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Academy Sports Outdoors Inc (ASO)



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Upturn Advisory Summary
09/17/2025: ASO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $57.89
1 Year Target Price $57.89
9 | Strong Buy |
1 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 11.46% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.09B USD | Price to earnings Ratio 8.71 | 1Y Target Price 57.89 |
Price to earnings Ratio 8.71 | 1Y Target Price 57.89 | ||
Volume (30-day avg) 20 | Beta 1.3 | 52 Weeks Range 33.15 - 63.40 | Updated Date 09/17/2025 |
52 Weeks Range 33.15 - 63.40 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 1.08% | Basic EPS (TTM) 5.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-02 | When Before Market | Estimate 2.13 | Actual 1.94 |
Profitability
Profit Margin 6.21% | Operating Margin (TTM) 10.78% |
Management Effectiveness
Return on Assets (TTM) 5.92% | Return on Equity (TTM) 18.42% |
Valuation
Trailing PE 8.71 | Forward PE 7.94 | Enterprise Value 4636190524 | Price to Sales(TTM) 0.52 |
Enterprise Value 4636190524 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA 7.25 | Shares Outstanding 66625400 | Shares Floating 65720658 |
Shares Outstanding 66625400 | Shares Floating 65720658 | ||
Percent Insiders 1.55 | Percent Institutions 113.74 |
Upturn AI SWOT
Academy Sports Outdoors Inc

Company Overview
History and Background
Academy Sports Outdoors was founded in 1938 as a family business in Texas. Initially a tire shop, it evolved into a sporting goods retailer, expanding throughout the Southern US and beyond.
Core Business Areas
- Retail Operations: Operates a chain of retail stores offering a wide selection of sporting goods, outdoor recreational products, apparel, and footwear.
- E-commerce: An online platform that allows customers to purchase products through its website.
- Private Label: Offers a range of private label brands across different product categories.
Leadership and Structure
The leadership team consists of the CEO, CFO, COO, and other executive roles. The organizational structure involves retail operations, merchandising, marketing, and finance departments.
Top Products and Market Share
Key Offerings
- Apparel and Footwear: Includes athletic wear, casual apparel, hunting and fishing apparel, and footwear for various sports and outdoor activities. Competitors include Nike (NKE), Adidas (ADS), Under Armour (UA). Market share is difficult to pinpoint precisely for just Academy but across all retailers it's estimated NKE and ADS make up 50% of the market.
- Revenue: 42% of revenue comes from apparel and footwear.
- Sports and Recreation Equipment: Covers equipment for team sports, individual sports, fitness, camping, hunting, and fishing. Competitors include Dick's Sporting Goods (DKS), Bass Pro Shops. Revenue from sporting goods contributes 36% of the total revenue
- Outdoor Living: Consists of outdoor furniture, grills, and patio accessories. Competitors include Lowe's (LOW) and Home Depot (HD), each retailer accounting for ~30% of the market.
Market Dynamics
Industry Overview
The sporting goods industry is moderately competitive, influenced by consumer spending habits, participation rates in sports and outdoor activities, and e-commerce trends.
Positioning
Academy Sports Outdoors aims to provide a broad assortment of sporting goods at competitive prices, targeting value-conscious customers.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be around $500 billion. Academy's market position puts it in a good place to capture additional revenue within the TAM. Academy currently has ~1.5% of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the Southern US
- Broad product assortment
- Competitive pricing
- Extensive store network
Weaknesses
- Limited geographic presence compared to national competitors
- E-commerce platform development is still growing
- Reliance on seasonal products
- Supply chain vulnerabilities
Opportunities
- Geographic expansion into new markets
- Enhancement of e-commerce capabilities
- Increased focus on private label brands
- Leveraging data analytics for personalized marketing
Threats
- Increased competition from online retailers
- Fluctuations in consumer spending
- Changing consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DKS
- BGFV
- HIBB
- AMZN
Competitive Landscape
Academy Sports Outdoors competes on price and product assortment. Its advantages include a strong brand in its core markets and competitive pricing. Disadvantages include a smaller geographic footprint.
Growth Trajectory and Initiatives
Historical Growth: Academy Sports Outdoors has experienced steady growth in revenue and profitability in recent years.
Future Projections: Analysts project continued growth driven by store expansion and e-commerce development.
Recent Initiatives: Recent initiatives include opening new stores, enhancing its e-commerce platform, and expanding its private label offerings.
Summary
Academy Sports Outdoors shows potential and it's retail operations continues to be a strength. The market in which it competes continues to be competitive, and it's limited geographic footprint is a challenge. However, they are investing into e-commerce which should strengthen its market presence. Overall, the company has the potential for growth if it continues to maintain a competitive pricing advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Market Research Reports, Analyst Estimates, Yahoo Finance, Statista
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share data are estimates and can vary based on source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Academy Sports Outdoors Inc
Exchange NASDAQ | Headquaters Katy, TX, United States | ||
IPO Launch date 2020-10-02 | CEO & Director Mr. Steven Paul Lawrence | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 23000 | Website https://www.academy.com |
Full time employees 23000 | Website https://www.academy.com |
Academy Sports and Outdoors, Inc., through its subsidiaries, operates as a sporting goods and outdoor recreational retailer in the United States. The company's outdoors division comprises camping products, such as coolers and drinkware, and camping accessories and equipment; fishing products, including marine equipment and fishing rods, reels, and baits and equipment; and hunting products, which includes firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns, and hunting equipment. Its sports and recreation division offers fitness equipment, fitness accessories, and nutrition supplies; team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, volleyball, backpacks, and sports bags; recreation products, which includes patio furniture, outdoor cooking, trampolines, play sets, watersports, and pet equipment, as well as wheeled goods that include bicycles, skateboards, and other ride-on toys; and electronics, watches, and sunglasses, as well as front-end products, such as consumables, batteries, etc. The company's apparel division provides outdoor and seasonal apparel, denim, work apparel, graphic t-shirts, and accessories; boys and girls outdoor, and athletic apparel; sporting and fitness apparel; and professional and collegiate team licensed apparel and accessories. Its footwear division offers casual shoes, slippers, seasonal footwear, and socks; work and western boots, shoes, and hunting footwear; boys and girls footwear; athletic footwear, such as running shoes, athletic lifestyle, and training shoes; and team and specialty sports footwear, and slides. The company sells its products under the Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely, and R.O.W. brand names. Academy Sports and Outdoors, Inc. was founded in 1938 and is headquartered in Katy, Texas.

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