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HURC 
Hurco Companies Inc (HURC)
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Upturn Advisory Summary
02/20/2026: HURC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.18M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 |
52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.99 |
Earnings Date
Report Date 2025-06-05 | When Before Market | Estimate - | Actual -0.6251 |
Profitability
Profit Margin -10.58% | Operating Margin (TTM) -7.51% |
Management Effectiveness
Return on Assets (TTM) -2% | Return on Equity (TTM) -9.3% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 88035851 | Price to Sales(TTM) 0.65 |
Enterprise Value 88035851 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6506870 | Shares Floating 5120645 |
Shares Outstanding 6506870 | Shares Floating 5120645 | ||
Percent Insiders 9.59 | Percent Institutions 73.79 |
Upturn AI SWOT
Hurco Companies Inc
Company Overview
History and Background
Hurco Companies Inc. was founded in 1968 by Michael Dolunc. Initially, the company focused on developing and manufacturing computer control systems for machine tools. A significant milestone was the introduction of the Hurco Ultimax control in the 1980s, which revolutionized CNC machining by offering user-friendly programming capabilities. Over the years, Hurco has expanded its product offerings and global presence through organic growth and strategic acquisitions, evolving into a provider of integrated hardware and software solutions for the manufacturing industry.
Core Business Areas
- CNC Machine Tool Business: This segment designs, manufactures, and distributes CNC machine tools, including vertical machining centers, horizontal machining centers, and turning centers. These machines are sold under various brands like HURCO, Milltronics, and Takumi. The company also provides associated software, parts, and service.
- Prototyping and Additive Manufacturing: This segment focuses on providing solutions for rapid prototyping and additive manufacturing. This includes advanced 3D printers and related software and materials, catering to industries requiring quick iteration and complex part creation.
Leadership and Structure
Hurco Companies Inc. is led by its Board of Directors and a management team. Key leadership positions typically include a Chief Executive Officer, Chief Financial Officer, and heads of various operational divisions. The company operates through a global network of direct sales and independent distributors.
Top Products and Market Share
Key Offerings
- HURCO Brand CNC Machining Centers: These are advanced CNC machine tools known for their integrated control systems (Ultimax) and user-friendly interface, targeting a wide range of manufacturing applications, from job shops to high-volume production. Competitors include Haas Automation, Mazak, and DMG Mori. Specific market share data for individual product lines is not publicly disclosed, but the HURCO brand is a significant revenue driver.
- Milltronics CNC Machine Tools: This brand offers a range of milling machines and lathes, often positioned as robust and reliable solutions for various manufacturing needs. Similar competitors as the HURCO brand are relevant here. Revenue contribution is integrated within the company's overall CNC machine tool segment.
- Takumi Brand Machining Centers: Acquired by Hurco, Takumi provides high-performance vertical and horizontal machining centers, expanding Hurco's offering in more demanding applications. Competitors include brands like Brother Industries and Makino. Market share is part of the broader segment.
- Prototyping and Additive Manufacturing Solutions: This includes advanced 3D printers and associated software, serving industries like aerospace, automotive, and medical for rapid prototyping and functional part production. Key competitors include Stratasys, 3D Systems, and Desktop Metal. Revenue from this segment is growing but is a smaller portion of the overall business.
Market Dynamics
Industry Overview
The global machine tool industry is mature but constantly evolving, driven by technological advancements such as automation, IoT integration, and Industry 4.0 initiatives. Demand is influenced by manufacturing output across various sectors, including automotive, aerospace, and general industrial. The market for additive manufacturing is experiencing rapid growth, offering alternative solutions for prototyping and production.
Positioning
Hurco Companies Inc. positions itself as a provider of integrated solutions, emphasizing user-friendliness, advanced control technology, and reliability. Its competitive advantages lie in its proprietary control systems, global distribution network, and a growing presence in the additive manufacturing space. The company caters to small to medium-sized businesses as well as larger enterprises.
Total Addressable Market (TAM)
The global machine tool market is valued in the tens of billions of dollars and is projected to grow steadily. The additive manufacturing market is also significant and expanding rapidly, with projections for substantial growth in the coming years. Hurco Companies Inc. operates within these large markets, with its positioning focused on specific segments of precision machining and advanced prototyping solutions.
Upturn SWOT Analysis
Strengths
- Proprietary control system technology (Ultimax) offering ease of use and advanced features.
