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SEMR 
Semrush Holdings Inc (SEMR)
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Upturn Advisory Summary
12/02/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $12
1 Year Target Price $12
| 3 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.13% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.76B USD | Price to earnings Ratio - | 1Y Target Price 12 |
Price to earnings Ratio - | 1Y Target Price 12 | ||
Volume (30-day avg) 7 | Beta 1.61 | 52 Weeks Range 6.56 - 18.74 | Updated Date 12/3/2025 |
52 Weeks Range 6.56 - 18.74 | Updated Date 12/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate 0.08 | Actual 0.1108 |
Profitability
Profit Margin -1.05% | Operating Margin (TTM) -4.01% |
Management Effectiveness
Return on Assets (TTM) -1.07% | Return on Equity (TTM) -1.87% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1503830485 | Price to Sales(TTM) 4.12 |
Enterprise Value 1503830485 | Price to Sales(TTM) 4.12 | ||
Enterprise Value to Revenue 3.51 | Enterprise Value to EBITDA 263.78 | Shares Outstanding 128163859 | Shares Floating 43727228 |
Shares Outstanding 128163859 | Shares Floating 43727228 | ||
Percent Insiders 47.4 | Percent Institutions 53.69 |
Upturn AI SWOT
Semrush Holdings Inc
Company Overview
History and Background
Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov as a SEO toolkit extension. It has evolved from an SEO tool into a comprehensive online visibility management platform. Semrush Holdings, Inc. went public in March 2021.
Core Business Areas
- SaaS Platform: Semrush offers a SaaS platform focused on online visibility management. Its tools assist with SEO, content marketing, market research, advertising, and social media management.
Leadership and Structure
Semrush is led by CEO Oleg Shchegolev. The company has a typical corporate structure with departments covering engineering, product, marketing, sales, and finance. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- SEO Toolkit: Provides tools for keyword research, competitive analysis, site audits, and rank tracking. Competitors include Ahrefs, Moz and SpyFu. Semrush's SEO toolkit is a significant revenue driver, however detailed market share information isn't publicly available. User base in millions, with various subscription levels based on usage and access.
- Content Marketing Toolkit: Helps users plan, create, and distribute content. Features include topic research, content optimization, and content performance analysis. Competitors include BuzzSumo and MarketMuse. Revenue contribution is substantial. User base also in the millions.
- Market Research Toolkit: Enables users to analyze market trends, competitor strategies, and audience insights. Competitors include Similarweb and Statista. Revenue is a significant driver for growth and expansion. User base in the millions.
Market Dynamics
Industry Overview
The online visibility management industry is experiencing rapid growth, fueled by increasing demand for digital marketing solutions. Companies are allocating more resources to improve their online presence, driving the adoption of SaaS-based marketing tools.
Positioning
Semrush positions itself as an all-in-one platform for online visibility management, targeting small to medium-sized businesses (SMBs) and enterprises. Its competitive advantages include a comprehensive suite of tools, data accuracy, and user-friendly interface.
Total Addressable Market (TAM)
The TAM is estimated to be in the tens of billions of dollars. Semrush is well-positioned to capture a significant share of this market through continuous innovation and expansion into new areas.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Large user base
- Strong brand reputation
- Data accuracy
- Scalable SaaS model
Weaknesses
- High subscription cost for some users
- Complexity of the platform
- Dependence on search engine algorithms
- Customer support quality
Opportunities
- Expansion into new markets
- Integration with other marketing platforms
- Development of AI-powered features
- Partnerships with agencies and consultants
- Growth in emerging markets
Threats
- Intense competition
- Changes in search engine algorithms
- Economic downturn
- Data privacy regulations
- Security breaches
Competitors and Market Share
Key Competitors
- ADBE
- HUBS
- ONDS
Competitive Landscape
Semrush competes with various companies in the online visibility management industry. Its competitive advantages include a comprehensive platform, data accuracy, and strong brand reputation. Semrush's weaknesses include a high subscription cost and complexity for some users.
Growth Trajectory and Initiatives
Historical Growth: Semrush has experienced strong growth in revenue and user base over the past years. It's acquisition of different tech platforms has helped grow the business. The company has expanded its product offerings and entered new markets.
Future Projections: Analyst estimates project continued growth for Semrush, driven by the increasing demand for digital marketing solutions. Key growth drivers include expansion into new markets, product innovation, and partnerships.
Recent Initiatives: Recent initiatives include the launch of new AI-powered features, expansion into new languages and regions, and strategic acquisitions.
Summary
Semrush is a strong player in the online visibility management industry, boasting a comprehensive platform and large user base. Its strengths lie in its data accuracy and brand reputation, but faces challenges from intense competition and algorithm changes. Future growth depends on expanding into new markets and leveraging AI, while managing subscription costs and platform complexity effectively. Semrush needs to be mindful of changes to SEO algorithms.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Third-Party Market Research
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available information. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Semrush Holdings Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2021-03-24 | CEO & Director Mr. William R. Wagner | ||
Sector Technology | Industry Software - Application | Full time employees 1561 | Website https://www.semrush.com |
Full time employees 1561 | Website https://www.semrush.com | ||
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
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