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Karooooo Ltd (KARO)

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Upturn Advisory Summary
12/11/2025: KARO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $61.4
1 Year Target Price $61.4
| 1 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 28.84% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.48B USD | Price to earnings Ratio 25.32 | 1Y Target Price 61.4 |
Price to earnings Ratio 25.32 | 1Y Target Price 61.4 | ||
Volume (30-day avg) 3 | Beta 1.07 | 52 Weeks Range 34.94 - 61.71 | Updated Date 12/11/2025 |
52 Weeks Range 34.94 - 61.71 | Updated Date 12/11/2025 | ||
Dividends yield (FY) 45.83% | Basic EPS (TTM) 1.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.91% | Operating Margin (TTM) 26.49% |
Management Effectiveness
Return on Assets (TTM) 19.1% | Return on Equity (TTM) 35.2% |
Valuation
Trailing PE 25.32 | Forward PE 20.88 | Enterprise Value 1491962024 | Price to Sales(TTM) 0.3 |
Enterprise Value 1491962024 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 5.09 | Enterprise Value to EBITDA 18.16 | Shares Outstanding 30893300 | Shares Floating 7512633 |
Shares Outstanding 30893300 | Shares Floating 7512633 | ||
Percent Insiders 79.05 | Percent Institutions 16.57 |
Upturn AI SWOT
Karooooo Ltd
Company Overview
History and Background
Karooooo Ltd. was founded in 2008 by Zak Kalides. The company initially focused on fleet management solutions in South Africa and has since expanded its reach and product offerings. A significant milestone was its listing on the Nasdaq Capital Market in October 2021 under the ticker symbol KRT. Karooooo has evolved from a regional telematics provider to a comprehensive fleet management, mobile workforce, and IoT solutions provider with a growing international presence.
Core Business Areas
- Fleet Management Solutions (Cartrack): This is Karooooo's primary business. It offers a comprehensive suite of telematics and fleet management solutions for vehicles, including tracking, monitoring, security, and driver behavior analysis. These solutions help businesses optimize their fleet operations, reduce costs, and improve safety.
- Mobile Workforce Management (Workforce Manager): This segment focuses on providing tools for managing mobile workforces, including scheduling, dispatching, job management, and communication. It aims to enhance productivity and efficiency for businesses with field-based employees.
- IoT Solutions: Karooooo is increasingly leveraging its technology to provide Internet of Things (IoT) solutions across various industries, enabling the collection and analysis of data from connected devices.
Leadership and Structure
Karooooo Ltd. is led by a seasoned management team, with Zak Kalides serving as Chief Executive Officer. The company operates through its wholly-owned subsidiary, Cartrack Holdings (Pty) Ltd. Karooooo has a decentralized operational structure, allowing for localized market responsiveness while maintaining a unified technological and strategic vision.
Top Products and Market Share
Key Offerings
- Product Name 1: Cartrack Fleet Management System. Description: A robust telematics platform offering real-time vehicle tracking, driver behavior monitoring, fuel management, route optimization, and advanced reporting. Market Share Data: Karooooo reported over 1.2 million connected vehicles as of their latest earnings reports. Competitors: Mix Telematics, Samsara Inc. (IOT), Azuga, GPS Insight, Teltonika Telematics.
- Product Name 2: Cartrack Workforce Manager. Description: A mobile and web-based platform for scheduling, dispatching, job management, and real-time communication with field service teams. Market Share Data: Specific market share for this product is not as readily available as for fleet management, but it complements the core offering. Competitors: ServiceTitan, Jobber, Housecall Pro, Salesforce Field Service.
- Product Name 3: Cartrack IoT Solutions. Description: Tailored IoT solutions for various applications, leveraging their tracking and data analytics capabilities. This includes asset tracking and monitoring. Market Share Data: Emerging area, specific data is limited. Competitors: Various IoT platform providers and specialized hardware manufacturers.
Market Dynamics
Industry Overview
Karooooo operates within the rapidly growing global telematics and fleet management industry, driven by increasing demand for operational efficiency, cost reduction, safety compliance, and the broader adoption of IoT technologies. The market is characterized by a shift towards integrated software-as-a-service (SaaS) solutions and an emphasis on data analytics for business insights.
Positioning
Karooooo is positioned as a leading provider of integrated fleet management, mobile workforce, and IoT solutions, particularly strong in emerging markets like Africa and with a growing presence in Asia and Europe. Its competitive advantages include a robust and scalable platform, a strong focus on customer service, and a comprehensive suite of interconnected products that address multiple business needs within a single ecosystem.
Total Addressable Market (TAM)
The global fleet management market alone is projected to reach over $40 billion by 2027. Karooooo is well-positioned to capture a significant portion of this TAM, especially in its core geographies and by expanding its service offerings to include broader IoT and mobile workforce solutions. Their strategy of providing an integrated platform allows them to address a wider segment of the market than standalone providers.
Upturn SWOT Analysis
Strengths
- Strong recurring revenue model from subscription-based services.
- Established presence and brand recognition in key emerging markets (e.g., South Africa).
