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Upturn AI SWOT - About
HNI 
HNI Corp (HNI)
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Upturn Advisory Summary
10/21/2025: HNI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $66.75
1 Year Target Price $66.75
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.27% | Avg. Invested days 67 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.03B USD | Price to earnings Ratio 14.41 | 1Y Target Price 66.75 |
Price to earnings Ratio 14.41 | 1Y Target Price 66.75 | ||
Volume (30-day avg) 2 | Beta 0.93 | 52 Weeks Range 39.16 - 57.13 | Updated Date 10/21/2025 |
52 Weeks Range 39.16 - 57.13 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 2.98% | Basic EPS (TTM) 3.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-27 | When - | Estimate 1.11 | Actual - |
Profitability
Profit Margin 5.73% | Operating Margin (TTM) 10.6% |
Management Effectiveness
Return on Assets (TTM) 7.59% | Return on Equity (TTM) 18.51% |
Valuation
Trailing PE 14.41 | Forward PE 11.78 | Enterprise Value 2709854328 | Price to Sales(TTM) 0.79 |
Enterprise Value 2709854328 | Price to Sales(TTM) 0.79 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 8.43 | Shares Outstanding 45840321 | Shares Floating 44831354 |
Shares Outstanding 45840321 | Shares Floating 44831354 | ||
Percent Insiders 2.2 | Percent Institutions 81.53 |
Upturn AI SWOT
HNI Corp
Company Overview
History and Background
HNI Corporation was founded in 1944 as Home-O-Nize Co. by C. Maxwell Stanley. Initially focused on manufacturing corn cribs, it later expanded into office furniture and hearth products. HNI grew through acquisitions and organic growth, becoming a leading manufacturer in its respective markets.
Core Business Areas
- Workplace Furnishings: Designs, manufactures, and markets a broad range of commercial furniture products, including desks, chairs, storage solutions, and architectural products. Serves a wide range of customers, including corporations, government agencies, and educational institutions.
- Residential Building Products: Manufactures and markets a comprehensive line of gas, electric, and wood-burning fireplaces, stoves, and inserts, as well as related accessories. These products are sold through a network of dealers and distributors.
Leadership and Structure
HNI Corp is led by a board of directors and an executive leadership team. Jeff Lorenger is the current Chairman, President, and Chief Executive Officer. The company is structured into business segments: Workplace Furnishings and Residential Building Products.
Top Products and Market Share
Key Offerings
- HON Office Furniture: HON is a brand under HNI that offers affordable and durable office furniture solutions. Market share data is proprietary, but HON is recognized as a significant player in the value-priced segment of the office furniture market. Competitors include Steelcase (SCS), Herman Miller (MLHR) and Knoll.
- Heat & Glo Fireplaces: Heat & Glo is a brand of gas and electric fireplaces. The hearth market is fragmented. Competitors include Lennox Hearth Products (LII), Travis Industries, and Hearth & Home Technologies.
- Allsteel Office Furniture: Allsteel is a brand that offers more high-end and design-focused furniture. The primary market share is proprietary and is a strong competitor against Herman Miller.
Market Dynamics
Industry Overview
The workplace furnishings industry is influenced by trends in office design, remote work, and economic conditions. The residential building products industry is driven by housing starts, remodeling activity, and consumer preferences for home improvement and decor.
Positioning
HNI Corp is a leading manufacturer in both workplace furnishings and residential building products. It differentiates itself through a multi-brand strategy, targeting different segments of each market.
Total Addressable Market (TAM)
The total addressable market for office furniture is estimated to be in the billions of dollars globally. The residential building products market, including fireplaces, is also in the multi-billion dollar range. HNI Corp is positioned to capture a significant share of these markets through its diverse product offerings and strong distribution network.
Upturn SWOT Analysis
Strengths
- Diversified product portfolio
- Strong brand recognition
- Established distribution network
- Experienced management team
- Operational efficiency
Weaknesses
- Exposure to economic cycles
- Dependence on housing market (residential products)
- Competitive pricing pressure
- Raw material cost volatility
- Potential supply chain disruptions
Opportunities
- Growth in emerging markets
- Increasing demand for sustainable products
- Expansion through acquisitions
- Technological innovation in product design
- Increasing spending on commercial construction
Threats
- Economic downturns
- Intense competition
- Changing consumer preferences
- Rising interest rates (residential)
- Geopolitical instability
Competitors and Market Share
Key Competitors
- SCS
- MLHR
- LII
Competitive Landscape
HNI Corp competes on price, product quality, and brand reputation. Its multi-brand strategy allows it to cater to different customer segments. It faces competition from larger players with broader product portfolios and smaller, niche players with specialized offerings.
Major Acquisitions
Kimball International's Office Furniture Business
- Year: 2023
- Acquisition Price (USD millions): 485
- Strategic Rationale: Expands HNI's portfolio and strengthens its position in the commercial furniture market by adding well-known brands and increasing scale.
Growth Trajectory and Initiatives
Historical Growth: Historical growth rates vary based on economic conditions and industry trends. Refer to HNI Corp's past annual reports for detailed information.
Future Projections: Future projections require analyst estimates. These can be obtained from financial news sources or analyst reports.
Recent Initiatives: Recent initiatives include product innovation, strategic acquisitions, and investments in operational efficiency.
Summary
HNI Corp is a well-established manufacturer in both the workplace furnishings and residential building products sectors. Its diversified portfolio and strong brand recognition are key strengths. However, the company is exposed to economic cycles and faces intense competition. HNI should focus on innovation and strategic acquisitions to drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data is subject to change and may not be completely accurate. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HNI Corp
Exchange NYSE | Headquaters Muscatine, IA, United States | ||
IPO Launch date 1990-03-26 | Chairman of the Board, President & CEO Mr. Jeffrey D. Lorenger J.D. | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 7600 | Website https://www.hnicorp.com |
Full time employees 7600 | Website https://www.hnicorp.com | ||
HNI Corporation, together with its subsidiaries, engages in the manufacture, sale, and marketing of workplace furnishings and residential building products primarily in the United States and Canada. It operates through two segments, Workplace Furnishings and Residential Building Products. The Workplace Furnishings segment offers panel-based and freestanding furniture systems, seating, storage, benching, tables, architectural products, storage, and ancillary and hospitality products, as well as social collaborative items under the HON, Allsteel, Beyond, Gunlocke, HBF, HBF Textiles, HNI India, Kimball, National, Etc., Interwoven, David Edward, Kimball Hospitality, and D'style brands. This segment sells its products through independent dealers, wholesalers, office product distributors, e-commerce focused resellers, and wholesalers, as well as directly to end-user customers and governments. The Residential Building Products segment provides various gas, wood, electric, and pellet-fueled prefabricated fireplaces; and inserts, hearth stoves, facings, outdoor fire pits and fire tables, and accessories. This segment sells its products primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, Stellar, SimpliFire, The Outdoor GreatRoom Company, and Forge & Flame brand names through independent dealers and distributors, and corporation-owned distribution and retail outlets. The company was incorporated in 1944 and is headquartered in Muscatine, Iowa.
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