Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
SMG logo SMG
Upturn stock ratingUpturn stock rating
SMG logo

Scotts Miracle-Gro Company (SMG)

Upturn stock ratingUpturn stock rating
$65.74
Last Close (24-hour delay)
Profit since last BUY8.81%
upturn advisory
Consider higher Upturn Star rating
BUY since 30 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: SMG (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

11 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $69.71

Year Target Price $69.71

Analyst’s Price TargetsFor last 52 week
$69.71Target price
Low$45.12
Current$65.74
high$91.11

Analysis of Past Performance

Type Stock
Historic Profit 7.56%
Avg. Invested days 32
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.79B USD
Price to earnings Ratio 113.34
1Y Target Price 73
Price to earnings Ratio 113.34
1Y Target Price 73
Volume (30-day avg) -
Beta 1.97
52 Weeks Range 45.12 - 91.11
Updated Date 06/29/2025
52 Weeks Range 45.12 - 91.11
Updated Date 06/29/2025
Dividends yield (FY) 4.02%
Basic EPS (TTM) 0.58

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 1.05%
Operating Margin (TTM) 25.75%

Management Effectiveness

Return on Assets (TTM) 6.69%
Return on Equity (TTM) -47.64%

Valuation

Trailing PE 113.34
Forward PE 14.18
Enterprise Value 6325085677
Price to Sales(TTM) 1.1
Enterprise Value 6325085677
Price to Sales(TTM) 1.1
Enterprise Value to Revenue 1.83
Enterprise Value to EBITDA 21.34
Shares Outstanding 57715000
Shares Floating 43899779
Shares Outstanding 57715000
Shares Floating 43899779
Percent Insiders 24.11
Percent Institutions 74.32

Analyst Ratings

Rating 4.36
Target Price 69.71
Buy 1
Strong Buy 7
Buy 1
Strong Buy 7
Hold 3
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Scotts Miracle-Gro Company

stock logo

Company Overview

overview logo History and Background

Scotts Miracle-Gro was founded in 1868 by Orlando McLean Scott as a seed company. It has evolved into a leading marketer of lawn, garden, and pest control products. Notable milestones include the acquisition of Miracle-Gro in 1995 and expansion into hydroponics.

business area logo Core Business Areas

  • U.S. Consumer: Focuses on the sale of lawn and garden care products in the United States through retail channels.
  • Hawthorne: Concentrates on supplying products to the hydroponic growing market, including lighting, nutrients, and growing media.
  • Other: Encompasses various other business activities including international sales and professional turf products.

leadership logo Leadership and Structure

Jim Hagedorn is the Chairman and CEO. The company has a typical corporate structure with departments for marketing, finance, operations, and research & development.

Top Products and Market Share

overview logo Key Offerings

  • Miracle-Gro Plant Food: A popular plant food brand used by home gardeners. Competitors include Jobe's Organics and Espoma. Market share data varies, but Miracle-Gro holds a significant portion of the plant food market. Revenue figures are not typically broken out publicly for individual products.
  • Scotts Turf Builder Lawn Food: A leading lawn fertilizer brand. Competitors include Pennington and GreenView. Similar to Miracle-Gro, Scotts Turf Builder maintains a substantial market share within the lawn fertilizer category, but specific revenue figures are not readily available.
  • Roundup (Distribution agreement): Glyphosate-based herbicide; while not owned by Scotts, they have distribution agreements. Competitors include Ortho WeedClear. Market share depends on specific product types and geographies. Distribution generates revenue.

Market Dynamics

industry overview logo Industry Overview

The lawn and garden industry is influenced by factors like housing market trends, weather patterns, and consumer spending habits. The hydroponics market is driven by the increasing legalization of cannabis and interest in indoor growing.

Positioning

Scotts Miracle-Gro is a dominant player in the consumer lawn and garden market. Through Hawthorne, it has a leading position in the hydroponics market. Competitive advantages include brand recognition, distribution networks, and product innovation.

Total Addressable Market (TAM)

The global lawn and garden market is estimated at over $300 billion. Scotts Miracle-Gro is well positioned but only captures a fraction of the TAM due to specialization and geographic focus.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive distribution network
  • Established market share in consumer lawn and garden
  • Leading position in hydroponics market through Hawthorne
  • Product innovation capabilities

Weaknesses

  • Dependence on weather conditions
  • Exposure to commodity price fluctuations
  • Seasonality of business
  • Concentration of sales in North America

Opportunities

  • Expanding into new geographic markets
  • Developing new products and services
  • Acquiring complementary businesses
  • Capitalizing on the growth of the hydroponics market
  • Increased consumer focus on sustainable gardening

Threats

  • Increased competition from generic brands
  • Changes in regulations regarding pesticides and herbicides
  • Economic downturn impacting consumer spending
  • Climate change affecting growing conditions
  • Negative public perception of certain products

Competitors and Market Share

competitor logo Key Competitors

  • MAS
  • OLN
  • AGRO
  • Central Garden & Pet (No Ticker)

Competitive Landscape

Scotts Miracle-Gro has a strong brand and distribution network, giving it an advantage. However, competitors are focusing on organic and sustainable products, challenging Scotts' traditional offerings.

Major Acquisitions

Luxx Lighting

  • Year: 2021
  • Acquisition Price (USD millions): 215
  • Strategic Rationale: Expands Hawthorne's product portfolio in the high-intensity lighting segment for cannabis cultivation.

Growth Trajectory and Initiatives

Historical Growth: Discuss Scotts Miracle-Gro Company's growth trends over the past years.

Future Projections: Provide projections for Scotts Miracle-Gro Company's future growth based on analyst estimates.

Recent Initiatives: Highlight recent strategic initiatives undertaken by Scotts Miracle-Gro Company.

Summary

Scotts Miracle-Gro maintains a strong position in the lawn and garden market, bolstered by established brands and distribution. Its Hawthorne segment offers growth potential, but dependence on weather and regulatory changes pose challenges. Strategic acquisitions could broaden its product portfolio and market reach. Future success hinges on adapting to evolving consumer preferences and managing external risks.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (10-K, 10-Q)
  • Market research reports
  • Analyst estimates
  • Press releases

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, affecting the accuracy of the data and analysis.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Scotts Miracle-Gro Company

Exchange NYSE
Headquaters Marysville, OH, United States
IPO Launch date 1992-01-31
CEO & Chairman of the Board Mr. James S. Hagedorn
Sector Basic Materials
Industry Agricultural Inputs
Full time employees 5300
Full time employees 5300

The Scotts Miracle-Gro Company, together with its subsidiaries, engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It operates through three segments: U.S. Consumer, Hawthorne, and Other. The company provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, Grower's Edge, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Whirl, Wizz, Miracle-Gro, LiquaFeed, Shake "N Feed, Hyponex, Earthgro, Miracle-Gro Organic, CAN-FAN, CAN-FILTERS, EcoPlus, Bug B Gon, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, Ortho Max, Home Defense, Mother Earth, Botanicare, General Hydroponics, CYCO, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The company was formerly known as The Scotts Company. The Scotts Miracle-Gro Company was founded in 1868 and is headqu