Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Valuation
- About
HURC 
Hurco Companies Inc (HURC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/18/2025: HURC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -25.93% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.18M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 |
52 Weeks Range 13.19 - 23.76 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.99 |
Earnings Date
Report Date 2025-06-05 | When Before Market | Estimate - | Actual -0.6251 |
Profitability
Profit Margin -10.58% | Operating Margin (TTM) -7.51% |
Management Effectiveness
Return on Assets (TTM) -2% | Return on Equity (TTM) -9.3% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 88035851 | Price to Sales(TTM) 0.65 |
Enterprise Value 88035851 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6506870 | Shares Floating 5120645 |
Shares Outstanding 6506870 | Shares Floating 5120645 | ||
Percent Insiders 9.59 | Percent Institutions 73.79 |
Upturn AI SWOT
Hurco Companies Inc
Company Overview
History and Background
Hurco Companies Inc. was founded in 1968 by Dr. Michael Chiang. Initially focused on developing and manufacturing computer hardware and software for industrial applications, the company evolved significantly over the decades. A key milestone was its pivot towards the machine tool industry, particularly in developing CNC (Computer Numerical Control) systems for metalworking. The company has since expanded its product portfolio and global reach, consistently innovating in the field of automation and control systems for manufacturing.
Core Business Areas
- Control Systems: Designs, manufactures, and markets integrated computer control systems for CNC machine tools. These systems allow for precise control of machining operations, enhancing productivity and accuracy in metal fabrication.
- Machine Tools: Manufactures and markets a range of vertical machining centers (VMCs) and other metal cutting machine tools. These are sold under various brands, including HURCO, Milltronics, and LaserStar.
- Related Products and Services: Offers software solutions, replacement parts, training, and technical support for its control systems and machine tools.
Leadership and Structure
Hurco Companies Inc. is led by a management team with extensive experience in the manufacturing and technology sectors. The company operates through various subsidiaries and divisions, with a global sales and service network. Key leadership positions typically include CEO, CFO, and heads of various operational and regional segments.
Top Products and Market Share
Key Offerings
- HURCO CNC Control Systems: Hurco's proprietary CNC control systems are a core offering, known for their user-friendly interface and advanced machining capabilities. These systems compete with offerings from companies like Siemens, Fanuc, and Haas Automation. Market share data for specific control systems is proprietary, but Hurco holds a significant position in the mid-range CNC market.
- HURCO Vertical Machining Centers (VMCs): Hurco manufactures a range of VMCs designed for various machining applications, from prototyping to production. These machines are known for their robustness and precision. Competitors include Haas Automation, Doosan, and Makino. Market share is fragmented, but Hurco is a recognized player.
- Milltronics CNC Controls and Machine Tools: Acquired by Hurco, Milltronics offers integrated CNC controls and machine tools, often catering to a slightly different market segment than the core Hurco brand. Competitors are similar to those for Hurco branded products.
- LaserStar Welding and Engraving Systems: This segment, acquired by Hurco, provides laser welding and engraving solutions for various industries, including jewelry, medical, and industrial applications. Competitors include Laser Photonics, Amada Weld Tech, and TRUMPF.
Market Dynamics
Industry Overview
The machine tool industry is cyclical, closely tied to broader manufacturing output and capital expenditure by businesses. Key trends include increasing demand for automation, digitalization (Industry 4.0), precision manufacturing, and the adoption of advanced materials. The market is influenced by global economic conditions, trade policies, and technological advancements.
Positioning
Hurco Companies Inc. positions itself as a provider of advanced, user-friendly CNC control systems and reliable machine tools. Its competitive advantages lie in its integrated hardware and software solutions, particularly its proprietary control technology, and its established global distribution and service network. The company focuses on offering value and performance for small to medium-sized job shops and manufacturing companies.
Total Addressable Market (TAM)
The global machine tool market is substantial, with estimates varying but generally in the tens of billions of dollars annually. Hurco Companies Inc. operates within segments of this market, focusing on CNC controls and specific types of metal cutting machinery. The company's positioning is within the mid-tier of this market, aiming to capture a significant portion of accessible market segments through its product offerings and technological innovation.
Upturn SWOT Analysis
Strengths
- Proprietary CNC control technology with user-friendly interface.
- Integrated hardware and software solutions.
- Established global sales and service network.
- Diversified product portfolio through acquisitions (e.g., LaserStar).
- Reputation for reliable and robust machine tools.
Weaknesses
- Cyclical nature of the machine tool industry can impact revenue.
- Dependence on global economic conditions.
- Competition from larger, more diversified industrial conglomerates.
- Potential challenges in integrating and leveraging acquired businesses fully.
Opportunities
- Increasing demand for automation and smart manufacturing (Industry 4.0).
