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Alibaba Group Holding Ltd (BABA)

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Upturn Advisory Summary
02/20/2026: BABA (2-star) is a SELL. SELL since 5 days. Simulated Profits (-8.89%). Updated daily EoD!
1 Year Target Price $198.33
1 Year Target Price $198.33
| 30 | Strong Buy |
| 8 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 368.72B USD | Price to earnings Ratio 20.38 | 1Y Target Price 198.33 |
Price to earnings Ratio 20.38 | 1Y Target Price 198.33 | ||
Volume (30-day avg) 40 | Beta 0.39 | 52 Weeks Range 94.97 - 192.67 | Updated Date 02/21/2026 |
52 Weeks Range 94.97 - 192.67 | Updated Date 02/21/2026 | ||
Dividends yield (FY) 0.68% | Basic EPS (TTM) 7.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-02-19 | When - | Estimate 13.29 | Actual - |
Profitability
Profit Margin 12.19% | Operating Margin (TTM) 2.17% |
Management Effectiveness
Return on Assets (TTM) 4.03% | Return on Equity (TTM) 11.19% |
Valuation
Trailing PE 20.38 | Forward PE 17.15 | Enterprise Value 366367683688 | Price to Sales(TTM) 0.36 |
Enterprise Value 366367683688 | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 2.5 | Enterprise Value to EBITDA 15.65 | Shares Outstanding 2387329415 | Shares Floating 17597260863 |
Shares Outstanding 2387329415 | Shares Floating 17597260863 | ||
Percent Insiders 0.01 | Percent Institutions 11.84 |
Upturn AI SWOT
Alibaba Group Holding Ltd

