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St Joe Company (JOE)



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Upturn Advisory Summary
06/30/2025: JOE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $19
1 Year Target Price $19
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.63% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.86B USD | Price to earnings Ratio 36.93 | 1Y Target Price 19 |
Price to earnings Ratio 36.93 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 |
52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.14% | Basic EPS (TTM) 1.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19% | Operating Margin (TTM) 17.93% |
Management Effectiveness
Return on Assets (TTM) 3.91% | Return on Equity (TTM) 10.52% |
Valuation
Trailing PE 36.93 | Forward PE - | Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 |
Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 | ||
Enterprise Value to Revenue 8.27 | Enterprise Value to EBITDA 18.47 | Shares Outstanding 58222300 | Shares Floating 58020866 |
Shares Outstanding 58222300 | Shares Floating 58020866 | ||
Percent Insiders 0.32 | Percent Institutions 86.82 |
Analyst Ratings
Rating - | Target Price 19 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
St Joe Company

Company Overview
History and Background
The St. Joe Company was founded in 1936 as a paper company in Florida. It evolved into a real estate development company, primarily focused on large-scale land development and resort operations in Northwest Florida. The company was originally named the St. Joe Paper Company.
Core Business Areas
- Residential Real Estate: St. Joe develops and sells residential properties, including single-family homes, townhomes, and condominiums, within its master-planned communities.
- Commercial Real Estate: St. Joe develops and manages commercial properties, such as retail centers, office buildings, and industrial parks, to support its residential communities and attract businesses to the region.
- Hospitality: St. Joe owns and operates hotels, resorts, golf courses, and other recreational amenities, catering to tourists and residents.
- Forestry: St. Joe manages timberland for sustainable harvesting and sale of timber and related products, although this is a smaller part of their business now.
Leadership and Structure
The company has a board of directors and an executive leadership team led by the CEO. The organizational structure typically includes departments for real estate development, hospitality, finance, and legal.
Top Products and Market Share
Key Offerings
- Residential Lots/Homes: St. Joe's primary product is the sale of residential lots and completed homes within its master-planned communities. Market share data is difficult to pinpoint as it's regional; competitors include local and regional homebuilders. Revenue fluctuates but is a major revenue driver.
- Hotels and Resorts: St. Joe owns and operates several hotels and resorts, including WaterColor Inn & Resort, The Pearl Hotel, and others. The number of users or revenue figures are not publicly available but contribute significantly to overall revenue. Competitors include major hotel chains and other independent resorts in the Florida Panhandle.
- Commercial Leases: St. Joe leases commercial space to businesses within its developments, providing recurring revenue. Revenue figures are not publicly disclosed, but it's a core part of their strategy to create complete communities. Competitors include other commercial real estate developers and landlords in the area.
Market Dynamics
Industry Overview
The real estate development industry is influenced by economic conditions, interest rates, and demographic trends. The hospitality industry is driven by tourism and leisure spending.
Positioning
St. Joe Company positions itself as a premier developer of master-planned communities in Northwest Florida, leveraging its extensive land holdings and focus on high-quality development. Its competitive advantage lies in its large land bank.
Total Addressable Market (TAM)
The TAM is very large and hard to quantify. The TAM for master-planned communities, hotel and resort travel, and timberland is hundreds of billions of dollars. St. Joe Company is positioned to cater to those seeking real estate, resorts and commercial leases in Florida.
Upturn SWOT Analysis
Strengths
- Large land holdings in Northwest Florida
- Established reputation and brand recognition
- Diversified revenue streams (real estate, hospitality)
- Strategic location in a growing region
Weaknesses
- Concentration of operations in Northwest Florida
- Sensitivity to economic cycles and real estate market fluctuations
- High capital expenditure requirements
- Limited geographic diversification
Opportunities
- Expansion into new real estate markets in Florida
- Development of additional hospitality offerings
- Capitalizing on growing demand for residential and commercial properties in the region
- Partnerships with other developers and investors
Threats
- Economic downturn and recession
- Rising interest rates
- Increased competition from other developers
- Natural disasters (hurricanes, floods)
- Changes in zoning or environmental regulations
Competitors and Market Share
Key Competitors
- HOA
- MDC
- TOL
Competitive Landscape
St. Joe competes with other real estate developers, homebuilders, and hospitality companies in the region. Its large land holdings provide a competitive advantage, but it faces competition from larger national players.
Major Acquisitions
None
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: Not applicable
Growth Trajectory and Initiatives
Historical Growth: Historically, St. Joe's growth has been tied to the real estate market in Florida and has seen fluctuations.
Future Projections: Future projections would be based on analyst estimates that requires access to analyst reports.
Recent Initiatives: Recent initiatives include new community developments, hotel expansions, and strategic land sales.
Summary
St. Joe Company is a real estate developer with significant land holdings in Northwest Florida. The company benefits from its strategic location but is exposed to economic cycles and real estate market fluctuations. Continued development of master-planned communities and expansion of hospitality offerings could drive future growth, but it needs to monitor competition and economic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings, Company Website, Analyst Reports (where available)
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Market share percentages are estimates and can vary. Financial data should be verified with official SEC filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About St Joe Company
Exchange NYSE | Headquaters Panama City Beach, FL, United States | ||
IPO Launch date 1992-03-10 | President, CEO, COO & Chairman of the Board Mr. Jorge Luis Gonzalez | ||
Sector Real Estate | Industry Real Estate - Diversified | Full time employees 863 | Website https://www.joe.com |
Full time employees 863 | Website https://www.joe.com |
The St. Joe Company, together with its subsidiaries, operates as a real estate development, asset management, and operating company in the United States. It operates through three segments: Residential, Hospitality, and Commercial. The Residential segment engages in the development of communities into homesites for sale to homebuilders and on a limited basis to retail customers. This segment primarily sells developed homesites, completed homes, parcels of entitled or undeveloped land or homesites, and a homesite residual on homebuilder, as well as offers title insurance and marketing services. Its Hospitality segment owns and operates a private membership club, golf courses, beach clubs, retail outlets, marinas, and other entertainment assets. This segment also engages in the hotel, food and beverage, and gulf-front vacation rental operations, as well as provides management services. The Commercial segment engages in leasing of commercial property, multi-family, a senior living community, and other assets. This segment also involved in the planning, development, entitlement, management, and sale of commercial and rural land holdings for retail, office, hotel, senior living, multi-family, self-storage, and industrial uses; and grows and sells pulpwood, sawtimber, and other forest products. The St. Joe Company was incorporated in 1936 and is based in Panama City Beach, Florida.
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