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Upturn AI SWOT - About
HNI 
HNI Corp (HNI)
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Upturn Advisory Summary
07/17/2025: HNI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $64
1 Year Target Price $64
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.26% | Avg. Invested days 65 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.37B USD | Price to earnings Ratio 18.18 | 1Y Target Price 64 |
Price to earnings Ratio 18.18 | 1Y Target Price 64 | ||
Volume (30-day avg) 2 | Beta 0.9 | 52 Weeks Range 39.47 - 57.58 | Updated Date 07/16/2025 |
52 Weeks Range 39.47 - 57.58 | Updated Date 07/16/2025 | ||
Dividends yield (FY) 2.77% | Basic EPS (TTM) 2.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-23 | When Before Market | Estimate 0.8575 | Actual - |
Profitability
Profit Margin 5.35% | Operating Margin (TTM) 5.14% |
Management Effectiveness
Return on Assets (TTM) 7.25% | Return on Equity (TTM) 17.22% |
Valuation
Trailing PE 18.18 | Forward PE 15.22 | Enterprise Value 2948463105 | Price to Sales(TTM) 0.93 |
Enterprise Value 2948463105 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.16 | Enterprise Value to EBITDA 9.57 | Shares Outstanding 46552700 | Shares Floating 45584841 |
Shares Outstanding 46552700 | Shares Floating 45584841 | ||
Percent Insiders 2.19 | Percent Institutions 80.62 |
Upturn AI SWOT
HNI Corp
Company Overview
History and Background
HNI Corporation was founded in 1944 as Home-O-Nize, Inc. Initially focused on manufacturing steel index card guides, it evolved into a leading provider of workplace furnishings and residential building products. Significant milestones include acquisitions and expansions into various furniture and building product lines.
Core Business Areas
- Workplace Furnishings: Designs, manufactures, and markets a comprehensive range of office furniture systems, seating, storage, and tables under brands like HON, Allsteel, and Gunlocke. This segment serves businesses of all sizes, government entities, and educational institutions.
- Residential Building Products: Manufactures and markets hearth products (fireplaces, stoves, and inserts) under brands like Heat & Glo, Heatilator, and SimpliFire, as well as a wide range of gas, electric, and wood burning fireplaces. This segment serves home builders, remodelers, and homeowners.
Leadership and Structure
HNI Corp is led by a board of directors and an executive management team. Jeff Lorenger is the Chairman, President, and CEO. The company operates with a decentralized structure, empowering individual business units while maintaining corporate oversight.
Top Products and Market Share
Key Offerings
- HON Office Furniture: HON offers a comprehensive line of office furniture, including desks, chairs, storage, and tables, suitable for a variety of office environments. Market share for office furniture varies, but HON is generally considered to be in the top 5 brands globally (specific market share data unavailable). Competitors include Steelcase (SCS), Herman Miller (MLHR), and Knoll (KNLS).
- Heat & Glo Fireplaces: Heat & Glo manufactures and sells gas, electric, and wood-burning fireplaces, stoves, and inserts. It is a leading brand in the hearth industry (specific market share data unavailable). Competitors include Lennox Hearth Products, Empire Comfort Systems, and Majestic Products.
Market Dynamics
Industry Overview
The workplace furnishings industry is influenced by economic cycles, employment trends, and changing office designs. The residential building products industry is tied to housing starts, remodeling activity, and consumer spending. Overall macroeconomic conditions impact both segments.
Positioning
HNI Corp holds a strong position in both workplace furnishings and residential building products. Its competitive advantages include a diverse product portfolio, strong brand recognition, and established distribution channels.
Total Addressable Market (TAM)
The total addressable market (TAM) for the office furniture and residential building products industries is estimated to be in the tens of billions of dollars. HNI Corp is well-positioned to capture a significant share of this market, driven by product innovation, distribution network and customer relationships.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Diversified product offerings
- Solid financial performance
- Experienced management team
Weaknesses
- Dependence on economic cycles
- Exposure to raw material price fluctuations
- Intense competition
- Susceptibility to supply chain disruptions
- High fixed costs
Opportunities
- Expansion into new markets
- Product innovation and development
- Strategic acquisitions
- Growth in the home remodeling market
- Increased demand for ergonomic furniture
Threats
- Economic downturns
- Rising raw material costs
- Increased competition
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- SCS
- MLHR
- TREX
Competitive Landscape
HNI Corp faces intense competition from large, established players in both the workplace furnishings and residential building products industries. HNI's advantages lie in its diversified product portfolio and distribution network. However, competitors may have greater brand recognition or specialized offerings.
Major Acquisitions
Kimball International Furniture business
- Year: 2023
- Acquisition Price (USD millions): 485
- Strategic Rationale: Expand HNIu2019s presence and capabilities in the commercial interior market. This acquisition added scale and new distribution channels in the furniture space.
Growth Trajectory and Initiatives
Historical Growth: HNI Corp's growth has been a mix of organic growth and acquisitions.
Future Projections: Analyst projections suggest moderate growth for HNI Corp. Financial data unavailable without specific query to financial databases.
Recent Initiatives: Recent initiatives include new product launches and strategic acquisitions to expand market share and product offerings.
Summary
HNI Corp is a stable company with a diverse product portfolio in both workplace furnishings and residential building products. Its strengths lie in its established distribution network and brand recognition. However, it is susceptible to economic cycles and faces intense competition. Recent acquisition should add scale and expand total revenues.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HNI Corp
Exchange NYSE | Headquaters Muscatine, IA, United States | ||
IPO Launch date 1990-03-26 | Chairman of the Board, President & CEO Mr. Jeffrey D. Lorenger J.D. | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 7600 | Website https://www.hnicorp.com |
Full time employees 7600 | Website https://www.hnicorp.com | ||
HNI Corporation, together with its subsidiaries, engages in the manufacture, sale, and marketing of workplace furnishings and residential building products primarily in the United States and Canada. It operates through two segments, Workplace Furnishings and Residential Building Products. The Workplace Furnishings segment offers panel-based and freestanding furniture systems, seating, storage, benching, tables, architectural products, storage, and ancillary and hospitality products, as well as social collaborative items under the HON, Allsteel, Beyond, Gunlocke, HBF, HBF Textiles, HNI India, Kimball, National, Etc., Interwoven, David Edward, Kimball Hospitality, and D'style brands. This segment sells its products through independent dealers, wholesalers, office product distributors, e-commerce focused resellers, and wholesalers, as well as directly to end-user customers and governments. The Residential Building Products segment provides various gas, wood, electric, and pellet-fueled prefabricated fireplaces; and inserts, hearth stoves, facings, outdoor fire pits and fire tables, and accessories. This segment sells its products primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, Stellar, SimpliFire, The Outdoor GreatRoom Company, and Forge & Flame brand names through independent dealers and distributors, and corporation-owned distribution and retail outlets. The company was incorporated in 1944 and is headquartered in Muscatine, Iowa.
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