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Upturn AI SWOT - About
MAS 
Masco Corporation (MAS)
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Upturn Advisory Summary
09/16/2025: MAS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $75.72
1 Year Target Price $75.72
| 6 | Strong Buy |
| 4 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.58% | Avg. Invested days 53 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.35B USD | Price to earnings Ratio 19.44 | 1Y Target Price 75.72 |
Price to earnings Ratio 19.44 | 1Y Target Price 75.72 | ||
Volume (30-day avg) 24 | Beta 1.19 | 52 Weeks Range 56.02 - 85.23 | Updated Date 09/16/2025 |
52 Weeks Range 56.02 - 85.23 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 1.63% | Basic EPS (TTM) 3.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.51% | Operating Margin (TTM) 20.09% |
Management Effectiveness
Return on Assets (TTM) 15.9% | Return on Equity (TTM) 51.45% |
Valuation
Trailing PE 19.44 | Forward PE 17.09 | Enterprise Value 18180354518 | Price to Sales(TTM) 2 |
Enterprise Value 18180354518 | Price to Sales(TTM) 2 | ||
Enterprise Value to Revenue 2.37 | Enterprise Value to EBITDA 14.67 | Shares Outstanding 209364000 | Shares Floating 208379627 |
Shares Outstanding 209364000 | Shares Floating 208379627 | ||
Percent Insiders 0.22 | Percent Institutions 99.5 |
Upturn AI SWOT
Masco Corporation
Company Overview
History and Background
Masco Corporation was founded in 1929 as Masco Screw Products Company. It initially focused on supplying automotive parts but later diversified into building products, becoming a leading manufacturer of branded home improvement and building products.
Core Business Areas
- Plumbing Products: Designs, manufactures, and distributes faucets, showerheads, valves, and related plumbing products.
- Decorative Architectural Products: Manufactures and distributes paints, coatings, and decorative hardware.
- Cabinetry: Manufactures and distributes kitchen and bath cabinets.
- Windows and Other Building Products: Includes windows and other specialty building products.
Leadership and Structure
Masco's leadership team consists of the CEO, CFO, and other key executives. The organizational structure is based on business segments, each with its own management team.
Top Products and Market Share
Key Offerings
- Delta Faucets: A leading brand of residential and commercial faucets. Delta holds a significant market share in the faucet market, competing with Moen and Kohler. Revenue is significant but is not disclosed. Competitors: Moen, Kohler.
- Behr Paint: A popular brand of architectural paint sold exclusively at The Home Depot. Behr holds a large share in the DIY paint market. Revenue is significant but is not disclosed. Competitors: Sherwin-Williams, Benjamin Moore.
- KraftMaid Cabinetry: A leading brand of kitchen and bath cabinetry. KraftMaid competes with other cabinet manufacturers for market share. Revenue is significant but is not disclosed. Competitors: American Woodmark, Fortune Brands.
Market Dynamics
Industry Overview
The building products industry is influenced by housing market conditions, interest rates, consumer spending, and renovation activity. The market is competitive with numerous players.
Positioning
Masco holds a leading position in the building products industry due to its strong brands, distribution network, and product innovation. Its competitive advantage lies in its brand recognition and strong relationships with retailers.
Total Addressable Market (TAM)
The total addressable market for building products is estimated to be hundreds of billions of dollars annually. Masco is well-positioned to capture a significant portion of this market through its diverse product portfolio and leading brands.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Product innovation
- Financial stability
- Strong relationships with retailers
Weaknesses
- Exposure to cyclical housing market
- Dependence on key retailers
- Raw material price volatility
- Impact of tariffs and trade policies
- Customer concentration
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Acquisitions of complementary businesses
- Growth in remodeling and renovation activity
- E-commerce growth
Threats
- Economic downturns
- Increased competition
- Changes in consumer preferences
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- Fortune Brands Innovations (FBIN)
- Stanley Black & Decker (SWK)
- A. O. Smith (AOS)
Competitive Landscape
Masco competes on brand recognition, product innovation, and distribution. While Masco holds recognizable brands, the market is extremely fragmented. Masco needs to ensure market share remains stable.
Major Acquisitions
Landmark Home Solutions
- Year: 2016
- Acquisition Price (USD millions): 875
- Strategic Rationale: Enhanced cabinet product offering and market position.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is not provided in this example and needs to be dynamically updated during use.
Future Projections: Future projections are not provided in this example and needs to be dynamically updated during use.
Recent Initiatives: Recent initiatives are not provided in this example and needs to be dynamically updated during use.
Summary
Masco is a well-established player in the building products industry with strong brands and a wide distribution network. The company's performance is closely tied to the housing market. While it has a solid financial position, cyclical downturns in the housing market can impact its revenue. Innovation and new product development are key for maintaining competitiveness.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K reports)
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Masco Corporation
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 1983-06-10 | President, CEO & Director Mr. Jonathon J. Nudi | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 18000 | Website https://www.masco.com |
Full time employees 18000 | Website https://www.masco.com | ||
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, NEWPORT BRASS, GINGER, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail, and outdoor living hardware; and decorative bath hardware, shower accessories, mirrors, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
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