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HUYA Inc (HUYA)



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Upturn Advisory Summary
08/28/2025: HUYA (5-star) is a REGULAR-BUY. BUY since 80 days. Profits (56.68%). Updated daily EoD!
1 Year Target Price $4.3
1 Year Target Price $4.3
4 | Strong Buy |
3 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 107.44% | Avg. Invested days 48 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 756.01M USD | Price to earnings Ratio - | 1Y Target Price 4.3 |
Price to earnings Ratio - | 1Y Target Price 4.3 | ||
Volume (30-day avg) 12 | Beta 0.68 | 52 Weeks Range 1.64 - 4.00 | Updated Date 08/28/2025 |
52 Weeks Range 1.64 - 4.00 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 45.79% | Basic EPS (TTM) -0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-12 | When - | Estimate 0.16 | Actual 0.21 |
Profitability
Profit Margin -2.51% | Operating Margin (TTM) -1.51% |
Management Effectiveness
Return on Assets (TTM) -1.27% | Return on Equity (TTM) -2.11% |
Valuation
Trailing PE - | Forward PE 217.39 | Enterprise Value 259043651 | Price to Sales(TTM) 0.12 |
Enterprise Value 259043651 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.3 | Enterprise Value to EBITDA 0.85 | Shares Outstanding 71968304 | Shares Floating 77302785 |
Shares Outstanding 71968304 | Shares Floating 77302785 | ||
Percent Insiders - | Percent Institutions 46.73 |
Upturn AI SWOT
HUYA Inc

Company Overview
History and Background
HUYA Inc. (HUYA) was founded in 2016 as a spin-off from YY Inc. (later JOYY Inc.). It quickly became a leading game live streaming platform in China. It has undergone several acquisitions and regulatory changes.
Core Business Areas
- Live Streaming: HUYA operates a live streaming platform where users can broadcast and watch video game content, esports tournaments, and other entertainment. Focuses on creating content for younger generations and tech-savvy audiences.
- Advertising: HUYA generates revenue through advertising displayed on its platform, including banner ads, video ads, and sponsored content.
- Other Services: Includes gaming-related merchandise sales and other value-added services. The monetization of this is small as the focus has shifted to digital streaming.
Leadership and Structure
HUYA's leadership team consists of executives with experience in technology, media, and gaming. The company has a hierarchical organizational structure with departments focused on technology, content, marketing, and operations.
Top Products and Market Share
Key Offerings
- HUYA Live: HUYA Live is its flagship platform for live streaming video games and esports events. It had a large user base in China before being acquired. Market share data is difficult to access due to regulatory limitations. Competitors: DouYu (DOYU), Bilibili (BILI), Kuaishou (not public in the US).
- Nimo TV: Nimo TV is HUYA's international live streaming platform, targeting Southeast Asia and Latin America. Market share varies by region, facing competition from Twitch (AMZN) and YouTube Gaming (GOOGL). Number of users also depends on what country or region that the app or product is being used in.
Market Dynamics
Industry Overview
The game live streaming industry is rapidly growing, driven by the increasing popularity of esports and online gaming. Key trends include mobile gaming, interactive content, and influencer marketing. The number of gaming consumers has exploded in the last decade.
Positioning
HUYA was positioned as a leading game live streaming platform, focusing on high-quality content and user engagement. However, its positioning has shifted due to regulatory pressures in China and acquisition changes. The company is trying to maintain and gain footing in different territories.
Total Addressable Market (TAM)
The global game streaming market is projected to reach hundreds of billions USD. HUYA's TAM is linked to market regions it operates in, including China and Southeast Asia, depending on what it will look like after acquisitions. However, it aims to expand its reach into new markets and capture more of the existing TAM through content partnerships and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- High-quality content
- Established partnerships with game developers and esports organizations
Weaknesses
- Dependence on regulatory environment in China
- Intense competition
- Monetization challenges
- Uncertainty after acquisition
Opportunities
- Expansion into new markets
- Diversification of content offerings
- Development of new monetization methods
- Strategic partnerships and acquisitions
Threats
- Regulatory changes
- Increased competition
- Shifting user preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- DOYU
- BILI
- GOOGL
Competitive Landscape
HUYA faces intense competition from other live streaming platforms, each with its own strengths and weaknesses. Its advantages include its technology and large user base. Disadvantages include heavy regulation from the Chinese government.
Growth Trajectory and Initiatives
Historical Growth: HUYA experienced rapid growth in its early years, driven by the popularity of game live streaming in China. Its growth has slowed down after acquisitions and regulatory uncertainty.
Future Projections: Future growth prospects depend on how HUYA integrates within JOYY, or if they are fully acquired and de-listed. Analyst estimates have been highly variable.
Recent Initiatives: Recent initiatives have focused on expanding content offerings, improving user experience, and complying with regulatory requirements.
Summary
HUYA's future is uncertain given that it has been acquired and its position within its parent company and overall market is constantly changing. While its core technology remains strong, regulatory pressures and intense competition pose significant challenges. The company needs to navigate the changing regulatory landscape and capitalize on new opportunities in emerging markets. The company has to remain competitive with its competitors in other markets. Investors need to closely monitor the company's strategic direction and financial performance to assess its potential for long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market analysis
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HUYA Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-05-11 | Acting Co-CEO, Senior VP & Director Mr. Junhong Huang | ||
Sector Communication Services | Industry Entertainment | Full time employees 1251 | Website https://www.huya.com |
Full time employees 1251 | Website https://www.huya.com |
HUYA Inc., through its subsidiaries, operates game live streaming platforms in the People's Republic of China. Its platforms enable broadcasters and viewers to interact during live streaming. The company also offers non-game entertainment content, such as talent shows, anime, outdoor activities, live chats, and online theater. In addition, it operates Nimo TV, a game live streaming platform; and promotes and distributes game applications in international markets. Further, the company provides online advertising, software development, internet value added, and cultural and creative services. It serves broadcasters and talent agencies. The company was founded in 2014 and is headquartered in Guangzhou, China. HUYA Inc. operates as a subsidiary of Tencent Holdings Limited.

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