- Comprehensive product suite covering fleet management, workforce management, and IoT.
- Scalable technology platform capable of handling a large number of connected devices.
- Experienced management team with deep industry knowledge.
- Focus on customer-centric solutions and support.
Weaknesses
- Reliance on a few key geographical markets, though diversification is underway.
- Brand recognition may be less established in some mature Western markets compared to incumbents.
- Competition from larger, more established players with broader global reach.
- Potential for increased R&D investment to keep pace with technological advancements.
- Dependence on technology infrastructure and connectivity.
Opportunities
- Expansion into new international markets and segments.
- Growth in the IoT and connected vehicle sectors.
- Strategic partnerships and potential acquisitions to broaden service offerings or market reach.
- Leveraging data analytics for advanced AI-driven insights and predictive services.
- Increasing demand for sustainability and ESG-focused fleet solutions.
- Further penetration into the mobile workforce management space.
Threats
- Intensifying competition from both established players and new entrants.
- Changes in regulatory environments affecting fleet operations and data privacy.
- Economic downturns impacting business spending on fleet and workforce solutions.
- Cybersecurity threats to their platform and customer data.
- Rapid technological obsolescence requiring continuous innovation.
- Supply chain disruptions impacting hardware availability.
Competitors and Market Share
Key Competitors
- Mix Telematics (MIXT)
- Samsara Inc. (IOT)
- Verizon Connect
- Geotab
- Teltonika Telematics
Competitive Landscape
Karooooo holds a significant position, especially in emerging markets, and is competitive with players like Mix Telematics. Samsara (IOT) is a major competitor in more mature markets with a broad platform. Karooooo's advantage lies in its integrated approach, strong recurring revenue, and proven operational efficiency in diverse environments. However, it faces challenges from larger players with greater brand recognition and resources in some regions.
Growth Trajectory and Initiatives
Historical Growth: Karooooo has a proven track record of significant historical growth, evidenced by its expanding customer base (millions of connected vehicles), increasing revenue streams, and successful market penetration in various regions.
Future Projections: Analyst projections generally indicate continued strong growth for Karooooo, driven by the secular trends in fleet management, IoT, and the digitalization of mobile workforces. Expansion into new markets and the introduction of new product features are expected to fuel future revenue and profitability increases.
Recent Initiatives: Recent initiatives include expanding its geographical footprint, enhancing its product offerings with AI-driven insights, and strengthening its position in the mobile workforce management sector. The company is also focused on optimizing its operational efficiency and exploring strategic partnerships.
Summary
Karooooo Ltd. is a rapidly growing telematics and fleet management company with a strong recurring revenue model and a robust product suite. Its historical growth has been impressive, driven by market expansion and product innovation, particularly in emerging markets. The company benefits from a solid management team and a scalable platform. However, it needs to navigate increasing competition from larger players and continue its international diversification to mitigate market-specific risks and maintain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Karooooo Ltd. Investor Relations (SEC Filings, Earnings Reports)
- Industry Market Research Reports (e.g., Mordor Intelligence, Grand View Research)
- Financial News and Analysis Websites (e.g., Yahoo Finance, Seeking Alpha)
- Competitor Company Websites and Public Filings
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and competitor analysis are estimates based on publicly available information and may not be exhaustive. Financial metrics and projections are subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Karooooo Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-04-01 | Founder, CEO & Executive Chairman Mr. Isaias Jose Calisto | ||
Sector Technology | Industry Software - Application | Full time employees 5711 | Website https://www.karooooo.com |
Full time employees 5711 | Website https://www.karooooo.com | ||
Karooooo Ltd. provides a mobility software-as-a-service (SaaS) platform for connected vehicles in South Africa, the rest of Africa, Europe, the Asia-Pacific, the Middle East, and the United States. It operates through Cartrack, Carzuka, and Karooooo Logistics segments. The company offers Fleet Management, which provides real-time visibility into the asset base; LiveVision for pro-active risk management and fleet visibility; MiFleet advanced fleet administration for cost management and administration capabilities; and Karooooo Logistics, a software application for management of last-mile delivery and general operational logistics. It also provides Cartrack Field Service, a software application for management of field and on-site workers; Business Intelligence for view of fleet statistics; asset tracking for tracking and tracing moveable assets; asset recovery services that assist vehicle owners and insurance companies with the recovery of vehicles and other assets; insurance telematics that allows insurers to tailor premiums for commercial and consumer customers using analytics; Protector, a safety package for consumer vehicles; and Car Watch, a mobile application that lets users track and watch their vehicles. In addition, the company offers Bike Track, a GPS-based solution for commercial motorbike fleets; Credit Management that predicts payment cycles and facilitates active credit management for asset-based vehicle finance; an electronic monitoring services application that allows law enforcement agencies to monitor persons of interest; and mobility and monitoring solutions, such as Carzuka and Cartrack insurance agency, as well as smart IoT products. It serves consumers and sole proprietors, small and medium-sized businesses, and large enterprises. Karooooo Ltd. was founded in 2001 and is headquartered in Singapore.

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