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VFC 
VF Corporation (VFC)
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Upturn Advisory Summary
01/09/2026: VFC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $17.47
1 Year Target Price $17.47
| 3 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.04% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.76B USD | Price to earnings Ratio 82.75 | 1Y Target Price 17.47 |
Price to earnings Ratio 82.75 | 1Y Target Price 17.47 | ||
Volume (30-day avg) 24 | Beta 1.69 | 52 Weeks Range 9.24 - 28.37 | Updated Date 01/9/2026 |
52 Weeks Range 9.24 - 28.37 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 1.78% | Basic EPS (TTM) 0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.95% | Operating Margin (TTM) 11.29% |
Management Effectiveness
Return on Assets (TTM) 2.97% | Return on Equity (TTM) 6.39% |
Valuation
Trailing PE 82.75 | Forward PE 16.98 | Enterprise Value 13260744864 | Price to Sales(TTM) 0.81 |
Enterprise Value 13260744864 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 1.39 | Enterprise Value to EBITDA 19.92 | Shares Outstanding 390724758 | Shares Floating 387200421 |
Shares Outstanding 390724758 | Shares Floating 387200421 | ||
Percent Insiders 0.92 | Percent Institutions 91.74 |
Upturn AI SWOT
VF Corporation
Company Overview
History and Background
VF Corporation was founded in 1899 as the Reading Glove and Mitten Manufacturing Company. It has evolved significantly over the decades, diversifying its product portfolio and acquiring numerous well-known apparel and footwear brands. Key milestones include its renaming to Vanity Fair Mills in 1969, its IPO in 1971, and a series of strategic acquisitions that have shaped it into a global leader in lifestyle apparel and footwear.
Core Business Areas
- Outdoor: This segment includes brands focused on outdoor recreation, such as The North Face and Timberland. Products range from outerwear, footwear, and equipment designed for various outdoor activities.
- Impera: This segment encompasses brands like Vans and Supreme, catering to the skateboarding, action sports, and streetwear markets. Products include footwear, apparel, and accessories.
- Work: This segment features brands like Dickies and Timberland PRO, offering workwear apparel and footwear known for durability and functionality for professional use.
- Active: This segment includes brands like Eastpak and JanSport, focusing on backpacks, luggage, and casual apparel for everyday use and travel.
Leadership and Structure
VF Corporation is led by a Board of Directors and a senior executive team. The current Chairman, President, and CEO is Bracken P. Darrell. The company operates through a decentralized structure, allowing its individual brands significant autonomy while benefiting from VF's global scale and resources.
Top Products and Market Share
Key Offerings
- The North Face: Renowned for its high-performance outdoor apparel and equipment, particularly jackets and fleece. Competitors include Patagonia, Columbia Sportswear, and Arc'teryx. Market share is significant within the premium outdoor apparel segment.
- Vans: Iconic footwear brand, especially its classic skate shoes, and associated apparel. Competitors include Nike, Adidas, and Converse. Holds a strong position in the skate and streetwear market.
- Timberland: Known for its rugged work boots and increasingly, casual footwear and apparel. Competitors include Dr. Martens, Caterpillar Footwear, and Red Wing Shoes. Significant share in the casual and work boot market.
- Dickies: A leading brand in workwear apparel, offering durable pants, shirts, and outerwear. Competitors include Carhartt, Wrangler, and other specialized workwear brands. Dominant in its niche.
- Supreme: A highly sought-after streetwear brand known for its limited-edition drops and collaborations. Competitors include Palace Skateboards, BAPE, and other streetwear labels. Holds a premium position in the streetwear market.
Market Dynamics
Industry Overview
VF Corporation operates within the global apparel, footwear, and accessories industry. This sector is characterized by intense competition, evolving consumer trends, a growing emphasis on sustainability, and the increasing importance of e-commerce and direct-to-consumer (DTC) channels.
Positioning
VF Corporation is a global leader with a diversified portfolio of strong, well-recognized brands across multiple categories. Its competitive advantages include its brand equity, global distribution network, robust DTC capabilities, and a history of successful brand management and acquisitions.
Total Addressable Market (TAM)
The global apparel and footwear market is valued in the hundreds of billions of dollars, with significant portions of that addressable by VF's various brands. VF is well-positioned to capture a meaningful share of this TAM through its established brands and strategic focus on growth categories and channels.
Upturn SWOT Analysis
Strengths
- Strong portfolio of iconic and diverse brands.
- Global distribution and robust direct-to-consumer (DTC) capabilities.
- Experienced leadership team and proven track record in brand management.
- Commitment to sustainability and responsible business practices.
- Financial strength and ability to pursue strategic acquisitions.
Weaknesses
- Reliance on a few key brands for a significant portion of revenue.
- Exposure to cyclical consumer spending and fashion trends.
