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Huize Holding Ltd (HUIZ)

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Upturn Advisory Summary
01/09/2026: HUIZ (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4.8
1 Year Target Price $4.8
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.96% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 22.09M USD | Price to earnings Ratio 7.55 | 1Y Target Price 4.8 |
Price to earnings Ratio 7.55 | 1Y Target Price 4.8 | ||
Volume (30-day avg) 2 | Beta 0.45 | 52 Weeks Range 1.50 - 4.53 | Updated Date 01/9/2026 |
52 Weeks Range 1.50 - 4.53 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.35% | Operating Margin (TTM) 3.61% |
Management Effectiveness
Return on Assets (TTM) 0.07% | Return on Equity (TTM) 3.69% |
Valuation
Trailing PE 7.55 | Forward PE - | Enterprise Value 707157 | Price to Sales(TTM) 0.02 |
Enterprise Value 707157 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 4.71 | Shares Outstanding 8582664 | Shares Floating 492736140 |
Shares Outstanding 8582664 | Shares Floating 492736140 | ||
Percent Insiders 15.2 | Percent Institutions 0.74 |
Upturn AI SWOT
Huize Holding Ltd

Company Overview
History and Background
Huize Holding Ltd. was founded in 1999 in China and is a leading independent online insurance product and service platform. It has evolved from a traditional insurance agency to a technology-driven platform, leveraging its data analytics and digital capabilities to serve customers and insurance providers.
Core Business Areas
- Insurance Marketplace: Huize operates an online platform that offers a wide range of insurance products, including life insurance, health insurance, and property and casualty insurance, from various insurance companies. It facilitates product discovery, comparison, and purchase for consumers.
- Insurance Agent Services: The company provides a platform and support services for its network of insurance agents, enabling them to reach customers more effectively and manage their sales processes digitally.
- Technology Solutions: Huize develops and deploys technology solutions for both insurance providers and consumers, including data analytics, risk assessment tools, and customer relationship management systems.
Leadership and Structure
Huize Holding Ltd. is led by its founder and CEO, Ma Kun. The company operates with a hierarchical management structure common in technology and financial services firms, with departments overseeing technology, sales, marketing, operations, and finance. Specific details on the full leadership team and organizational charts are typically found in official company filings.
Top Products and Market Share
Key Offerings
- Life Insurance Products: Huize offers a comprehensive suite of life insurance products, including term life, whole life, and universal life insurance. Market share data specific to Huize's individual product lines is not publicly disclosed, but it operates within the highly competitive life insurance market. Key competitors in the broader Chinese insurance market include Ping An Insurance, China Life Insurance, and PICC.
- Health Insurance Products: The company provides various health insurance plans, such as critical illness insurance, medical expense insurance, and long-term care insurance. Similar to life insurance, specific market share for Huize's health insurance offerings is not readily available. Competitors include major Chinese insurance players.
- Property and Casualty Insurance Products: Huize also facilitates the sale of property and casualty insurance, which can include auto insurance, home insurance, and travel insurance. This segment is also competitive with numerous domestic and international insurers.
Market Dynamics
Industry Overview
The Chinese insurance industry is one of the largest globally, characterized by rapid growth driven by a rising middle class, increasing awareness of insurance needs, and a developing regulatory environment. The shift towards digital platforms and online sales is a significant trend, with companies leveraging technology to expand reach and improve customer experience. However, it is also a highly competitive and regulated market.
Positioning
Huize Holding Ltd. positions itself as a leading independent online insurance product and service platform in China. Its competitive advantages lie in its technology-driven approach, extensive product offerings from multiple insurers, strong agent network, and data analytics capabilities, allowing for personalized customer service and efficient operations. Its independence from any single insurance provider offers broader product choice to consumers.
Total Addressable Market (TAM)
The total addressable market for insurance in China is substantial and continues to grow. While specific TAM figures for the online insurance segment are dynamic, the overall insurance market in China is projected to reach trillions of USD in the coming years. Huize is positioned to capture a significant portion of the online distribution channel within this vast market, leveraging its platform to connect consumers with a wide array of insurance products.
