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Upturn AI SWOT - About
Locafy Ltd (LCFY)
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Upturn Advisory Summary
08/14/2025: LCFY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -50.08% | Avg. Invested days 21 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.6 | 52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 |
52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.12 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 11391249 | Price to Sales(TTM) 2.98 |
Enterprise Value 11391249 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 4.54 | Enterprise Value to EBITDA 16.89 | Shares Outstanding 1382180 | Shares Floating 1122016 |
Shares Outstanding 1382180 | Shares Floating 1122016 | ||
Percent Insiders 19.06 | Percent Institutions 1.29 |
Upturn AI SWOT
Locafy Ltd
Company Overview
History and Background
Locafy Ltd is a technology company specializing in location-based advertising and data analytics. Founded in 2009, it evolved from a small startup focusing on local search optimization to a provider of sophisticated advertising platforms for businesses targeting specific geographic areas. Significant milestones include expanding its services to major metropolitan areas and incorporating AI-powered targeting tools.
Core Business Areas
- Location-Based Advertising: Provides advertising solutions that target users based on their geographic location. This includes geo-fencing, geo-targeting, and location-aware mobile advertising.
- Data Analytics & Insights: Offers data analytics and reporting tools that provide insights into consumer behavior and market trends based on location data.
- Attribution and Measurement: Help marketers measure the effectiveness of location-based campaigns, with metrics like foot traffic attribution and conversion rates.
Leadership and Structure
The company is led by CEO Franz Konz, who has a background in digital advertising and technology. The organizational structure includes departments for sales, marketing, engineering, product development, and data science.
Top Products and Market Share
Key Offerings
- Locafy Ads Platform: A self-service platform that allows businesses to create and manage location-based advertising campaigns. Includes features like audience targeting, ad creation, and campaign performance tracking. While specific market share is challenging to determine, Locafy competes with platforms like Google Ads (for location extensions) and Foursquare Ads. Key metrics include campaign performance, number of users, and revenue generated from the ad platform. Competitors include Google Ads, Foursquare, Near.
- Locafy Analytics Suite: A comprehensive analytics tool that provides insights into customer behavior, market trends, and competitor activity based on location data. This product measures how users get to locations. Competitors include Placer.ai, Mappedin, Esri.
- Foot Traffic Attribution: The foot traffic attribution measurement tool allows businesses to understand the effectiveness of their online advertising campaigns in driving physical store visits. This product is a popular choice with large retail chains that advertise online. Some of the competitors include Placer.ai, Euclid Analytics (acquired by WeWork).
Market Dynamics
Industry Overview
The location-based advertising industry is experiencing significant growth, driven by increasing mobile usage and the growing demand for targeted advertising. The industry is becoming more sophisticated with advancements in geo-fencing, location-aware apps, and data analytics.
Positioning
Locafy Ltd positions itself as a leading provider of location-based advertising solutions, focusing on providing granular targeting and advanced analytics. Its competitive advantage lies in its comprehensive platform and data-driven approach.
Total Addressable Market (TAM)
The TAM for location-based advertising is estimated to be in the tens of billions of dollars globally. Locafy is positioned to capture a significant portion of this market by focusing on niche markets.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Expertise in location-based advertising
- Comprehensive data analytics capabilities
- Established customer base
Weaknesses
- Smaller scale compared to major competitors like Google
- Dependence on third-party data providers
- Limited brand awareness
- Higher customer churn rate
Opportunities
- Expanding into new geographic markets
- Developing new advertising formats and technologies
- Partnering with other marketing platforms
- Acquiring smaller players in the industry
Threats
- Increasing competition from larger players
- Changes in data privacy regulations
- Ad blocking technologies
- Economic downturn
Competitors and Market Share
Key Competitors
- GOOG
- FOUR
- NEAR
Competitive Landscape
Locafy's advantages include its specialized focus and strong technology, while its disadvantages include its smaller scale and limited brand awareness compared to Google.
Growth Trajectory and Initiatives
Historical Growth: Requires current year data
Future Projections: Requires current year data
Recent Initiatives: Locafy has been focusing on partnerships with advertising agencies and investing in AI-powered targeting technology.
Summary
Locafy Ltd is a niche player in the growing location-based advertising market with solid technology and data analytics capabilities. Its strengths include a specialized focus and a strong technology platform, enabling targeted advertising. However, it faces challenges due to increasing competition from larger companies, regulatory risks, and economic uncertainty. The company should focus on expanding its market reach and innovating its platform to drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Ltd
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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