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Upturn AI SWOT - About
SMG 
Scotts Miracle-Gro Company (SMG)
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Upturn Advisory Summary
09/16/2025: SMG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $76
1 Year Target Price $76
| 7 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.59% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.49B USD | Price to earnings Ratio 73.78 | 1Y Target Price 76 |
Price to earnings Ratio 73.78 | 1Y Target Price 76 | ||
Volume (30-day avg) 11 | Beta 1.96 | 52 Weeks Range 44.63 - 90.13 | Updated Date 09/16/2025 |
52 Weeks Range 44.63 - 90.13 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.37% | Basic EPS (TTM) 0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.54% | Operating Margin (TTM) 19.49% |
Management Effectiveness
Return on Assets (TTM) 8.31% | Return on Equity (TTM) -47.64% |
Valuation
Trailing PE 73.78 | Forward PE 13.77 | Enterprise Value 5630383908 | Price to Sales(TTM) 1.02 |
Enterprise Value 5630383908 | Price to Sales(TTM) 1.02 | ||
Enterprise Value to Revenue 1.64 | Enterprise Value to EBITDA 18.06 | Shares Outstanding 57738600 | Shares Floating 44045873 |
Shares Outstanding 57738600 | Shares Floating 44045873 | ||
Percent Insiders 23.82 | Percent Institutions 78.81 |
Upturn AI SWOT
Scotts Miracle-Gro Company
Company Overview
History and Background
Founded in 1868 as a seed company, Scotts Miracle-Gro has evolved into a leading marketer of branded consumer lawn and garden products. Significant milestones include acquiring Miracle-Gro in 1995 and expanding into the hydroponics market.
Core Business Areas
- U.S. Consumer: Focuses on lawn and garden consumables like fertilizers, grass seed, and pest control products for the U.S. retail market.
- Hawthorne: Provides hydroponic products, lighting, and nutrients for indoor and controlled-environment agriculture.
- Other: Includes international consumer business and other smaller ventures.
Leadership and Structure
Jim Hagedorn is the Chairman and CEO. The company operates with a functional organizational structure, with various departments reporting to senior leadership.
Top Products and Market Share
Key Offerings
- Miracle-Gro Plant Food: A well-known plant food brand with significant market share in the US. Competitors include Jobe's Organics, and Espoma. Revenue is substantial for Scotts, details are not typically broken out by specific product. 30% of the market share within the gardening industry.
- Scotts Turf Builder Lawn Food: A leading lawn fertilizer brand, competing with brands like Lesco and Pennington. Significant revenue driver for Scotts. 33% of the market share within the lawn care industry.
- Hydroponics (Lighting, Nutrients): Hawthorne's offerings include lighting and nutrients for indoor growing, competing with companies like Advanced Nutrients and Gavita. Market share varies based on product category within hydroponics.
Market Dynamics
Industry Overview
The lawn and garden industry is influenced by factors like weather patterns, housing market trends, and consumer spending. The hydroponics market is rapidly growing due to increased interest in controlled-environment agriculture.
Positioning
Scotts Miracle-Gro holds a leading position in the consumer lawn and garden market due to its brand recognition, distribution network, and product innovation. Hawthorne aims to be a leader in hydroponics.
Total Addressable Market (TAM)
The global lawn and garden market size is estimated to reach USD 308.43 billion by 2030. The global hydroponics market size is projected to reach USD 17.9 billion by 2028. SMG aims to capitalize on these growing markets through its consumer and Hawthorne segments.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Distribution Network
- Product Innovation
- Market Leadership in Key Segments
Weaknesses
- Seasonality
- Dependence on Retail Channels
- Exposure to Commodity Price Fluctuations
- Environmental Concerns Regarding Chemical-Based Products
Opportunities
- Expansion in Emerging Markets
- Growing Hydroponics Market
- Sustainable Product Development
- Online Sales Growth
Threats
- Competition from Private Label Brands
- Changing Consumer Preferences
- Regulatory Scrutiny of Pesticides and Herbicides
- Economic Downturns
Competitors and Market Share
Key Competitors
- NLS
- AGRO
- BYSI
Competitive Landscape
Scotts Miracle-Gro benefits from its brand recognition and scale but faces competition from smaller, more specialized players and private label brands.
Major Acquisitions
Luxx Lighting
- Year: 2021
- Acquisition Price (USD millions): 215
- Strategic Rationale: To strengthen its position in the hydroponics lighting market through Hawthorne.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions, product innovation, and expansion into new markets.
Future Projections: Analyst projections vary, but growth is expected to be influenced by the hydroponics market and overall consumer spending.
Recent Initiatives: Recent initiatives include focusing on cost reduction, optimizing the supply chain, and expanding into new product categories.
Summary
Scotts Miracle-Gro is a leading lawn and garden company with a strong brand presence, but it faces challenges related to seasonality, competition, and environmental concerns. Its expansion into the hydroponics market through Hawthorne presents a significant growth opportunity. Financial performance and strategic execution will be key to its future success. They need to look out for a possible economic downturn.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news outlets
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scotts Miracle-Gro Company
Exchange NYSE | Headquaters Marysville, OH, United States | ||
IPO Launch date 1992-01-31 | CEO & Chairman of the Board Mr. James S. Hagedorn | ||
Sector Basic Materials | Industry Agricultural Inputs | Full time employees 5300 | Website https://scottsmiraclegro.com |
Full time employees 5300 | Website https://scottsmiraclegro.com | ||
The Scotts Miracle-Gro Company, together with its subsidiaries, engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It also offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, Grower's Edge, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Whirl, Wizz, Miracle-Gro, LiquaFeed, Shake "N Feed, Hyponex, Earthgro, Miracle-Gro Organic, CAN-FAN, CAN-FILTERS, EcoPlus, Bug B Gon, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, Ortho Max, Home Defense, Mother Earth, Botanicare, General Hydroponics, CYCO, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The company was formerly known as The Scotts Company. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.
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