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Masco Corporation(MAS)
Today’s top pick 
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MAS
11/04/2026: MAS (4-star) is a STRONG-BUY. BUY for 12 days. Simulated Profits (16.29%). Updated daily EoD!
Masco Corporation is a prominent manufacturer of home improvement and building products, best known for its market-leading brands including Delta and Behr. The company maintains a strong position in the repair and remodel market, leveraging deep relationships with major retailers like The Home Depot to generate consistent cash flow. Its primary investment story centers on brand equity and operational efficiency, though it faces risks from cyclical housing demand and dependency on key retail partners. While the stock may suit dividend-focused and value-oriented investors, those interested should monitor housing market trends and raw material cost fluctuations closely to assess long-term stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers steady but moderate growth linked to the cyclical housing market rather than rapid expansion. |
| Momentum investor | Weak fit | Momentum is usually dependent on housing market sentiment, which can be volatile. |
| Value investor | Strong fit | Masco is often viewed as a value play due to its stable cash flows and established market position. |
| Dividend investor | Strong fit | The company has a consistent history of dividend payments and share repurchases. |
| Low-risk investor | Mixed fit | While established, the company's dependency on the housing cycle introduces moderate market volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock often tracks the sentiment of the housing and construction sectors. |
| Valuation risk | Low | The company is generally priced in line with historical industry multiples. |
| Competition risk (retail/home improvement) | Medium | Strong competition from private labels and other large manufacturers impacts pricing power. |
| Business quality | Strong | Masco holds a portfolio of recognizable brands with durable market positions. |
| Dividend income | Strong | Reliable income streams are supported by robust free cash flow. |
| Execution risk | Medium | The company must effectively manage manufacturing and raw material costs in a fluctuating economy. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 47.55% | Avg. Invested days 53 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/04/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.84B USD | Price to earnings Ratio 17.83 | 1Y Target Price 82.74 |
Price to earnings Ratio 17.83 | 1Y Target Price 82.74 | ||
Volume (30-day avg) 2.2M shares | Beta 1.21 | 52 Weeks Range 57.51 - 87.86 | Updated Date 11/03/2026 |
52 Weeks Range 57.51 - 87.86 | Updated Date 11/03/2026 | ||
Dividends yield (FY) 1.52% | Basic EPS (TTM) 4.61 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Plumbing Products | Faucets, showerheads, and plumbing accessories primarily under Delta and Hansgrohe. | Steady revenue generated from essential home maintenance and replacement cycles. |
| Decorative Architectural Products | Behr paint and KILZ primers, sold mostly via The Home Depot. | High-turnover products that drive consistent traffic and revenue in the repair and remodel segment. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When Before Market | Estimate 1.01 | Actual 1.19 |
Profitability
Profit Margin 12.08% | Operating Margin (TTM) 17.24% |
Management Effectiveness
Return on Assets (TTM) 15.25% | Return on Equity (TTM) 58.63% |
Valuation
Trailing PE 17.83 | Forward PE 17.99 | Enterprise Value 18.97B | Price to Sales(TTM) 2.07 |
Enterprise Value 18.97B | Price to Sales(TTM) 2.07 | ||
Enterprise Value to Revenue 2.47 | Enterprise Value to EBITDA 13.68 | Shares Outstanding 192.77M | Shares Floating 191.95M |
Shares Outstanding 192.77M | Shares Floating 191.95M | ||
Percent Insiders 0.24 | Percent Institutions 109.29 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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