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Upturn AI SWOT - About
BILI 
Bilibili Inc (BILI)
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Upturn Advisory Summary
08/28/2025: BILI (2-star) is a SELL. SELL since 2 days. Profits (-9.66%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $27.82
1 Year Target Price $27.82
| 19 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.85% | Avg. Invested days 27 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.15B USD | Price to earnings Ratio 320.29 | 1Y Target Price 27.82 |
Price to earnings Ratio 320.29 | 1Y Target Price 27.82 | ||
Volume (30-day avg) 31 | Beta 0.94 | 52 Weeks Range 14.08 - 31.77 | Updated Date 08/28/2025 |
52 Weeks Range 14.08 - 31.77 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-21 | When - | Estimate 1.2 | Actual 1.29 |
Profitability
Profit Margin 0.75% | Operating Margin (TTM) 3.43% |
Management Effectiveness
Return on Assets (TTM) 0.58% | Return on Equity (TTM) 1.56% |
Valuation
Trailing PE 320.29 | Forward PE 30.49 | Enterprise Value 7573188094 | Price to Sales(TTM) 0.31 |
Enterprise Value 7573188094 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.84 | Enterprise Value to EBITDA 164.86 | Shares Outstanding 331680000 | Shares Floating 284236432 |
Shares Outstanding 331680000 | Shares Floating 284236432 | ||
Percent Insiders 0.01 | Percent Institutions 12.02 |
Upturn AI SWOT
Bilibili Inc
Company Overview
History and Background
Bilibili Inc. was founded in 2009 as Mikufans. Originally inspired by Japanese anime culture and ACG (Animation, Comics, and Games) content, it evolved into a leading online entertainment platform in China catering to Gen Z. It officially became Bilibili in 2010.
Core Business Areas
- Mobile Games: Bilibili derives a significant portion of its revenue from mobile games, focusing on distributing and operating games, particularly those related to anime and ACG themes.
- Value-Added Services (VAS): This segment includes live broadcasting, premium memberships, and other value-added services offered to users for a subscription fee or per-use basis.
- Advertising: Bilibili generates revenue through advertising, offering various formats such as display ads, performance-based ads, and brand advertising to reach its user base.
- E-commerce: Bilibili operates an e-commerce platform where users can purchase merchandise, including anime-related products, apparel, and other consumer goods.
Leadership and Structure
Chen Rui is the Chairman and CEO. The organizational structure is hierarchical, with different departments responsible for specific business areas such as content acquisition, game development, and marketing.
Top Products and Market Share
Key Offerings
- Mobile Games: Bilibili publishes and distributes mobile games, particularly those with ACG themes. Competitors include Tencent (TCEHY) and NetEase (NTES). Revenue from games varies year to year and is difficult to report accurate marketshare publicly due to lack of disclosure from the competitors. Bilibili relies on games to make money but it is not considered a leader in the gaming segment in China.
- Live Broadcasting: Bilibili offers live streaming services where users can broadcast and watch live content. Competitors include DouYu (DOYU) and Huya (HUYA). Exact market share data is fluid, but Bilibili is one of the major players. They have been expanding into the esports category as well.
- Anime, Comics, and Games (ACG) Content: Bilibili's core offering is video content centered around anime, comics, and games. It relies on content creators to create and publish videos. Competitors include Youku (owned by Alibaba), iQiyi (IQ), and Tencent Video (owned by Tencent).
Market Dynamics
Industry Overview
The online entertainment market in China is rapidly growing, driven by increasing internet penetration, mobile device usage, and demand for digital content. Regulations and government oversight plays a large role in the content that is allowed to be broadcast on platforms. These Regulations play a big role in growth and marketshare.
Positioning
Bilibili is positioned as a leading online entertainment platform in China, catering to the Gen Z demographic with its unique focus on ACG content. Its competitive advantages include a strong brand reputation, loyal user base, and diverse content ecosystem.
Total Addressable Market (TAM)
The digital entertainment market in China is estimated to be in the hundreds of billions of dollars. Bilibili is positioned to capture a significant portion of this market through its focus on ACG content and its appeal to the Gen Z demographic.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among Gen Z in China
- Large and engaged user base
- Diverse content ecosystem centered around ACG
- Solid partnerships with content creators and game developers
Weaknesses
- Reliance on a limited number of key games for revenue
- Profitability challenges due to high content acquisition costs
- Exposure to regulatory risks in China
- Need to continue diversifying revenue streams
Opportunities
- Expansion into new content categories and formats
- Increased monetization of its user base
- Strategic acquisitions to expand its reach
- Growth in the e-commerce and live broadcasting segments
Threats
- Intense competition from other online entertainment platforms
- Changing user preferences and trends
- Regulatory restrictions on online content
- Economic downturn in China
Competitors and Market Share
Key Competitors
- TCEHY
- IQ
- JOYY
Competitive Landscape
Bilibili faces intense competition from other online entertainment platforms in China. Its advantages include a strong brand reputation and loyal user base, while its disadvantages include profitability challenges and regulatory risks.
Major Acquisitions
NetEase Comics
- Year: 2018
- Acquisition Price (USD millions): 94
- Strategic Rationale: Expanded Bilibili's content library and strengthened its position in the comics market.
Growth Trajectory and Initiatives
Historical Growth: Bilibili has experienced significant growth in user base and revenue over the past years, driven by increasing demand for online entertainment and its focus on ACG content.
Future Projections: Future growth is expected to be driven by expansion into new content categories, increased monetization, and strategic acquisitions. Analyst estimates vary depending on market conditions and regulatory changes.
Recent Initiatives: Recent initiatives include investments in original content production, partnerships with global entertainment companies, and expansion of its e-commerce platform.
Summary
Bilibili Inc. is a significant player in China's online entertainment market, particularly among Gen Z users, who enjoy its ACG content. Its strengths lie in its strong brand and loyal user base, but the company faces challenges related to profitability, regulatory pressures, and intense competition. Future growth hinges on diversifying revenue streams and navigating the evolving regulatory landscape. Despite the challenges, Bilibili is strategically positioned to capitalize on the increasing demand for digital entertainment in China.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Various Market Share sources.
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered as financial advice. Market conditions and regulatory changes can impact the company's performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bilibili Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-28 | Chairman of the Board & CEO Mr. Rui Chen | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 7897 | Website https://www.bilibili.com |
Full time employees 7897 | Website https://www.bilibili.com | ||
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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