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Huize Holding Ltd (HUIZ)



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Upturn Advisory Summary
09/12/2025: HUIZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2.92
1 Year Target Price $2.92
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 18.58% | Avg. Invested days 18 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 42.47M USD | Price to earnings Ratio - | 1Y Target Price 2.92 |
Price to earnings Ratio - | 1Y Target Price 2.92 | ||
Volume (30-day avg) 2 | Beta 0.4 | 52 Weeks Range 1.50 - 6.06 | Updated Date 09/14/2025 |
52 Weeks Range 1.50 - 6.06 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.32% | Operating Margin (TTM) -3.31% |
Management Effectiveness
Return on Assets (TTM) -2.63% | Return on Equity (TTM) -4.2% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 27006591 | Price to Sales(TTM) 0.03 |
Enterprise Value 27006591 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.16 | Enterprise Value to EBITDA 2.47 | Shares Outstanding 8582660 | Shares Floating 438681550 |
Shares Outstanding 8582660 | Shares Floating 438681550 | ||
Percent Insiders 15.51 | Percent Institutions 1.1 |
Upturn AI SWOT
Huize Holding Ltd

Company Overview
History and Background
Huize Holding Ltd. was founded in 2006 and is a leading independent online insurance product and service platform in China. It has grown to become a significant player in the insurance brokerage industry, connecting insurers and consumers through digital channels.
Core Business Areas
- Insurance Brokerage: Huize acts as an intermediary, offering a wide range of insurance products from various insurers to consumers through its online platform.
- Technology Platform Services: Huize provides technology and data-driven services to both consumers and insurance companies, including product design, marketing, and claims assistance.
Leadership and Structure
The leadership team consists of experienced executives in the insurance and technology sectors. The organizational structure is designed to support its online platform and brokerage operations.
Top Products and Market Share
Key Offerings
- Life Insurance: Life insurance products constitute a significant portion of Huize's revenue. They compete with traditional insurance agents and other online platforms. Data on precise market share is difficult to obtain, as the online insurance brokerage market is fragmented. Competitors include Waterdrop and independent agents of established life insurance companies.
- Health Insurance: Health insurance products are also a key offering, growing in popularity as healthcare costs rise in China. Similarly, market share data is difficult to pinpoint accurately. Competitors include Ping An Good Doctor, WeDoctor, and ZhongAn Online.
- Property and Casualty Insurance: Property and casualty insurance products include automobile, home and other products. Compared to life and health, this segment plays a smaller role in the company's overall sales.
Market Dynamics
Industry Overview
The Chinese insurance market is large and growing, driven by rising incomes and increasing awareness of insurance needs. The online insurance brokerage sector is experiencing rapid growth as consumers increasingly prefer digital channels.
Positioning
Huize is positioned as a leading independent online insurance brokerage platform in China, leveraging its technology and data analytics capabilities to offer personalized products and services.
Total Addressable Market (TAM)
The total addressable market for insurance in China is estimated to be in the hundreds of billions of USD and is projected to grow significantly. Huize, with its digital platform, is well-positioned to capture a growing share of this market. While the TAM is huge, Huize's market share remains a small percentage.
Upturn SWOT Analysis
Strengths
- Strong online platform
- Extensive network of insurance partners
- Data-driven insights and personalization
- Established brand recognition
Weaknesses
- Reliance on third-party insurers
- Intense competition in the online insurance market
- Regulatory risks in China
- Relatively small scale compared to major insurance companies
Opportunities
- Growing demand for insurance in China
- Expanding into new product categories
- Partnerships with technology companies
- Increasing penetration in lower-tier cities
Threats
- Changes in insurance regulations
- Increased competition from established insurers
- Economic slowdown in China
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- CXSE.L
- PINGY
- 601318.SS
Competitive Landscape
Huize competes with both traditional insurance companies and other online platforms. Its advantages include its independent platform and focus on personalization. Disadvantages include the size of competitors and more capital.
Growth Trajectory and Initiatives
Historical Growth: Huize has demonstrated significant growth in recent years, driven by the increasing adoption of online insurance channels.
Future Projections: Future growth is expected to be driven by continued expansion in the Chinese insurance market and Huize's ability to innovate and offer personalized products.
Recent Initiatives: Recent initiatives have focused on expanding product offerings, enhancing the user experience, and strengthening partnerships with insurers.
Summary
Huize Holding Ltd. is a growing online insurance brokerage platform in China with a solid position in a large market. While its business is expanding, the company faces strong competition and regulatory risks that need to be monitored. Its platform and data-driven approach are strengths, but reliance on third-party insurers is a vulnerability. It has had net losses in recent quarters which is a concerning point.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Huize Holding Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-02-12 | Founder, Chairman & CEO Mr. Cunjun Ma | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1034 | Website https://www.huize.com |
Full time employees 1034 | Website https://www.huize.com |
Huize Holding Limited, together with its subsidiaries, offers online insurance product and service platform through various internet channels in Mainland China, Hong Kong, and internationally. The company provides life and health insurance products, such as critical illness, illness and disease, annuity, and term and whole life insurance products; and property and casualty insurance products, including travel, individual casualty, and corporate liability insurance products, as well as commercial property insurance and cargo insurance. It also offers offline insurance intermediary and brokerage services. The company also provides digital and technology development services; investment consulting services; and insurance agency services. Huize Holding Limited was founded in 2006 and is headquartered in Shenzhen, China.

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