
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT
- About


J.Jill Inc (JILL)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: JILL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $20
1 Year Target Price $20
4 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.35% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 273.03M USD | Price to earnings Ratio 7.57 | 1Y Target Price 20 |
Price to earnings Ratio 7.57 | 1Y Target Price 20 | ||
Volume (30-day avg) 6 | Beta 0.74 | 52 Weeks Range 13.23 - 29.90 | Updated Date 09/17/2025 |
52 Weeks Range 13.23 - 29.90 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 1.65% | Basic EPS (TTM) 2.37 |
Earnings Date
Report Date 2025-09-03 | When Before Market | Estimate 0.75 | Actual 0.81 |
Profitability
Profit Margin 6.12% | Operating Margin (TTM) 10.9% |
Management Effectiveness
Return on Assets (TTM) 9.43% | Return on Equity (TTM) 34.74% |
Valuation
Trailing PE 7.57 | Forward PE 7.21 | Enterprise Value 449995037 | Price to Sales(TTM) 0.45 |
Enterprise Value 449995037 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 5.41 | Shares Outstanding 15227700 | Shares Floating 5083166 |
Shares Outstanding 15227700 | Shares Floating 5083166 | ||
Percent Insiders 5.7 | Percent Institutions 99.18 |
Upturn AI SWOT
J.Jill Inc

Company Overview
History and Background
J.Jill Inc. began as a mail-order catalog in 1959. It evolved into a specialty retailer offering women's apparel, accessories, and footwear. The company focuses on providing a relaxed, easy, and inspired style for women.
Core Business Areas
- Direct-to-Consumer (DTC): J.Jill's DTC segment encompasses sales made through its e-commerce website (jill.com) and its catalog operations. This includes all revenues generated from online and catalog sales.
- Retail Stores: This segment includes sales made through J.Jill's brick-and-mortar retail stores located across the United States. Revenue from this segment is solely from in-store purchases.
Leadership and Structure
The CEO of J.Jill Inc. is Claire Spofford. The company has a traditional corporate structure with departments such as Marketing, Finance, Operations, and Merchandising, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Apparel: J.Jill's core product is women's apparel, including tops, sweaters, pants, dresses, skirts, and outerwear. It competes with brands like Chico's and Talbots in the women's specialty apparel market. Market share data is fragmented across various retailers. Specific market share figures are difficult to obtain precisely due to the broader nature of the women's apparel industry and lack of specific segment breakdowns.
- Accessories: J.Jill offers accessories such as scarves, jewelry, and handbags. Competitors include similar specialty retailers as well as department stores. As with apparel, exact market share for accessories is hard to isolate within the broader retail accessories market.
- Footwear: J.Jill also sells footwear, including flats, sandals, and boots. This segment competes with a wide range of footwear retailers and brands. As with other categories, precise, individual market share data is limited for J.Jill within the overall footwear market.
Market Dynamics
Industry Overview
The women's apparel industry is highly competitive and subject to evolving fashion trends and consumer preferences. The industry is also influenced by macroeconomic factors such as consumer spending and economic growth. Increased DTC sales are becoming a larger part of the market.
Positioning
J.Jill positions itself as a provider of relaxed, easy, and inspired style for women, targeting a specific demographic with its distinct aesthetic. The company differentiates itself through its focus on quality, comfort, and a consistent brand identity.
Total Addressable Market (TAM)
The global women's apparel market is substantial, expected to reach hundreds of billions of USD. J.Jill's positioning allows it to capture a segment of this market by catering to a specific niche, but the specific TAM attributable to J.Jill is not published and is dependent on their customer base.
Upturn SWOT Analysis
Strengths
- Strong brand identity and customer loyalty
- Focus on a specific target demographic
- Established direct-to-consumer channel
- Commitment to quality and comfort
Weaknesses
- Limited brand awareness compared to larger retailers
- Dependence on a specific customer demographic, leading to limited growth potential.
- Vulnerability to changes in fashion trends
- Smaller marketing budget compared to larger retail corporations
Opportunities
- Expansion into new product categories
- Increased investment in digital marketing
- Partnerships with complementary brands
- Growth of e-commerce
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- CHS
- ANN
- GPS
Competitive Landscape
J.Jill faces competition from larger retailers and specialty apparel brands. Its advantage lies in its focus on a specific customer demographic and its commitment to quality and comfort.
Growth Trajectory and Initiatives
Historical Growth: Historical growth patterns have varied, depending on market conditions and company strategies.
Future Projections: Future projections are dependent on analysts estimates. Consult recent analyst reports.
Recent Initiatives: Recent strategic initiatives require up-to-date financial data from the company's reports.
Summary
J.Jill's strong brand identity and customer loyalty are key strengths, but the company faces challenges due to competition and dependence on a specific demographic. Expanding into new markets and product categories could help drive growth. Economic downturns and changing consumer preferences present threats that J.Jill needs to carefully manage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Market research reports
- Analyst estimates
- Company Website
Disclaimers:
This analysis is based on available information and is subject to change. Market share estimates are approximate. Financial data should be verified with official company reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About J.Jill Inc
Exchange NYSE | Headquaters Quincy, MA, United States | ||
IPO Launch date 2017-03-09 | CEO, President & Director Ms. Mary Ellen Coyne | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1123 | Website https://www.jjill.com |
Full time employees 1123 | Website https://www.jjill.com |
J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States. The company offers apparel, footwear, and accessories, such as scarves and jewelry. It sells its products under the J.Jill and three sub-brands, including Pure Jill, Wearever, and Fit brands through ecommerce platform and catalog, as well as its retail stores. The company was founded in 1959 and is headquartered in Quincy, Massachusetts.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.