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Upturn AI SWOT - About
MAS 
Masco Corporation (MAS)
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Upturn Advisory Summary
06/27/2025: MAS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $70.82
Year Target Price $70.82
| 6 | Strong Buy |
| 4 | Buy |
| 13 | Hold |
| 0 | Under performing |
| 1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.82% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.54B USD | Price to earnings Ratio 17.53 | 1Y Target Price 70.82 |
Price to earnings Ratio 17.53 | 1Y Target Price 70.82 | ||
Volume (30-day avg) - | Beta 1.19 | 52 Weeks Range 56.27 - 85.61 | Updated Date 06/29/2025 |
52 Weeks Range 56.27 - 85.61 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.93% | Basic EPS (TTM) 3.66 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.3% | Operating Margin (TTM) 15.88% |
Management Effectiveness
Return on Assets (TTM) 16.04% | Return on Equity (TTM) 11.17% |
Valuation
Trailing PE 17.53 | Forward PE 18.05 | Enterprise Value 16465149551 | Price to Sales(TTM) 1.76 |
Enterprise Value 16465149551 | Price to Sales(TTM) 1.76 | ||
Enterprise Value to Revenue 2.14 | Enterprise Value to EBITDA 13.43 | Shares Outstanding 210942000 | Shares Floating 209952704 |
Shares Outstanding 210942000 | Shares Floating 209952704 | ||
Percent Insiders 0.22 | Percent Institutions 97.7 |
Analyst Ratings
Rating 3.62 | Target Price 70.82 | Buy 4 | Strong Buy 6 |
Buy 4 | Strong Buy 6 | ||
Hold 13 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Masco Corporation
Company Overview
History and Background
Masco Corporation was founded in 1929 by Alex Manoogian in Detroit, Michigan. Initially a manufacturer of screw machine products, it transitioned to plumbing products in the 1950s, significantly expanding with the introduction of the Delta faucet. Through strategic acquisitions, Masco has become a leading manufacturer of home improvement and building products.
Core Business Areas
- Plumbing Products: This segment includes faucets, showerheads, valves, and other plumbing-related products sold under brands like Delta, Hansgrohe, and BrassCraft.
- Decorative Architectural Products: This segment manufactures decorative coatings, paints, primers, and specialty products through brands like Behr and KILZ.
Leadership and Structure
Masco's leadership team consists of Keith Allman (President and CEO), John G. Sznewajs (Senior VP and CFO), and other senior executives. The company is structured with business segments focusing on specific product categories.
Top Products and Market Share
Key Offerings
- Delta Faucets: Delta Faucets are a leading brand of residential and commercial faucets, known for their innovation and design. Competitors include Kohler, Moen, and American Standard. Market share data varies but Delta is consistently a market leader in North America.
- Behr Paint: Behr Paint is a top-selling paint brand available exclusively at Home Depot. Behr competes with Sherwin-Williams, PPG, and Benjamin Moore. Behr holds a significant market share in the DIY paint segment.
Market Dynamics
Industry Overview
The home improvement and building products industry is influenced by factors such as housing market trends, interest rates, consumer spending, and remodeling activity. Demand is currently moderate to strong, driven by both new construction and renovation projects.
Positioning
Masco is positioned as a leading manufacturer of branded home improvement and building products, with a strong focus on innovation, quality, and customer service. Its diversified portfolio and strong distribution network provide a competitive advantage.
Total Addressable Market (TAM)
The TAM for home improvement and building products is estimated to be hundreds of billions of dollars globally. Masco is positioned to capture a significant portion of this market through its established brands and distribution channels.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Diversified product offerings
- Innovation in product design
- Strong relationships with retailers
Weaknesses
- Exposure to housing market cycles
- Dependence on key retailers
- Raw material price volatility
- Potential for product recalls
- Competition from private label brands
Opportunities
- Expansion into new geographic markets
- Development of smart home products
- Growth in e-commerce sales
- Increased demand for sustainable products
- Acquisition of complementary businesses
Threats
- Economic downturns
- Increased competition
- Changes in consumer preferences
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- SHW
- MLHR
- FBHS
- KMT
Competitive Landscape
Masco benefits from its diverse portfolio and established brands. Competitors like Sherwin-Williams and Fortune Brands Home & Security have strong positions in specific segments. Masco competes effectively through innovation, distribution, and customer service.
Major Acquisitions
Lederer GmbH
- Year: 2023
- Acquisition Price (USD millions): 87
- Strategic Rationale: To strengthen the company's plumbing products portfolio by adding innovative water management solutions.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth data to be sourced from live financial data providers such as Yahoo Finance, Koyfin, or Bloomberg. This is a demonstration response and does not provide live financial data.
Future Projections: Future Projections data to be sourced from live financial data providers such as Yahoo Finance, Koyfin, or Bloomberg. This is a demonstration response and does not provide live financial data.
Recent Initiatives: Masco has recently focused on strategic acquisitions, product innovation, and expanding its digital presence.
Summary
Masco is a well-established company with a strong portfolio of brands in the home improvement and building products industry. The company benefits from its diversified product offerings and extensive distribution network. However, Masco faces challenges related to housing market cycles, raw material price volatility, and competition. Strategic initiatives like acquisitions and product innovation should help drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share and financial data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Masco Corporation
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 1983-06-10 | President, CEO & Director Mr. Keith J. Allman | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 18000 | Website https://www.masco.com |
Full time employees 18000 | Website https://www.masco.com | ||
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, NEWPORT BRASS, GINGER, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail, and outdoor living hardware; and decorative bath hardware, shower accessories, mirrors, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
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