Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Lamar Advertising Company(LAMR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for LAMR
10/28/2026: LAMR (3-star) is a STRONG-BUY. BUY for 6 days. Simulated Profits (0.04%). Updated daily EoD!
Lamar Advertising Company is a specialized REIT that manages an extensive portfolio of outdoor advertising assets, including static and digital billboards. The company has a leading position in the U.S. outdoor market, benefiting from high-margin digital conversions and a stable, cash-generative business model. Its primary growth story revolves around upgrading physical assets to digital, which supports higher pricing and programmatic ad capabilities. Key risks include cyclical economic sensitivity and potential competition from dominant digital advertising platforms. The stock is best suited for income-oriented investors seeking dividend stability, though market participants should monitor interest rate trends and regulatory developments affecting the outdoor signage industry.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Lamar offers steady growth through digital conversion but is not a high-growth tech play. |
| Momentum investor | Mixed fit | Momentum is conditional on positive price trends and broader advertising market sentiment. |
| Value investor | Strong fit | The company's asset-backed business model often appeals to value-oriented investors. |
| Dividend investor | Strong fit | Lamar's REIT structure and dividend policy make it a strong candidate for income portfolios. |
| Low-risk investor | Mixed fit | While assets are tangible, the business is sensitive to economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can be impacted by broad market and advertising sector sentiment. |
| Valuation risk | Medium | REIT valuations are sensitive to interest rate fluctuations. |
| Competition risk (Digital/Online Ads) | Medium / high | Shift of ad dollars to digital and social platforms presents a long-term challenge. |
| Business quality | Strong | The company possesses high-quality, hard-to-replicate physical assets. |
| Dividend income | Strong | A core feature of the REIT structure is the distribution of income. |
| Execution risk | Low | The company has a long track record of operational stability. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 28.3% | Avg. Invested days 55 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.75B USD | Price to earnings Ratio 28.31 | 1Y Target Price 160.25 |
Price to earnings Ratio 28.31 | 1Y Target Price 160.25 | ||
Volume (30-day avg) 573.5K shares | Beta 1.23 | 52 Weeks Range 109.09 - 164.46 | Updated Date 10/28/2026 |
52 Weeks Range 109.09 - 164.46 | Updated Date 10/28/2026 | ||
Dividends yield (FY) 4.06% | Basic EPS (TTM) 5.48 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Billboard Advertising | Revenue from leasing static and digital billboard faces to local and national advertisers. | The primary engine of revenue, benefiting from recurring contracts and high-traffic locations. |
| Transit and Other | Advertising on buses, shelters, and other transit infrastructure. | A secondary revenue stream providing diversified exposure to urban audiences. |
| Geographic Exposure | Operations primarily across the United States. | Highly exposed to U.S. economic conditions and local advertising spending trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate 2.23 | Actual - |
Profitability
Profit Margin 23.91% | Operating Margin (TTM) 33.28% |
Management Effectiveness
Return on Assets (TTM) 6.6% | Return on Equity (TTM) 59.43% |
Valuation
Trailing PE 28.31 | Forward PE 29.5 | Enterprise Value 20.65B | Price to Sales(TTM) 6.77 |
Enterprise Value 20.65B | Price to Sales(TTM) 6.77 | ||
Enterprise Value to Revenue 8.88 | Enterprise Value to EBITDA 19.19 | Shares Outstanding 87.13M | Shares Floating 86.35M |
Shares Outstanding 87.13M | Shares Floating 86.35M | ||
Percent Insiders 0.81 | Percent Institutions 99.81 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.