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GRWG
Upturn stock ratingUpturn stock rating

GrowGeneration Corp (GRWG)

Upturn stock ratingUpturn stock rating
$0.94
Last Close (24-hour delay)
Profit since last BUY-25.37%
upturn advisory
SELL
SELL since 3 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/30/2025: GRWG (1-star) is a SELL. SELL since 3 days. Profits (-25.37%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $1.88

1 Year Target Price $1.88

Analysts Price Target For last 52 week
$1.88Target price
Low$0.82
Current$0.94
high$2.7

Analysis of Past Performance

Type Stock
Historic Profit -82.96%
Avg. Invested days 13
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 51.76M USD
Price to earnings Ratio -
1Y Target Price 1.88
Price to earnings Ratio -
1Y Target Price 1.88
Volume (30-day avg) 3
Beta 3.39
52 Weeks Range 0.82 - 2.70
Updated Date 06/30/2025
52 Weeks Range 0.82 - 2.70
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.84

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -28.33%
Operating Margin (TTM) -24.46%

Management Effectiveness

Return on Assets (TTM) -11.72%
Return on Equity (TTM) -36.21%

Valuation

Trailing PE -
Forward PE 42.73
Enterprise Value 38109625
Price to Sales(TTM) 0.29
Enterprise Value 38109625
Price to Sales(TTM) 0.29
Enterprise Value to Revenue 0.22
Enterprise Value to EBITDA -1.54
Shares Outstanding 59495800
Shares Floating 51228234
Shares Outstanding 59495800
Shares Floating 51228234
Percent Insiders 7.66
Percent Institutions 41.31

Analyst Ratings

Rating 2
Target Price 1.88
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

GrowGeneration Corp

stock logo

Company Overview

overview logo History and Background

GrowGeneration Corp. was founded in 2014. It has grown through acquisitions and organic expansion, becoming one of the largest retailers of hydroponics and gardening products.

business area logo Core Business Areas

  • Retail: Operation of retail hydroponic and organic gardening stores. Offers a wide range of products, including lighting, nutrients, growing media, and hydroponic systems.
  • Commercial: Provides large-scale solutions and services to commercial growers, including design, build-out, and equipment supply.
  • E-commerce: Online retail platform offering similar products and services to the retail stores.

leadership logo Leadership and Structure

Darren Lampert is the Co-Founder and CEO. The company has a board of directors and a management team overseeing different operational areas.

Top Products and Market Share

overview logo Key Offerings

  • Lighting: LED grow lights and other lighting systems. Competitors include Gavita, Fluence Bioengineering, and Black Dog LED. Revenue data not publicly broken down, market share varies widely by sub-segment.
  • market share: Unknown
  • Nutrients: Plant nutrients and fertilizers. Competitors include Advanced Nutrients, General Hydroponics, and Botanicare. Revenue data not publicly broken down, market share varies widely by sub-segment.
  • market share: Unknown
  • Growing Media: Soils, coco coir, and other growing mediums. Competitors include FoxFarm, Roots Organics, and Mother Earth.
  • market share: Unknown
  • Hydroponic Systems: Complete hydroponic growing systems. Competition is high with many players including active aqua, autopot and current culture
  • market share: Unknown

Market Dynamics

industry overview logo Industry Overview

The hydroponics and controlled environment agriculture (CEA) industry is growing, driven by increasing demand for locally grown and high-quality produce, as well as the expanding cannabis market.

Positioning

GrowGeneration Corp. is a major player in the hydroponics retail market, with a national footprint and a focus on providing a wide range of products and services to both retail and commercial growers. Competitive advantages include scale, brand recognition, and expertise.

Total Addressable Market (TAM)

The global hydroponics market is estimated to reach tens of billions of USD in the coming years. GrowGeneration is positioned to capture a significant portion of this market.

Upturn SWOT Analysis

Strengths

  • National footprint with a large number of retail locations
  • Strong brand recognition in the hydroponics industry
  • Expertise in serving both retail and commercial growers
  • Extensive product selection
  • Aggressive acquisition strategy

Weaknesses

  • High inventory levels
  • Reliance on acquisitions for growth
  • Sensitivity to fluctuations in the cannabis market
  • Price fluctuations of raw materials.

Opportunities

  • Expansion into new markets and geographies
  • Increased adoption of hydroponics in traditional agriculture
  • Growth in the cannabis market
  • Development of proprietary products

Threats

  • Increased competition from other retailers and online platforms
  • Changes in regulations related to cannabis cultivation
  • Economic downturn affecting consumer spending
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • Scotts Miracle-Gro (SMG)
  • Hydrofarm Holdings Group (HYFM)
  • Village Farms International (VFF)

Competitive Landscape

GrowGeneration competes with other hydroponics retailers, as well as larger companies like Scotts Miracle-Gro that have entered the hydroponics market. GrowGeneration's competitive advantage is its focus on the hydroponics industry and its expertise in serving both retail and commercial growers.

Major Acquisitions

Grow Depot

  • Year: 2021
  • Acquisition Price (USD millions): 85
  • Strategic Rationale: Expanded GrowGeneration's presence in California and added expertise in serving commercial growers.

Growth Trajectory and Initiatives

Historical Growth: GrowGeneration has experienced rapid growth in recent years, driven by acquisitions and organic expansion.

Future Projections: Analyst estimates project continued growth in revenue, driven by expansion into new markets and the growth of the hydroponics industry.

Recent Initiatives: Recent initiatives include expanding its retail footprint, developing proprietary products, and strengthening its commercial sales team.

Summary

GrowGeneration has been rapidly expanding in the hydroponics retail market through acquisitions and organic growth, which allows it to capture a larger market share. Its strength is in its wide selection of products and services for commercial and retail growers. Risks include sensitivity to the cannabis market, integration of acquired companies and increased competition. The lack of dividend payment may deter some investors.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates
  • Company Press Releases

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About GrowGeneration Corp

Exchange NASDAQ
Headquaters Greenwood Village, CO, United States
IPO Launch date 2016-11-11
Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 289
Full time employees 289

GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.