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Bilibili Inc(BILI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BILI
10/02/2026: BILI (1-star) is currently NOT-A-BUY. Pass it for now.
Bilibili Inc. is a prominent Chinese online video platform known for its highly engaged community, particularly among younger generations. The company benefits from a diversified revenue model spanning games, advertising, and membership services, which fosters long-term user retention. Its primary growth opportunity lies in increasing monetization efficiency and expanding its user base. However, the company faces stiff competitive pressure from tech giants like Tencent and short-video platforms, alongside significant regulatory and execution risks. It may best suit growth-oriented investors with a high risk tolerance who are closely monitoring the company's progress toward achieving sustainable profitability and navigating China's complex regulatory environment.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers potential for user and revenue expansion but faces significant profitability and competitive headwinds. |
| Momentum investor | Weak fit | The stock has experienced significant volatility, making it less suitable for pure momentum strategies without a sustained trend. |
| Value investor | Weak fit | Bilibili's focus on growth and current lack of consistent net profitability makes it a poor fit for traditional value screens. |
| Dividend investor | Weak fit | The company does not pay dividends and reinvests all capital into business expansion. |
| Low-risk investor | Weak fit | High regulatory, competitive, and volatility risks make this stock unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp price fluctuations driven by sentiment on Chinese ADRs and company-specific news. |
| Valuation risk | Medium / high | Valuations are highly sensitive to growth assumptions that may be threatened by market shifts. |
| Competition risk (Video & Gaming) | High | Direct competition from giants like Tencent significantly limits pricing power and market share growth. |
| Business quality | Medium | While the community is strong, the business model faces ongoing pressure to demonstrate long-term sustainable margins. |
| Dividend income | Low / none | Investors should not expect any income through dividends from this holding. |
| Execution risk | Medium / high | The company must successfully transition from aggressive user acquisition to sustained profitability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 17.83% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.09B USD | Price to earnings Ratio 27.37 | 1Y Target Price 26.72 |
Price to earnings Ratio 27.37 | 1Y Target Price 26.72 | ||
Volume (30-day avg) 3.5M shares | Beta 0.7 | 52 Weeks Range 14.31 - 36.40 | Updated Date 10/01/2026 |
52 Weeks Range 14.31 - 36.40 | Updated Date 10/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.54 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Mobile Games | Publishing and developing ACG-themed mobile games. | Gaming remains a core revenue pillar but faces intense pressure from larger developers. |
| Value-Added Services | Premium memberships and live streaming revenue. | This segment shows strong user loyalty but requires constant content investment. |
| Advertising | Video and display ad placements on the platform. | Growth here is tied to the platform's ability to maintain high engagement while increasing ad load. |
| Geography | Primarily the People's Republic of China. | The company is almost entirely dependent on the domestic Chinese internet market and regulatory environment. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 27.37 | Forward PE 11.78 | Enterprise Value 4.03B | Price to Sales(TTM) 0.19 |
Enterprise Value 4.03B | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.86 | Enterprise Value to EBITDA 15.74 | Shares Outstanding 332.23M | Shares Floating 298.44M |
Shares Outstanding 332.23M | Shares Floating 298.44M | ||
Percent Insiders 0.03 | Percent Institutions 8.12 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Bilibili Inc
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2018-03-28 | Chairman of the Board & CEO Mr. Rui Chen | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 8287 | Website https://www.bilibili.com |
Full time employees 8287 | Website https://www.bilibili.com | ||
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos (PUGV), mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, comics on Bilibili Comic, PUGV content in fan charging program and premium courses, and Bilibili premium courses and community-based avatar decoration. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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