Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
HNI logo HNI
Upturn stock ratingUpturn stock rating
HNI logo

HNI Corp (HNI)

Upturn stock ratingUpturn stock rating
$46.81
Last Close (24-hour delay)
Profit since last BUY-3.58%
upturn advisory
Consider higher Upturn Star rating
BUY since 26 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/17/2025: HNI (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $64

Year Target Price $64

Analyst’s Price TargetsFor last 52 week
$64Target price
Low$39.47
Current$46.81
high$57.58

Analysis of Past Performance

Type Stock
Historic Profit 11.64%
Avg. Invested days 61
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/17/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.31B USD
Price to earnings Ratio 17.72
1Y Target Price 64
Price to earnings Ratio 17.72
1Y Target Price 64
Volume (30-day avg) -
Beta 0.9
52 Weeks Range 39.47 - 57.58
Updated Date 06/29/2025
52 Weeks Range 39.47 - 57.58
Updated Date 06/29/2025
Dividends yield (FY) 2.74%
Basic EPS (TTM) 2.8

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 5.35%
Operating Margin (TTM) 5.14%

Management Effectiveness

Return on Assets (TTM) 7.25%
Return on Equity (TTM) 17.22%

Valuation

Trailing PE 17.72
Forward PE 14.51
Enterprise Value 2833943535
Price to Sales(TTM) 0.91
Enterprise Value 2833943535
Price to Sales(TTM) 0.91
Enterprise Value to Revenue 1.12
Enterprise Value to EBITDA 9.2
Shares Outstanding 46552700
Shares Floating 45584841
Shares Outstanding 46552700
Shares Floating 45584841
Percent Insiders 2.19
Percent Institutions 80.62

Analyst Ratings

Rating 5
Target Price 64
Buy -
Strong Buy 2
Buy -
Strong Buy 2
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

HNI Corp

stock logo

Company Overview

overview logo History and Background

HNI Corporation was founded in 1944 as Home-O-Nize, Inc. Initially focused on manufacturing steel index card guides, it evolved into a leading provider of workplace furnishings and residential building products. Significant milestones include acquisitions and expansions into various furniture and building product lines.

business area logo Core Business Areas

  • Workplace Furnishings: Designs, manufactures, and markets a comprehensive range of office furniture systems, seating, storage, and tables under brands like HON, Allsteel, and Gunlocke. This segment serves businesses of all sizes, government entities, and educational institutions.
  • Residential Building Products: Manufactures and markets hearth products (fireplaces, stoves, and inserts) under brands like Heat & Glo, Heatilator, and SimpliFire, as well as a wide range of gas, electric, and wood burning fireplaces. This segment serves home builders, remodelers, and homeowners.

leadership logo Leadership and Structure

HNI Corp is led by a board of directors and an executive management team. Jeff Lorenger is the Chairman, President, and CEO. The company operates with a decentralized structure, empowering individual business units while maintaining corporate oversight.

Top Products and Market Share

overview logo Key Offerings

  • HON Office Furniture: HON offers a comprehensive line of office furniture, including desks, chairs, storage, and tables, suitable for a variety of office environments. Market share for office furniture varies, but HON is generally considered to be in the top 5 brands globally (specific market share data unavailable). Competitors include Steelcase (SCS), Herman Miller (MLHR), and Knoll (KNLS).
  • Heat & Glo Fireplaces: Heat & Glo manufactures and sells gas, electric, and wood-burning fireplaces, stoves, and inserts. It is a leading brand in the hearth industry (specific market share data unavailable). Competitors include Lennox Hearth Products, Empire Comfort Systems, and Majestic Products.

Market Dynamics

industry overview logo Industry Overview

The workplace furnishings industry is influenced by economic cycles, employment trends, and changing office designs. The residential building products industry is tied to housing starts, remodeling activity, and consumer spending. Overall macroeconomic conditions impact both segments.

Positioning

HNI Corp holds a strong position in both workplace furnishings and residential building products. Its competitive advantages include a diverse product portfolio, strong brand recognition, and established distribution channels.

Total Addressable Market (TAM)

The total addressable market (TAM) for the office furniture and residential building products industries is estimated to be in the tens of billions of dollars. HNI Corp is well-positioned to capture a significant share of this market, driven by product innovation, distribution network and customer relationships.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Established distribution network
  • Diversified product offerings
  • Solid financial performance
  • Experienced management team

Weaknesses

  • Dependence on economic cycles
  • Exposure to raw material price fluctuations
  • Intense competition
  • Susceptibility to supply chain disruptions
  • High fixed costs

Opportunities

  • Expansion into new markets
  • Product innovation and development
  • Strategic acquisitions
  • Growth in the home remodeling market
  • Increased demand for ergonomic furniture

Threats

  • Economic downturns
  • Rising raw material costs
  • Increased competition
  • Changes in consumer preferences
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • SCS
  • MLHR
  • TREX

Competitive Landscape

HNI Corp faces intense competition from large, established players in both the workplace furnishings and residential building products industries. HNI's advantages lie in its diversified product portfolio and distribution network. However, competitors may have greater brand recognition or specialized offerings.

Major Acquisitions

Kimball International Furniture business

  • Year: 2023
  • Acquisition Price (USD millions): 485
  • Strategic Rationale: Expand HNIu2019s presence and capabilities in the commercial interior market. This acquisition added scale and new distribution channels in the furniture space.

Growth Trajectory and Initiatives

Historical Growth: HNI Corp's growth has been a mix of organic growth and acquisitions.

Future Projections: Analyst projections suggest moderate growth for HNI Corp. Financial data unavailable without specific query to financial databases.

Recent Initiatives: Recent initiatives include new product launches and strategic acquisitions to expand market share and product offerings.

Summary

HNI Corp is a stable company with a diverse product portfolio in both workplace furnishings and residential building products. Its strengths lie in its established distribution network and brand recognition. However, it is susceptible to economic cycles and faces intense competition. Recent acquisition should add scale and expand total revenues.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Analyst estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market data and estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About HNI Corp

Exchange NYSE
Headquaters Muscatine, IA, United States
IPO Launch date 1990-03-26
Chairman of the Board, President & CEO Mr. Jeffrey D. Lorenger J.D.
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 7600
Full time employees 7600

HNI Corporation, together with its subsidiaries, engages in the manufacture, sale, and marketing of workplace furnishings and residential building products primarily in the United States and Canada. It operates through two segments, Workplace Furnishings and Residential Building Products. The Workplace Furnishings segment offers panel-based and freestanding furniture systems, seating, storage, benching, tables, architectural products, storage, and ancillary and hospitality products, as well as social collaborative items under the HON, Allsteel, Beyond, Gunlocke, HBF, HBF Textiles, HNI India, Kimball, National, Etc., Interwoven, David Edward, Kimball Hospitality, and D'style brands. This segment sells its products through independent dealers, wholesalers, office product distributors, e-commerce focused resellers, and wholesalers, as well as directly to end-user customers and governments. The Residential Building Products segment provides various gas, wood, electric, and pellet-fueled prefabricated fireplaces; and inserts, hearth stoves, facings, outdoor fire pits and fire tables, and accessories. This segment sells its products primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, Stellar, SimpliFire, The Outdoor GreatRoom Company, and Forge & Flame brand names through independent dealers and distributors, and corporation-owned distribution and retail outlets. The company was incorporated in 1944 and is headquartered in Muscatine, Iowa.