Jowell Global Ltd. logo

Jowell Global Ltd.(JWEL)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$1.84
11/06/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for JWEL

11/06/2026: JWEL (1-star) is currently NOT-A-BUY. Pass it for now.

Jowell Global Ltd. is a small-cap, China-based company operating a membership-based e-commerce platform that sells health and wellness products. While the company has carved out a niche by focusing on a specific member community, it faces significant risks from much larger, well-capitalized e-commerce giants that dominate the Chinese retail landscape. Its growth strategy relies heavily on maintaining member retention and expanding its curated product catalog in an increasingly competitive market. Investors should note the company's high price volatility, limited liquidity, and exposure to regulatory risks in China. Jowell is generally suited for investors with a high risk tolerance and an interest in niche Chinese retail models.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorWeak fitThe company's historical financial performance and small market cap make it a high-risk proposition for pure growth investors.
Momentum investorWeak fitThe stock has largely lacked the sustained upward momentum required to fit this style effectively.
Value investorMixed fitWhile the valuation may appear low, fundamental stability remains a concern for traditional value investors.
Dividend investorWeak fitThe company does not pay a dividend, making it unsuitable for income-focused portfolios.
Low-risk investorWeak fitHigh volatility and sensitivity to regulatory and competitive risks make this inappropriate for low-risk strategies.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock exhibits significant price swings, which can lead to substantial capital loss.
Valuation riskMedium / highThin trading volume and historical underperformance complicate accurate valuation.
Competition risk (E-commerce giants)HighCompeting against established giants like BABA and JD creates significant barriers to scale.
Business qualityMediumThe reliance on a specific membership model in a saturated market limits long-term franchise durability.
Dividend incomeLow / noneInvestors cannot rely on the company for recurring income.
Execution riskMedium / highThe company must consistently retain members and secure supply to remain viable.

Analysis of Past Performance

Type Stock
Historic Profit -76.3%
Avg. Invested days 21
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/06/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
JWEL receives a 2-star rating, reflecting soft or weak scores across the available pillars. The rating is constrained by weak unit economics, soft analyst coverage, and weak price momentum.

Company Fundamentals

★★★★★
JWEL has moderate overall fundamentals (3 stars), with soft financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, solid earnings growth (+21.2%) and solid revenue growth (+24.1%) are partially offset by weak cash generation (FCF margin -0.9%), weak profitability (net margin -3.8%).

Financial Health Rating

★★★★★
JWEL's financial health is soft, with the relatively strongest area being moderate liquidity, including working-capital and asset support (WC/assets 29.5%). Profitability is weak (1 stars), which helps explain the 2-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is JWEL's strongest growth driver at +24.1% FY2025 versus FY2024 (solid, 4 stars). By comparison, earnings growth (+21.2%, solid) is also solid, while free-cash-flow growth (-331.6%, negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 0.0% and approximately 85.6% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 14.36% supports management-shareholder alignment.

Top 5 Institutional Investors

SBI Securities Co Ltd 0.00%

Unit Economics (Per $1K Revenue)

★★★★★
JWEL generates approximately $70 of gross profit, $-30 of operating income, and $-9 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Operating losses and cash burn explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: -8.25% (Tax Credit)

Quantitative Style Profile

★★★★★
JWEL has a liquid profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedSmall / Mid Cap RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 4.06M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) 8.4K shares
Beta 1.1
52 Weeks Range 1.47 - 5.17
Updated Date 11/06/2026
52 Weeks Range 1.47 - 5.17
Updated Date 11/06/2026
Dividends yield (FY) -
Basic EPS (TTM) -2.81

How Company Makes Money

Business areaWhat it includesRetail investor read
Membership ServicesSubscription-related fees and member engagement incentives.The company earns money by maintaining a loyal base of shoppers.
Product SalesMarkup on health, beauty, and household products.Revenue depends on how well they sell health and lifestyle goods to their members.
Geography: ChinaPrimary operational market.The business is almost entirely dependent on the economic and regulatory environment in China.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Valuation

Trailing PE -
Forward PE -
Enterprise Value 3.50M
Price to Sales(TTM) 0.02
Enterprise Value 3.50M
Price to Sales(TTM) 0.02
Enterprise Value to Revenue 0.02
Enterprise Value to EBITDA -0.49
Shares Outstanding 2.38M
Shares Floating 2.03M
Shares Outstanding 2.38M
Shares Floating 2.03M
Percent Insiders 14.36
Percent Institutions -

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.