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Upturn AI SWOT - About
SMG 
Scotts Miracle-Gro Company (SMG)
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Upturn Advisory Summary
08/28/2025: SMG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $76
1 Year Target Price $76
| 7 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.59% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.54B USD | Price to earnings Ratio 74.71 | 1Y Target Price 76 |
Price to earnings Ratio 74.71 | 1Y Target Price 76 | ||
Volume (30-day avg) 11 | Beta 1.94 | 52 Weeks Range 44.63 - 90.13 | Updated Date 08/28/2025 |
52 Weeks Range 44.63 - 90.13 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 4.25% | Basic EPS (TTM) 0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 2.26 | Actual 2.59 |
Profitability
Profit Margin 1.54% | Operating Margin (TTM) 19.49% |
Management Effectiveness
Return on Assets (TTM) 8.31% | Return on Equity (TTM) -47.64% |
Valuation
Trailing PE 74.71 | Forward PE 14.16 | Enterprise Value 5674265227 | Price to Sales(TTM) 1.03 |
Enterprise Value 5674265227 | Price to Sales(TTM) 1.03 | ||
Enterprise Value to Revenue 1.66 | Enterprise Value to EBITDA 18.37 | Shares Outstanding 57738600 | Shares Floating 43991022 |
Shares Outstanding 57738600 | Shares Floating 43991022 | ||
Percent Insiders 23.91 | Percent Institutions 79.31 |
Upturn AI SWOT
Scotts Miracle-Gro Company
Company Overview
History and Background
Scotts Miracle-Gro was founded in 1868 as a seed company. It evolved into a lawn and garden care giant through acquisitions and product innovations. A key milestone was the merger of Scotts and Miracle-Gro in the 1990s.
Core Business Areas
- U.S. Consumer: This segment focuses on lawn and garden care products for consumers in the United States, including fertilizers, weed control, grass seed, and gardening supplies.
- Hawthorne: This segment caters to the hydroponic and indoor growing market, offering lighting, nutrients, and other equipment for cannabis cultivation. It has been significantly impacted by the cannabis market downturn.
- International: This segment sells consumer lawn and garden products outside of the United States.
Leadership and Structure
The CEO is Jim Hagedorn. The organizational structure includes business segments led by senior executives, reporting to the CEO. The company has a board of directors overseeing corporate governance.
Top Products and Market Share
Key Offerings
- Market Share (%): 31.2
- Miracle-Gro Fertilizers: A leading brand of plant fertilizers for various gardening needs. Competitors include Jobe's Organics, Espoma, and other brands available at Home Depot and Lowes. Revenue is difficult to precisely determine but contributes significantly to the U.S. Consumer segment.
- Market Share (%): 27.7
- Scotts Turf Builder Grass Seed: A popular brand of grass seed for lawn establishment and repair. Competitors include Pennington Seed, and other private-label and branded grass seeds. Revenue is difficult to precisely determine but contributes significantly to the U.S. Consumer segment.
- Hawthorne Lighting: Grow lights for indoor agriculture, primarily for cannabis cultivation. Competitors include Gavita, Fluence Bioengineering. Revenue is difficult to precisely determine. The Hawthorne division overall saw a revenue decline of over 30% in recent periods due to the cannabis market downturn.
Market Dynamics
Industry Overview
The lawn and garden care industry is mature but experiences fluctuations based on housing market trends, weather patterns, and consumer spending. The hydroponics market is experiencing volatility due to the evolving cannabis industry.
Positioning
Scotts Miracle-Gro is a market leader in the U.S. consumer lawn and garden care market. Hawthorne aims to be a leading supplier to the hydroponics market but faces challenges due to market fluctuations.
Total Addressable Market (TAM)
The Lawn and Garden Consumer market has an expected TAM of ~$30 Billion and the cannabis market has an expected TAM of $40 Billion. Scotts Miracle-Gro Company is well positioned with its products with respect to this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Leading market share in U.S. consumer lawn and garden
- Diversified product portfolio
Weaknesses
- Exposure to weather-related risks
- Dependence on the housing market
- Volatility in the cannabis market impacting Hawthorne
- High debt level
Opportunities
- Expansion into new geographic markets
- Development of innovative products and solutions
- Growth in the organic gardening segment
- Potential for cannabis market recovery
Threats
- Increased competition from private label brands
- Changing consumer preferences
- Economic downturns impacting consumer spending
- Regulatory changes in the cannabis industry
Competitors and Market Share
Key Competitors
- Central Garden & Pet (CENT)
- Monsanto (now part of Bayer; BAYRY)
- Spectrum Brands (SPB)
Competitive Landscape
Scotts Miracle-Gro has advantages in brand recognition and distribution but faces competition from other established players and private label brands.
Major Acquisitions
Luxx Lighting
- Year: 2021
- Acquisition Price (USD millions): 215
- Strategic Rationale: Expanded Hawthorne's lighting portfolio to address a broader range of cannabis cultivation needs.
Growth Trajectory and Initiatives
Historical Growth: Historically, Scotts Miracle-Gro has grown through acquisitions and organic growth in the U.S. Consumer segment. The Hawthorne segment experienced rapid growth initially, but has since faced challenges.
Future Projections: Future growth is expected to be driven by innovation in the U.S. Consumer segment and potential recovery in the cannabis market. Analyst estimates vary widely, reflecting uncertainty about the Hawthorne segment.
Recent Initiatives: Recent initiatives include cost-cutting measures, restructuring of the Hawthorne segment, and focusing on core brands in the U.S. Consumer segment.
Summary
Scotts Miracle-Gro is a dominant player in the lawn and garden market with strong brand recognition. However, it faces challenges from weather dependency, debt load, and the volatile cannabis market affecting Hawthorne. Cost-cutting measures and a focus on the core consumer business are crucial for improving financial performance. A recovery in the cannabis market could significantly boost growth, but uncertainty remains.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scotts Miracle-Gro Company
Exchange NYSE | Headquaters Marysville, OH, United States | ||
IPO Launch date 1992-01-31 | CEO & Chairman of the Board Mr. James S. Hagedorn | ||
Sector Basic Materials | Industry Agricultural Inputs | Full time employees 5300 | Website https://scottsmiraclegro.com |
Full time employees 5300 | Website https://scottsmiraclegro.com | ||
The Scotts Miracle-Gro Company, together with its subsidiaries, engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It operates through three segments: U.S. Consumer, Hawthorne, and Other. The company provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, Grower's Edge, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Whirl, Wizz, Miracle-Gro, LiquaFeed, Shake "N Feed, Hyponex, Earthgro, Miracle-Gro Organic, CAN-FAN, CAN-FILTERS, EcoPlus, Bug B Gon, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, Ortho Max, Home Defense, Mother Earth, Botanicare, General Hydroponics, CYCO, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The company was formerly known as The Scotts Company. The Scotts Miracle-Gro Company was founded in 1868 and is headqu
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