- Growth in emerging markets for manufacturing.
- Expansion of product offerings in high-growth sectors (e.g., additive manufacturing integration).
- Leveraging digital technologies for enhanced customer service and predictive maintenance.
- Strategic acquisitions to expand market reach or technological capabilities.
Threats
- Global economic slowdowns or recessions impacting capital spending.
- Intensifying competition and price pressures.
- Geopolitical instability and trade disputes affecting supply chains and demand.
- Rapid technological advancements by competitors.
- Rising raw material and component costs.
Competitors and Market Share
Key Competitors
- Haas Automation (Private)
- Fanuc Corporation (TYO: 6954)
- Siemens AG (FRA: SIE)
- Doosan Machine Tools (Private)
- DMG MORI AG (XTRA: DMG)
Competitive Landscape
Hurco's advantages include its proprietary, user-friendly CNC control technology and a strong focus on integrated solutions for job shops. Disadvantages compared to larger competitors like Siemens and Fanuc can be in terms of R&D investment capacity and broader product portfolios. Haas Automation is a direct competitor in the VMC space, often competing on price and accessibility. Hurco aims to differentiate through innovation, software integration, and customer support.
Major Acquisitions
LaserStar
- Year: 2017
- Acquisition Price (USD millions):
- Strategic Rationale: To expand into complementary laser-based manufacturing solutions, diversifying Hurco's product portfolio and entering new market segments such as jewelry, medical device manufacturing, and industrial fabrication.
Milltronics
- Year: 2005
- Acquisition Price (USD millions):
- Strategic Rationale: To broaden the company's range of CNC controls and machine tools, particularly for the North American market, and to gain access to Milltronics' established customer base and product lines.
Growth Trajectory and Initiatives
Historical Growth: Hurco Companies Inc. has demonstrated historical growth driven by product innovation, strategic acquisitions, and expansion into new geographic markets. The company has navigated industry cycles by adapting its product offerings and operational strategies. Revenue has generally seen an upward trend over the long term, albeit with cyclical fluctuations.
Future Projections: Future growth is projected to be influenced by the adoption of automation technologies, global manufacturing trends, and the company's ability to innovate and expand its market share. Analyst estimates often focus on revenue growth, profitability improvements, and the successful integration of new technologies or acquired businesses. (Note: Specific numerical data requires access to analyst reports).
Recent Initiatives: Recent initiatives likely include investments in R&D for advanced control systems, expansion of its service and support network, and potential strategic partnerships or acquisitions to strengthen its market position and technological capabilities. The company may also be focusing on digital transformation to enhance customer engagement and operational efficiency.
Summary
Hurco Companies Inc. is a well-established player in the CNC control systems and machine tool industry, leveraging proprietary technology and a global service network. Its strengths lie in integrated solutions and user-friendly interfaces, serving small to medium-sized manufacturers. However, it faces cyclical industry headwinds and intense competition from larger, diversified players. Future success hinges on continued innovation in automation, expansion into emerging markets, and strategic business development to navigate economic volatility.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Industry Market Research Reports
- Financial News and Data Providers (e.g., Bloomberg, Refinitiv)
- Analyst Reports
Disclaimers:
This JSON output is generated based on publicly available information and general industry knowledge. Financial data, market share figures, and acquisition prices are estimates or representative examples and may not reflect the most current or precise figures. Investors should conduct their own due diligence and consult with financial professionals before making investment decisions. This information is for informational purposes only and should not be construed as investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hurco Companies Inc
Exchange NASDAQ | Headquaters Indianapolis, IN, United States | ||
IPO Launch date 1989-09-05 | President, CEO & Director Mr. Gregory S. Volovic | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 688 | Website https://www.hurco.com |
Full time employees 688 | Website https://www.hurco.com | ||
Hurco Companies, Inc., an industrial technology company, designs, manufactures, and sells computerized machine tools to companies in the metal cutting industry worldwide. Its principal products include general-purpose computerized machine tools, including vertical and horizontal machining centers, turning centers, and toolroom machines. The company also provides computer control systems and related software for press brake applications. In addition, it offers machine tool components, automation integration equipment, and solutions for job shops; and software options, control upgrades, and accessories and replacement parts for its products, as well as customer service, training, and applications support services. Further, the company provides Autobend computer control systems for press brake machines. It serves independent job shops and specialized short-run production applications within large manufacturing operations, as well as precision tool, die, and mold manufacturers in aerospace, defense, medical equipment, energy, automotive/transportation, electronics, and computer industries. The company sells its products under the Hurco, Milltronics, and Takumi brands through independent agents and distributors, as well as through its direct sales and service organizations. Hurco Companies, Inc. was founded in 1968 and is headquartered in Indianapolis, Indiana.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.