Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
BILI 
Bilibili Inc (BILI)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/18/2025: BILI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.12% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/18/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.65B USD | Price to earnings Ratio - | 1Y Target Price 25.28 |
Price to earnings Ratio - | 1Y Target Price 25.28 | ||
Volume (30-day avg) 4332699 | Beta 0.86 | 52 Weeks Range 12.72 - 31.77 | Updated Date 06/18/2025 |
52 Weeks Range 12.72 - 31.77 | Updated Date 06/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-06-27 | When Before Market | Estimate 0.5288 | Actual 0.85 |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) 0.21% |
Management Effectiveness
Return on Assets (TTM) -1% | Return on Equity (TTM) -4.31% |
Valuation
Trailing PE - | Forward PE 29.24 | Enterprise Value 6720715129 | Price to Sales(TTM) 0.31 |
Enterprise Value 6720715129 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.71 | Enterprise Value to EBITDA 26.4 | Shares Outstanding 330779008 | Shares Floating 286671862 |
Shares Outstanding 330779008 | Shares Floating 286671862 | ||
Percent Insiders 0.01 | Percent Institutions 22.46 |
Analyst Ratings
Rating 4.45 | Target Price 25.25 | Buy 7 | Strong Buy 19 |
Buy 7 | Strong Buy 19 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Bilibili Inc
Company Overview
History and Background
Bilibili Inc. was founded in 2009 as Mikufans, a content community, and rebranded as Bilibili in 2010. It evolved from a platform for anime, comics, and games (ACG) to a broader video-sharing website with diverse content.
Core Business Areas
- Mobile Games: Bilibili generates revenue by developing and distributing mobile games, primarily ACG-themed titles. It licenses games and also develops its own.
- Value-Added Services (VAS): VAS includes premium memberships, live broadcasting, and virtual item sales, providing diversified revenue streams and enhancing user engagement.
- Advertising: Bilibili displays advertisements across its platform, including display ads, performance-based ads, and brand advertising, targeting its young and engaged user base.
- E-commerce: Bilibili sells merchandise and other products through its e-commerce platform, leveraging its user base to drive sales and expand its revenue streams.
Leadership and Structure
The key members of the leadership team include Rui Chen (Chairman and CEO), and Xin Li (CFO). The company operates with a departmental structure focusing on each core business segment, such as games, VAS, advertising, and e-commerce.
Top Products and Market Share
Key Offerings
- Mobile Games: Bilibili is a game publisher and distributor, particularly of ACG titles. No official data is available on market share for a single game, but mobile games contributed significantly to the total revenue. Key competitor: Tencent, NetEase.
- Live Broadcasting: Bilibili's live broadcasting platform allows users to stream and interact with content creators. Competitors include Douyu and Huya, but Bilibili differentiates itself with its ACG community and unique content offerings. Revenue from live broadcasting contributes significant VAS revenues, no specific public numbers on market share.
- Anime and Video Content: Bilibili is known for its anime, comics and user-generated content (UGC). Bilibili has a huge user base with 376.4 million average monthly active users in the Q1 of 2024. Key Competitors: Tencent Video, iQiyi, and Youku.
Market Dynamics
Industry Overview
The Chinese online entertainment market is rapidly growing, driven by increasing internet penetration, mobile device usage, and demand for diverse content. It is highly competitive and regulated.
Positioning
Bilibili is positioned as a leading online entertainment platform catering to young generations in China, with a focus on ACG content and a strong community. It aims to be the premier platform for young generations with a unique value proposition.
Total Addressable Market (TAM)
The TAM for online entertainment in China is estimated to be hundreds of billions of dollars. Bilibili is well-positioned to capture a significant share of this market through its focus on niche content, community engagement, and diversified revenue streams.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among young generations in China
- Large and engaged user base with high loyalty
- Diverse content offerings including anime, games, and user-generated videos
- Strong community culture and user interaction
- Diversified revenue streams across games, VAS, advertising, and e-commerce
Weaknesses
- Dependence on licensed content, potentially impacting profitability
- Intense competition in the online entertainment market
- Regulatory risks in China impacting content and operations
- High content costs and marketing expenses
- Profitability challenges
Opportunities
- Expanding into new content categories to attract a wider audience
- Strengthening partnerships with content creators and game developers
- Leveraging technology such as AI and blockchain for content recommendation and monetization
- Expanding internationally to reach new markets
- Monetization of User Generated Content
Threats
- Increased competition from other online entertainment platforms
- Changes in government regulations impacting content and operations
- Economic slowdown in China impacting consumer spending
- Shifting user preferences and content consumption habits
- Content piracy
Competitors and Market Share
Key Competitors
- TCEHY
- IQ
- YY
Competitive Landscape
Bilibili's competitive advantage lies in its strong community and ACG content focus, but it faces challenges from larger competitors with broader content offerings and more resources.
Major Acquisitions
NetEase Comics
- Year: 2018
- Acquisition Price (USD millions): 95
- Strategic Rationale: To expand Bilibili's comics content and strengthen its position in the ACG market.
Growth Trajectory and Initiatives
Historical Growth: Bilibili has experienced significant revenue growth driven by user base expansion and diversified revenue streams. However, profitability has been a persistent challenge.
Future Projections: Analyst projections suggest continued revenue growth but profitability depends on content cost control and monetization efforts.
Recent Initiatives: Recent strategic initiatives include expanding into new content categories, strengthening partnerships with content creators, and enhancing its technology infrastructure.
Summary
Bilibili is a leading online entertainment platform in China with a strong brand and loyal user base. Its strength lies in ACG-focused content and community. Bilibili needs to focus on achieving profitability despite high costs, facing intense competition, and navigating regulatory risks to sustain its growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company-specific factors can change rapidly. Always conduct thorough research before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bilibili Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-28 | Chairman of the Board & CEO Mr. Rui Chen | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 8088 | Website https://www.bilibili.com |
Full time employees 8088 | Website https://www.bilibili.com | ||
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.