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Upturn AI SWOT - About
SMG 
Scotts Miracle-Gro Company (SMG)
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Upturn Advisory Summary
10/24/2025: SMG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $72.86
1 Year Target Price $72.86
| 7 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.59% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.20B USD | Price to earnings Ratio 67.67 | 1Y Target Price 72.86 |
Price to earnings Ratio 67.67 | 1Y Target Price 72.86 | ||
Volume (30-day avg) 11 | Beta 1.95 | 52 Weeks Range 44.63 - 90.13 | Updated Date 10/26/2025 |
52 Weeks Range 44.63 - 90.13 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 4.77% | Basic EPS (TTM) 0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.54% | Operating Margin (TTM) 19.49% |
Management Effectiveness
Return on Assets (TTM) 8.31% | Return on Equity (TTM) -47.64% |
Valuation
Trailing PE 67.67 | Forward PE 13.32 | Enterprise Value 5512597211 | Price to Sales(TTM) 0.93 |
Enterprise Value 5512597211 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.6 | Enterprise Value to EBITDA 17.68 | Shares Outstanding 57738577 | Shares Floating 44045296 |
Shares Outstanding 57738577 | Shares Floating 44045296 | ||
Percent Insiders 23.79 | Percent Institutions 78.07 |
Upturn AI SWOT
Scotts Miracle-Gro Company
Company Overview
History and Background
Scotts Miracle-Gro was founded in 1868. Initially, it focused on selling lawn seed. In the 20th century, it expanded into fertilizers and other lawn care products. The company has grown through acquisitions and product innovation, evolving into a major player in the lawn and garden industry.
Core Business Areas
- U.S. Consumer: This segment focuses on lawn and garden care products, including fertilizers, grass seed, and pest control products, sold to consumers in the United States.
- Hawthorne: This segment caters to the hydroponic and indoor growing market, providing nutrients, lighting, and other equipment for controlled environment agriculture.
- Other: This includes international operations and other smaller business ventures.
Leadership and Structure
Jim Hagedorn is the Chairman of the Board. The company has a traditional corporate structure with executive leadership overseeing various functional areas.
Top Products and Market Share
Key Offerings
- Miracle-Gro Plant Food: A popular line of plant fertilizers. Competitors include Jobe's, Espoma, and other generic fertilizer brands. Market share data is not publicly available at the product level but Miracle-Gro as a brand is a leader in plant food sales.
- Scotts Turf Builder Lawn Food: A leading lawn fertilizer product. Competitors include Lesco and other lawn fertilizer brands. Market share data is not publicly available at the product level but Scotts as a brand is a leader in lawn fertilizer sales.
- Lighting and Nutrients (Hawthorne): Lighting and nutrient solutions for indoor growing systems. Competitors include Advanced Nutrients, Gavita, and Fluence Bioengineering. Market share data is not publicly available at the product level.
Market Dynamics
Industry Overview
The lawn and garden industry is influenced by factors like housing market trends, consumer spending, weather patterns, and increasing interest in sustainable gardening. The hydroponics market is growing due to increased interest in cannabis cultivation and controlled environment agriculture.
Positioning
Scotts Miracle-Gro is a dominant player in the consumer lawn and garden market, leveraging brand recognition and distribution networks. Hawthorne is a leading provider in the hydroponics market.
Total Addressable Market (TAM)
The global lawn and garden market is estimated at hundreds of billions of dollars. The hydroponics market is estimated at tens of billions of dollars and growing. Scotts Miracle-Gro is well-positioned to capture a significant portion of both markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Market leadership in key segments
- Diverse product portfolio
- Established R&D capabilities
Weaknesses
- Dependence on weather patterns
- Exposure to commodity price fluctuations
- Potential regulatory risks in the hydroponics market
- High debt levels
Opportunities
- Expanding into new geographic markets
- Developing innovative and sustainable products
- Acquiring complementary businesses
- Capitalizing on the growing hydroponics market
- Increased focus on organic gardening trends
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Central Garden & Pet (CENT)
- Spectrum Brands (SPB)
- Agrium (Now Nutrien (NTR))
Competitive Landscape
Scotts Miracle-Gro benefits from its strong brand and distribution network. However, competitors like Central Garden & Pet offer a wider range of products and Spectrum Brands has a diversified portfolio of consumer brands. Agrium/Nutrien is more focused on the agricultural sector.
Major Acquisitions
Luxx Lighting
- Year: 2021
- Acquisition Price (USD millions): 215
- Strategic Rationale: Expanded Hawthorne's lighting portfolio and market presence.
HydroLogic Purification Systems
- Year: 2018
- Acquisition Price (USD millions): 26
- Strategic Rationale: Expanded Hawthorne product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require access to real-time financial sources.
Future Projections: Future projections require access to real-time financial sources and analyst reports.
Recent Initiatives: Recent initiatives include cost cutting measures, restructuring of the Hawthorne business, and focus on core lawn and garden business.
Summary
Scotts Miracle-Gro is a dominant player in the lawn and garden market, leveraging its strong brand and distribution network. However, the company faces challenges related to weather patterns, commodity prices, and the evolving regulatory landscape of the hydroponics market. Recent initiatives focus on streamlining operations and capitalizing on growth opportunities in core markets. Financial data is needed to determine the extent to which the company is profitable in the long term. The company needs to focus on reducing its high debt levels.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
- Company Website
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scotts Miracle-Gro Company
Exchange NYSE | Headquaters Marysville, OH, United States | ||
IPO Launch date 1992-01-31 | CEO & Chairman of the Board Mr. James S. Hagedorn | ||
Sector Basic Materials | Industry Agricultural Inputs | Full time employees 5300 | Website https://scottsmiraclegro.com |
Full time employees 5300 | Website https://scottsmiraclegro.com | ||
The Scotts Miracle-Gro Company, together with its subsidiaries, engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It also offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, Grower's Edge, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Whirl, Wizz, Miracle-Gro, LiquaFeed, Shake "N Feed, Hyponex, Earthgro, Miracle-Gro Organic, CAN-FAN, CAN-FILTERS, EcoPlus, Bug B Gon, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, Ortho Max, Home Defense, Mother Earth, Botanicare, General Hydroponics, CYCO, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The company was formerly known as The Scotts Company. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.
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