Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
GRWG 
GrowGeneration Corp (GRWG)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/28/2025: GRWG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -82.62% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 92.76M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 2.42 | 52 Weeks Range 0.82 - 2.16 | Updated Date 11/30/2025 |
52 Weeks Range 0.82 - 2.16 | Updated Date 11/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.0818 | Actual -0.04 |
Profitability
Profit Margin -24.77% | Operating Margin (TTM) -6.01% |
Management Effectiveness
Return on Assets (TTM) -9.92% | Return on Equity (TTM) -32.25% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 76364336 | Price to Sales(TTM) 0.57 |
Enterprise Value 76364336 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59843443 | Shares Floating 51676608 |
Shares Outstanding 59843443 | Shares Floating 51676608 | ||
Percent Insiders 7.82 | Percent Institutions 31.08 |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. was founded in 2014 and is headquartered in Denver, Colorado. It has rapidly grown through acquisitions and organic expansion, becoming one of the largest retailers of hydroponics and gardening products in the US.
Core Business Areas
- Retail: Operates a chain of retail hydroponic and organic gardening stores.
- Commercial: Provides equipment and services to large-scale commercial growers.
- E-Commerce: Offers products online through its website.
Leadership and Structure
Darren Lampert is the Co-Founder and CEO. The company has a board of directors and an executive team responsible for various operational and strategic functions.
Top Products and Market Share
Key Offerings
- Nutrients and Fertilizers: Offers a wide range of nutrients and fertilizers for plant growth. Competitors include Advanced Nutrients, General Hydroponics. Estimated revenue is proprietary.
- Lighting Systems: Provides LED and HID lighting systems for indoor growing. Competitors include Gavita, Fluence Bioengineering. Estimated revenue is proprietary.
- Growing Media: Sells various growing media such as coco coir, rockwool, and soil. Competitors include Botanicare, FoxFarm. Estimated revenue is proprietary.
- Hydroponic Systems: Offers a variety of Hydroponic systems including Deep Water Culture systems, Nutrient Film Technique systems, and Aeroponic systems. Competitors include General Hydroponics, Hydrofarm. Estimated revenue is proprietary.
Market Dynamics
Industry Overview
The hydroponics and gardening market is growing, driven by increasing interest in indoor and controlled environment agriculture, as well as the expanding cannabis industry.
Positioning
GrowGeneration Corp. is a major player in the hydroponics and gardening retail market, with a focus on providing a wide range of products and expertise to both retail and commercial customers. They have a competitive advantage due to their nationwide store presence and brand recognition.
Total Addressable Market (TAM)
The global hydroponics market is estimated to reach billions of USD. GrowGeneration Corp. is positioned to capture a significant portion of this market through its retail network and commercial sales.
Upturn SWOT Analysis
Strengths
- Extensive retail footprint
- Wide product selection
- Strong brand recognition
- Focus on commercial sales
- Expertise in hydroponics
Weaknesses
- Dependence on the cannabis industry
- Supply chain vulnerabilities
- Competition from online retailers
- Inconsistent profitability
- High SG&A expenses
Opportunities
- Expansion into new markets
- Increased focus on commercial sales
- Development of proprietary products
- Acquisitions of smaller competitors
- Growing acceptance of cannabis
Threats
- Changes in cannabis regulations
- Increased competition
- Economic downturns
- Supply chain disruptions
- Fluctuations in commodity prices
Competitors and Market Share
Key Competitors
- HROW
- SMG
- BBW
Competitive Landscape
GrowGeneration Corp. has an advantage in terms of its retail footprint and brand recognition, but faces competition from larger companies like Scotts Miracle-Gro (SMG) and Hydrofarm (HROW), as well as smaller online retailers.
Major Acquisitions
GrowLife Hydroponics
- Year: 2020
- Acquisition Price (USD millions): 5.1
- Strategic Rationale: Expanded GrowGeneration's presence in California, a key market for hydroponics.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration Corp. has experienced rapid growth through acquisitions and organic expansion.
Future Projections: Analyst projections are unavailable without current market data. However, growth is expected to continue, driven by the expansion of the cannabis industry and increasing interest in controlled environment agriculture.
Recent Initiatives: Recent initiatives include expanding its retail footprint, focusing on commercial sales, and developing proprietary products.
Summary
GrowGeneration Corp. is a key player in the hydroponics retail market, leveraging a nationwide store presence. Its reliance on the cannabis industry and supply chain management presents challenges. The future is bright with continued expansion. Monitoring regulatory shifts and competition is vital.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates (unavailable)
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions are constantly changing, and actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.