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Upturn AI SWOT - About
MAS 
Masco Corporation (MAS)
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Upturn Advisory Summary
08/28/2025: MAS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $75.33
1 Year Target Price $75.33
| 6 | Strong Buy |
| 4 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.06% | Avg. Invested days 51 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.40B USD | Price to earnings Ratio 19.51 | 1Y Target Price 75.33 |
Price to earnings Ratio 19.51 | 1Y Target Price 75.33 | ||
Volume (30-day avg) 24 | Beta 1.16 | 52 Weeks Range 56.02 - 85.23 | Updated Date 08/28/2025 |
52 Weeks Range 56.02 - 85.23 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 1.61% | Basic EPS (TTM) 3.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.51% | Operating Margin (TTM) 20.09% |
Management Effectiveness
Return on Assets (TTM) 15.9% | Return on Equity (TTM) 51.45% |
Valuation
Trailing PE 19.51 | Forward PE 18.35 | Enterprise Value 18232695427 | Price to Sales(TTM) 2.01 |
Enterprise Value 18232695427 | Price to Sales(TTM) 2.01 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 14.72 | Shares Outstanding 209364000 | Shares Floating 208379627 |
Shares Outstanding 209364000 | Shares Floating 208379627 | ||
Percent Insiders 0.22 | Percent Institutions 99.57 |
Upturn AI SWOT
Masco Corporation
Company Overview
History and Background
Masco Corporation was founded in 1929 by Alex Manoogian as Masco Screw Products Company. Initially focused on supplying parts to the automotive industry, it later transitioned to the building products industry, becoming a leading manufacturer of branded home improvement and building products.
Core Business Areas
- Plumbing Products: Designs, manufactures, and distributes faucets, showerheads, bath hardware, and related plumbing products under brands like Delta, Hansgrohe, and Axor.
- Decorative Architectural Products: Produces paints, coatings, stains, and other decorative architectural products under brands like BEHR and KILZ.
- Cabinets and Storage: Manufactures kitchen and bath cabinets, storage solutions, and related products.
- Builders Hardware: Produces products such as cabinet knobs and handles as well as decorative accessories.
Leadership and Structure
Masco is led by CEO Keith Allman. The company is structured into business segments focused on specific product categories. The Board of Directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Delta Faucets: Delta Faucets is a leading brand of faucets, showerheads, and related plumbing products. Delta is positioned as a more innovative brand that caters towards consumers who are looking for high quality and unique style. Estimates say that Delta has roughly a 15% market share. Competitors include Moen and Kohler.
- BEHR Paint: BEHR Paint is a leading brand of architectural coatings sold exclusively at The Home Depot. With a strong consumer brand awareness and loyalty, BEHR has a significant market share in the DIY paint market. Analysts estimate the brand has between 15% and 20% of the US market share. Competitors include Sherwin-Williams and Benjamin Moore.
- KILZ Primer: KILZ Primer is a top-selling primer known for its stain-blocking and adhesive properties. Sold primarily through Home Depot, KILZ has a strong brand reputation and occupies a significant portion of the primer market. Exact market share is hard to pinpoint but analysts agree that it is in the double digits. Competitors include Rust-Oleum and Zinsser.
Market Dynamics
Industry Overview
The home improvement and building products industry is influenced by factors such as housing market conditions, consumer spending, and interest rates. The market can be considered moderately fragmented with many large and small players.
Positioning
Masco is a leading player in the building products industry, with a strong portfolio of well-known brands. Their strengths lie in brand recognition and distribution networks. The company benefits from its strong relationships with major retailers like The Home Depot.
Total Addressable Market (TAM)
The TAM for building and home improvement products is estimated to be in the hundreds of billions of dollars annually. Masco, with its diverse product portfolio, is positioned to capture a significant portion of this market through organic growth and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Established relationships with key retailers
- Diversified product offerings
- Consistent revenue and profitability
Weaknesses
- Reliance on a few major retailers
- Exposure to cyclicality in the housing market
- Potential for commodity price fluctuations
- Brand saturation
Opportunities
- Expansion into new geographic markets
- Development of innovative products
- Strategic acquisitions to expand product lines
- Growth in the repair and remodel market
- Demand in the housing market
Threats
- Economic downturns impacting housing market
- Increased competition from private-label brands
- Changes in consumer preferences
- Supply chain disruptions
- Inflation
Competitors and Market Share
Key Competitors
- SHW
- MLHR
- KMT
- DOOR
Competitive Landscape
Masco benefits from a diverse portfolio and strong brands but faces competition from larger players and private-label brands. Innovation and strategic partnerships are crucial for maintaining its competitive edge.
Major Acquisitions
Ladera Ranch, CA-based Float Company
- Year: 2023
- Acquisition Price (USD millions): 450
- Strategic Rationale: Expanded Masco's offerings in the water management solutions sector, enhancing its portfolio of building and home improvement products with innovative technologies.
Growth Trajectory and Initiatives
Historical Growth: Masco has experienced growth through acquisitions and organic expansion of its existing brands.
Future Projections: Future growth will depend on housing market conditions, strategic initiatives, and successful product innovations. Analyst estimates are available from various financial data providers.
Recent Initiatives: Recent initiatives may include product launches, acquisitions, or expansion of distribution channels.
Summary
Masco Corporation is a well-established player in the building products industry with a strong brand portfolio and extensive distribution network. Its diversification provides stability, but the company is susceptible to housing market cycles. Strategic initiatives and continued product innovation are essential for future growth and maintaining a competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Masco Corporation
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 1983-06-10 | President, CEO & Director Mr. Jonathon J. Nudi | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 18000 | Website https://www.masco.com |
Full time employees 18000 | Website https://www.masco.com | ||
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, NEWPORT BRASS, GINGER, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail, and outdoor living hardware; and decorative bath hardware, shower accessories, mirrors, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
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