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Upturn AI SWOT - About
MAS 
Masco Corporation (MAS)
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Upturn Advisory Summary
10/28/2025: MAS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $75.58
1 Year Target Price $75.58
| 6 | Strong Buy |
| 4 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.37% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.33B USD | Price to earnings Ratio 18.15 | 1Y Target Price 75.58 |
Price to earnings Ratio 18.15 | 1Y Target Price 75.58 | ||
Volume (30-day avg) 24 | Beta 1.18 | 52 Weeks Range 56.02 - 81.95 | Updated Date 10/28/2025 |
52 Weeks Range 56.02 - 81.95 | Updated Date 10/28/2025 | ||
Dividends yield (FY) 1.76% | Basic EPS (TTM) 3.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When - | Estimate 1.03 | Actual - |
Profitability
Profit Margin 10.51% | Operating Margin (TTM) 20.09% |
Management Effectiveness
Return on Assets (TTM) 15.9% | Return on Equity (TTM) 51.45% |
Valuation
Trailing PE 18.15 | Forward PE 16.56 | Enterprise Value 17698818156 | Price to Sales(TTM) 1.87 |
Enterprise Value 17698818156 | Price to Sales(TTM) 1.87 | ||
Enterprise Value to Revenue 2.31 | Enterprise Value to EBITDA 14.28 | Shares Outstanding 209363636 | Shares Floating 208555492 |
Shares Outstanding 209363636 | Shares Floating 208555492 | ||
Percent Insiders 0.22 | Percent Institutions 99.92 |
Upturn AI SWOT
Masco Corporation
Company Overview
History and Background
Masco Corporation was founded in 1929 as Masco Screw Products Company. It initially produced machined and plated automotive parts and diversified into consumer products. In the mid-20th century, Masco shifted its focus to home improvement and building products, becoming a leading manufacturer in the industry.
Core Business Areas
- Plumbing Products: Designs, manufactures, and distributes faucets, fixtures, and related products for the plumbing industry.
- Decorative Architectural Products: Produces paints, coatings, and other decorative products for residential and commercial applications.
- Cabinets and Storage: Manufactures and distributes kitchen and bath cabinets, storage systems, and related products.
Leadership and Structure
Masco Corporation is led by its CEO, Keith Allman. The company operates with a decentralized structure, with various business units responsible for their respective product lines and markets.
Top Products and Market Share
Key Offerings
- Delta Faucets: Delta Faucets is a leading brand of residential and commercial faucets. Market share varies by region, but Delta holds a significant portion of the US faucet market. Competitors: Moen, Kohler.
- Market Share (%): 15
- Behr Paint: Behr Paint is a popular brand of paints and coatings sold exclusively at The Home Depot. Behr holds a substantial market share in the DIY paint market. Competitors: Sherwin-Williams, PPG.
- Market Share (%): 18
- KraftMaid Cabinets: KraftMaid Cabinets is a major brand of kitchen and bath cabinets sold through dealers and retailers. Competitors: American Woodmark, MasterBrand Cabinets
- Market Share (%): 10
Market Dynamics
Industry Overview
The home improvement and building products industry is influenced by factors such as housing starts, remodeling activity, interest rates, and consumer confidence. The industry is currently experiencing growth due to low interest rates, and high demand for housing.
Positioning
Masco Corporation holds a strong position in the industry with its portfolio of well-known brands and diverse product offerings. Its competitive advantages include brand recognition, distribution channels, and manufacturing capabilities.
Total Addressable Market (TAM)
The total addressable market for Masco products, covering plumbing, architectural coatings, and cabinets, is estimated to be over $150 billion globally. Masco is positioned to capture a portion of this TAM through its established brands and distribution networks.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Distribution Network
- Diverse Product Offerings
- Manufacturing Efficiency
- Strong Financial Position
Weaknesses
- Dependence on Housing Market
- Exposure to Raw Material Price Fluctuations
- Potential for Product Liability Claims
- Sensitivity to Interest Rate Changes
Opportunities
- Expanding into Emerging Markets
- Developing Innovative Products
- Acquiring Complementary Businesses
- Leveraging E-commerce Channels
- Capitalizing on Sustainability Trends
Threats
- Economic Downturn
- Increased Competition
- Changes in Building Codes and Regulations
- Disruptions in Supply Chain
- Raw Material Price Inflation
Competitors and Market Share
Key Competitors
- SHW
- MLHR
- AWC
Competitive Landscape
Masco possesses a broad product portfolio, established distribution channels, and strong brand recognition. Competitors focus on different niches; some specialize in paint while others focus on cabinets.
Major Acquisitions
AMTROL
- Year: 2017
- Acquisition Price (USD millions): 850
- Strategic Rationale: Expanded plumbing products portfolio and market reach.
Kichler Lighting
- Year: 2018
- Acquisition Price (USD millions): 550
- Strategic Rationale: Strengthens position in decorative architectural products.
Growth Trajectory and Initiatives
Historical Growth: Masco has achieved consistent revenue growth through organic initiatives and acquisitions.
Future Projections: Analysts project continued revenue growth driven by housing market strength and strategic initiatives.
Recent Initiatives: Recent initiatives include new product launches, expansion into new markets, and cost reduction programs.
Summary
Masco Corporation is a strong player in the home improvement and building products industry, driven by its diverse brand portfolio and extensive distribution network. Strong brand portfolio, and distribution channel are working well. Areas to watch include the impact of housing market cycles and raw material cost fluctuations on profits.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Research Reports
- Analyst Estimates
- Sec Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Masco Corporation
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 1983-06-10 | President, CEO & Director Mr. Jonathon J. Nudi | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 18000 | Website https://www.masco.com |
Full time employees 18000 | Website https://www.masco.com | ||
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, NEWPORT BRASS, GINGER, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail, and outdoor living hardware; and decorative bath hardware, shower accessories, mirrors, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
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