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GRWG 
GrowGeneration Corp (GRWG)
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Upturn Advisory Summary
12/23/2025: GRWG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -87.12% | Avg. Invested days 17 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 101.73M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 2.41 | 52 Weeks Range 0.82 - 2.40 | Updated Date 12/23/2025 |
52 Weeks Range 0.82 - 2.40 | Updated Date 12/23/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -24.77% | Operating Margin (TTM) -6.01% |
Management Effectiveness
Return on Assets (TTM) -9.92% | Return on Equity (TTM) -32.25% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 85340853 | Price to Sales(TTM) 0.63 |
Enterprise Value 85340853 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59843443 | Shares Floating 51652671 |
Shares Outstanding 59843443 | Shares Floating 51652671 | ||
Percent Insiders 7.82 | Percent Institutions 30.94 |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. (NASDAQ: GRWG) was founded in 2014. The company has rapidly expanded to become one of the largest specialty hydroponic and organic garden suppliers in the United States. Its growth has been fueled by both organic expansion and strategic acquisitions, positioning itself as a key player in the burgeoning cannabis and organic gardening markets.
Core Business Areas
- Hydroponic and Organic Gardening Retail: GrowGeneration operates a national chain of retail garden centers that cater to both commercial and residential customers. They offer a wide range of products for hydroponic and organic gardening, including lighting, nutrients, growing media, environmental control systems, and harvest equipment.
- Commercial Sales and Support: The company provides comprehensive solutions and support to commercial cannabis growers, including design, installation, and maintenance services for cultivation facilities. This segment focuses on larger-scale operations requiring specialized expertise and equipment.
- Private Label Brands and Manufacturing: GrowGeneration is developing and expanding its own private label brands, offering branded nutrients, growing media, and other gardening supplies. This allows for better margin control and product differentiation.
Leadership and Structure
GrowGeneration's leadership team is headed by its executive officers, including the Chief Executive Officer, Chief Financial Officer, and other key operational and sales leaders. The company has a decentralized retail structure with regional managers overseeing store operations, supported by a central corporate office.
Top Products and Market Share
Key Offerings
- Hydroponic Lighting Systems: High-efficiency LED and HPS lighting solutions for indoor cultivation. Competitors include companies like Hawthorne Gardening (Scotts Miracle-Gro), GreenBroz, and various specialized lighting manufacturers. Market share data for specific product categories is not publicly disclosed by GrowGeneration.
- Nutrients and Fertilizers: A wide array of organic and hydroponic nutrient solutions, including proprietary branded products and those from leading third-party manufacturers. Competitors include General Hydroponics (Hawthorne Gardening), Advanced Nutrients, and numerous smaller brands. Market share data for specific product categories is not publicly disclosed by GrowGeneration.
- Environmental Control Systems: Ventilation, humidification, dehumidification, and CO2 enrichment systems to optimize growing environments. Competitors include Quest, Anden, and various HVAC and control system manufacturers. Market share data for specific product categories is not publicly disclosed by GrowGeneration.
- Growing Media: Rockwool, coco coir, soil amendments, and other substrates for plant cultivation. Competitors include Growers Supply, Mother Earth, and various soil and media producers. Market share data for specific product categories is not publicly disclosed by GrowGeneration.
Market Dynamics
Industry Overview
GrowGeneration operates within the rapidly expanding hydroponic and cannabis cultivation supply industry. The legal cannabis market continues to grow, driving demand for cultivation equipment and supplies. The organic gardening sector also sees steady growth driven by consumer interest in health and sustainability. However, the industry is subject to evolving regulations, especially for the cannabis segment.
Positioning
GrowGeneration is positioned as a leading national retailer and solutions provider for hydroponic and organic gardening. Its extensive network of retail stores, combined with a focus on commercial clients and the development of private label brands, gives it a competitive edge in terms of reach, product offering, and customer service.
Total Addressable Market (TAM)
The TAM for the hydroponic and cannabis cultivation market is significant and growing. Estimates vary, but the global legal cannabis market alone is projected to reach hundreds of billions of dollars in the coming years. GrowGeneration is well-positioned to capture a substantial share of this market within the US, particularly through its retail footprint and commercial sales efforts.
Upturn SWOT Analysis
Strengths
- Extensive national retail footprint with over 60 locations.
- Strong brand recognition within the hydroponic and cannabis cultivation sectors.
- Diversified product and service offerings catering to both commercial and residential customers.
- Experienced management team with deep industry knowledge.
- Growing portfolio of private label brands offering higher margins.
Weaknesses
- Reliance on the performance of the cannabis industry, which can be subject to regulatory changes.
- Potential for supply chain disruptions and inventory management challenges.
- Profitability can be impacted by intense competition and pricing pressures.
- Significant debt obligations from acquisitions.
Opportunities
- Continued expansion of legal cannabis markets in more US states and internationally.
- Growing consumer interest in home gardening and sustainable practices.
- Acquisition of smaller competitors and complementary businesses to expand market share and capabilities.
- Further development and promotion of private label brands.
- Leveraging technology for e-commerce and data analytics.
Threats
- Increasing competition from larger retailers and specialized suppliers.
- Changes in federal and state cannabis regulations could negatively impact demand.
- Economic downturns affecting consumer discretionary spending.
- Price volatility of key inputs and finished goods.
- Potential for new entrants with innovative business models.
Competitors and Market Share
Key Competitors
- Hawthorne Gardening (Scotts Miracle-Gro) (SMG)
- Canopy Growth Corporation (CGC)
- Aurora Cannabis Inc. (ACB)
Competitive Landscape
GrowGeneration's advantage lies in its extensive physical retail network and its focus on providing a comprehensive suite of products and services for both commercial and residential growers. Hawthorne Gardening, as a subsidiary of Scotts Miracle-Gro, has significant financial backing and a broad distribution. Canopy Growth and Aurora Cannabis are primarily licensed cannabis producers, but also have a presence in the cultivation supply chain through various investments and subsidiaries, though their primary focus is different. GrowGeneration competes on breadth of offering and customer service in the retail space, while facing significant competition from larger, well-funded entities in the broader cannabis and horticulture markets.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration experienced rapid growth in its early years, driven by market expansion and numerous acquisitions. Revenue surged from 2017 to 2021. However, recent years have seen a contraction in revenue and profitability, indicating a period of recalibration and challenges in maintaining growth momentum.
Future Projections: Analyst projections for GrowGeneration's future growth are mixed. Some anticipate a gradual recovery as the cannabis market matures and the company optimizes its operations. Others express caution due to ongoing profitability concerns and market headwinds. Specific EPS and revenue growth projections vary widely among analysts.
Recent Initiatives: Recent initiatives include efforts to reduce operating expenses, improve inventory management, optimize store profitability, and focus on higher-margin private label products. The company is also exploring ways to streamline its operations and potentially divest underperforming assets.
Summary
GrowGeneration Corp. has established a strong retail presence in a rapidly growing industry but faces significant financial challenges. While its extensive store network and diversified offerings are strengths, declining revenues, persistent net losses, and substantial debt are critical weaknesses. The company needs to successfully execute its cost-reduction and operational optimization strategies to regain profitability and capitalize on the ongoing expansion of the hydroponic and cannabis markets. Close monitoring of regulatory changes and competitive pressures will be essential for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- GrowGeneration Corp. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports (general industry data)
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Past performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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