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Upturn AI SWOT - About
St Joe Company (JOE)

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Upturn Advisory Summary
10/23/2025: JOE (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -1.28% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.86B USD | Price to earnings Ratio 36.93 | 1Y Target Price 19 |
Price to earnings Ratio 36.93 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 |
52 Weeks Range 40.07 - 63.98 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.14% | Basic EPS (TTM) 1.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19% | Operating Margin (TTM) 17.93% |
Management Effectiveness
Return on Assets (TTM) 3.91% | Return on Equity (TTM) 10.52% |
Valuation
Trailing PE 36.93 | Forward PE - | Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 |
Enterprise Value 3383281112 | Price to Sales(TTM) 6.99 | ||
Enterprise Value to Revenue 8.27 | Enterprise Value to EBITDA 18.47 | Shares Outstanding 58222300 | Shares Floating 58020866 |
Shares Outstanding 58222300 | Shares Floating 58020866 | ||
Percent Insiders 0.32 | Percent Institutions 86.82 |
Upturn AI SWOT
St Joe Company

Company Overview
History and Background
The St. Joe Company was founded in 1936 as a paper company. Over time, it transitioned into a real estate development and asset management company, primarily focused on Northwest Florida.
Core Business Areas
- Residential Real Estate: Development and sale of residential properties, including single-family homes, townhomes, and condominiums.
- Commercial Real Estate: Development and leasing of commercial properties, such as retail centers, office buildings, and hotels.
- Hospitality: Operation of hotels, resorts, and golf courses.
- Forestry: Management and sale of timberland. However, forestry is a smaller part of the business now.
Leadership and Structure
The company is led by a CEO and executive team, with a board of directors overseeing strategy and performance. The organizational structure is divided by business segment.
Top Products and Market Share
Key Offerings
- Residential Lots: Sale of residential lots within planned communities. Market share is difficult to quantify precisely but is significant within its target region of Northwest Florida. Competitors include local and regional developers.
- Commercial Leases: Leasing of commercial space to various businesses. Revenue contribution varies depending on occupancy rates and lease terms. Competition comes from other commercial property owners and developers in the area.
- Hotel Rooms: Provision of hotel rooms and related services. Revenue depends on occupancy rates and average daily rates. Competitors include major hotel chains and independent hotels in the region.
Market Dynamics
Industry Overview
The real estate industry in Northwest Florida is influenced by tourism, population growth, and economic development. Demand for residential and commercial properties fluctuates with economic cycles.
Positioning
St. Joe Company is a major landowner and developer in Northwest Florida, with significant land holdings and a strong brand reputation. Its competitive advantages include scale, land control, and experience.
Total Addressable Market (TAM)
The TAM is estimated to be several billion dollars annually across residential real estate, commercial development, and hospitality in Northwest Florida. St. Joe is positioned to capture a significant portion of this market due to its large land holdings and established presence.
Upturn SWOT Analysis
Strengths
- Large land holdings
- Strong brand reputation
- Established presence in Northwest Florida
- Experienced management team
Weaknesses
- Geographic concentration (Northwest Florida)
- Reliance on real estate market cycles
- High capital intensity
- Susceptible to Environmental/Hurricane damages
Opportunities
- Population growth in Northwest Florida
- Expansion of tourism
- Development of new communities
- Strategic acquisitions
- Increased commercial development due to population growth
Threats
- Economic downturns
- Increased competition
- Rising interest rates
- Environmental regulations
- Hurricane Season
Competitors and Market Share
Key Competitors
- HOA
- AVB
- MDC
Competitive Landscape
St. Joe Company's advantages include its land holdings and brand reputation. Disadvantages include its geographic concentration and reliance on real estate cycles.
Major Acquisitions
Watersound Inn
- Year: 2023
- Acquisition Price (USD millions): 64
- Strategic Rationale: To expand hospitality offerings and increase revenue from tourism in Watersound Beach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by real estate development and sales.
Future Projections: Future growth is projected to be driven by continued population growth and economic development in Northwest Florida. Analyst estimates vary.
Recent Initiatives: Recent initiatives include the development of new residential communities and commercial projects.
Summary
St. Joe Company is a real estate development and asset management company primarily focused on Northwest Florida. Its strengths include large land holdings and a strong brand. The company's geographic concentration and reliance on real estate cycles are weaknesses. Future growth depends on population growth and strategic execution, while risks include economic downturns and environmental factors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Press Releases
- Analyst Reports
- Company Website
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About St Joe Company
Exchange NYSE | Headquaters Panama City Beach, FL, United States | ||
IPO Launch date 1992-03-10 | President, CEO, COO & Chairman of the Board Mr. Jorge Luis Gonzalez | ||
Sector Real Estate | Industry Real Estate - Diversified | Full time employees 863 | Website https://www.joe.com |
Full time employees 863 | Website https://www.joe.com | ||
The St. Joe Company, together with its subsidiaries, operates as a real estate development, asset management, and operating company in the United States. It operates through three segments: Residential, Hospitality, and Commercial. The Residential segment engages in the development of communities into homesites for sale to homebuilders and on a limited basis to retail customers. This segment primarily sells developed homesites, completed homes, parcels of entitled or undeveloped land or homesites, and a homesite residual on homebuilder, as well as offers title insurance and marketing services. Its Hospitality segment owns and operates a private membership club, golf courses, beach clubs, retail outlets, marinas, and other entertainment assets. This segment also engages in the hotel, food and beverage, and gulf-front vacation rental operations, as well as provides management services. The Commercial segment engages in leasing of commercial property, multi-family, a senior living community, and other assets. This segment also involved in the planning, development, entitlement, management, and sale of commercial and rural land holdings for retail, office, hotel, senior living, multi-family, self-storage, and industrial uses; and grows and sells pulpwood, sawtimber, and other forest products. The St. Joe Company was incorporated in 1936 and is based in Panama City Beach, Florida.

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