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GrowGeneration Corp (GRWG)



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Upturn Advisory Summary
08/28/2025: GRWG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2
1 Year Target Price $2
1 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -79.76% | Avg. Invested days 13 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 100.42M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 3.29 | 52 Weeks Range 0.82 - 2.27 | Updated Date 08/28/2025 |
52 Weeks Range 0.82 - 2.27 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate -0.1 | Actual -0.08 |
Profitability
Profit Margin -29.84% | Operating Margin (TTM) -12.88% |
Management Effectiveness
Return on Assets (TTM) -11.77% | Return on Equity (TTM) -37.31% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 84898482 | Price to Sales(TTM) 0.61 |
Enterprise Value 84898482 | Price to Sales(TTM) 0.61 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59771700 | Shares Floating 51676235 |
Shares Outstanding 59771700 | Shares Floating 51676235 | ||
Percent Insiders 7.63 | Percent Institutions 33.18 |
Upturn AI SWOT
GrowGeneration Corp

Company Overview
History and Background
GrowGeneration Corp. was founded in 2014. It started as a single retail store in Denver, Colorado, and has grown through acquisitions and organic expansion to become one of the largest hydroponics retailers in the US. Its growth was accelerated by the legalization of cannabis in several states. They initially focused on retail sales but expanded into distribution and proprietary product lines.
Core Business Areas
- Retail: Operates hydroponic and gardening retail stores across the US, offering a wide range of products including lighting, nutrients, growing media, and hydroponic systems.
- Distribution: Distributes products to commercial growers and retailers through its network of distribution centers.
- Proprietary Brands: Develops and sells its own brands of products, providing higher margins and differentiated offerings. Examples are ION Lighting and Remedi nutrients.
Leadership and Structure
Darren Lampert is the co-founder and CEO. The organizational structure consists of regional VPs overseeing store operations, a dedicated distribution team, and a product development division focused on proprietary brands. The company has a Board of Directors providing strategic oversight.
Top Products and Market Share
Key Offerings
- Nutrients: GrowGeneration offers a wide range of nutrients essential for plant growth, including base nutrients, additives, and supplements. The market is highly fragmented. Competitors include Advanced Nutrients, General Hydroponics, and Botanicare. Market share data specific to GrowGeneration's nutrient sales is not publicly available. The total plant nutrient market is worth billions of dollars and rapidly growing.
- Lighting: Grow lights, including LEDs, HIDs, and fluorescents, are crucial for indoor growing. GrowGeneration offers lighting solutions from various manufacturers and its own ION Lighting brand. Competitors include Gavita, Fluence Bioengineering, and California Lightworks. The global grow light market is estimated to be worth multiple billions. GrowGeneration's market share is difficult to pinpoint precisely but they are a major player.
- Growing Media: Growing media such as coco coir, soil, and rockwool are essential for supporting plant growth. GrowGeneration offers various growing media options from different brands. Competitors include FoxFarm, Mother Earth, and General Hydroponics. The global growing media market is also worth multiple billions.
Market Dynamics
Industry Overview
The hydroponics and indoor gardening industry is growing rapidly, driven by factors such as increasing legalization of cannabis, rising demand for locally grown produce, and technological advancements in growing systems. The industry is competitive and evolving.
Positioning
GrowGeneration is positioned as a leading retailer and distributor in the hydroponics and indoor gardening market. Its competitive advantages include its large store network, broad product selection, expertise in the field, and growing proprietary brand portfolio. They are also consolidating the fragmented hydroponics retail market.
Total Addressable Market (TAM)
The global hydroponics market is projected to reach tens of billions of dollars in the coming years. GrowGeneration is positioned to capture a significant portion of this TAM through its expansion strategy and product offerings. Exact TAM figures vary across research firms. Estimates range from $16 billion to $25 billion by 2028-2030.
Upturn SWOT Analysis
Strengths
- Large retail footprint
- Extensive product selection
- Strong brand recognition
- Experienced management team
- Proprietary brands offer higher margins
- Strategic acquisitions for expansion
Weaknesses
- Dependence on cannabis legalization trends
- High inventory costs
- Exposure to economic downturns
- Potential regulatory changes
- Supply chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Increased adoption of hydroponics for food production
- Development of new proprietary products
- Strategic partnerships with suppliers
- Further acquisitions to consolidate the market
Threats
- Increased competition from online retailers
- Changes in cannabis regulations
- Economic downturns affecting consumer spending
- Supply chain disruptions
- Price wars with competitors
Competitors and Market Share
Key Competitors
- SMG
- TPCO
Competitive Landscape
GrowGeneration's advantage lies in its store network, brand recognition, and focus on hydroponics. Competitors have broader product lines and different distribution strategies. Online retailers also pose a significant competitive threat. The main competitive advantage is retail footprint size of GRWG vs competitors.
Major Acquisitions
HGS Hydro
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded GrowGeneration's footprint in the Northeast and provided access to new markets.
Char Coir
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded the offering of growing media and gave the company more control of the supply chain.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration experienced rapid growth in revenue and store count, driven by acquisitions and organic expansion. However, growth has slowed more recently.
Future Projections: Analyst estimates suggest moderate growth in the coming years, driven by continued expansion and increasing demand for hydroponics and indoor gardening products. Projections vary among analysts.
Recent Initiatives: Recent initiatives include focusing on profitability, streamlining operations, developing proprietary products, and optimizing the store network.
Summary
GrowGeneration is a leading hydroponics retailer with a significant store network but faces challenges related to dependence on the cannabis industry and strong competition. The company has focused on profitability and expanding its proprietary brands to mitigate these issues. The volatile nature of the cannabis market and macroeconomic conditions presents risks and opportunities. GrowGeneration's long-term success hinges on its ability to adapt and innovate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. This is not financial advice. Conduct thorough research before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com |
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.

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