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St Joe Company (JOE)



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Upturn Advisory Summary
08/28/2025: JOE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 2.44% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.86B USD | Price to earnings Ratio 36.93 | 1Y Target Price 19 |
Price to earnings Ratio 36.93 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 |
52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.14% | Basic EPS (TTM) 1.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19% | Operating Margin (TTM) 17.93% |
Management Effectiveness
Return on Assets (TTM) 3.91% | Return on Equity (TTM) 10.52% |
Valuation
Trailing PE 36.93 | Forward PE - | Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 |
Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 | ||
Enterprise Value to Revenue 8.27 | Enterprise Value to EBITDA 18.47 | Shares Outstanding 58222300 | Shares Floating 58020866 |
Shares Outstanding 58222300 | Shares Floating 58020866 | ||
Percent Insiders 0.32 | Percent Institutions 86.82 |
Upturn AI SWOT
St Joe Company

Company Overview
History and Background
The St. Joe Company was founded in 1936 as a paper company. Over time, it transitioned to real estate development and land management, particularly in Northwest Florida. Significant milestones include large-scale land acquisitions and the development of residential and commercial communities.
Core Business Areas
- Residential Real Estate: Develops and sells residential lots and homes in planned communities. Focuses on Northwest Florida.
- Commercial Real Estate: Develops and manages commercial properties, including retail, office, and hospitality assets.
- Hospitality: Owns and operates hotels, resorts, and golf courses in Northwest Florida.
- Timber: Manages and sells timber resources from its vast land holdings.
Leadership and Structure
The leadership team consists of experienced executives in real estate development, finance, and hospitality. The organizational structure is based on functional departments and project-specific teams.
Top Products and Market Share
Key Offerings
- Residential Lots: Sale of residential lots within planned communities like WaterColor and Watersound. Market share is difficult to quantify precisely but St. Joe is a dominant developer in Northwest Florida. Competitors include regional and national home builders.
- Commercial Leases: Leasing of commercial space in retail and office buildings. Revenue varies depending on occupancy rates and lease terms. Competitors include other commercial real estate developers and property management companies.
- Hotel Room Nights: Sale of hotel room nights at its hotels and resorts. Revenue varies seasonally. Competitors include other hotels and vacation rental companies.
Market Dynamics
Industry Overview
The real estate market in Northwest Florida is influenced by tourism, retirement migration, and economic development. Demand for housing and commercial space is driven by population growth and business expansion.
Positioning
St. Joe Company is a leading real estate developer and land manager in Northwest Florida, with a competitive advantage based on its large land holdings, brand recognition, and established communities.
Total Addressable Market (TAM)
The TAM for real estate development in Northwest Florida is estimated to be in the billions of dollars annually. St. Joe Company is well-positioned to capture a significant share of this market due to its extensive land holdings and development expertise.
Upturn SWOT Analysis
Strengths
- Large land holdings
- Brand recognition
- Established communities
- Experienced management team
- Strong financial position
Weaknesses
- Geographic concentration (Northwest Florida)
- Dependence on tourism
- Sensitivity to economic cycles
- Potential environmental liabilities
Opportunities
- Expansion into new markets
- Development of new products and services
- Strategic acquisitions
- Increased tourism
- Infrastructure improvements
Threats
- Economic downturns
- Natural disasters (hurricanes)
- Increased competition
- Changes in government regulations
- Rising interest rates
Competitors and Market Share
Key Competitors
- HOA
- PCH
- LGIH
- DRH
Competitive Landscape
St. Joe Company benefits from its large land holdings and brand reputation, but faces competition from national homebuilders and other real estate developers.
Major Acquisitions
Latitude Margaritaville Watersound
- Year: 2021
- Acquisition Price (USD millions): 55
- Strategic Rationale: Expansion into the active adult community market in partnership with Margaritaville.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by land sales and real estate development activity.
Future Projections: Future growth is projected to be driven by continued development of existing communities and expansion into new areas within Northwest Florida.
Recent Initiatives: Recent initiatives include the development of new residential communities, expansion of hotel and resort facilities, and strategic land acquisitions.
Summary
St. Joe Company is a strong real estate developer with significant land holdings in a growing market. Its strengths lie in its land assets and brand. The company should continue to develop new communities and commercial properties, however it needs to carefully monitor economic conditions, potential environment liabilities and manage the risk of hurricanes.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Press Releases, Investor Presentations, Analyst Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About St Joe Company
Exchange NYSE | Headquaters Panama City Beach, FL, United States | ||
IPO Launch date 1992-03-10 | President, CEO, COO & Chairman of the Board Mr. Jorge Luis Gonzalez | ||
Sector Real Estate | Industry Real Estate - Diversified | Full time employees 863 | Website https://www.joe.com |
Full time employees 863 | Website https://www.joe.com |
The St. Joe Company, together with its subsidiaries, operates as a real estate development, asset management, and operating company in the United States. It operates through three segments: Residential, Hospitality, and Commercial. The Residential segment engages in the development of communities into homesites for sale to homebuilders and on a limited basis to retail customers. This segment primarily sells developed homesites, completed homes, parcels of entitled or undeveloped land or homesites, and a homesite residual on homebuilder, as well as offers title insurance and marketing services. Its Hospitality segment owns and operates a private membership club, golf courses, beach clubs, retail outlets, marinas, and other entertainment assets. This segment also engages in the hotel, food and beverage, and gulf-front vacation rental operations, as well as provides management services. The Commercial segment engages in leasing of commercial property, multi-family, a senior living community, and other assets. This segment also involved in the planning, development, entitlement, management, and sale of commercial and rural land holdings for retail, office, hotel, senior living, multi-family, self-storage, and industrial uses; and grows and sells pulpwood, sawtimber, and other forest products. The St. Joe Company was incorporated in 1936 and is based in Panama City Beach, Florida.

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