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Upturn AI Summary - About
Hurco Companies Inc(HURC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HURC
10/16/2026: HURC (2-star) is currently NOT-A-BUY. Pass it for now.
Hurco Companies Inc is a long-standing developer of CNC machine tools and proprietary control software, serving small-to-medium-sized manufacturing job shops. Its primary strength lies in its conversational software technology, which simplifies machine operation, alongside a stable, low-debt balance sheet. The main growth opportunity resides in integrating automation and robotics into its existing machine ecosystem to address labor shortages in the manufacturing sector. However, the company faces significant risks from cyclical economic downturns and intense competition from larger global manufacturers. Investors should view Hurco as a niche industrial player that may suit value-oriented portfolios, provided they monitor global manufacturing indices and supply chain conditions closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to cyclical industrial demand rather than rapid, secular technology expansion. |
| Momentum investor | Weak fit | The stock often lacks the sustained trading volume and volatility required for high-alpha momentum strategies. |
| Value investor | Strong fit | The company often trades at reasonable valuation multiples relative to its assets and historical earnings potential. |
| Dividend investor | Mixed fit | While dividends are paid, the payout can vary based on cyclical earnings, making it less reliable than blue-chip income stocks. |
| Low-risk investor | Mixed fit | While the balance sheet is strong, the inherent cyclicality of the manufacturing industry introduces volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Small-cap industrial stocks often experience significant price swings based on economic news. |
| Valuation risk | Low | The stock generally trades at valuation levels that reflect its mature and cyclical nature. |
| Competition risk (industrial machinery) | High | Major global incumbents have deeper pockets for R&D and aggressive pricing. |
| Business quality | Medium | The company has a strong niche reputation but operates in a commodity-sensitive market. |
| Dividend income | Medium | Dividends are supplemental to the investment thesis rather than the primary driver of returns. |
| Execution risk | Medium | Success depends on global supply chain efficiency and navigating localized manufacturing downturns. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -13.5% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 137.30M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) 21.4K shares | Beta 0.72 | 52 Weeks Range 14.50 - 24.49 | Updated Date 10/18/2026 |
52 Weeks Range 14.50 - 24.49 | Updated Date 10/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.02 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| CNC Machine Sales | Revenue from the sale of vertical machining centers and turning centers. | This is the primary engine of the company, driven by manufacturers buying equipment to expand or modernize production. |
| Service and Support | Sales of spare parts, installation services, and technical support. | This provides a smaller, more stable, and higher-margin revenue stream compared to new machine sales. |
| Geography (Global) | Sales operations in North America, Europe, and Asia. | Global exposure means the company is sensitive to regional economic health and foreign exchange rate fluctuations. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 13.16 | Enterprise Value 98.68M | Price to Sales(TTM) 0.75 |
Enterprise Value 98.68M | Price to Sales(TTM) 0.75 | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6.48M | Shares Floating 5.43M |
Shares Outstanding 6.48M | Shares Floating 5.43M | ||
Percent Insiders 10.72 | Percent Institutions 74.97 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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