating the fragmented hydroponics retail market.

Total Addressable Market (TAM)

The global hydroponics market is projected to reach tens of billions of dollars in the coming years. GrowGeneration is positioned to capture a significant portion of this TAM through its expansion strategy and product offerings. Exact TAM figures vary across research firms. Estimates range from $16 billion to $25 billion by 2028-2030.

Upturn SWOT Analysis

Strengths

  • Large retail footprint
  • Extensive product selection
  • Strong brand recognition
  • Experienced management team
  • Proprietary brands offer higher margins
  • Strategic acquisitions for expansion

Weaknesses

  • Dependence on cannabis legalization trends
  • High inventory costs
  • Exposure to economic downturns
  • Potential regulatory changes
  • Supply chain vulnerabilities

Opportunities

  • Expansion into new geographic markets
  • Increased adoption of hydroponics for food production
  • Development of new proprietary products
  • Strategic partnerships with suppliers
  • Further acquisitions to consolidate the market

Threats

  • Increased competition from online retailers
  • Changes in cannabis regulations
  • Economic downturns affecting consumer spending
  • Supply chain disruptions
  • Price wars with competitors

Competitors and Market Share

competitor logo Key Competitors

  • SMG
  • TPCO

Competitive Landscape

GrowGeneration's advantage lies in its store network, brand recognition, and focus on hydroponics. Competitors have broader product lines and different distribution strategies. Online retailers also pose a significant competitive threat. The main competitive advantage is retail footprint size of GRWG vs competitors.

Major Acquisitions

HGS Hydro

  • Year: 2021
  • Acquisition Price (USD millions):
  • Strategic Rationale: Expanded GrowGeneration's footprint in the Northeast and provided access to new markets.

Char Coir

  • Year: 2020
  • Acquisition Price (USD millions):
  • Strategic Rationale: Expanded the offering of growing media and gave the company more control of the supply chain.

Growth Trajectory and Initiatives

Historical Growth: GrowGeneration experienced rapid growth in revenue and store count, driven by acquisitions and organic expansion. However, growth has slowed more recently.

Future Projections: Analyst estimates suggest moderate growth in the coming years, driven by continued expansion and increasing demand for hydroponics and indoor gardening products. Projections vary among analysts.

Recent Initiatives: Recent initiatives include focusing on profitability, streamlining operations, developing proprietary products, and optimizing the store network.

Summary

GrowGeneration is a leading hydroponics retailer with a significant store network but faces challenges related to dependence on the cannabis industry and strong competition. The company has focused on profitability and expanding its proprietary brands to mitigate these issues. The volatile nature of the cannabis market and macroeconomic conditions presents risks and opportunities. GrowGeneration's long-term success hinges on its ability to adapt and innovate.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Investor Relations
  • Analyst Reports
  • Industry Research Reports

Disclaimers:

This analysis is based on publicly available information and analyst estimates, which are subject to change. This is not financial advice. Conduct thorough research before making investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About GrowGeneration Corp

Exchange NASDAQ
Headquaters Greenwood Village, CO, United States
IPO Launch date 2016-11-11
Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 289
Full time employees 289

GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.