Upturn SWOT Analysis
Strengths
- Leading independent online insurance platform in China.
- Strong technology and data analytics capabilities.
- Extensive network of insurance agents.
- Diverse range of insurance products from multiple providers.
- Experienced management team.
Weaknesses
- Dependence on third-party insurance providers.
- Intense competition in the Chinese insurance market.
- Regulatory risks associated with the financial services industry.
- Potential for rising customer acquisition costs.
Opportunities
- Continued growth of the Chinese middle class and increasing demand for insurance.
- Expansion into new insurance product categories and services.
- Further development and application of AI and big data in insurance.
- Potential for international expansion or strategic partnerships.
- Increasing consumer adoption of online financial services.
Threats
- Changes in government regulations and policies.
- Intensifying competition from both traditional insurers and emerging InsurTech companies.
- Economic slowdown impacting consumer spending power.
- Cybersecurity risks and data privacy concerns.
- Disruptions from new technologies or business models.
Competitors and Market Share
Key Competitors
- Ping An Insurance (Group) Company of China, Ltd. (PNGAY)
- China Life Insurance Company Limited (LNHCY)
- PICC Property and Casualty Company Limited (PICC.HK)
Competitive Landscape
Huize differentiates itself by being an independent online platform, offering a wider choice of products from various insurers, unlike some competitors who may be tied to a specific insurance company. Its technological focus and strong agent network are key advantages. However, it faces significant challenges from the scale and brand recognition of major state-backed insurers and the increasing digital capabilities of other players in the market.
Growth Trajectory and Initiatives
Historical Growth: Huize has experienced significant growth in its operating metrics, including the number of users, transactions, and premium volume processed through its platform over the years. This growth has been fueled by the expansion of its online marketplace and its robust agent network.
Future Projections: Analyst estimates for Huize's future growth are generally positive, projecting continued expansion in its user base, product offerings, and revenue. Projections would likely be influenced by the growth of the Chinese digital insurance market and the company's ability to innovate and maintain its competitive edge.
Recent Initiatives: Recent initiatives likely include further enhancements to its technology platform, expansion of its product portfolio with new insurance partners, and strategies to improve user engagement and conversion rates. The company may also be exploring new service areas or partnerships to broaden its ecosystem.
Summary
Huize Holding Ltd. is a significant player in China's burgeoning online insurance market, leveraging technology and a strong agent network to provide diverse insurance products. Its strengths lie in its platform independence and data-driven approach, while its primary weaknesses include intense competition and regulatory reliance. Opportunities for growth are abundant due to increasing insurance penetration in China, but the company must navigate potential threats from evolving regulations and market dynamics. Overall, Huize exhibits a strong growth trajectory but faces a highly competitive landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 20-F reports)
- Financial news and analysis websites (e.g., Reuters, Bloomberg, Yahoo Finance)
- Industry reports on the Chinese insurance market
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share figures are estimates and subject to change. This JSON output is for informational purposes only and does not constitute investment advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Huize Holding Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-02-12 | Founder, Chairman & CEO Mr. Cunjun Ma | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1034 | Website https://www.huize.com |
Full time employees 1034 | Website https://www.huize.com | ||
Huize Holding Limited, together with its subsidiaries, offers online insurance product and service platform through various internet channels in Mainland China, Hong Kong, and internationally. The company provides life and health insurance products, such as critical illness, illness and disease, annuity, and term and whole life insurance products; and property and casualty insurance products, including travel, individual casualty, and corporate liability insurance products, as well as commercial property insurance and cargo insurance. It also offers offline insurance intermediary and brokerage services. The company also provides digital and technology development services; investment consulting services; and insurance agency services. Huize Holding Limited was founded in 2006 and is headquartered in Shenzhen, China.

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