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BILI logo BILI
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Bilibili Inc (BILI)

Upturn stock ratingUpturn stock rating
$21.42
Last Close (24-hour delay)
Today's Top PicksToday’s top pick
Profit since last BUY12.03%
upturn advisory
Strong Buy
BUY since 22 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Time period over
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Upturn Advisory Summary

06/27/2025: BILI (3-star) is a STRONG-BUY. BUY since 22 days. Profits (12.03%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

31 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $25.25

Year Target Price $25.25

Analyst’s Price TargetsFor last 52 week
$25.25Target price
Low$12.72
Current$21.42
high$31.77

Analysis of Past Performance

Type Stock
Historic Profit -21.85%
Avg. Invested days 26
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 8.74B USD
Price to earnings Ratio -
1Y Target Price 25.34
Price to earnings Ratio -
1Y Target Price 25.34
Volume (30-day avg) -
Beta 0.86
52 Weeks Range 12.72 - 31.77
Updated Date 06/29/2025
52 Weeks Range 12.72 - 31.77
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.2

Earnings Date

Report Date 2025-06-27
When Before Market
Estimate 0.5288
Actual 0.85

Profitability

Profit Margin -2.16%
Operating Margin (TTM) 0.21%

Management Effectiveness

Return on Assets (TTM) -1%
Return on Equity (TTM) -4.31%

Valuation

Trailing PE -
Forward PE 28.82
Enterprise Value 7054251313
Price to Sales(TTM) 0.31
Enterprise Value 7054251313
Price to Sales(TTM) 0.31
Enterprise Value to Revenue 1.79
Enterprise Value to EBITDA 27.66
Shares Outstanding 330779008
Shares Floating 281271476
Shares Outstanding 330779008
Shares Floating 281271476
Percent Insiders 0.01
Percent Institutions 22.45

Analyst Ratings

Rating 4.45
Target Price 25.25
Buy 7
Strong Buy 19
Buy 7
Strong Buy 19
Hold 5
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Bilibili Inc

stock logo

Company Overview

overview logo History and Background

Bilibili Inc. (BILI) was founded in 2009 as Mikufans, a community for Japanese anime, comics, and games (ACG) content. It evolved into a leading online entertainment platform targeting young generations in China.

business area logo Core Business Areas

  • Mobile Games: Bilibili operates as a game publisher with a focus on mobile games, distributing internally developed and licensed titles. This segment generates a significant portion of revenue.
  • Value-Added Services (VAS): VAS includes live broadcasting, premium subscriptions, and other services that provide additional revenue streams. Live broadcasting is a key driver within this segment.
  • Advertising: Bilibili generates revenue through advertising, offering various formats to brands targeting its user base.
  • E-commerce: Bilibili provides e-commerce services, selling merchandise and products related to ACG culture.

leadership logo Leadership and Structure

The key leaders are Rui Chen (Chairman and CEO) and Xin Li (Vice Chairman and COO). Bilibili has a corporate structure that includes various business units and departments focused on different aspects of its operations.

Top Products and Market Share

overview logo Key Offerings

  • Mobile Games: Bilibili publishes and distributes mobile games, especially ACG-related games. Competitors include Tencent (TCEHY) and NetEase (NTES). Difficult to pinpoint exact market share for Bilibili's mobile games segment.
  • Live Broadcasting: Bilibili's live broadcasting platform allows users to stream content and interact with viewers. Competitors include Huya (HUYA) and DouYu (DOYU). Difficult to pinpoint exact market share for Bilibili's live broadcasting segment.
  • Advertising: Bilibili provides advertising solutions targeting its user base. Competitors include Weibo (WB) and Baidu (BIDU).

Market Dynamics

industry overview logo Industry Overview

The online entertainment industry in China is dynamic and competitive, with a large user base and growing demand for diverse content. This includes video streaming, gaming, and social media platforms.

Positioning

Bilibili is positioned as a leading online entertainment platform targeting young generations in China, with a focus on ACG content and community engagement. Its competitive advantages include its strong brand recognition among Gen Z users and a loyal user base.

Total Addressable Market (TAM)

The online entertainment TAM in China is estimated to be in the hundreds of billions of USD. Bilibili is positioned to capture a significant share of this market by catering to the specific needs and interests of its target demographic.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition among Gen Z users
  • Loyal and engaged user base
  • Diverse content offerings
  • Established community culture
  • High growth potential in the Chinese market

Weaknesses

  • Reliance on mobile games revenue
  • Profitability challenges
  • Regulatory risks in China
  • High content acquisition costs
  • Competition from larger platforms

Opportunities

  • Expansion into new content categories
  • Monetization through e-commerce and advertising
  • Partnerships with other companies
  • International expansion
  • Development of original content

Threats

  • Increased competition from other platforms
  • Changing user preferences
  • Regulatory restrictions on online content
  • Economic slowdown in China
  • Geopolitical risks

Competitors and Market Share

competitor logo Key Competitors

  • TCEHY
  • NTES
  • WB

Competitive Landscape

Bilibili faces competition from larger and more established companies. Its strength lies in its niche focus, community, and brand. Bilibili needs to expand to compete more efficiently. Bilibili might not be profitable yet.

Major Acquisitions

NetEase Comics

  • Year: 2018
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Acquisition of NetEase Comics was a strategic move to bolster Bilibili's ACG content library and user base.

Growth Trajectory and Initiatives

Historical Growth: Historically, Bilibili has experienced significant user growth and revenue growth driven by increased adoption of its platform among young generations in China.

Future Projections: Future projections are dependent on financial analyst reports. Analyst reports estimate continued growth based on expanding user base and increased monetization efforts.

Recent Initiatives: Recent initiatives include investments in original content production, expansion into new content categories, and partnerships with other companies to enhance its ecosystem.

Summary

Bilibili targets Gen Z in China and is experiencing continued user and revenue growth within the ACG market. Its strength resides in its unique community and brand recognition. However, profitability challenges and regulatory risks in China, along with the presence of very large competitors, presents a challenge. Bilibili must diversify their revenue stream outside of video games.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Financial News Sources
  • Analyst Reports

Disclaimers:

This analysis is based on available information and estimates. Actual results may vary. This is not financial advice. Market share data is approximate.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Bilibili Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-03-28
Chairman of the Board & CEO Mr. Rui Chen
Sector Communication Services
Industry Internet Content & Information
Full time employees 8088
Full time employees 8088

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.