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HURC 
Hurco Companies Inc (HURC)
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Upturn Advisory Summary
11/05/2025: HURC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -25.93% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.18M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 |
52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.99 |
Earnings Date
Report Date 2025-06-05 | When Before Market | Estimate - | Actual -0.6251 |
Profitability
Profit Margin -10.58% | Operating Margin (TTM) -7.51% |
Management Effectiveness
Return on Assets (TTM) -2% | Return on Equity (TTM) -9.3% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 88035851 | Price to Sales(TTM) 0.65 |
Enterprise Value 88035851 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6506870 | Shares Floating 5120645 |
Shares Outstanding 6506870 | Shares Floating 5120645 | ||
Percent Insiders 9.59 | Percent Institutions 73.79 |
Upturn AI SWOT
Hurco Companies Inc
Company Overview
History and Background
Hurco Companies, Inc. was founded in 1968. It has grown from a small machine tool control manufacturer to a global provider of computerized machine tools and related technologies. The company has focused on providing innovative solutions to the machining industry.
Core Business Areas
- Machine Tool Sales: Designs, manufactures, and sells computerized (CNC) machine tools, including vertical machining centers, horizontal machining centers, turning centers, and 5-axis machining centers.
- Control Technology: Develops and integrates proprietary control software and hardware for its machine tools, offering advanced features for ease of use and programming.
- Service and Support: Provides aftermarket service and support, including training, parts, and technical assistance to customers worldwide.
Leadership and Structure
Gregory Volovic serves as the Chairman and Chief Executive Officer. The company is structured with functional departments focusing on engineering, manufacturing, sales, marketing, and service.
Top Products and Market Share
Key Offerings
- Vertical Machining Centers (VMCs): Hurco's VMX series are versatile CNC milling machines used for a wide range of applications. While precise market share data is difficult to obtain, Hurco is a significant player in the VMC market. Competitors include Haas Automation, Mazak, and DMG Mori. Estimated revenue cannot be determined due to a lack of public data.
- 5-Axis Machining Centers: Hurco offers advanced 5-axis machines like the SR series. These machines allow for complex part machining in a single setup. Market share information is proprietary, but Hurco's 5-axis technology is highly regarded. Competitors include Hermle, GROB, and DMG Mori. Estimated revenue cannot be determined due to a lack of public data.
- Turning Centers: Hurco's turning centers provide precise and efficient turning capabilities. Competitors include Okuma, Mori Seiki, and Doosan. Market share data is not publicly accessible. Estimated revenue cannot be determined due to a lack of public data.
Market Dynamics
Industry Overview
The CNC machine tool industry is driven by manufacturing activity, technological advancements, and global economic conditions. Increasing automation, demand for precision parts, and the growth of industries like aerospace and medical are key drivers.
Positioning
Hurco is positioned as a technology leader in the CNC machine tool market, focusing on user-friendly controls and high-performance machines. Its competitive advantage lies in its proprietary control technology and customer-centric approach.
Total Addressable Market (TAM)
The global CNC machine tool market is projected to reach hundreds of billions of USD. Hurco's position gives them access to a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Proprietary Control Technology
- Strong Brand Reputation
- Global Sales and Service Network
- Focus on Customer Support
- Innovative Product Development
Weaknesses
- Reliance on Cyclical Industries
- Exposure to Currency Fluctuations
- High R&D Costs
- Limited Scale Compared to Larger Competitors
Opportunities
- Growing Demand for Automation
- Expansion into Emerging Markets
- Development of New Technologies
- Strategic Acquisitions
- Increased Service Revenue
Threats
- Economic Downturns
- Intense Competition
- Technological Disruptions
- Supply Chain Disruptions
- Geopolitical Instability
Competitors and Market Share
Key Competitors
- Haas Automation (HAAS), Mazak, DMG Mori (MORIY), Okuma (6103.T)
Competitive Landscape
Hurco's advantages include its proprietary control technology and customer focus. Disadvantages include its smaller scale compared to larger competitors like Haas and Mazak.
Growth Trajectory and Initiatives
Historical Growth: Hurco's growth has been influenced by global economic conditions and technological advancements. Specific growth rates require access to historical financial data.
Future Projections: Future growth projections are best obtained from analyst reports and company guidance. These forecasts are based on market trends and company strategies.
Recent Initiatives: Recent initiatives include new product launches, strategic partnerships, and investments in research and development.
Summary
Hurco is a global provider of CNC machine tools with a strong focus on user-friendly control technology. While their proprietary technology is a key strength, they face competition from larger players and cyclical industry demands. Expansion into new markets and continued innovation will be vital for future growth. Key potential threats are economic downturns and supply chain challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hurco Companies Inc
Exchange NASDAQ | Headquaters Indianapolis, IN, United States | ||
IPO Launch date 1989-09-05 | President, CEO & Director Mr. Gregory S. Volovic | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 688 | Website https://www.hurco.com |
Full time employees 688 | Website https://www.hurco.com | ||
Hurco Companies, Inc., an industrial technology company, designs, manufactures, and sells computerized machine tools to companies in the metal cutting industry worldwide. Its principal products include general-purpose computerized machine tools, including vertical and horizontal machining centers, turning centers, and toolroom machines. The company also provides computer control systems and related software for press brake applications. In addition, it offers machine tool components, automation integration equipment, and solutions for job shops; and software options, control upgrades, and accessories and replacement parts for its products, as well as customer service, training, and applications support services. Further, the company provides Autobend computer control systems for press brake machines. It serves independent job shops and specialized short-run production applications within large manufacturing operations, as well as precision tool, die, and mold manufacturers in aerospace, defense, medical equipment, energy, automotive/transportation, electronics, and computer industries. The company sells its products under the Hurco, Milltronics, and Takumi brands through independent agents and distributors, as well as through its direct sales and service organizations. Hurco Companies, Inc. was founded in 1968 and is headquartered in Indianapolis, Indiana.
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