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Upturn AI SWOT - About
Academy Sports Outdoors Inc (ASO)

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Upturn Advisory Summary
10/28/2025: ASO (1-star) is a SELL. SELL since 2 days. Simulated Profits (-9.09%). Updated daily EoD!
1 Year Target Price $57.8
1 Year Target Price $57.8
| 9 | Strong Buy |
| 1 | Buy |
| 10 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.32% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.30B USD | Price to earnings Ratio 9.3 | 1Y Target Price 57.8 |
Price to earnings Ratio 9.3 | 1Y Target Price 57.8 | ||
Volume (30-day avg) 20 | Beta 1.28 | 52 Weeks Range 33.15 - 60.75 | Updated Date 10/27/2025 |
52 Weeks Range 33.15 - 60.75 | Updated Date 10/27/2025 | ||
Dividends yield (FY) 1.05% | Basic EPS (TTM) 5.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.21% | Operating Margin (TTM) 10.78% |
Management Effectiveness
Return on Assets (TTM) 5.92% | Return on Equity (TTM) 18.42% |
Valuation
Trailing PE 9.3 | Forward PE 8.28 | Enterprise Value 5069922080 | Price to Sales(TTM) 0.55 |
Enterprise Value 5069922080 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 7.92 | Shares Outstanding 66625431 | Shares Floating 65719991 |
Shares Outstanding 66625431 | Shares Floating 65719991 | ||
Percent Insiders 1.35 | Percent Institutions 113.4 |
Upturn AI SWOT
Academy Sports Outdoors Inc

Company Overview
History and Background
Academy Sports & Outdoors was founded in 1938 in San Antonio, Texas, as a family business. It began as a tire shop and gradually expanded into sporting goods and outdoor recreation products. It went public in 2020.
Core Business Areas
- Apparel and Footwear: Sells a wide range of athletic and casual apparel, footwear for men, women, and children.
- Sports and Recreation: Offers equipment and gear for various sports, including team sports, individual sports, and outdoor activities.
- Outdoor Lifestyle: Provides products for hunting, fishing, camping, and other outdoor pursuits.
- Private Label: Sells products under its own private label brands, offering value-priced alternatives.
Leadership and Structure
The leadership team is led by the CEO, Steve Lawrence. The organizational structure includes functional departments such as merchandising, marketing, operations, finance, and technology.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: Offers a variety of firearms and ammunition for hunting and recreational shooting. Market share data is difficult to pinpoint specifically for firearms, but Academy is a significant player in this segment. Competitors include Bass Pro Shops/Cabela's (private), Dick's Sporting Goods (DKS), and Walmart (WMT).
- Apparel: Includes athletic apparel and outdoor clothing. The apparel market is highly fragmented, but Academy offers a competitive selection. Competitors include Dick's Sporting Goods (DKS), Nike (NKE), Adidas (ADS), and Under Armour (UAA).
- Footwear: Sells athletic and outdoor footwear from various brands. Competitors include Dick's Sporting Goods (DKS), Foot Locker (FL), and directly from brand manufacturers like Nike (NKE) and Adidas (ADS).
Market Dynamics
Industry Overview
The sporting goods and outdoor recreation industry is experiencing moderate growth, driven by increasing participation in sports and outdoor activities. Factors such as health awareness and disposable income influence consumer spending.
Positioning
Academy Sports + Outdoors is positioned as a value-oriented retailer targeting a broad customer base. Its competitive advantages include a wide product assortment, competitive pricing, and a strong store network in the Southern United States.
Total Addressable Market (TAM)
The total addressable market for sporting goods and outdoor recreation in the U.S. is estimated to be hundreds of billions of dollars. Academy is well-positioned to capture a portion of this market with its focus on value and accessibility.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the Southern United States
- Wide product assortment
- Competitive pricing
- Extensive store network
- Private Label offerings
Weaknesses
- Geographic concentration
- Limited online presence compared to competitors
- Dependence on key vendors
- Sensitivity to economic downturns
Opportunities
- Expanding into new geographic markets
- Enhancing online sales and e-commerce capabilities
- Developing new private label products
- Capitalizing on trends in health and wellness
- Expanding omni-channel capabilities.
Threats
- Increased competition from online retailers
- Economic downturns affecting consumer spending
- Changing consumer preferences
- Supply chain disruptions
- Fluctuations in commodity prices (e.g., raw materials for apparel)
Competitors and Market Share
Key Competitors
- DKS
- BGFV
- WMT
- AMZN
Competitive Landscape
Academy competes on price and selection. Dick's has a stronger brand image, and Amazon has superior online reach. Walmart also has a very large portion of the market.
Growth Trajectory and Initiatives
Historical Growth: Academy Sports & Outdoors has experienced steady growth in recent years, driven by store expansion and increasing sales. Their financial statements will provide more information on past growth.
Future Projections: Future projections requires access to financial data. Please refer to official Academy Sports Outdoors (ASO) filings (SEC) for accurate numbers.
Recent Initiatives: Recent initiatives include expanding into new markets, enhancing its e-commerce platform, and developing new private label products.
Summary
Academy Sports + Outdoors is a value-oriented sporting goods retailer with a strong presence in the Southern United States. Its competitive pricing and broad product assortment are key strengths. Expanding its online presence and mitigating economic downturn risks are crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and may vary. Financial data requires real-time updating.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Academy Sports Outdoors Inc
Exchange NASDAQ | Headquaters Katy, TX, United States | ||
IPO Launch date 2020-10-02 | CEO & Director Mr. Steven Paul Lawrence | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 23000 | Website https://www.academy.com |
Full time employees 23000 | Website https://www.academy.com | ||
Academy Sports and Outdoors, Inc., through its subsidiaries, operates as a sporting goods and outdoor recreational retailer in the United States. The company's outdoors division comprises camping products, such as coolers and drinkware, and camping accessories and equipment; fishing products, including marine equipment and fishing rods, reels, and baits and equipment; and hunting products, which includes firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns, and hunting equipment. Its sports and recreation division offers fitness equipment, fitness accessories, and nutrition supplies; team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, volleyball, backpacks, and sports bags; recreation products, which includes patio furniture, outdoor cooking, trampolines, play sets, watersports, and pet equipment, as well as wheeled goods that include bicycles, skateboards, and other ride-on toys; and electronics, watches, and sunglasses, as well as front-end products, such as consumables, batteries, etc. The company's apparel division provides outdoor and seasonal apparel, denim, work apparel, graphic t-shirts, and accessories; boys and girls outdoor, and athletic apparel; sporting and fitness apparel; and professional and collegiate team licensed apparel and accessories. Its footwear division offers casual shoes, slippers, seasonal footwear, and socks; work and western boots, shoes, and hunting footwear; boys and girls footwear; athletic footwear, such as running shoes, athletic lifestyle, and training shoes; and team and specialty sports footwear, and slides. The company sells its products under the Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely, and R.O.W. brand names. Academy Sports and Outdoors, Inc. was founded in 1938 and is headquartered in Katy, Texas.

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