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Huize Holding Ltd (HUIZ)



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Upturn Advisory Summary
10/14/2025: HUIZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $3.49
1 Year Target Price $3.49
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.27% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 35.76M USD | Price to earnings Ratio 12.61 | 1Y Target Price 3.49 |
Price to earnings Ratio 12.61 | 1Y Target Price 3.49 | ||
Volume (30-day avg) 2 | Beta 0.48 | 52 Weeks Range 1.50 - 6.06 | Updated Date 10/14/2025 |
52 Weeks Range 1.50 - 6.06 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.35% | Operating Margin (TTM) 3.61% |
Management Effectiveness
Return on Assets (TTM) 0.07% | Return on Equity (TTM) 3.69% |
Valuation
Trailing PE 12.61 | Forward PE - | Enterprise Value 15298508 | Price to Sales(TTM) 0.03 |
Enterprise Value 15298508 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.08 | Enterprise Value to EBITDA 103.64 | Shares Outstanding 8582664 | Shares Floating 492736140 |
Shares Outstanding 8582664 | Shares Floating 492736140 | ||
Percent Insiders 15.2 | Percent Institutions 1.1 |
Upturn AI SWOT
Huize Holding Ltd

Company Overview
History and Background
Huize Holding Ltd was founded in 2006 in China. It operates as an online insurance product and service platform, connecting insurance companies with consumers. It went public on the NASDAQ in February 2020.
Core Business Areas
- Insurance Product Distribution: Acts as an intermediary, offering a wide range of insurance products from various insurance companies. Focus is on life and health insurance.
- Insurance Services: Provides value-added services such as insurance education, claim assistance, and risk management consulting to customers.
Leadership and Structure
The leadership team includes Cunjun Ma (Chairman and CEO). Organizational structure is typical of publicly traded companies, with a board of directors and various management teams responsible for different functional areas.
Top Products and Market Share
Key Offerings
- Competitors: Waterdrop, ZhongAn Online
- Life Insurance Products: Include term life, whole life, universal life, and annuity products. Huize partners with multiple insurance companies to offer these. Market share information is difficult to obtain with granularity; competitors include other online insurance platforms and traditional insurance agencies. Data on revenue from this product is not publicly available by individual product type.
- Competitors: Waterdrop, ZhongAn Online
- Health Insurance Products: Cover critical illness, medical expenses, and accident insurance. Similar to life insurance, Huize collaborates with insurance companies. Market share and revenue specifics are unavailable for each product line. Data on revenue from this product is not publicly available by individual product type.
Market Dynamics
Industry Overview
The online insurance market in China is growing rapidly, driven by increasing internet penetration, rising disposable incomes, and a growing awareness of insurance products. It's becoming a crowded market.
Positioning
Huize positions itself as an independent online insurance platform, offering a wide range of products and services to meet the diverse needs of consumers. Its competitive advantage lies in its technology platform and partnerships with various insurance providers.
Total Addressable Market (TAM)
The TAM for online insurance in China is estimated to be in the hundreds of billions of USD. Huize is positioned to capture a share of this market through its online platform and partnerships, though its exact market share and revenue is not public.
Upturn SWOT Analysis
Strengths
- Strong online platform and technology
- Partnerships with multiple insurance companies
- Wide range of insurance products and services
- Focus on customer experience
Weaknesses
- Reliance on third-party insurance companies
- Limited control over product pricing and underwriting
- Intense competition in the online insurance market
- Regulatory risks specific to China's financial sector
Opportunities
- Further penetration of the online insurance market
- Expansion into new product categories
- Strategic acquisitions and partnerships
- Increasing demand for personalized insurance solutions
Threats
- Intensifying competition from other online insurance platforms
- Changes in government regulations
- Economic slowdown in China
- Fluctuations in interest rates
Competitors and Market Share
Key Competitors
- FINV
- WIMI
- LAIX
Competitive Landscape
Huize faces competition from other established online insurance platforms and traditional insurance companies. Its advantages include its strong technology platform and partnerships. Disadvantages are reliance on third-party insurers and regulatory risk in China.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been tied to the expansion of the Chinese online insurance market.
Future Projections: Analyst estimates vary. Consult financial news sources and research reports for projections.
Recent Initiatives: Focus on technology upgrades and strategic partnerships.
Summary
Huize Holding Ltd. operates in the growing Chinese online insurance market but faces intense competition and regulatory uncertainties. The company's strength lies in its technology platform and partnerships, while its weaknesses include reliance on third-party insurers and fluctuating economic conditions. Huize's performance is heavily influenced by the evolving regulatory landscape in China and its ability to innovate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Financial News Outlets
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Huize Holding Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-02-12 | Founder, Chairman & CEO Mr. Cunjun Ma | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1034 | Website https://www.huize.com |
Full time employees 1034 | Website https://www.huize.com |
Huize Holding Limited, together with its subsidiaries, offers online insurance product and service platform through various internet channels in Mainland China, Hong Kong, and internationally. The company provides life and health insurance products, such as critical illness, illness and disease, annuity, and term and whole life insurance products; and property and casualty insurance products, including travel, individual casualty, and corporate liability insurance products, as well as commercial property insurance and cargo insurance. It also offers offline insurance intermediary and brokerage services. The company also provides digital and technology development services; investment consulting services; and insurance agency services. Huize Holding Limited was founded in 2006 and is headquartered in Shenzhen, China.

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