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Academy Sports Outdoors Inc (ASO)



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Upturn Advisory Summary
08/28/2025: ASO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $57.28
1 Year Target Price $57.28
9 | Strong Buy |
1 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 11.42% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.57B USD | Price to earnings Ratio 9.94 | 1Y Target Price 57.28 |
Price to earnings Ratio 9.94 | 1Y Target Price 57.28 | ||
Volume (30-day avg) 20 | Beta 1.3 | 52 Weeks Range 33.24 - 64.02 | Updated Date 08/28/2025 |
52 Weeks Range 33.24 - 64.02 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 0.85% | Basic EPS (TTM) 5.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-02 | When - | Estimate 2.16 | Actual - |
Profitability
Profit Margin 6.55% | Operating Margin (TTM) 5.13% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) 20.15% |
Valuation
Trailing PE 9.94 | Forward PE 9.64 | Enterprise Value 5292757772 | Price to Sales(TTM) 0.6 |
Enterprise Value 5292757772 | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 0.89 | Enterprise Value to EBITDA 8.03 | Shares Outstanding 66475700 | Shares Floating 65574335 |
Shares Outstanding 66475700 | Shares Floating 65574335 | ||
Percent Insiders 1.55 | Percent Institutions 113.7 |
Upturn AI SWOT
Academy Sports Outdoors Inc

Company Overview
History and Background
Academy Sports + Outdoors was founded in 1938 in San Antonio, Texas, as a family business. It began as a surplus store and evolved into a sporting goods and outdoor recreation retailer. The company expanded its footprint throughout the Southern United States and went public in 2020.
Core Business Areas
- Apparel and Footwear: Includes athletic and casual apparel, footwear for various sports and outdoor activities, and licensed team merchandise.
- Sports and Outdoors Equipment: Encompasses hunting, fishing, camping, sports equipment, fitness equipment, and outdoor cooking products.
- Private Label Brands: Academy offers a range of private label brands across various categories.
Leadership and Structure
The leadership team is headed by the CEO. The organizational structure includes departments for merchandising, marketing, operations, finance, and technology.
Top Products and Market Share
Key Offerings
- Apparel: Includes private label brands like BCG and Magellan Outdoors, as well as national brands like Nike and Adidas. Competitors include Dick's Sporting Goods, Lululemon, and Under Armour. No specific apparel market share data available.
- Footwear: Selection includes athletic shoes, boots, and sandals from brands like Nike, Adidas, and Columbia. Competing brands also from Foot Locker, and independent shoe stores. No specific footwear market share data available.
- Hunting and Fishing: Includes firearms, ammunition, fishing gear, and related accessories. Competitors include Bass Pro Shops and Cabela's. No specific Hunting and Fishing market share data available.
Market Dynamics
Industry Overview
The sporting goods industry is characterized by seasonal demand, changing consumer preferences, and competition from various retailers, including big-box stores, specialty stores, and online retailers.
Positioning
Academy Sports + Outdoors positions itself as a value-oriented retailer offering a wide selection of products at competitive prices. Its competitive advantages include a strong store footprint in the Southern United States and a focus on private label brands.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be worth hundreds of billions of dollars. Academy Sports + Outdoors is positioned to capture a share of this market by offering a diverse product range and competitive pricing.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the Southern United States
- Extensive store network
- Value-oriented pricing strategy
- Private label brand offerings
Weaknesses
- Limited geographic presence compared to national retailers
- Reliance on seasonal sales
- Potential for supply chain disruptions
Opportunities
- Expansion into new geographic markets
- Growth of e-commerce sales
- Development of new private label brands
- Partnerships with sporting organizations
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns
- Fluctuations in commodity prices
Competitors and Market Share
Key Competitors
- Dick's Sporting Goods (DKS)
- Walmart (WMT)
- Target (TGT)
- Bass Pro Shops (private)
Competitive Landscape
Academy Sports + Outdoors competes with a variety of retailers, including big-box stores, specialty stores, and online retailers. Its competitive advantages include its strong store footprint in the Southern United States and its focus on private label brands.
Growth Trajectory and Initiatives
Historical Growth: Academy Sports + Outdoors has experienced growth in sales and profitability in recent years, driven by store expansion and increased e-commerce sales.
Future Projections: Analysts project continued growth for Academy Sports + Outdoors, driven by its expansion plans and focus on e-commerce.
Recent Initiatives: Recent initiatives include opening new stores, expanding its e-commerce platform, and developing new private label brands.
Summary
Academy Sports Outdoors has a strong presence in the Southern US and focuses on value-oriented pricing. Its expansion plans and e-commerce initiatives are promising. However, it faces competition from larger retailers and must adapt to changing consumer preferences. Maintaining a robust supply chain is also crucial for its success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available data and is subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Academy Sports Outdoors Inc
Exchange NASDAQ | Headquaters Katy, TX, United States | ||
IPO Launch date 2020-10-02 | CEO & Director Mr. Steven Paul Lawrence | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 22000 | Website https://www.academy.com |
Full time employees 22000 | Website https://www.academy.com |
Academy Sports and Outdoors, Inc., through its subsidiaries, operates as a sporting goods and outdoor recreational retailer in the United States. The company's outdoors division comprises camping products, such as coolers and drinkware, and camping accessories and equipment; fishing products, including marine equipment and fishing rods, reels, and baits and equipment; and hunting products, which includes firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns, and hunting equipment. Its sports and recreation division offers fitness equipment, fitness accessories, and nutrition supplies; team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, volleyball, backpacks, and sports bags; recreation products, which includes patio furniture, outdoor cooking, trampolines, play sets, watersports, and pet equipment, as well as wheeled goods that include bicycles, skateboards, and other ride-on toys; and electronics, watches, and sunglasses, as well as front-end products, such as consumables, batteries, etc. The company's apparel division provides outdoor and seasonal apparel, denim, work apparel, graphic t-shirts, and accessories; boys and girls outdoor, and athletic apparel; sporting and fitness apparel; and professional and collegiate team licensed apparel and accessories. Its footwear division offers casual shoes, slippers, seasonal footwear, and socks; work and western boots, shoes, and hunting footwear; boys and girls footwear; athletic footwear, such as running shoes, athletic lifestyle, and training shoes; and team and specialty sports footwear, and slides. The company sells its products under the Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely, and R.O.W. brand names. Academy Sports and Outdoors, Inc. was founded in 1938 and is headquartered in Katy, Texas.

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