- Complex supply chain management across a global network.
- Potential for cannibalization between brands.
Opportunities
- Expansion of DTC channels and e-commerce capabilities.
- Growth in emerging markets.
- Leveraging sustainability trends for product innovation and marketing.
- Strategic acquisitions to expand brand portfolio or market reach.
- Further integration of digital technologies in product development and customer engagement.
Threats
- Intense competition from established players and new entrants.
- Economic downturns impacting consumer discretionary spending.
- Supply chain disruptions, including geopolitical factors and labor issues.
- Changing consumer preferences and the need for rapid adaptation.
- Rising raw material and production costs.
Competitors and Market Share
Key Competitors
- NIKE, Inc. (NKE)
- Adidas AG (ADS.DE)
- Columbia Sportswear Company (COLM)
- Puma SE (PUM.DE)
- Lululemon Athletica Inc. (LULU)
Competitive Landscape
VF Corporation faces intense competition from global giants like Nike and Adidas, as well as specialized brands in niche markets. Its advantage lies in its diversified brand portfolio, covering multiple consumer segments and lifestyle preferences. However, it must continuously innovate and adapt to changing trends to maintain its competitive edge against more agile competitors or those with a singular focus.
Major Acquisitions
Supreme
- Year: 2020
- Acquisition Price (USD millions): 2100
- Strategic Rationale: To enhance VF's position in the rapidly growing streetwear and youth culture market, leveraging Supreme's brand equity and loyal customer base to drive incremental growth and expand its reach.
Williamson-Dickie Manufacturing Company (Dickies)
- Year: 2017
- Acquisition Price (USD millions): 820
- Strategic Rationale: To strengthen VF's position in the workwear category, capitalizing on Dickies' strong brand recognition and heritage to expand its presence in this resilient market segment.
Growth Trajectory and Initiatives
Historical Growth: VF Corporation's historical growth has been a combination of organic brand expansion, successful product launches, and strategic acquisitions. The company has also benefited from its expansion into international markets and the growth of its DTC channels.
Future Projections: Analyst projections for VF Corporation's future growth often focus on continued DTC expansion, innovation in key brands like The North Face and Vans, and potential further portfolio adjustments. Growth is expected to be driven by consumer demand for outdoor and active lifestyles, as well as the enduring appeal of its streetwear brands. However, projections are subject to economic conditions and competitive pressures.
Recent Initiatives: Recent initiatives by VF Corporation have included strategic portfolio management (e.g., divestitures), significant investment in its DTC capabilities, innovation in sustainable product development, and efforts to streamline operations and improve profitability, particularly in response to changing market dynamics and economic pressures.
Summary
VF Corporation is a diversified apparel and footwear giant with a strong portfolio of iconic brands. Its strengths lie in brand equity, global reach, and DTC capabilities. However, it faces challenges from intense competition, evolving consumer tastes, and economic volatility. Recent strategic adjustments and focus on core brands and sustainability are key to its future success, while continued adaptation to market shifts is crucial.
Similar Stocks
Sources and Disclaimers
Data Sources:
- VF Corporation Investor Relations
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Industry Research Reports
- Company Filings (e.g., SEC filings)
Disclaimers:
This information is for general informational purposes only and does not constitute financial advice. Market share data and financial figures are estimates and subject to change. Readers should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VF Corporation
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 1985-07-01 | President, CEO & Director Mr. Bracken P. Darrell | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 16200 | Website https://www.vfc.com |
Full time employees 16200 | Website https://www.vfc.com | ||
V.F. Corporation, together with its subsidiaries, offers branded apparel, footwear, and accessories for men, women, and children in the Americas, Europe, and the Asia-Pacific. It operates through three segments: Outdoor, Active, and Work. The company provides outdoor apparel, footwear, equipment, accessories; style-forward and weather-ready footwear, apparel, and accessories; performance merino wool and other natural fibers-based apparel and accessories; performance-based footwear; and high performance apparel and accessories based on natural fibers under the Timberland, The North Face, Smartwool, Icebreaker, and Altra brands. It also offers youth culture/action sports-inspired and streetwear apparel, footwear, and accessories; handbags, luggage, backpacks, totes, and accessories; outdoor-inspired apparel, footwear, and accessories; and backpacks and luggage under the Vans, Kipling, Napapijri, Eastpak, and JanSport brands. In addition, the company provides work and work-inspired lifestyle apparel and footwear; and protective work footwear under the Dickies, and Timberland PRO brands. It sells its products primarily to specialty stores, department stores, national chains, independently-operated partnership stores, and mass merchants, as well as sells through direct-to-consumer operations, including retail stores, concession retail stores, and e-commerce sites, and other digital platforms. V.F. Corporation was founded in 1899 and is headquartered in Denver, Colorado.
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