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Upturn AI SWOT - About
LAMR 
Lamar Advertising Company (LAMR)
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Upturn Advisory Summary
06/27/2025: LAMR (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
6 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $125
Year Target Price $125
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.37% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.37B USD | Price to earnings Ratio 29.4 | 1Y Target Price 129.2 |
Price to earnings Ratio 29.4 | 1Y Target Price 129.2 | ||
Volume (30-day avg) - | Beta 1.38 | 52 Weeks Range 98.54 - 134.38 | Updated Date 06/29/2025 |
52 Weeks Range 98.54 - 134.38 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 5.13% | Basic EPS (TTM) 4.11 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.02% | Operating Margin (TTM) 24.09% |
Management Effectiveness
Return on Assets (TTM) 5.08% | Return on Equity (TTM) 38.25% |
Valuation
Trailing PE 29.4 | Forward PE 29.5 | Enterprise Value 13506167333 | Price to Sales(TTM) 5.57 |
Enterprise Value 13506167333 | Price to Sales(TTM) 5.57 | ||
Enterprise Value to Revenue 6.1 | Enterprise Value to EBITDA 12.6 | Shares Outstanding 87970000 | Shares Floating 87020271 |
Shares Outstanding 87970000 | Shares Floating 87020271 | ||
Percent Insiders 0.8 | Percent Institutions 98.64 |
Analyst Ratings
Rating 3.33 | Target Price 125 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Lamar Advertising Company
Company Overview
History and Background
Lamar Advertising Company was founded in 1902 in Pensacola, Florida. Initially focused on theatrical advertising, it transitioned to outdoor advertising. Over the years, Lamar has grown through acquisitions and organic expansion, becoming one of the largest outdoor advertising companies in North America.
Core Business Areas
- Billboards: Lamar's core business segment involves the sale of advertising space on billboards, including digital billboards, across the US and Canada.
- Transit Advertising: This segment focuses on advertising on transit vehicles, such as buses and trains, and in transit terminals.
- Airport Advertising: Lamar offers advertising opportunities in airports, including displays in terminals and on airport properties.
Leadership and Structure
Sean Reilly serves as the CEO of Lamar Advertising Company. The company operates with a decentralized structure, with local sales offices managing relationships with advertisers.
Top Products and Market Share
Key Offerings
- Digital Billboards: Digital billboards are a significant growth area, offering dynamic advertising opportunities. Lamar operates a large network of digital billboards. Market share within the digital out-of-home (DOOH) advertising space is competitive. Competitors include Outfront Media and Clear Channel Outdoor. Specific revenue from digital billboards is a significant portion of their total revenue. In 2023, revenue from digital advertising was $832 million (Form 10-K).
- Traditional Billboards: Traditional static billboards remain a core offering, providing broad reach. Competition includes local and regional billboard operators, as well as larger players like Outfront Media. This is the segment that had been the cornerstone for the firm since its inception.
Market Dynamics
Industry Overview
The outdoor advertising industry is evolving, with a shift towards digital formats and programmatic buying. Factors such as economic growth, technological advancements, and regulatory changes influence the industry.
Positioning
Lamar Advertising Company is a leading player in the outdoor advertising industry, known for its extensive network and strong relationships with advertisers. Its competitive advantages include its scale, location of assets, and digital billboard footprint.
Total Addressable Market (TAM)
The total addressable market for out-of-home (OOH) advertising is estimated to be in the billions of dollars annually in the US. Lamar is well-positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Extensive Network of Billboards
- Strong Market Position
- Growing Digital Billboard Segment
- Established Relationships with Advertisers
- Geographic Diversity
Weaknesses
- Dependence on Economic Conditions
- Exposure to Regulatory Changes
- Capital Expenditures for Digital Conversions
- Limited pricing power in certain markets
Opportunities
- Expansion of Digital Billboard Network
- Growth in Programmatic OOH Advertising
- Strategic Acquisitions
- Increased Adoption of Mobile Integration
Threats
- Economic Downturn
- Increased Competition
- Technological Disruption
- Regulatory Restrictions on Outdoor Advertising
Competitors and Market Share
Key Competitors
- OUT
- CCB
Competitive Landscape
Lamar Advertising Company benefits from its wide geographical reach and strong digital presence, which contrasts with the more limited scope or slower digital adoption of some competitors.
Major Acquisitions
Fairway Outdoor Advertising
- Year: 2015
- Acquisition Price (USD millions): 690
- Strategic Rationale: This acquisition expanded Lamar's billboard inventory in key markets across the US.
Growth Trajectory and Initiatives
Historical Growth: Lamar Advertising Company has experienced steady growth in revenue and profitability over the past decade, driven by organic expansion and strategic acquisitions.
Future Projections: Analysts project continued growth for Lamar Advertising Company, driven by the increasing demand for digital advertising and the company's ability to capitalize on market opportunities.
Recent Initiatives: Lamar has focused on expanding its digital billboard network and integrating mobile technologies into its advertising offerings.
Summary
Lamar Advertising Company is a strong player in the outdoor advertising market, benefiting from its extensive network and growing digital capabilities. Its financial performance is solid, driven by consistent revenue and profit growth. However, the company must navigate economic uncertainties and increased competition. Expansion of the digital networks is a priority.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Lamar Advertising Company's Annual Reports (Form 10-K), Company Filings, Industry Reports, Analyst Estimates.
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lamar Advertising Company
Exchange NASDAQ | Headquaters Baton Rouge, LA, United States | ||
IPO Launch date 1996-08-02 | CEO & President Mr. Sean E. Reilly J.D. | ||
Sector Real Estate | Industry REIT - Specialty | Full time employees 3500 | Website https://www.lamar.com |
Full time employees 3500 | Website https://www.lamar.com | ||
Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. It operates through three segments: Billboard, Logo, and Transit Advertising. The company rents its advertising space on bulletins, posters, and digital billboards; and logo signs located near highway exits, as well as on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.
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