Jowell Global Ltd. logo

Jowell Global Ltd.(JWEL)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$2.45
10/07/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Upturn Advisory & Investor View for JWEL

10/07/2026: JWEL (1-star) is currently NOT-A-BUY. Pass it for now.

Jowell Global Ltd. is a small-cap Chinese social e-commerce platform focused on health, beauty, and nutritional products. The company’s primary strength is its niche member-based selling model, which aims to drive engagement through community networks. While it offers a unique approach in the wellness sector, the company faces stiff competition from dominant platforms and significant regulatory risks in China. Investors should monitor member growth trends and the company's ability to achieve consistent profitability amidst a challenging retail environment. Given its small size and lack of a dividend, it is generally better suited for speculative growth investors rather than those seeking stability or income.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorWeak fitThe company's lack of consistent, high-growth revenue makes it a poor fit for traditional growth strategies.
Momentum investorWeak fitThe stock lacks the consistent positive price momentum required for this strategy.
Value investorMixed fitWhile the stock trades at a low valuation, potential value traps exist due to fundamental business instability.
Dividend investorWeak fitJowell Global does not pay a dividend and has no history of income distribution.
Low-risk investorWeak fitThe high volatility and micro-cap nature of this stock are unsuitable for risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighAs a small-cap stock, it is subject to large, sudden price swings.
Valuation riskMediumWhile nominally 'cheap,' the valuation is subject to fundamental performance risks.
Competition risk (E-commerce giants)HighThe company faces immense pressure from larger platforms like Alibaba and JD.com.
Business qualityLowFinancial volatility and small market presence limit the quality of the investment franchise.
Dividend incomeLow / noneThe company provides no yield to investors.
Execution riskHighThe ability to successfully scale its social-selling model remains uncertain.

Price Behavior

Flat / Range-Bound
PRICE PATH

Flat / Range-Bound

The stock price has been trading within a narrow range with minimal directional movement.

Extreme Price Shocks
PRICE STABILITY

Extreme Price Shocks

The stock has experienced exceptionally large and disruptive price movements during the period.

Analysis of Past Performance

Type Stock
Historic Profit -63.56%
Avg. Invested days 21
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/07/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
JWEL receives a 2-star rating, reflecting soft or weak scores across the available pillars. The rating is constrained by weak unit economics, soft analyst coverage, and weak price momentum.

Company Fundamentals

★★★★★
JWEL has moderate overall fundamentals (3 stars), with soft financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, solid earnings growth (+21.2%) and solid revenue growth (+24.1%) are partially offset by weak cash generation (FCF margin -0.9%), weak profitability (net margin -3.8%).

Financial Health Rating

★★★★★
JWEL's financial health is soft, with the relatively strongest area being moderate liquidity, including working-capital and asset support (WC/assets 29.5%). Profitability is weak (1 stars), which helps explain the 2-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is JWEL's strongest growth driver at +24.1% FY2025 versus FY2024 (solid, 4 stars). By comparison, earnings growth (+21.2%, solid) is also solid, while free-cash-flow growth (-331.6%, negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 0.0% and approximately 85.6% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 14.36% supports management-shareholder alignment.

Top 5 Institutional Investors

SBI Securities Co Ltd 0.00%
XTX Topco Ltd 0.00%
UBS Group AG 0.00%

Unit Economics (Per $1K Revenue)

★★★★★
JWEL generates approximately $70 of gross profit, $-30 of operating income, and $-9 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Operating losses and cash burn explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: -8.25% (Tax Credit)

Quantitative Style Profile

★★★★★
JWEL has a liquid profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedSmall / Mid Cap RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 5.70M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) 58.3K shares
Beta 0.93
52 Weeks Range 1.47 - 5.17
Updated Date 10/07/2026
52 Weeks Range 1.47 - 5.17
Updated Date 10/07/2026
Dividends yield (FY) -
Basic EPS (TTM) -2.87

How Company Makes Money

Business areaWhat it includesRetail investor read
E-commerce SalesRevenue from the sale of health, nutritional, and beauty products on its platform.The company makes money when members buy products, but growth depends on attracting more active users.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

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Valuation

Trailing PE -
Forward PE -
Enterprise Value 4.35M
Price to Sales(TTM) 0.03
Enterprise Value 4.35M
Price to Sales(TTM) 0.03
Enterprise Value to Revenue 0.03
Enterprise Value to EBITDA -0.49
Shares Outstanding 2.38M
Shares Floating 2.03M
Shares Outstanding 2.38M
Shares Floating 2.03M
Percent Insiders 14.36
Percent Institutions -

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Jowell Global Ltd.

Exchange NASDAQ
Headquarters -
IPO Launch date 2021-03-17
CEO & Chairman Mr. Haiting Li
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 174
Full time employees 174

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. The company provides health and nutritional supplements and food, such as immune system regulator products, bone health products, and beauty and supplements; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care beauty comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care products, such as body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, and essential oil soap. It also offers baby and children products, such as moisture cream, shower gel, shampoo, baby toothpaste, and diaper; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising perfume for men and women; and snacks, roasted sunflower seeds and nuts, biscuits and pastries, health food, beverages, wines, prepared products, kitchen seasoning, dry grain, and oil products. In addition, it provides electronics comprising large electronics, home and kitchen appliances, and cosmetic electronic appliances; and household products, such as infant products, kitchenware, daily life necessities, and cosmetic products. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to consumers. Jowell Global Ltd. was founded in 2012 and is based in Shanghai, China.

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