Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
GRWG 
GrowGeneration Corp (GRWG)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/13/2025: GRWG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -82.62% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 104.13M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 2.42 | 52 Weeks Range 0.82 - 2.16 | Updated Date 11/13/2025 |
52 Weeks Range 0.82 - 2.16 | Updated Date 11/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.0818 | Actual -0.04 |
Profitability
Profit Margin -24.77% | Operating Margin (TTM) -6.01% |
Management Effectiveness
Return on Assets (TTM) -9.7% | Return on Equity (TTM) -32.25% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 93120500 | Price to Sales(TTM) 0.65 |
Enterprise Value 93120500 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59843443 | Shares Floating 51540165 |
Shares Outstanding 59843443 | Shares Floating 51540165 | ||
Percent Insiders 7.95 | Percent Institutions 32.09 |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. was founded in 2014 and is headquartered in Denver, Colorado. It has rapidly grown to become one of the largest retailers of hydroponics and organic gardening supplies in the United States, primarily catering to the cannabis cultivation market.
Core Business Areas
- Retail: Owns and operates retail hydroponic and organic gardening stores, providing supplies, equipment, and services directly to growers.
- Commercial: Offers commercial-scale solutions, including design, procurement, and installation services for large-scale cultivation facilities.
- Distribution: Distributes products through its retail network and to other hydroponic retailers.
Leadership and Structure
Darren Lampert is the Co-Founder and CEO. The company has a board of directors and a management team overseeing various departments, including retail operations, commercial sales, finance, and marketing.
Top Products and Market Share
Key Offerings
- Nutrients: Plant nutrients and fertilizers tailored for hydroponic and soil-based cultivation. No specific market share data available. Competitors include Advanced Nutrients, General Hydroponics, and Botanicare.
- Lighting: LED grow lights, high-pressure sodium (HPS) lamps, and other lighting solutions for indoor cultivation. No specific market share data available. Competitors include Gavita, Fluence Bioengineering, and California Lightworks.
- Growing Media: Coco coir, rockwool, and other growing media for hydroponic and soil-based cultivation. No specific market share data available. Competitors include Grodan, Canna, and FoxFarm.
Market Dynamics
Industry Overview
The hydroponics and controlled environment agriculture (CEA) industry is growing rapidly, driven by increasing demand for locally sourced, high-quality produce and the expansion of the cannabis industry.
Positioning
GrowGeneration is a leading player in the hydroponics retail market, benefiting from its extensive store network, brand recognition, and focus on serving the cannabis cultivation market. Competitive advantages include scale, product selection, and expert staff.
Total Addressable Market (TAM)
The global hydroponics market is projected to reach USD 16.58 billion by 2027. GrowGeneration is positioned to capture a significant portion of this market through its retail footprint and commercial services.
Upturn SWOT Analysis
Strengths
- Extensive retail network
- Strong brand recognition
- Expert staff and customer service
- Focus on the cannabis cultivation market
- Commercial services for large-scale growers
Weaknesses
- Dependence on the cannabis industry
- High operating expenses due to retail footprint
- Inventory management challenges
- Limited international presence
- Vulnerable to changing regulations in cannabis industry
Opportunities
- Expansion into new geographic markets
- Development of private label products
- Acquisition of smaller hydroponics retailers
- Growth in the CEA market
- Increased legalization of cannabis
Threats
- Increased competition from online retailers and big-box stores
- Changes in cannabis regulations
- Economic downturn affecting consumer spending
- Supply chain disruptions
- Fluctuations in cannabis prices
Competitors and Market Share
Key Competitors
- SMG
- BBW
- HYFM
Competitive Landscape
GrowGeneration's advantages include its specialized focus on hydroponics and the cannabis industry, while its disadvantages include a relatively small market capitalization compared to some larger competitors and dependency on the cannabis industry.
Major Acquisitions
Grow Depot
- Year: 2020
- Acquisition Price (USD millions): 55
- Strategic Rationale: Expanded GrowGeneration's market presence in key geographic locations and added experienced personnel.
HGS Hydro
- Year: 2021
- Acquisition Price (USD millions): 84.9
- Strategic Rationale: Increased footprint in CA, added revenue, increased buying power
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration experienced rapid growth through store acquisitions and organic sales growth, particularly during the early stages of cannabis legalization.
Future Projections: Analyst estimates vary depending on market conditions and company performance. Specific projections require real-time data.
Recent Initiatives: Recent initiatives include expanding the store network, developing private label products, and enhancing e-commerce capabilities.
Summary
GrowGeneration is a prominent player in the hydroponics retail market, catering significantly to the cannabis cultivation sector. The company's extensive store network and brand recognition are key strengths, but it is exposed to industry specific risks such as regulatory changes and competition. Strategic initiatives like expanding its store footprint and developing private label products are aimed at future growth. It needs to carefully manage its dependence on the cannabis industry and adjust to changing market dynamics.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
- Company Press Releases
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.