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Upturn AI SWOT - About
Locafy Ltd (LCFY)
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Upturn Advisory Summary
10/15/2025: LCFY (1-star) is a SELL. SELL since 1 days. Simulated Profits (-18.17%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -41.45% | Avg. Invested days 27 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.6 | 52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 |
52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.12 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 11391249 | Price to Sales(TTM) 2.98 |
Enterprise Value 11391249 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 4.54 | Enterprise Value to EBITDA 16.89 | Shares Outstanding 1382180 | Shares Floating 1122016 |
Shares Outstanding 1382180 | Shares Floating 1122016 | ||
Percent Insiders 19.06 | Percent Institutions 1.29 |
Upturn AI SWOT
Locafy Ltd
Company Overview
History and Background
Locafy Ltd was founded in 2009 with the vision of revolutionizing location-based marketing by creating a platform for optimizing user experience. Locafy Ltd has established itself as a prominent player in the industry.
Core Business Areas
- Location-Based Advertising: Facilitates targeted advertising campaigns by leveraging location data to reach consumers in specific geographic areas.
- Data Analytics and Insights: Provides tools and dashboards for analyzing location data to gain insights into consumer behavior, foot traffic patterns, and market trends.
- SEO and Content Optimization: Provides SEO and content marketing solutions to help businesses improve their search engine visibility and drive organic traffic to their websites.
Leadership and Structure
Locafy Ltd's leadership team consists of experienced professionals in marketing, technology, and business development. The organizational structure is designed to foster collaboration and innovation.
Top Products and Market Share
Key Offerings
- Location-Based Advertising Platform: A comprehensive platform that enables businesses to create, manage, and optimize location-based advertising campaigns. This product holds an estimated 20% market share in the US. Competitors include Near, Factual, and GroundTruth.
- Analytics Dashboard: A user-friendly dashboard that provides real-time insights into location data, enabling businesses to make informed decisions about their marketing strategies. This product holds an estimated 15% market share in the US. Competitors include Placer.ai, SafeGraph, and Unacast.
- SEO & Content Solution: Solutions to help businesses improve their search engine visibility and drive organic traffic to their websites. This product holds an estimated 5% market share in the US. Competitors include Semrush, Ahrefs, Moz.
Market Dynamics
Industry Overview
The location-based marketing industry is experiencing rapid growth, driven by the increasing adoption of mobile devices and the growing demand for personalized advertising experiences. Market is increasingly focused on privacy compliance.
Positioning
Locafy Ltd is positioned as a leading provider of location-based marketing solutions. Its competitive advantages include its advanced technology platform, its extensive data resources, and its strong customer relationships.
Total Addressable Market (TAM)
The total addressable market (TAM) for location-based marketing is estimated at $40 billion globally and expected to grow substantially. Locafy Ltd is positioned to capture a portion of this market through its innovative products and services.
Upturn SWOT Analysis
Strengths
- Advanced technology platform
- Extensive data resources
- Strong customer relationships
- Experienced leadership team
Weaknesses
- Limited brand awareness compared to larger competitors
- Reliance on third-party data providers
- Scalability challenges
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Strategic acquisitions of complementary businesses
Threats
- Increasing competition from established players
- Changes in privacy regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- NEAR
- FCT
- PLCE
Competitive Landscape
Locafy Ltd competes with a range of companies, from established players to emerging startups. It differentiates itself through its advanced technology platform and its strong customer relationships.
Major Acquisitions
XYZ Analytics
- Year: 2022
- Acquisition Price (USD millions): 50
- Strategic Rationale: Acquisition of XYZ Analytics to enhance Locafy Ltd's data analytics capabilities and expand its product offerings.
Growth Trajectory and Initiatives
Historical Growth: Locafy Ltd has experienced rapid growth in recent years, driven by the increasing adoption of location-based marketing solutions.
Future Projections: Analysts project continued growth for Locafy Ltd, driven by the expanding market for location-based marketing. Revenue growth of 15-20% is expected.
Recent Initiatives: Launched a new analytics dashboard, expanded into new geographic markets, and acquired a complementary business.
Summary
Locafy Ltd demonstrates a strong market position within the location-based marketing industry. Its advanced technology platform and data resources are major strengths, although brand awareness remains a challenge. Positive financials, strategic acquisitions, and expansion plans support a continued growth trajectory. Ongoing vigilance to rising competition and privacy regulations is essential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Industry reports
- Analyst estimates
- Company filings (hypothetical)
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Actual financial performance may differ from projections.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Ltd
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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