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Upturn AI SWOT - About
BILI 
Bilibili Inc (BILI)
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Upturn Advisory Summary
09/12/2025: BILI (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $27.81
1 Year Target Price $27.81
| 19 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.85% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.54B USD | Price to earnings Ratio 363.57 | 1Y Target Price 27.81 |
Price to earnings Ratio 363.57 | 1Y Target Price 27.81 | ||
Volume (30-day avg) 31 | Beta 0.93 | 52 Weeks Range 14.36 - 31.77 | Updated Date 09/14/2025 |
52 Weeks Range 14.36 - 31.77 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-21 | When Before Market | Estimate 1.2 | Actual 1.29 |
Profitability
Profit Margin 0.75% | Operating Margin (TTM) 3.43% |
Management Effectiveness
Return on Assets (TTM) 0.58% | Return on Equity (TTM) 1.56% |
Valuation
Trailing PE 363.57 | Forward PE 23.92 | Enterprise Value 8786678582 | Price to Sales(TTM) 0.36 |
Enterprise Value 8786678582 | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 2.13 | Enterprise Value to EBITDA 190.35 | Shares Outstanding 331793984 | Shares Floating 283113670 |
Shares Outstanding 331793984 | Shares Floating 283113670 | ||
Percent Insiders 0.01 | Percent Institutions 11.51 |
Upturn AI SWOT
Bilibili Inc
Company Overview
History and Background
Bilibili Inc. was founded in 2009 as Mikufans, a video sharing website centered around animation, comics, and games (ACG). It officially rebranded as Bilibili in 2010. Over time, it expanded its content offerings to include a broader range of user-generated videos, live streaming, and mobile games.
Core Business Areas
- Mobile Games: Bilibili operates and distributes mobile games, generating revenue through in-app purchases. It has a strong focus on ACG-themed games.
- Value-Added Services (VAS): This segment includes live broadcasting, premium memberships, and other value-added services that enhance the user experience and generate revenue through subscriptions, virtual gifts, and other means.
- Advertising: Bilibili generates revenue through advertising placements on its platform, targeting its young and engaged user base. Ad formats include display ads, sponsored content, and performance-based advertising.
- E-commerce and Others: This segment includes the sale of merchandise and other related products, leveraging Bilibili's brand and user community.
Leadership and Structure
The founder and CEO of Bilibili is Rui Chen. The company has a hierarchical structure with various departments responsible for content creation, user engagement, technology development, and business operations.
Top Products and Market Share
Key Offerings
- Advertising: Bilibili's advertising revenue is growing, targeting its young user base. Competitors include video platforms like Tencent Video and iQiyi.
- Mobile Games: Bilibili develops and publishes mobile games. While specific market share data fluctuates, it is a significant player in the ACG game market in China. Key competitors include Tencent (TCEHY) and NetEase (NTES). It generated around 3.5 billion RMB in 2023.
- Value-Added Services: Bilibili's live streaming platform and premium memberships are key VAS offerings. The number of average monthly paying users for value-added services reached 21.9 million in Q4 2023, representing year-over-year growth of 15%. Competitors include DouYu and Huya.
Market Dynamics
Industry Overview
The online entertainment industry in China is rapidly growing, driven by increasing internet penetration, mobile device usage, and demand for digital content. The ACG sector, in particular, is experiencing significant growth.
Positioning
Bilibili is positioned as a leading online entertainment platform for young people in China, focusing on ACG content and fostering a strong user community. Its competitive advantages include its loyal user base, unique content ecosystem, and strong brand reputation.
Total Addressable Market (TAM)
The TAM for online entertainment in China is estimated to be in the hundreds of billions of USD. Bilibili is positioned to capture a significant portion of this market through its focus on the ACG community and its expanding content offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among young people in China
- Loyal and engaged user base
- Unique content ecosystem focused on ACG
- Growing mobile game business
- Expanding value-added services offerings
Weaknesses
- Reliance on the Chinese market
- Stringent content regulations in China
- Losses on operation due to aggressive investment in new content and marketing
- Relatively low average revenue per user (ARPU) compared to some competitors
- Volatility in gaming regulations
Opportunities
- Expanding into new content categories and genres
- Increasing monetization through value-added services
- Partnerships and collaborations with other companies
- Expanding internationally (although challenges exist)
- Further development of original content
Threats
- Increasing competition from other online entertainment platforms
- Changes in government regulations and policies
- Economic slowdown in China
- Shifting user preferences and trends
- Geopolitical tensions and uncertainties
Competitors and Market Share
Key Competitors
- TCEHY
- NTES
- IQ
- YY
Competitive Landscape
Bilibili's advantages include its strong brand recognition among young people and its unique ACG content ecosystem. Its disadvantages include its reliance on the Chinese market and the risks associated with regulatory changes.
Major Acquisitions
NetEase Comics
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Bilibili acquired NetEase Comics to strengthen its content library and expand its reach in the comics market.
Growth Trajectory and Initiatives
Historical Growth: Bilibili experienced rapid growth in its early years, driven by the popularity of its ACG content and its strong user community. Growth has slowed in recent years as the company faces increased competition and regulatory scrutiny.
Future Projections: Analysts project continued revenue growth for Bilibili, driven by its expanding content offerings and increasing monetization efforts. However, profitability is expected to remain a challenge in the near term.
Recent Initiatives: Recent initiatives include expanding its content library, investing in original content creation, developing new value-added services, and strengthening its partnerships with other companies.
Summary
Bilibili is a leading online entertainment platform in China, particularly strong with Gen Z, boasting a unique ACG ecosystem. The company faces challenges including regulatory risks and intense competition. To secure a stronger position Bilibili must achieve profitability through monetization, while navigating the complex Chinese market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be made based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bilibili Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-28 | Chairman of the Board & CEO Mr. Rui Chen | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 7897 | Website https://www.bilibili.com |
Full time employees 7897 | Website https://www.bilibili.com | ||
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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