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Upturn AI SWOT - About
HURC 
Hurco Companies Inc (HURC)
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Upturn Advisory Summary
08/28/2025: HURC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -25.93% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.18M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 |
52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.99 |
Earnings Date
Report Date 2025-06-05 | When Before Market | Estimate - | Actual -0.6251 |
Profitability
Profit Margin -10.58% | Operating Margin (TTM) -7.51% |
Management Effectiveness
Return on Assets (TTM) -2% | Return on Equity (TTM) -9.3% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 88035851 | Price to Sales(TTM) 0.65 |
Enterprise Value 88035851 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6506870 | Shares Floating 5120645 |
Shares Outstanding 6506870 | Shares Floating 5120645 | ||
Percent Insiders 9.59 | Percent Institutions 73.79 |
Upturn AI SWOT
Hurco Companies Inc
Company Overview
History and Background
Hurco Companies Inc. was founded in 1968. Initially focused on automated machine tool controls, Hurco has evolved into a global provider of CNC machines, software, and automation solutions. Key milestones include developing innovative control technologies and expanding its global presence through acquisitions and partnerships.
Core Business Areas
- CNC Machine Tools: Hurco designs, manufactures, and sells CNC machine tools, including vertical machining centers, horizontal machining centers, and turning centers.
- Control Software: Hurco develops and provides proprietary control software for its CNC machines, offering advanced features and user-friendly interfaces.
- Automation Solutions: Hurco offers automation solutions that integrate with their CNC machines to improve productivity and efficiency.
Leadership and Structure
Gregory Volovic serves as the President and Chief Executive Officer. The organizational structure includes departments for sales, marketing, engineering, manufacturing, finance, and customer support.
Top Products and Market Share
Key Offerings
- Vertical Machining Centers (VMCs): Hurco VMCs are used for a variety of milling operations. Competitors include Haas Automation, Mazak, and DMG Mori. Market share data is proprietary but Hurco is a major player in this space. Revenue is significant but not publicly disaggregated. Estimated market share is 5-10% of the total CNC machine tool market in the US.
- Horizontal Machining Centers (HMCs): Hurco HMCs are suited for high-volume production and complex parts. Competitors include Haas Automation, Mazak, and DMG Mori. Market share data is proprietary, like VMCs, it is a major player in this market. Revenue is significant but not publicly disaggregated. Estimated market share is 5-10% of the total CNC machine tool market in the US.
- Turning Centers: Hurco turning centers are used for precision turning operations. Competitors include Haas Automation, Mazak, and DMG Mori. Market share data is proprietary but Hurco is a major player in this space. Revenue is significant but not publicly disaggregated. Estimated market share is 5-10% of the total CNC machine tool market in the US.
- WinMax Control Software: Hurco's proprietary WinMax control software is a key differentiator, offering user-friendly programming and advanced features. Competitors include Siemens and Fanuc controls. Number of users are proprietary to the company. Contributes strongly to CNC machines revenue.
Market Dynamics
Industry Overview
The CNC machine tool industry is driven by manufacturing demand, technological advancements, and automation trends. Key factors include global economic conditions, government regulations, and the adoption of Industry 4.0 principles.
Positioning
Hurco Companies Inc. is positioned as a provider of high-performance CNC machines and advanced control software, targeting manufacturers requiring precision and flexibility. Its competitive advantages include its user-friendly WinMax control and its focus on customer service.
Total Addressable Market (TAM)
The global CNC machine tool market is estimated to be around $80 billion. Hurco's current market share places it in a competitive position with room to grow by expanding its product offerings and market reach.
Upturn SWOT Analysis
Strengths
- Proprietary WinMax Control
- Strong Brand Reputation
- Global Distribution Network
- Customer-focused Service
Weaknesses
- Susceptibility to Economic Cycles
- Reliance on Manufacturing Sector
- Smaller Scale Compared to Major Competitors
Opportunities
- Expansion into Emerging Markets
- Development of Advanced Automation Solutions
- Growth in Additive Manufacturing
- Increased adoption of Industry 4.0 technologies
Threats
- Intense Competition
- Technological Disruption
- Economic Downturns
- Fluctuations in Currency Exchange Rates
Competitors and Market Share
Key Competitors
- HAAS
- MTZKY
- DMGIY
Competitive Landscape
Hurco's competitive advantages include its WinMax control and customer service. However, it faces stiff competition from larger players with broader product portfolios and global reach. Hurco offers CNC and software solutions, setting them apart from some competitors.
Major Acquisitions
Milltronics Manufacturing Company
- Year: 2000
- Acquisition Price (USD millions): 23
- Strategic Rationale: Milltronics expanded Hurco's product line and market reach within the CNC machine tool industry.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by product innovation, market expansion, and strategic acquisitions. Subject to economic cyclicality.
Future Projections: Future growth is expected to be driven by increased automation, expansion into emerging markets, and the development of new products and services. Requires access to analyst estimates.
Recent Initiatives: Recent initiatives may include the launch of new CNC machines, the development of advanced control software features, and the expansion of its automation solutions portfolio. Needs verification with the company's recent press releases and investor calls.
Summary
Hurco is a solid company with innovative control software and a strong reputation. Its focus on customer service is a key strength. However, its smaller size and susceptibility to economic cycles are areas to watch, requiring careful strategic planning for future growth and stability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Annual Reports
- Industry Reports
- Third party sources where available
Disclaimers:
This analysis is based on available information and subject to change. Market share estimates are approximations. Financial data requires up-to-date confirmation from official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hurco Companies Inc
Exchange NASDAQ | Headquaters Indianapolis, IN, United States | ||
IPO Launch date 1989-09-05 | President, CEO & Director Mr. Gregory S. Volovic | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 688 | Website https://www.hurco.com |
Full time employees 688 | Website https://www.hurco.com | ||
Hurco Companies, Inc., an industrial technology company, designs, manufactures, and sells computerized machine tools to companies in the metal cutting industry worldwide. Its principal products include general-purpose computerized machine tools, including vertical and horizontal machining centers, turning centers, and toolroom machines. The company also provides computer control systems and related software for press brake applications. In addition, it offers machine tool components, automation integration equipment, and solutions for job shops; and software options, control upgrades, and accessories and replacement parts for its products, as well as customer service, training, and applications support services. Further, the company provides Autobend computer control systems for press brake machines. It serves independent job shops and specialized short-run production applications within large manufacturing operations, as well as precision tool, die, and mold manufacturers in aerospace, defense, medical equipment, energy, automotive/transportation, electronics, and computer industries. The company sells its products under the Hurco, Milltronics, and Takumi brands through independent agents and distributors, as well as through its direct sales and service organizations. Hurco Companies, Inc. was founded in 1968 and is headquartered in Indianapolis, Indiana.
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