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Upturn AI SWOT - About
SMG 
Scotts Miracle-Gro Company (SMG)
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Upturn Advisory Summary
07/15/2025: SMG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $73
1 Year Target Price $73
| 7 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.62% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.87B USD | Price to earnings Ratio 115.52 | 1Y Target Price 73 |
Price to earnings Ratio 115.52 | 1Y Target Price 73 | ||
Volume (30-day avg) 11 | Beta 1.97 | 52 Weeks Range 45.12 - 91.11 | Updated Date 07/15/2025 |
52 Weeks Range 45.12 - 91.11 | Updated Date 07/15/2025 | ||
Dividends yield (FY) 4.00% | Basic EPS (TTM) 0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.05% | Operating Margin (TTM) 25.75% |
Management Effectiveness
Return on Assets (TTM) 6.69% | Return on Equity (TTM) -47.64% |
Valuation
Trailing PE 115.52 | Forward PE 14.93 | Enterprise Value 6520162458 | Price to Sales(TTM) 1.12 |
Enterprise Value 6520162458 | Price to Sales(TTM) 1.12 | ||
Enterprise Value to Revenue 1.89 | Enterprise Value to EBITDA 22 | Shares Outstanding 57715000 | Shares Floating 43899779 |
Shares Outstanding 57715000 | Shares Floating 43899779 | ||
Percent Insiders 24.09 | Percent Institutions 74.32 |
Upturn AI SWOT
Scotts Miracle-Gro Company
Company Overview
History and Background
Scotts Miracle-Gro was founded in 1868 by Orlando McLean Scott as a seed company. It has evolved into a leading marketer of lawn, garden, and pest control products. Notable milestones include the acquisition of Miracle-Gro in 1995 and expansion into hydroponics.
Core Business Areas
- U.S. Consumer: Focuses on the sale of lawn and garden care products in the United States through retail channels.
- Hawthorne: Concentrates on supplying products to the hydroponic growing market, including lighting, nutrients, and growing media.
- Other: Encompasses various other business activities including international sales and professional turf products.
Leadership and Structure
Jim Hagedorn is the Chairman and CEO. The company has a typical corporate structure with departments for marketing, finance, operations, and research & development.
Top Products and Market Share
Key Offerings
- Miracle-Gro Plant Food: A popular plant food brand used by home gardeners. Competitors include Jobe's Organics and Espoma. Market share data varies, but Miracle-Gro holds a significant portion of the plant food market. Revenue figures are not typically broken out publicly for individual products.
- Scotts Turf Builder Lawn Food: A leading lawn fertilizer brand. Competitors include Pennington and GreenView. Similar to Miracle-Gro, Scotts Turf Builder maintains a substantial market share within the lawn fertilizer category, but specific revenue figures are not readily available.
- Roundup (Distribution agreement): Glyphosate-based herbicide; while not owned by Scotts, they have distribution agreements. Competitors include Ortho WeedClear. Market share depends on specific product types and geographies. Distribution generates revenue.
Market Dynamics
Industry Overview
The lawn and garden industry is influenced by factors like housing market trends, weather patterns, and consumer spending habits. The hydroponics market is driven by the increasing legalization of cannabis and interest in indoor growing.
Positioning
Scotts Miracle-Gro is a dominant player in the consumer lawn and garden market. Through Hawthorne, it has a leading position in the hydroponics market. Competitive advantages include brand recognition, distribution networks, and product innovation.
Total Addressable Market (TAM)
The global lawn and garden market is estimated at over $300 billion. Scotts Miracle-Gro is well positioned but only captures a fraction of the TAM due to specialization and geographic focus.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Established market share in consumer lawn and garden
- Leading position in hydroponics market through Hawthorne
- Product innovation capabilities
Weaknesses
- Dependence on weather conditions
- Exposure to commodity price fluctuations
- Seasonality of business
- Concentration of sales in North America
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Acquiring complementary businesses
- Capitalizing on the growth of the hydroponics market
- Increased consumer focus on sustainable gardening
Threats
- Increased competition from generic brands
- Changes in regulations regarding pesticides and herbicides
- Economic downturn impacting consumer spending
- Climate change affecting growing conditions
- Negative public perception of certain products
Competitors and Market Share
Key Competitors
- MAS
- OLN
- AGRO
- Central Garden & Pet (No Ticker)
Competitive Landscape
Scotts Miracle-Gro has a strong brand and distribution network, giving it an advantage. However, competitors are focusing on organic and sustainable products, challenging Scotts' traditional offerings.
Major Acquisitions
Luxx Lighting
- Year: 2021
- Acquisition Price (USD millions): 215
- Strategic Rationale: Expands Hawthorne's product portfolio in the high-intensity lighting segment for cannabis cultivation.
Growth Trajectory and Initiatives
Historical Growth: Discuss Scotts Miracle-Gro Company's growth trends over the past years.
Future Projections: Provide projections for Scotts Miracle-Gro Company's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Scotts Miracle-Gro Company.
Summary
Scotts Miracle-Gro maintains a strong position in the lawn and garden market, bolstered by established brands and distribution. Its Hawthorne segment offers growth potential, but dependence on weather and regulatory changes pose challenges. Strategic acquisitions could broaden its product portfolio and market reach. Future success hinges on adapting to evolving consumer preferences and managing external risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Market research reports
- Analyst estimates
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, affecting the accuracy of the data and analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scotts Miracle-Gro Company
Exchange NYSE | Headquaters Marysville, OH, United States | ||
IPO Launch date 1992-01-31 | CEO & Chairman of the Board Mr. James S. Hagedorn | ||
Sector Basic Materials | Industry Agricultural Inputs | Full time employees 5300 | Website https://scottsmiraclegro.com |
Full time employees 5300 | Website https://scottsmiraclegro.com | ||
The Scotts Miracle-Gro Company, together with its subsidiaries, engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It operates through three segments: U.S. Consumer, Hawthorne, and Other. The company provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, Grower's Edge, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Whirl, Wizz, Miracle-Gro, LiquaFeed, Shake "N Feed, Hyponex, Earthgro, Miracle-Gro Organic, CAN-FAN, CAN-FILTERS, EcoPlus, Bug B Gon, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, Ortho Max, Home Defense, Mother Earth, Botanicare, General Hydroponics, CYCO, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The company was formerly known as The Scotts Company. The Scotts Miracle-Gro Company was founded in 1868 and is headqu
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