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Upturn AI SWOT - About
Locafy Ltd (LCFY)
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Upturn Advisory Summary
06/27/2025: LCFY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.45% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.6 | 52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 |
52 Weeks Range 2.28 - 10.54 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.12 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 11391249 | Price to Sales(TTM) 2.98 |
Enterprise Value 11391249 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 4.54 | Enterprise Value to EBITDA 16.89 | Shares Outstanding 1382180 | Shares Floating 1122016 |
Shares Outstanding 1382180 | Shares Floating 1122016 | ||
Percent Insiders 19.06 | Percent Institutions 1.29 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Locafy Ltd
Company Overview
History and Background
Locafy Ltd's history and background are not publicly available, so this section is incomplete. Need to gather information on the founding year, significant milestones, and evolution of Locafy Ltd.
Core Business Areas
- Location-Based Marketing: Locafy likely provides location-based marketing services, enabling businesses to target customers based on their physical location.
- Search Engine Optimization (SEO): Locafy likely offers SEO services, helping businesses improve their online visibility and ranking in search engine results.
- Digital Advertising: Locafy likely engages in digital advertising activities for their clients
Leadership and Structure
Locafy Ltd's leadership team and organizational structure are not publicly available, so this section is incomplete. Need to find information on the CEO, CFO, and other key leaders.
Top Products and Market Share
Key Offerings
- Local SEO Platform: Locafy likely provides a platform for managing local SEO efforts, including listing management, review monitoring, and location-based keyword optimization. Market share is unknown. Competitors are Yext (YEXT) and BrightLocal.
- Market Share (%):
- Location-Based Advertising Solutions: Locafy likely offers advertising solutions that target consumers based on their location, using data and technology to deliver relevant ads. Market share is unknown. Competitors are Factual and Near.
- Market Share (%):
Market Dynamics
Industry Overview
The digital marketing industry is growing rapidly, with increasing demand for location-based marketing solutions. Businesses are recognizing the importance of targeting customers based on their location to drive sales and engagement.
Positioning
Locafy Ltd aims to be a provider of location-based marketing and SEO. Its competitive advantages may include its technology, data, and expertise in the local search landscape.
Total Addressable Market (TAM)
The total addressable market for digital advertising and location-based SEO is estimated to be in the hundreds of billions of dollars annually. Locafy is positioned to capture a share of this market with its specialized services.
Upturn SWOT Analysis
Strengths
- Technology Platform
- Data-driven approach
- Local search expertise
Weaknesses
- Limited brand recognition
- Smaller scale compared to competitors
- Dependence on specific market niches
Opportunities
- Expanding into new markets
- Developing new products and services
- Acquiring smaller competitors
Threats
- Increasing competition
- Changes in search engine algorithms
- Economic downturn
Competitors and Market Share
Key Competitors
- Yext (YEXT)
- BrightLocal
- Factual
- Near
Competitive Landscape
Locafy Ltd faces intense competition from larger, more established players in the digital marketing industry. To compete effectively, Locafy needs to differentiate its services, build a strong brand, and focus on specific market niches. Advantages include a specialization in location based marketing and technology. Disadvantages include the smaller scale and limited band recognition of Locafy.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends cannot be analyzed without access to financial data and other relevant information.
Future Projections: Future growth projections are unavailable without analyst estimates.
Recent Initiatives: Recent strategic initiatives cannot be highlighted without specific information.
Summary
Based on limited information, Locafy appears to be a niche player in the competitive digital marketing landscape. It faces competition from larger, more established companies and needs to continue to develop its competitive advantages to grow. More financial information is needed to determine how strong the company is. The main thing the company needs to look out for is the growth of larger competitors and changes in technology.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Publicly available information
- Industry reports
Disclaimers:
This analysis is based on limited information and is for informational purposes only. Investment decisions should be made based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Ltd
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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