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Upturn AI SWOT - About
HNI 
HNI Corp (HNI)
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Upturn Advisory Summary
09/15/2025: HNI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $66.75
1 Year Target Price $66.75
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.27% | Avg. Invested days 67 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.08B USD | Price to earnings Ratio 14.7 | 1Y Target Price 66.75 |
Price to earnings Ratio 14.7 | 1Y Target Price 66.75 | ||
Volume (30-day avg) 2 | Beta 0.92 | 52 Weeks Range 39.16 - 57.13 | Updated Date 09/15/2025 |
52 Weeks Range 39.16 - 57.13 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 2.94% | Basic EPS (TTM) 3.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.73% | Operating Margin (TTM) 10.6% |
Management Effectiveness
Return on Assets (TTM) 7.59% | Return on Equity (TTM) 18.51% |
Valuation
Trailing PE 14.7 | Forward PE 11.31 | Enterprise Value 2623216122 | Price to Sales(TTM) 0.81 |
Enterprise Value 2623216122 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 1.02 | Enterprise Value to EBITDA 8.16 | Shares Outstanding 45840300 | Shares Floating 44831354 |
Shares Outstanding 45840300 | Shares Floating 44831354 | ||
Percent Insiders 2.2 | Percent Institutions 81.61 |
Upturn AI SWOT
HNI Corp
Company Overview
History and Background
HNI Corporation was founded in 1944 as Home-O-Nize, Inc. initially producing address files. It evolved into office furniture manufacturing and expanded through acquisitions, becoming a leading player in workplace furnishings and residential building products.
Core Business Areas
- Workplace Furnishings: Designs, manufactures, and markets a comprehensive range of office furniture systems, seating, storage, and architectural products. Includes brands like HON, Allsteel, and Gunlocke.
- Residential Building Products: Manufactures and distributes hearth products (fireplaces, stoves, inserts) and accessories under brands like Heat & Glo, Heatilator, and Quadra-Fire.
Leadership and Structure
HNI Corp. is led by a CEO and supported by a senior management team overseeing various functional areas and business segments. The organizational structure includes a board of directors and operational teams focused on each core business.
Top Products and Market Share
Key Offerings
- HON Office Furniture: A broad line of desks, chairs, and storage solutions for small to medium-sized businesses and home offices. Competitors include Steelcase, Herman Miller, and Knoll.
- Heat & Glo Fireplaces: High-end gas and electric fireplaces with innovative designs and features. Competitors include Napoleon, Majestic, and Kozy Heat.
Market Dynamics
Industry Overview
The workplace furnishings industry is driven by factors such as economic growth, office space utilization, and design trends. The residential building products industry is influenced by housing starts, remodeling activity, and consumer preferences for energy-efficient and aesthetically pleasing hearth products.
Positioning
HNI Corp. holds a strong position in both the workplace furnishings and residential building products markets, leveraging its diverse brand portfolio, extensive distribution network, and focus on innovation.
Total Addressable Market (TAM)
The TAM for workplace furnishings is estimated to be billions of dollars annually, influenced by global office space demand. The TAM for residential building products also reaches into the billions, affected by housing market dynamics. HNI Corp. is positioned to capture significant shares through product innovation and market expansion.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Diversified business segments
- Focus on innovation
Weaknesses
- Exposure to economic cycles
- Dependence on housing market
- Competitive pricing pressures
- Raw material cost volatility
Opportunities
- Expansion into new geographies
- Growth in e-commerce channels
- Development of sustainable products
- Acquisitions of complementary businesses
Threats
- Economic downturns
- Increased competition
- Changes in building codes
- Fluctuations in raw material prices
Competitors and Market Share
Key Competitors
- SCS
- MLHR
- KNL
Competitive Landscape
HNI Corp competes based on product breadth, brand recognition, distribution network, and pricing. It must continue to innovate and adapt to changing market conditions to maintain its competitive edge.
Major Acquisitions
Kimball International (office furniture business)
- Year: 2023
- Acquisition Price (USD millions): 485
- Strategic Rationale: Expanded HNI's presence in the commercial furniture market and strengthened its brand portfolio. It added new manufacturing capabilities and customer relationships.
Growth Trajectory and Initiatives
Historical Growth: Requires access to historical financial data.
Future Projections: Requires access to analyst estimates.
Recent Initiatives: HNI Corp. has been focused on product innovation, digital transformation, and strategic acquisitions to drive growth.
Summary
HNI Corp is a stable company with a diversified business model in both workplace furnishings and residential building products. Its strong brand portfolio and distribution network are key strengths. It needs to navigate economic cycles and competitive pressures carefully. Recent strategic acquisitions should drive growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HNI Corp
Exchange NYSE | Headquaters Muscatine, IA, United States | ||
IPO Launch date 1990-03-26 | Chairman of the Board, President & CEO Mr. Jeffrey D. Lorenger J.D. | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 7600 | Website https://www.hnicorp.com |
Full time employees 7600 | Website https://www.hnicorp.com | ||
HNI Corporation, together with its subsidiaries, engages in the manufacture, sale, and marketing of workplace furnishings and residential building products primarily in the United States and Canada. It operates through two segments, Workplace Furnishings and Residential Building Products. The Workplace Furnishings segment offers panel-based and freestanding furniture systems, seating, storage, benching, tables, architectural products, storage, and ancillary and hospitality products, as well as social collaborative items under the HON, Allsteel, Beyond, Gunlocke, HBF, HBF Textiles, HNI India, Kimball, National, Etc., Interwoven, David Edward, Kimball Hospitality, and D'style brands. This segment sells its products through independent dealers, wholesalers, office product distributors, e-commerce focused resellers, and wholesalers, as well as directly to end-user customers and governments. The Residential Building Products segment provides various gas, wood, electric, and pellet-fueled prefabricated fireplaces; and inserts, hearth stoves, facings, outdoor fire pits and fire tables, and accessories. This segment sells its products primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, Stellar, SimpliFire, The Outdoor GreatRoom Company, and Forge & Flame brand names through independent dealers and distributors, and corporation-owned distribution and retail outlets. The company was incorporated in 1944 and is headquartered in Muscatine, Iowa.
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