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Upturn AI SWOT - About
GrowGeneration Corp (GRWG)
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Upturn Advisory Summary
07/14/2025: GRWG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.88
1 Year Target Price $1.88
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -82.96% | Avg. Invested days 13 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 61.88M USD | Price to earnings Ratio - | 1Y Target Price 1.88 |
Price to earnings Ratio - | 1Y Target Price 1.88 | ||
Volume (30-day avg) 3 | Beta 3.39 | 52 Weeks Range 0.82 - 2.70 | Updated Date 07/14/2025 |
52 Weeks Range 0.82 - 2.70 | Updated Date 07/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -28.33% | Operating Margin (TTM) -24.46% |
Management Effectiveness
Return on Assets (TTM) -11.72% | Return on Equity (TTM) -36.21% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 44130596 | Price to Sales(TTM) 0.35 |
Enterprise Value 44130596 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.25 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59495800 | Shares Floating 51228234 |
Shares Outstanding 59495800 | Shares Floating 51228234 | ||
Percent Insiders 7.66 | Percent Institutions 41.29 |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. was founded in 2014. It has grown through acquisitions and organic expansion, becoming one of the largest retailers of hydroponics and gardening products.
Core Business Areas
- Retail: Operation of retail hydroponic and organic gardening stores. Offers a wide range of products, including lighting, nutrients, growing media, and hydroponic systems.
- Commercial: Provides large-scale solutions and services to commercial growers, including design, build-out, and equipment supply.
- E-commerce: Online retail platform offering similar products and services to the retail stores.
Leadership and Structure
Darren Lampert is the Co-Founder and CEO. The company has a board of directors and a management team overseeing different operational areas.
Top Products and Market Share
Key Offerings
- Lighting: LED grow lights and other lighting systems. Competitors include Gavita, Fluence Bioengineering, and Black Dog LED. Revenue data not publicly broken down, market share varies widely by sub-segment.
- market share: Unknown
- Nutrients: Plant nutrients and fertilizers. Competitors include Advanced Nutrients, General Hydroponics, and Botanicare. Revenue data not publicly broken down, market share varies widely by sub-segment.
- market share: Unknown
- Growing Media: Soils, coco coir, and other growing mediums. Competitors include FoxFarm, Roots Organics, and Mother Earth.
- market share: Unknown
- Hydroponic Systems: Complete hydroponic growing systems. Competition is high with many players including active aqua, autopot and current culture
- market share: Unknown
Market Dynamics
Industry Overview
The hydroponics and controlled environment agriculture (CEA) industry is growing, driven by increasing demand for locally grown and high-quality produce, as well as the expanding cannabis market.
Positioning
GrowGeneration Corp. is a major player in the hydroponics retail market, with a national footprint and a focus on providing a wide range of products and services to both retail and commercial growers. Competitive advantages include scale, brand recognition, and expertise.
Total Addressable Market (TAM)
The global hydroponics market is estimated to reach tens of billions of USD in the coming years. GrowGeneration is positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- National footprint with a large number of retail locations
- Strong brand recognition in the hydroponics industry
- Expertise in serving both retail and commercial growers
- Extensive product selection
- Aggressive acquisition strategy
Weaknesses
- High inventory levels
- Reliance on acquisitions for growth
- Sensitivity to fluctuations in the cannabis market
- Price fluctuations of raw materials.
Opportunities
- Expansion into new markets and geographies
- Increased adoption of hydroponics in traditional agriculture
- Growth in the cannabis market
- Development of proprietary products
Threats
- Increased competition from other retailers and online platforms
- Changes in regulations related to cannabis cultivation
- Economic downturn affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Scotts Miracle-Gro (SMG)
- Hydrofarm Holdings Group (HYFM)
- Village Farms International (VFF)
Competitive Landscape
GrowGeneration competes with other hydroponics retailers, as well as larger companies like Scotts Miracle-Gro that have entered the hydroponics market. GrowGeneration's competitive advantage is its focus on the hydroponics industry and its expertise in serving both retail and commercial growers.
Major Acquisitions
Grow Depot
- Year: 2021
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded GrowGeneration's presence in California and added expertise in serving commercial growers.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration has experienced rapid growth in recent years, driven by acquisitions and organic expansion.
Future Projections: Analyst estimates project continued growth in revenue, driven by expansion into new markets and the growth of the hydroponics industry.
Recent Initiatives: Recent initiatives include expanding its retail footprint, developing proprietary products, and strengthening its commercial sales team.
Summary
GrowGeneration has been rapidly expanding in the hydroponics retail market through acquisitions and organic growth, which allows it to capture a larger market share. Its strength is in its wide selection of products and services for commercial and retail growers. Risks include sensitivity to the cannabis market, integration of acquired companies and increased competition. The lack of dividend payment may deter some investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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