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Upturn AI SWOT - About
GRWG 
GrowGeneration Corp (GRWG)
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Upturn Advisory Summary
09/17/2025: GRWG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -81.71% | Avg. Invested days 15 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 96.83M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 3 | 52 Weeks Range 0.82 - 2.25 | Updated Date 09/17/2025 |
52 Weeks Range 0.82 - 2.25 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.84% | Operating Margin (TTM) -12.88% |
Management Effectiveness
Return on Assets (TTM) -11.77% | Return on Equity (TTM) -37.31% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 81312179 | Price to Sales(TTM) 0.59 |
Enterprise Value 81312179 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59771700 | Shares Floating 51676235 |
Shares Outstanding 59771700 | Shares Floating 51676235 | ||
Percent Insiders 7.63 | Percent Institutions 33.22 |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. was founded in 2014. It quickly expanded through acquisitions and organic growth, becoming one of the largest hydroponic and gardening retail chains in the US. It focuses on serving the needs of cannabis growers and other horticultural enthusiasts.
Core Business Areas
- Retail: Operating a chain of retail hydroponic and gardening stores that sell various cultivation products.
- Commercial: Providing large-scale solutions and services to commercial cultivators, including consultations, design, and equipment supply.
- E-Commerce: Offering products and services through its online platform, catering to customers who prefer online shopping.
Leadership and Structure
Darren Lampert is the Co-Founder, Chairman and CEO. The company operates with a standard corporate structure, including a board of directors and executive management team overseeing various departments like retail operations, finance, marketing, and sales.
Top Products and Market Share
Key Offerings
- Nutrients: GrowGeneration offers a wide range of plant nutrients and fertilizers. Market share data isn't precisely available for GrowGeneration's specific nutrient sales, but the overall hydroponics nutrients market is competitive. Competitors: Advanced Nutrients, General Hydroponics, FoxFarm.
- Lighting: Grow lights are a core product category, including LED, HPS, and other types. Again, precise market share is difficult to isolate for GrowGeneration, but they are a significant retailer of brands like Gavita, Fluence, and others. Competitors: Gavita, Fluence, California Lightworks.
- Growing Media: Various growing media such as coco coir, rockwool, and soil are sold. The growing media market is diversified. Competitors: Botanicare, FoxFarm, General Hydroponics.
- Hydroponic Systems: Complete hydroponic systems, ranging from small home systems to large-scale commercial setups, represent a significant product line. Competitors: General Hydroponics, Hydrofarm, Aerogarden
Market Dynamics
Industry Overview
The hydroponics and controlled environment agriculture (CEA) industry is experiencing growth, driven by the increasing legalization of cannabis, rising demand for locally sourced food, and technological advancements in cultivation techniques.
Positioning
GrowGeneration positions itself as a one-stop shop for growers, offering a wide product selection, expert advice, and competitive pricing. Their competitive advantage lies in their extensive retail network and focus on customer service.
Total Addressable Market (TAM)
The global hydroponics market is projected to reach hundreds of millions of dollars annually, with continued growth expected. GrowGeneration aims to capture a significant portion of this expanding market through its retail and commercial channels.
Upturn SWOT Analysis
Strengths
- Extensive retail network
- Wide product selection
- Strong brand recognition
- Expert knowledge and customer service
- Strategic acquisitions
Weaknesses
- Dependence on the cannabis industry
- Competition from online retailers
- Inventory management challenges
- Profitability concerns
- Fluctuations in regulations related to cannabis
Opportunities
- Expansion into new geographic markets
- Growth in the legal cannabis industry
- Development of proprietary products
- Increased adoption of CEA techniques
- Partnerships with other industry players
Threats
- Increased competition
- Changes in cannabis regulations
- Economic downturns
- Supply chain disruptions
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- HYFM
Competitive Landscape
GrowGeneration faces competition from Hydrofarm (HYFM) which may provide competitive pricing, and have a long history of operations. GrowGeneration is trying to compete on scale with a retail foot print across the US.
Major Acquisitions
Grow Depot
- Year: 2020
- Acquisition Price (USD millions): 5.1
- Strategic Rationale: Expanded GrowGeneration's presence in California, a key cannabis market.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration experienced rapid growth through acquisitions and store openings in its early years, with revenue increasing substantially. However, growth has slowed more recently.
Future Projections: Future growth projections are uncertain and dependent on the evolving cannabis market and the company's ability to manage costs and compete effectively. Analyst estimates vary.
Recent Initiatives: Recent initiatives include cost-cutting measures, streamlining operations, and focusing on profitability.
Summary
GrowGeneration is a major player in the hydroponics retail space, particularly serving the cannabis industry, but it needs to address profitability concerns. Their extensive retail network is a strength but faces competition from online retailers. Successful cost management and adaptation to changing cannabis regulations are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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