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Upturn AI SWOT - About
BILI 
Bilibili Inc (BILI)
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Upturn Advisory Summary
07/02/2025: BILI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $25.36
1 Year Target Price $25.36
| 19 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.96% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.75B USD | Price to earnings Ratio - | 1Y Target Price 25.36 |
Price to earnings Ratio - | 1Y Target Price 25.36 | ||
Volume (30-day avg) 31 | Beta 0.86 | 52 Weeks Range 12.72 - 31.77 | Updated Date 07/1/2025 |
52 Weeks Range 12.72 - 31.77 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-06-27 | When Before Market | Estimate 0.5288 | Actual 0.85 |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) 0.21% |
Management Effectiveness
Return on Assets (TTM) -1% | Return on Equity (TTM) -4.31% |
Valuation
Trailing PE - | Forward PE 28.9 | Enterprise Value 7112730471 | Price to Sales(TTM) 0.31 |
Enterprise Value 7112730471 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.81 | Enterprise Value to EBITDA 27.91 | Shares Outstanding 330779008 | Shares Floating 281271476 |
Shares Outstanding 330779008 | Shares Floating 281271476 | ||
Percent Insiders 0.01 | Percent Institutions 22.44 |
Analyst Ratings
Rating 5 | Target Price 25.36 | Buy 7 | Strong Buy 19 |
Buy 7 | Strong Buy 19 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Bilibili Inc
Company Overview
History and Background
Bilibili Inc. (BILI) was founded in 2009 as Mikufans, a community for Japanese anime, comics, and games (ACG) content. It evolved into a leading online entertainment platform targeting young generations in China.
Core Business Areas
- Mobile Games: Bilibili operates as a game publisher with a focus on mobile games, distributing internally developed and licensed titles. This segment generates a significant portion of revenue.
- Value-Added Services (VAS): VAS includes live broadcasting, premium subscriptions, and other services that provide additional revenue streams. Live broadcasting is a key driver within this segment.
- Advertising: Bilibili generates revenue through advertising, offering various formats to brands targeting its user base.
- E-commerce: Bilibili provides e-commerce services, selling merchandise and products related to ACG culture.
Leadership and Structure
The key leaders are Rui Chen (Chairman and CEO) and Xin Li (Vice Chairman and COO). Bilibili has a corporate structure that includes various business units and departments focused on different aspects of its operations.
Top Products and Market Share
Key Offerings
- Mobile Games: Bilibili publishes and distributes mobile games, especially ACG-related games. Competitors include Tencent (TCEHY) and NetEase (NTES). Difficult to pinpoint exact market share for Bilibili's mobile games segment.
- Live Broadcasting: Bilibili's live broadcasting platform allows users to stream content and interact with viewers. Competitors include Huya (HUYA) and DouYu (DOYU). Difficult to pinpoint exact market share for Bilibili's live broadcasting segment.
- Advertising: Bilibili provides advertising solutions targeting its user base. Competitors include Weibo (WB) and Baidu (BIDU).
Market Dynamics
Industry Overview
The online entertainment industry in China is dynamic and competitive, with a large user base and growing demand for diverse content. This includes video streaming, gaming, and social media platforms.
Positioning
Bilibili is positioned as a leading online entertainment platform targeting young generations in China, with a focus on ACG content and community engagement. Its competitive advantages include its strong brand recognition among Gen Z users and a loyal user base.
Total Addressable Market (TAM)
The online entertainment TAM in China is estimated to be in the hundreds of billions of USD. Bilibili is positioned to capture a significant share of this market by catering to the specific needs and interests of its target demographic.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among Gen Z users
- Loyal and engaged user base
- Diverse content offerings
- Established community culture
- High growth potential in the Chinese market
Weaknesses
- Reliance on mobile games revenue
- Profitability challenges
- Regulatory risks in China
- High content acquisition costs
- Competition from larger platforms
Opportunities
- Expansion into new content categories
- Monetization through e-commerce and advertising
- Partnerships with other companies
- International expansion
- Development of original content
Threats
- Increased competition from other platforms
- Changing user preferences
- Regulatory restrictions on online content
- Economic slowdown in China
- Geopolitical risks
Competitors and Market Share
Key Competitors
- TCEHY
- NTES
- WB
Competitive Landscape
Bilibili faces competition from larger and more established companies. Its strength lies in its niche focus, community, and brand. Bilibili needs to expand to compete more efficiently. Bilibili might not be profitable yet.
Major Acquisitions
NetEase Comics
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition of NetEase Comics was a strategic move to bolster Bilibili's ACG content library and user base.
Growth Trajectory and Initiatives
Historical Growth: Historically, Bilibili has experienced significant user growth and revenue growth driven by increased adoption of its platform among young generations in China.
Future Projections: Future projections are dependent on financial analyst reports. Analyst reports estimate continued growth based on expanding user base and increased monetization efforts.
Recent Initiatives: Recent initiatives include investments in original content production, expansion into new content categories, and partnerships with other companies to enhance its ecosystem.
Summary
Bilibili targets Gen Z in China and is experiencing continued user and revenue growth within the ACG market. Its strength resides in its unique community and brand recognition. However, profitability challenges and regulatory risks in China, along with the presence of very large competitors, presents a challenge. Bilibili must diversify their revenue stream outside of video games.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Sources
- Analyst Reports
Disclaimers:
This analysis is based on available information and estimates. Actual results may vary. This is not financial advice. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bilibili Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-28 | Chairman of the Board & CEO Mr. Rui Chen | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 8088 | Website https://www.bilibili.com |
Full time employees 8088 | Website https://www.bilibili.com | ||
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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