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Upturn AI Summary - About
GrowGeneration Corp(GRWG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GRWG
10/26/2026: GRWG (1-star) is currently NOT-A-BUY. Pass it for now.
GrowGeneration Corp is a specialty retailer and e-commerce provider of hydroponic and cultivation supplies, historically known for rapid growth through acquisition. While the company holds a significant position in the specialty indoor gardening market, it currently faces headwinds from a cooling cannabis industry and increased pricing pressure. The primary investment story rests on its ongoing restructuring efforts to achieve profitability by right-sizing its physical footprint and expanding higher-margin proprietary brands. Risks remain elevated, particularly regarding execution and the company's high sensitivity to volatile agricultural and regulatory trends. This stock may suit investors willing to monitor a complex turnaround, noting there is no dividend to provide interim stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently in a restructuring and consolidation phase rather than a high-growth expansion phase. |
| Momentum investor | Weak fit | The stock lacks the positive price momentum or volume signals typically required for a tactical momentum strategy. |
| Value investor | Mixed fit | While valuations have compressed, the underlying business quality and sector volatility present significant uncertainty. |
| Dividend investor | Weak fit | The company does not pay a dividend and lacks the stable cash flows required for income-focused portfolios. |
| Low-risk investor | Weak fit | High exposure to volatile cannabis and agricultural cycles makes the stock unsuitable for conservative, risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is susceptible to large swings driven by changing cannabis sector sentiment. |
| Valuation risk | Medium | Determining fair value is difficult given the recent revenue contraction and shifting business model. |
| Competition risk (Cannabis Supply Chain) | High | Major competitors like Scotts Miracle-Gro possess significantly more resources to dominate market share. |
| Business quality | Medium | The company is currently executing a challenging turnaround that remains unproven at scale. |
| Dividend income | Low / none | Investors should expect no income generation from this equity. |
| Execution risk | High | Success depends on accurately rightsizing the store footprint while maintaining professional customer relationships. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -73.14% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 84.73M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) 254.2K shares | Beta 2.53 | 52 Weeks Range 1.00 - 2.40 | Updated Date 10/25/2026 |
52 Weeks Range 1.00 - 2.40 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.28 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail & E-commerce | Sale of grow lights, nutrients, irrigation systems, and climate control hardware. | The company makes money by acting as a specialized supermarket for commercial and home indoor gardeners. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 90.28M | Price to Sales(TTM) 0.5 |
Enterprise Value 90.28M | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 60.09M | Shares Floating 50.37M |
Shares Outstanding 60.09M | Shares Floating 50.37M | ||
Percent Insiders 8.45 | Percent Institutions 31.14 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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