Company Overview
History and Background
Alibaba Group Holding Ltd was founded in 1999 by Jack Ma and 17 co-founders in Hangzhou, China. It started as a business-to-business (B2B) online marketplace, connecting Chinese manufacturers with overseas buyers. Key milestones include the launch of Taobao in 2003 (C2C marketplace), Tmall in 2008 (B2C marketplace), Alipay in 2004 (payment service), and its landmark IPO on the New York Stock Exchange (NYSE) in 2014. Over the years, Alibaba has diversified into cloud computing, digital media and entertainment, logistics, and artificial intelligence.
Core Business Areas
- Core Commerce: Alibaba's primary business, encompassing online and mobile commerce platforms. This includes Taobao (C2C), Tmall (B2C), and cross-border e-commerce platforms like Tmall Global. It also includes Cainiao Network for logistics and Freshippo (Hema) for new retail grocery stores.
- Cloud Computing: Alibaba Cloud (Aliyun) provides a comprehensive suite of cloud computing services, including elastic computing, database services, storage, networking, security, and big data analytics. It is a leading cloud provider in China and is expanding globally.
- Digital Media and Entertainment: This segment includes Youku Tudou (online video platform), Alibaba Pictures (film production and distribution), and various music and literature platforms, offering a wide range of digital content.
- Innovation Initiatives: Investments in emerging technologies and new business models, such as Amap (mapping and navigation services), DingTalk (enterprise communication and collaboration), and various AI research and applications.
Leadership and Structure
Alibaba Group is led by a Board of Directors and an executive management team. Key figures include Daniel Zhang (Chairman and CEO) and Joe Tsai (Executive Vice Chairman). The company has a complex organizational structure with numerous subsidiaries and business units, each focusing on specific areas of its diverse operations.
Top Products and Market Share
Key Offerings
- Taobao: A leading Chinese C2C and B2C online marketplace, allowing individuals and small businesses to sell products. It boasts hundreds of millions of active users and generates significant transaction volume. Competitors include Pinduoduo and JD.com.
- Tmall: A premier B2C online retail platform in China, hosting both domestic and international brands. It is known for its authenticity and high-quality goods. Competitors include JD.com and Suning.com.
- Alibaba Cloud: A major cloud computing service provider in China and globally, offering a wide range of services to businesses. It competes with global giants like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, as well as local players in different regions.
- Cainiao Network: Alibaba's logistics arm, aiming to build an intelligent logistics network to support its e-commerce ecosystem. It collaborates with numerous logistics partners.
- Alipay: A leading third-party mobile and online payment platform globally. It offers a wide array of services including payments, financial services, and lifestyle services. Competitors include WeChat Pay.
Market Dynamics
Industry Overview
Alibaba operates in the highly dynamic and competitive sectors of e-commerce, cloud computing, digital entertainment, and fintech. The e-commerce market in China is mature but continues to grow, driven by increasing internet penetration and rising consumer spending. The cloud computing market is experiencing rapid expansion globally, fueled by digital transformation across industries. Digital media and entertainment is also a fast-growing sector with increasing demand for online content.
Positioning
Alibaba is a dominant player in China's e-commerce and digital economy. Its core strength lies in its vast ecosystem, interlocking its e-commerce platforms with payment services (Alipay), logistics (Cainiao), and cloud computing (Alibaba Cloud). This integrated model provides significant network effects and customer stickiness. Alibaba Cloud is a leading player in China's cloud market and is steadily gaining international traction.
Total Addressable Market (TAM)
The total addressable market for Alibaba is vast, spanning global e-commerce, cloud computing, digital advertising, and financial services. The global e-commerce market is projected to reach trillions of dollars in the coming years, with China being the largest single market. The global cloud computing market is also expected to grow exponentially. Alibaba is well-positioned to capture significant portions of these markets, particularly within China and increasingly in emerging international markets.
Upturn SWOT Analysis
Strengths
- Dominant market share in China's e-commerce.
- Vast and integrated ecosystem (e-commerce, payments, logistics, cloud).
- Strong brand recognition and customer loyalty.
- Advanced technological capabilities in AI and cloud computing.
- Extensive data analytics and insights from user behavior.
Weaknesses
- Increasing regulatory scrutiny in China.
- Dependence on the Chinese market for a significant portion of revenue.
- Intense competition from domestic and international players.
- Geopolitical risks and trade tensions affecting international expansion.
- Past issues with product quality and counterfeits on some platforms.
Opportunities
- Growth in cross-border e-commerce.
- Expansion of Alibaba Cloud in international markets.
- Untapped potential in emerging markets in Southeast Asia and beyond.
- Continued innovation in AI and its application across business segments.
- Growth in new retail and O2O (Online to Offline) integration.
Threats
- Stricter government regulations and antitrust actions.
- Intensifying competition from rivals like JD.com, Pinduoduo, and ByteDance.
- Economic slowdown in China impacting consumer spending.
- Changes in consumer preferences and shopping habits.
- Cybersecurity threats and data privacy concerns.
Competitors and Market Share
Key Competitors
- JD.com (JD)
- Pinduoduo (PDD)
- Tencent Holdings (TCEHY) (primarily for payments and cloud)
Competitive Landscape
Alibaba's competitive advantages lie in its vast ecosystem, extensive user base, sophisticated data analytics, and integrated logistics. However, it faces strong competition from JD.com, which excels in direct sales and logistics, and Pinduoduo, which has gained popularity with its social e-commerce model and focus on lower-tier cities. Tencent is a formidable competitor in digital payments and cloud computing. Alibaba needs to continuously innovate and adapt to maintain its market leadership.
Major Acquisitions
Kaola
- Year: 2019
- Acquisition Price (USD millions): 2000
- Strategic Rationale: Acquired by Alibaba's Tmall unit to strengthen its cross-border e-commerce business, focusing on imported consumer goods.
NetEase Cloud Music
- Year: 2021
- Acquisition Price (USD millions): 1200
- Strategic Rationale: Increased Alibaba's stake in NetEase Cloud Music to bolster its digital media and entertainment segment and expand its music streaming offerings.
Growth Trajectory and Initiatives
Historical Growth: Alibaba has experienced phenomenal historical growth, transforming from a small startup into a global tech giant. Its revenue and user base have expanded rapidly over the past two decades, fueled by China's economic boom and the proliferation of internet and mobile usage. The expansion of its ecosystem has been a key driver of this sustained growth.
Future Projections: Analyst projections for Alibaba's future growth often anticipate continued expansion in its core e-commerce and cloud segments. Growth rates may moderate from historical highs due to market maturity and increased competition. Focus is expected to be on efficiency, profitability, and capturing opportunities in specific verticals and international markets. Recent organizational restructuring aims to unlock value in different business units.
Recent Initiatives: Recent initiatives include significant organizational restructuring to create six major business groups (Cloud Intelligence, Taobao Tmall Commerce, Local Services, Cainiao, Global Digital Commerce, and Digital Media and Entertainment), allowing each to pursue its own fundraising and IPO. Alibaba has also been focusing on enhancing user experience on its platforms, optimizing its logistics network, and investing in AI technologies for its cloud services.
Summary
Alibaba Group Holding Ltd is a dominant force in China's digital economy, with a strong integrated ecosystem spanning e-commerce, cloud, and digital services. Its vast user base and technological capabilities are significant strengths. However, the company faces increasing regulatory pressures in China and intense competition from agile rivals. Future success will depend on its ability to navigate regulatory challenges, drive innovation in high-growth areas like cloud and international e-commerce, and maintain its competitive edge in a rapidly evolving market.
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Sources and Disclaimers
Data Sources:
- Alibaba Group Holding Ltd Investor Relations
- Company Annual Reports (Form 20-F)
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Market Research Reports
- Industry Analysis Websites
Disclaimers:
This JSON output is generated for informational purposes only and should not be considered financial advice. Data is based on publicly available information and may be subject to change. Numerical data for market share and financial metrics are estimates and may vary based on the source and reporting period. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alibaba Group Holding Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2014-09-19 | CEO, Head of Core E-Commerce Business & Director Mr. Yongming Wu | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 126661 | Website https://www.alibabagroup.com |
Full time employees 126661 | Website https://www.alibabagroup.com | ||
Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. It operates digital retail platforms under the Taobao and Tmall names; wholesale marketplaces through 1688.com and Alibaba.com; global e-commerce platform under the AliExpress name; e-commerce platforms under the Lazada, Trendyol, and Daraz names; and consumer-to-consumer community and marketplace under the Tmall Global, Tmall Supermarket, and Xianyu names. The company also operates Cainiao, an e-commerce logistics solution; Ele.me, an on-demand delivery and local services platform; and Amap, a provider of mobile digital map, navigation, and real-time traffic information; Youku, an online video platform; and Damai Entertainment that provides content production, promotion and distribution, performance and event ticketing management, IP-related licensing and operations, cinema ticketing management, and internet data services for the entertainment industry. In addition, it provides elastic computing, storage, network, security, database, big data, cloud native, and Alibaba cloud model studio services; and hardware, software license and installation, and application development and maintenance services, as well as sells membership packages and subscriptions. Further, the company offers Freshippo, a retail platform for groceries and goods; Alibaba Health for medical and healthcare solutions; mobile games under the Lingxi Games name; UC Browser, an information service platform; Quark, an information services platform for young users; Fliggy, an online travel platform; and DingTalk, a collaboration workplace and enterprise management platform. Alibaba Group Holding Limited was incorporated in 1999 and is based in Causeway Bay, Hong Kong.

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