- Strong global distribution and service network.
- Established brand reputation for quality and reliability in CNC machining.
- Diversification into the growing additive manufacturing sector.
- Experienced management team with deep industry knowledge.
Weaknesses
- Reliance on the cyclical nature of the manufacturing industry.
- Competition from larger, more diversified industrial conglomerates.
- Potentially lower brand recognition in certain emerging markets compared to global giants.
- Integration challenges and costs associated with acquisitions.
Opportunities
- Growth in demand for automation and Industry 4.0 solutions.
- Increasing adoption of additive manufacturing for production parts.
- Expansion into new geographic markets.
- Development of new software and service offerings to enhance customer value.
- Strategic partnerships and further acquisitions to expand technological capabilities.
Threats
- Global economic downturns impacting manufacturing investment.
- Intensified competition and price pressures.
- Rapid technological obsolescence requiring continuous R&D investment.
- Supply chain disruptions and rising raw material costs.
- Geopolitical instability affecting global trade and manufacturing.
Competitors and Market Share
Key Competitors
- Haas Automation (Private)
- DMG Mori AG (ETR: DMG)
- Mazak Corporation (Private)
- Okuma Corporation (JP: 6104)
- Brother Industries, Ltd. (JP: 6448)
Competitive Landscape
Hurco competes in a fragmented market. Its advantages include its integrated control system, which offers a strong value proposition for users seeking ease of operation. However, it faces challenges from larger competitors with broader product portfolios and greater R&D budgets. Its focus on specific niches within the CNC and additive manufacturing markets helps it carve out its competitive space.
Major Acquisitions
Takumi
- Year: 2007
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Takumi expanded Hurco's product line with high-performance machining centers and strengthened its presence in the Asian market.
Growth Trajectory and Initiatives
Historical Growth: Hurco has demonstrated a track record of growth, driven by new product introductions, market expansion, and strategic acquisitions. Revenue has generally trended upwards, with some cyclicality inherent to the manufacturing sector.
Future Projections: Analyst estimates for future growth typically vary, but often reflect expectations of continued expansion in the industrial automation and additive manufacturing markets, as well as steady performance in its core CNC machine tool business. Specific projections should be consulted from financial research reports.
Recent Initiatives: Recent initiatives have likely included efforts to enhance its additive manufacturing capabilities, expand its software and digital services, and optimize its global supply chain. The company also focuses on continuous innovation in its core CNC product lines.
Summary
Hurco Companies Inc. is a well-established player in the CNC machine tool industry with a growing presence in additive manufacturing. Its strengths lie in proprietary control technology and a global network, while its primary weakness is its susceptibility to manufacturing cycles. The company has significant opportunities in automation and advanced manufacturing, but must navigate intense competition and global economic uncertainties.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Hurco Companies Inc. Annual Reports (10-K)
- Hurco Companies Inc. Quarterly Reports (10-Q)
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Industry Market Research Reports
Disclaimers:
This JSON output is generated for informational purposes only and should not be considered as financial advice. Financial data and market share estimates are based on publicly available information and are subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hurco Companies Inc
Exchange NASDAQ | Headquaters Indianapolis, IN, United States | ||
IPO Launch date 1989-09-05 | President, CEO & Director Mr. Gregory S. Volovic | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 688 | Website https://www.hurco.com |
Full time employees 688 | Website https://www.hurco.com | ||
Hurco Companies, Inc., an industrial technology company, designs, manufactures, and sells computerized machine tools to companies in the metal cutting industry worldwide. Its principal products include general-purpose computerized machine tools, including vertical and horizontal machining centers, turning centers, and toolroom machines. The company also provides computer control systems and related software for press brake applications. In addition, it offers machine tool components, automation integration equipment, and solutions for job shops; and software options, control upgrades, and accessories and replacement parts for its products, as well as customer service, training, and applications support services. Further, the company provides Autobend computer control systems for press brake machines. It serves independent job shops and specialized short-run production applications within large manufacturing operations, as well as precision tool, die, and mold manufacturers in aerospace, defense, medical equipment, energy, automotive/transportation, electronics, and computer industries. The company sells its products under the Hurco, Milltronics, and Takumi brands through independent agents and distributors, as well as through its direct sales and service organizations. Hurco Companies, Inc. was founded in 1968 and is headquartered in Indianapolis, Indiana.
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