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Upturn AI SWOT - About
LAMR 
Lamar Advertising Company (LAMR)
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Upturn Advisory Summary
08/14/2025: LAMR (1-star) is a SELL. SELL since 3 days. Profits (0.21%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $130.2
1 Year Target Price $130.2
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.61% | Avg. Invested days 47 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.48B USD | Price to earnings Ratio 28.73 | 1Y Target Price 130.2 |
Price to earnings Ratio 28.73 | 1Y Target Price 130.2 | ||
Volume (30-day avg) 6 | Beta 1.39 | 52 Weeks Range 98.54 - 134.38 | Updated Date 08/15/2025 |
52 Weeks Range 98.54 - 134.38 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 4.87% | Basic EPS (TTM) 4.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-08-08 | When - | Estimate 1.45 | Actual 1.4771 |
Profitability
Profit Margin 19.67% | Operating Margin (TTM) 33.38% |
Management Effectiveness
Return on Assets (TTM) 5.1% | Return on Equity (TTM) 41.9% |
Valuation
Trailing PE 28.73 | Forward PE 29.5 | Enterprise Value 16984770479 | Price to Sales(TTM) 5.58 |
Enterprise Value 16984770479 | Price to Sales(TTM) 5.58 | ||
Enterprise Value to Revenue 7.62 | Enterprise Value to EBITDA 15.63 | Shares Outstanding 86798600 | Shares Floating 86032849 |
Shares Outstanding 86798600 | Shares Floating 86032849 | ||
Percent Insiders 2.15 | Percent Institutions 100.84 |
Upturn AI SWOT
Lamar Advertising Company
Company Overview
History and Background
Lamar Advertising Company was founded in 1902 in Pensacola, Florida. Initially focused on newspaper advertising, it transitioned to outdoor advertising in the 1930s and has grown through acquisitions and organic expansion to become one of the largest outdoor advertising companies in North America.
Core Business Areas
- Billboard Advertising: Lamar's core business involves selling advertising space on billboards, including digital and static billboards. They lease land or purchase easements to place their structures.
- Transit Advertising: This segment focuses on selling advertising space on buses, shelters, benches, and other transit-related assets.
- Airport Advertising: Lamar provides advertising opportunities within airports, leveraging high-traffic areas to reach travelers.
Leadership and Structure
Sean E. Reilly serves as the CEO. The company operates with a decentralized structure, empowering regional offices to manage local sales and operations. It's structured as a REIT (Real Estate Investment Trust).
Top Products and Market Share
Key Offerings
- Digital Billboards: Digital billboards offer dynamic advertising capabilities, allowing for time-sensitive messaging and multiple advertisers per board. Lamar is a leader in digital out-of-home (DOOH). Competitors: Clear Channel Outdoor, Outfront Media. Market share data is part of total billboard revenue.
- Static Billboards: Traditional static billboards provide a cost-effective and long-lasting advertising option. Competitors: Clear Channel Outdoor, Outfront Media. Market share data is part of total billboard revenue.
- Transit Advertising: Advertising on buses and transit shelters providing a large local customer base. Competitors: Intersection Co., Vector Media. Market share data is not available for transit individually.
Market Dynamics
Industry Overview
The outdoor advertising industry is experiencing growth driven by the increasing adoption of digital billboards and programmatic buying. The industry is recovering from the pandemic slump and is being pushed by digital advertising.
Positioning
Lamar is positioned as a leading provider of out-of-home advertising solutions. Its competitive advantages include a large and diverse portfolio of advertising displays, a strong sales force, and a focus on innovation.
Total Addressable Market (TAM)
The global out-of-home advertising market is projected to reach over $40 billion by 2027. Lamar is well-positioned to capture a significant share of this market due to its strong market presence and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Large and diverse portfolio of advertising displays
- Strong sales force
- Focus on innovation and digital billboards
- Established relationships with advertisers
- Real Estate Expertise via REIT structure
Weaknesses
- Dependence on economic conditions
- Regulatory restrictions on billboard placement
- High capital expenditures for digital billboard upgrades
- Vulnerability to technological disruption
Opportunities
- Expansion of digital billboard network
- Growth in programmatic advertising
- Increasing demand for data-driven advertising solutions
- Acquisition of smaller outdoor advertising companies
- Partnerships with technology companies
Threats
- Economic downturn
- Increased competition from other media channels
- Government regulations restricting outdoor advertising
- Technological disruption from alternative advertising platforms
- Rising lease costs
Competitors and Market Share
Key Competitors
- CCO
- OUT
- JCD
Competitive Landscape
Lamar competes with other major outdoor advertising companies, as well as other media channels. Its advantages include its size and scale, its focus on digital billboards, and its strong sales force. Its disadvantages include regulatory restrictions and high capital expenditures.
Major Acquisitions
Fairway Outdoor Advertising
- Year: 2021
- Acquisition Price (USD millions): 690
- Strategic Rationale: Expanded Lamar's presence in key markets and added valuable billboard assets.
Growth Trajectory and Initiatives
Historical Growth: Lamar has grown through organic expansion and acquisitions, with a focus on expanding its digital billboard network. Data not currently provided.
Future Projections: Financial metrics need to be replaced with actual data. Data not currently provided.
Recent Initiatives: Recent initiatives include expanding the digital billboard network, implementing programmatic advertising solutions, and investing in data analytics capabilities.
Summary
Lamar Advertising Company is a strong player in the out-of-home advertising market, driven by its large network and increasing digital presence. The company benefits from its REIT structure and focus on innovation. However, it faces challenges from economic fluctuations, regulatory hurdles, and competition from other media. Continued investment in digital transformation and strategic acquisitions are essential for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lamar Advertising Company
Exchange NASDAQ | Headquaters Baton Rouge, LA, United States | ||
IPO Launch date 1996-08-02 | CEO & President Mr. Sean E. Reilly J.D. | ||
Sector Real Estate | Industry REIT - Specialty | Full time employees 3500 | Website https://www.lamar.com |
Full time employees 3500 | Website https://www.lamar.com | ||
Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. It operates through three segments: Billboard, Logo, and Transit Advertising. The company rents its advertising space on bulletins, posters, and digital billboards; and logo signs located near highway exits, as well as on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.
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